電子商務(wù)英語-專業(yè)術(shù)語課件

Unit1ElectronicDataInterchange電子數(shù)據(jù)交換Supplier供應(yīng)商Wholesaler批發(fā)商Retailer零售商Serialnumber序列號E-cash電子現(xiàn)金ElectronicPurse電子錢包Certificate

Authority(CA)

證書權(quán)威(認證)DigitalSubscriberLine數(shù)字用戶電路IntegratedServiceDigitalNetwork綜合業(yè)務(wù)數(shù)字網(wǎng)Unit1ElectronicDataIntercha1ISP

(Internet

Service

Provider)網(wǎng)絡(luò)服務(wù)提供商

IAP

(InternetAccessProvider

Internet)接入服務(wù)提供提供商

IPP(InternetPresenceProvider

Internet)平臺服務(wù)提供商

ICP

(InternetContentProvider

Internet)內(nèi)容服務(wù)商

TCP

(Transmission

ControlProtocol)傳輸控制協(xié)議

ISP

(Internet

Service

Provid2B2B(Business-to-Business)企業(yè)對企業(yè)B2C(BusinesstoCustomer)企業(yè)對個人C2C(Customer-to-Customer)個人對個人paymentsystem付費系統(tǒng)e-retailer/onlineretailer網(wǎng)上零售商onlinecommodity在線商品brick-and-mortar傳統(tǒng)實體店salesgrouth銷售增長B2B(Business-to-Business)企業(yè)對3charge-freepolicy免費政策profit-makingmodels盈利模式grossprofitmargin毛利率profitmargin邊際利潤率sellproductline銷售產(chǎn)品線salesgrowth銷售增長operatingprofit營業(yè)利潤charge-freepolicy免費政策4after-hourstrading盤后交易fulfillmentcost實現(xiàn)成本customer-servicecenter客服中心e-taxe(electronictaxe)電子稅收e-shop網(wǎng)上商店generalcounsel法律總顧問after-hourstrading盤后交易5Unit2ElectronicexchangeBusinessdirectorlistingFinancialaccountingsystemsBussinessneedCredit-worthinessTechnologicalsolutionsPotalsiteContentsite電子交易商業(yè)指南列表財會系統(tǒng)商業(yè)需求信用等級技術(shù)解決方案門戶網(wǎng)站內(nèi)容網(wǎng)站Unit2Electronicexchange電子交易6InformationpublicInformationprivateInformtionsafetyDispatchmanagementDistributeprocessesAccessmarket信息公開信息保密信息安全調(diào)度管理分銷過程拓展市場Informationpublic信息公開7businessprocessreengineering(BPR) 業(yè)務(wù)流程再造continuousprocessimprovement(CPI)持續(xù)流程改進Transcation/Exchangemode交易模式businessmodel商業(yè)模式businessprocessreengineering8valueproposition 價值觀distributionchannel配送渠道，供貨渠道datawarehousing 數(shù)據(jù)倉庫troubleshooting問題解答valueproposition 價值觀9BuyersSellersAuditorsInformationvendorsFinanceprovidersIntermediaries買家賣家審計人員信息轉(zhuǎn)讓者金融服務(wù)提供商中間商Buyers10Bid競標Domainname域名Onlineauction在線拍賣Onlinepayment在線支付Auction–stylelistings樣式列表拍賣Fixedpriceformat固定價格拍賣Dutchauction降價拍賣Bid11Cardreader讀卡器Consumer-aggressivetechniques侵犯消費者權(quán)益的技術(shù)Informaitonsuperhighway信息高速公路pushmarketing推式營銷Pullmarketing拉式營銷點擊跟蹤click-trail廣告插件Adware用戶界面userinterface虛擬物品交易virtualgoodsansactionsUnit3Cardreader12B2B(Business-to-Business)企業(yè)對企業(yè)B2C(BusinesstoCustomer)企業(yè)對個人C2C(Customer-to-Customer)個人對個人paymentsystem付費系統(tǒng)onlinecommodity在線商品brick-and-mortar傳統(tǒng)實體店B2B(Business-to-Business)企業(yè)對13charge-freepolicy免費政策profit-makingmodels盈利模式grossprofitmargin毛利率profitmargin邊際利潤率sellproductline銷售產(chǎn)品線operatingprofit營業(yè)利潤charge-freepolicy免費政策14cost-cuttingmoves成本消減措施

