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文檔簡(jiǎn)介
PresentedbyGroup5
宋潔艷徐靜王琰珅陳波李子睿宓國(guó)棟徐雯雯曾繁林21TheBirthofLAMB2BusinessModelAnalysis3CurrentChallenges4LookingAheadContext3
Founders:
Three
new
mothers
Currentproductandchannel’sconflictwithupgradedconsumingdemand.
1.TheBirthofLAMBGroup
interview
indication:-Credibility
issue
of
online
channels
(agent)
-Vacancy
in
supply
of
high-end
import
products
from
traditional
retail
stores
Company
philosophy:
LightupA
MomentforBelovedHigh-endoverseasproductsTailor-madeservicetrustworthyoverseasbuyer,CustomerRelationshipKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasnetworkactivities,etc.CustomerbehaviorcultivationBidirectionalSelection501020304InfantproductHighendWell-knowninternationalBrandConvenientTrustworthyChannelOfflineStorebettercustomerexperiencefilteringproductfrommillionsofproducts,andoffersuitableproductsfortargetedcustomersValueProposition
2.1BusinessModelAnalysisHigh-endoverseasproductsTailor-madeservicetrustworthyoverseasbuyer,CustomerRelationshipKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasnetworkactivities,etc.CustomerbehaviorcultivationBidirectionalSelection701020304HighendCustomerMaternityandChildCareproducts-kidsUpgradedconsumingdemandLesssensitivetopriceCustomerSegment2.2BusinessModelAnalysisHigh-endoverseasproductsTailor-madeservicetrustworthyoverseasbuyer,CustomerRelationshipKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasnetworkactivities,etc.CustomerbehaviorcultivationBidirectionalSelection9MaintaincustomerrelationshipandcollectcustomerwhohassimilarneedsCultivatingconsumerbehaviors2.3BusinessModelAnalysisCustomerRelationshipHigh-endoverseasproductsTailor-madeservicetrustworthyoverseasbuyer,CustomerRelationshipKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasnetworkactivities,etc.CustomerbehaviorcultivationBidirectionalSelection11ScreenkidsproductbrandandselectsuitableproductDeliverHigh-endProductCultivatingConsumingbehavior2.4BusinessModelAnalysisKeyActivitiesHigh-endoverseasproductsTailor-madeservicetrustworthyoverseasbuyer,CustomerRelationshipKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasnetworkactivities,etc.CustomerbehaviorcultivationBidirectionalSelection13Overseabuyers,Trustworthyfriends,Landlord2.5BusinessModelAnalysisKeyPartnersHigh-endoverseasproductsTailor-madeservicetrustworthyoverseasbuyer,CustomerRelationshipKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasnetworkactivities,etc.CustomerbehaviorcultivationBidirectionalSelection15SensitivetotrendCustomerinformation&Customerrelationship2.6BusinessModelAnalysisKeyResourcesHigh-endoverseasproductsTailor-madeservicetrustworthyoverseasbuyer,CustomerRelationshipKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasnetworkactivities,etc.CustomerbehaviorcultivationBidirectionalSelection17Breakevenin2monthsAlready2storesandabouttoopen3rdstoreinShanghai.HowtoscaleUP:1.Keyopinionleader網(wǎng)紅模式.2.Buildownbrand3.
Business
diversification
(
leasing,
salon.
etc)Threat:Lowentrybarriers010204033.CurrentChallengesHigh-endoverseasproductsLeasing,Tailor-madeserviceHumanresource,stable&trustworthyoverseasbuyerKidsproductsuppliers,LandlordRetailStore,OnlineShopFriends,CommunityTieStorerental,StaffwagesAgentCharge,COGSMothers,Mother-to-beHigh-endusers(whitecollars,high-educated,urbanparents)Consistency,value-addedservice,networkcaring,cultivation020integrationProvidereliableandquickhigh-endproducts&value–addedservicessuchasleasing,networkactivities,etc.CustomerbehaviorcultivationBidirectionalSelect
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