蘋果公司戰(zhàn)略分析課件

StrategyFormulationStrategyFormulation1WhyNeedStrategy?aAchieveCompetitiveAdvantagesGainaboveaveragereturnsWhyNeedStrategy?2StrategicPositioning●CorporatelevelSWOTAnalysiss&w:InternalanalysisO&T:ExternalanalysisSWOTMatrixStrategicPositioning3SWOTMatrixAnalysistrengthGrowthversficeStrategOpportunitiesThreatsOrSONDefenseStrategyStrategyWeaknessesSWOTMatrixAnalysis4StrategicPositioning●BusinesslevelFiveBusiness-LevelStrategyStrategicPositioning5FiveBusiness-LevelStrategyCompetitiveAdvantageCostUniquenessCostLeadershipDifferentiationBroadCompetitiveIntegratedCostLeadership/DifferentiationNarrowtargetFocusedcostFocusedLeadershipDifferentiationFiveBusiness-LevelStrategy6StrategicSelectioneSelectpropercorporatestrategyandbusinessstrategy.StrategicSelection7Case-AppleCase:AppleCompanyWhatisitscorporatestrategyandwhyWhatisitsbusinessstrategyandwhy?Case-Apple8Case-Apple蘋果軟件系列產(chǎn)品MacOsMacosXLeopard.MacOSXSnowLeopard.OSXLion.MacOSxServer操作系統(tǒng)iPhoneOs.Os4.i0s5afan.QuickTimeiChatiTunes用軟件iLifeiPhoto.iMovie,arageBand.iWeb·avD軟件iWorkPages.Numbers.Keynote專業(yè)軟件Aperture,LogicStudi,FinalCutstudio實用工具RemoteDesktop:xsan在服務(wù)AppleStoreGameCenterMobileMe;iCloud.Facetimeimessage·sin服務(wù)其他服務(wù)AppleCareCase-Apple9Case-Applew它際叭。。卻1i}b,卸l:i.,,1。i}b._hArdwar.0..hrle_ih以;ad“v.,Case-Apple10蘋果公司戰(zhàn)略分析課件11蘋果公司戰(zhàn)略分析課件12蘋果公司戰(zhàn)略分析課件13蘋果公司戰(zhàn)略分析課件14蘋果公司戰(zhàn)略分析課件15蘋果公司戰(zhàn)略分析課件16蘋果公