after-hourstrading盤后交易fulfillmentcost實現(xiàn)成本customer-servicecenter客服中心e-taxe(electronictaxe)電子稅收e-shop網(wǎng)上商店generalcounsel法律總顧問cost-cuttingmoves成本消減措施

15Unit4買方市場buyingmarketpalce賣方市場sellingmarketplace買方模型buy-sidemodel賣方模型sell-sidemodel相對價值comparativevalue規(guī)模經(jīng)濟scaleeconomic在線列表onlinecatelog在線運營市場operatingonlinemarketUnit416Unit5消費行為consumptionbehavior購買決策purchasedecision行為模式behaviorpattern市場機會marketinche競爭優(yōu)勢competitiveadvantage成本領(lǐng)先戰(zhàn)略costadvantagestrategy差異化戰(zhàn)略differrentiationstrategy品牌忠誠brandloyal忠誠鏈loyalchain忠誠鏈接loyallinkUnit5消費行為17onlineretailer網(wǎng)上零售商spotmarket期貨市場customerinteraction顧客互動

softwarevendor軟件提供商

ProductManager產(chǎn)品經(jīng)理brandname商標

ROI投資回報率電子商務(wù)英語-專業(yè)術(shù)語課件18Unit6數(shù)據(jù)字典datadictionary源數(shù)據(jù)sourcedata查詢query代碼code記錄record終端用戶enduser索引index授權(quán)authority加密encryption嵌套nest實體entity字段fieldUnit6數(shù)據(jù)字典da19RelationaldatabaseFlatmodeldatabaseHierarchicalmodeldatabaseNetworkmodeldatabaseRelationalmodeldatabaseRelationaldatabase20Conversion:轉(zhuǎn)型Backbone:主干Hypertext:超文本Protocol:協(xié)議Arpanet:AdvancedResearchProjectsAgencyNetworkHTML:hypertextMarkuplanguageConversion:轉(zhuǎn)型21infrastructure基礎(chǔ)建設(shè)hierarchicalmodel分層模型networkmodel網(wǎng)絡(luò)模型endusers終端用戶applicationprogrammer應(yīng)用程序員databaseadministrators數(shù)據(jù)庫管理員naiveusers初級使用者infrastructure基礎(chǔ)建設(shè)22databasesecurity數(shù)據(jù)庫安全datadictionary

數(shù)據(jù)字典DBMS（applicationprogrammersystem）數(shù)據(jù)庫管理系統(tǒng)SQL（structuredquerylanguage）結(jié)構(gòu)化查詢語言databasesecurity數(shù)據(jù)庫安全23datamanagement數(shù)據(jù)管理computernetwork計算機網(wǎng)絡(luò)onlinetransaction網(wǎng)上交易DAMA（datamanagementassociation）數(shù)據(jù)管理協(xié)會datamodeling數(shù)據(jù)建模datawarehousing數(shù)據(jù)倉庫databaseadministration數(shù)據(jù)庫管理datamanagement數(shù)據(jù)管理24datamining數(shù)據(jù)挖掘hub集線器configurationmanagement配置管理NOC（networkoperationscenter）網(wǎng)絡(luò)操作中心NICs（networkinterfacecards）網(wǎng)絡(luò)接口卡datamining數(shù)據(jù)挖掘25hyperlinks超鏈接URL（uniformresourcelocator）統(tǒng)一資源定位符ISP(internetserviceprovider)網(wǎng)絡(luò)服務(wù)提供商internetstructure網(wǎng)絡(luò)結(jié)構(gòu)IP（internetprotocols）網(wǎng)絡(luò)協(xié)議VPN(virtualprivatenetwork)虛擬專用網(wǎng)HTTP（hypertexttransferprotocol）超文本傳輸協(xié)議VoIP（Voice-over-InternetProtocol）IP網(wǎng)絡(luò)傳送話音的技術(shù)服務(wù)hyperlinks超鏈接26cyberspace網(wǎng)絡(luò)空間informationsuperhighway信息高速公路BBSs（bulletinboardsystems）公告板系統(tǒng)textchat文本聊天IRC（internetrelaychat）互聯(lián)網(wǎng)多線交談MUDs（multipleuserdomains）多用戶域cyberspace網(wǎng)絡(luò)空間27Unit7電子商務(wù)電子業(yè)務(wù)

