《跨境電商實(shí)務(wù)英語》（劉璇）參考答案 項(xiàng)目2參考答案

PAGEIPAGEIProject2教材冊(cè)Task1ProductsSelectionPartOneWarmingUpⅠ.AGBIDFCHEⅡ.（略）PartTwoCaseStudyProductSelecting1.Productselectionreferstoselectingabusinessyouaregoingtodealinandspecificproductsunderspecificcategoriesaccordingtotheresultofdataanalysisandyourcompetitivepower,whichcanbedividedintothreestepsasbellow:selectionofbusiness,selectionofcategories,andselectionofproducts.Beforeselectingtheproduct,Ishouldselectthebusinessandcategories.2.Businessesof“redocean”arethosewithhottercompetition,moresellers,moreorders,largerinvestments,andlowerprofit.Businessesof“blueocean”arethosewithlesscompetition,fewerorders,smallerinvestment,buthigherprofit.Task2ProductDescriptionPartOneWarmingUpTheproductdescriptionshouldincludethedescriptionoftheproduct,theproduct’ssizepictures,payment,shipping,feedbackfromthecustomers,returns,etc.PartTwoCaseStudyCase1Ⅰ.1.Agoodtitledescriptionallowstheproducttobesearchedbybuyers,maximizesthepageviewsofproducts,increasestheproductexposure,improvestheproductranking,andstimulatebuyers’desiretobuydirectlywithoutevenclickingintothedetails.2.Threeparts.Theyarecorewords,attributewordsandlongtailkeywords.Ⅱ.ShortPantsCase2Ⅰ.1.F2.T3.T4.T5.FⅡ.Title:KYZOClassicSolitaireRingwithHeartShapeCubicZirconiaTensionSettingWeddingEngagementRingsforWomenGirls1.Material:CubicZirconia2.StoneColor:Pink3.Shape/Pattern:Heart4.SettingType:TensionSetting5.Gender:Women6.Occasion:Party,Wedding,Engagement7.SurfaceWidth:9mm8.TypeofProduct:Ring活頁(yè)冊(cè)Task1I.（略）Ⅱ.（略）Ⅲ.EvaluationListSellingBestquartzwristwatchRedSeaKeyword1quartzwristwatchRedSeaKeyword2watchbandsRedSeaKeyword3giftⅣ.1.熱搜 飆升詞 零少詞 搜索人氣 搜索指數(shù) 點(diǎn)擊率2.EvaluationListKeywordSearchPopularitySearchIndexJewelrynecklace103,039781,86334.57%BagsShoesLolitashoes4,42830,23839.30%Apparelbikini172,5551,856,61541.02%Ⅴ.（略）Ⅵ.（略）Ⅶ.1.Alexaisawebsitethatofferswebsiterankingsintermsofpageviewsandvisitorsglobally.2.Topqualityservicewillhelpimprovethebuyingexperience.3.Itishightimetoconsidertheproblemonaglobalscale.4.Ourbusinessscopeismen’sandwomen’sclothing.5.Googlewantsitsuserstohaveeasyaccesstoinformationinaveryintuitiveway.Task2I.（略）Ⅱ.EvaluationListCoreWordAttributeWordsLongTailWordsHowtowriteaproducttitleefficiently?T-shirtsT-Shirt,TShirtsBeeKindT-shirt,AestheticsGraphic,ShortSleeve,Cotton,PolyesterCamisetasVeranoMujer2020ShoesSneakers,RunningShoes,KnitSockShoesBreathableMeshPlatform,WomenSlipOn,SoftLadiesCasual,KnitSockWomanKnitSockShoesFlatsBagsHandBags,HandbagsVintage,DesignersLuxury,WomenShoulderFashionBrandFemaleTop-HandleBagsJewelryNecklace,JewelryPunk,Choker,HipHop,BigChunky,AluminumGoldColorThickChainNecklacePartnerScore25%25%25%25%2.Agoodtitleshouldincludecorewords,attributewordsandlongtailⅢ.1．重要的是要有專業(yè)的產(chǎn)品標(biāo)題、精準(zhǔn)的關(guān)鍵詞、詳細(xì)的描述、清晰的產(chǎn)品圖片、完整的產(chǎn)品特點(diǎn)、合理的價(jià)格、免費(fèi)寄遞和及時(shí)的備貨。2．正確使用這些關(guān)鍵詞有助于您的產(chǎn)品在線上相關(guān)產(chǎn)品中脫穎而出，也能幫助買家搜索到您的商品。3．將這些熱搜詞合理地應(yīng)用到標(biāo)題、屬性和詳情描述中，可以提高產(chǎn)品信息展示的質(zhì)量，贏得更多訂單。4．搜索引擎將判斷您的描述是不是抄襲的。如果是，產(chǎn)品上傳可能會(huì)失敗，您甚至?xí)虼耸艿教幜P。Ⅳ.ProductDescriptionTitle:TOMMYYELONMen’sHoodedSleevelessVestDetachableWarmDownCoatCasualWinterDailyWearingWaistcoatBrand:TOMMYYELONPrice:USD64.00Material:PolyesterSize:L,XL,2XL,3XL,4XL,5XL,6XLColor:BlackStyle:CausalSuitablefor:WinterSkillsTestⅠ.1.D2.E3.B4.G5.A6.F7Ⅱ.1．這款無袖連衣裙是什么材質(zhì)的？天鵝絨的？純棉的？它看起來非常修身，也許是天鵝絨做的。2．手表外觀精美，而且是橡膠表帶，便于小孩佩戴。3．和其他廠商相比，我們的產(chǎn)品質(zhì)量更勝一籌。4．這是我店里所有大衣中最受歡迎的一款。5．這款野營(yíng)椅的椅背高，椅腿結(jié)實(shí)，而且可以折疊放入背包，既好用又方便攜帶。Ⅲ.1.B2.A3.CⅣ.EvaluationListFortheDressProductPartnerScoreTitle2020WomenSummerSexyHigh-waistDressClubSolidAboveKneeSpaghetti-strapSweetheartElegantFemaleBodyconDress40%CoreWordWomenDress30%BasicAttributeWordshigh-waist,solid,aboveknee,spaghettistrap,elegant,bodycon30%Ⅴ.EvaluationListFortheChildrenHoodyPartnerScoreTeacherScoreTitleNEWMOON2019BabyGirlSweatshirtsSpringShirtsLongSleeveCottonCartoo