密鑰數(shù)字證書在線支付加密解密

E-commerceE-business

KeyinfrastructureDigitalcertificateOnlinepaymentencryptiondecryption

Unit7電子商務(wù)E-commerce28Upgrade升級Instruct發(fā)出指令PDA個人數(shù)字助理Shopping購物Smartphone智能機Flashmemorycard閃存卡Digitalcellular數(shù)字蜂窩Mobiletechonology移動技術(shù)

Upgrade升級29Ubiquity普適性Connectivity聯(lián)通性Peronalization個性化Loalization本地化Ubiquity30SMS:短信服務(wù)Web-basedcomputingtechnologies:網(wǎng)絡(luò)計算機技術(shù)Ubiquitouscommerce:普及商務(wù)PIN：個人識別號碼GSM:全球移動通信系統(tǒng)SMS:短信服務(wù)31Unit8Internetmarketing因特網(wǎng)營銷Webmarketing網(wǎng)絡(luò)營銷Onlinemarketing在線營銷E-marketing電子營銷Geomarketing

地理營銷或地緣營銷Audience受眾Searchenginemarketing搜索引擎營銷Searchengineoptimization搜索引擎優(yōu)化Bannerads橫幅廣告Track跟蹤Unit8Internetmarketing32ClicktoaddtitleinhereClicktoaddtitleinhereClicktoaddtitleinhereE-marketingmix

網(wǎng)絡(luò)營銷組合Handhelddevice

手攜式設(shè)備Searchengineresultpages

搜索引擎結(jié)果頁ChinaInternetNetworkInformationCenter(CNNIC)

中國互聯(lián)網(wǎng)信息中心Spendingmood

消費情緒BulletinBoardSystem(BBS)

電子布告欄系統(tǒng)Webmaster

網(wǎng)絡(luò)管理員Clicktoaddtitleinhere33Unit9支票check電子資金electronicmoney電子現(xiàn)金electronic-cash網(wǎng)絡(luò)現(xiàn)金Cybercash基于圖像的現(xiàn)金image-basedcash智能卡smartcard電子錢包electronicwalletUnit9支票34E-payment電子支付EFTPOS銷售點電子轉(zhuǎn)帳系統(tǒng)（ElectronicFundTransfersatPoint-of-Sale，簡稱EFTPOS）creditcard信用卡cashflow現(xiàn)金,流量feedback反饋fastcheques快速支票treasury金庫microprocessor微處理器payroll工薪總額E-payment電子支付35moneyorder匯票businesstransaction商業(yè)交易peer-to-peer點對點lasteropticalcard激光卡片magneticstripecard磁條卡E-cash電子現(xiàn)金ElectronicFundsTransfer電子資金轉(zhuǎn)賬ACHAutomatedClearingHouse自動化交易所moneyorder匯票36ATM自動取款機ISO國際質(zhì)量體系authorization批準（或授權(quán)）的證書POS銷售終端-pos(pointofsale)Digitalcash數(shù)字貨幣Espio