金隅·悅城項(xiàng)目營銷周報(bào)

金隅·悅城項(xiàng)目營銷周報(bào)內(nèi)容提綱PART2進(jìn)線\到訪\成交分析PART1周邊市場情況PART3庫存盤點(diǎn)推售動作：在售11-18層到頂小高層，面積區(qū)間為80-90平米，；洋房130-140平米，7層到頂；主銷19#28#4#。19#28#（11層到頂，1梯2，兩個單元88平米三居，共88套）4#（17層到頂，2梯4戶，中戶80平，邊戶88平）【重點(diǎn)競品動態(tài)】——遠(yuǎn)洋風(fēng)景推廣動作：電商1萬抵3個點(diǎn),享一口價(jià)房源，三級聯(lián)動。PART1周邊市場情況25#19#28#本周成交:成交2套。2套88平米三居，均價(jià)12500元/平4#2014年第05周銷售統(tǒng)計(jì)（簽約數(shù)據(jù)來源富思博得）

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套數(shù)

總面積

總金額

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平均單套總價(jià)

三室二廳住宅3266.97312863088.9911719.031042876.67二室二廳住宅2161.08174095380.5410808870476.5總計(jì)

5428.05486958385.6111376.2973916.6【重點(diǎn)競品動態(tài)】——和泓四季戀城推售動作：主銷樓座為2#（8層到頂，1梯3戶，面積區(qū)間68-88平）4#10層到頂，1梯3戶，面積區(qū)間56-88平。共計(jì)108套，報(bào)價(jià)11500元/平米.現(xiàn)場優(yōu)惠：9.8折，成交均價(jià)11500元/平米。本周成交：05#4#2#本周成交：成交6套。90平三居2套，均價(jià)12100元/平。115平米三居成交4套，均價(jià)14500元/平.23#11F24#8F25#8F26#8F27#15F28#15F【重點(diǎn)競品動態(tài)】——金域華府推售動作：主銷樓號為23#-29#。1梯2戶。其中

23（11層）、24（8層）、27（15層）為2單元，25（8層）、26（8層）為3單元,29#（15層）現(xiàn)場優(yōu)惠為9.3折。2014年第05周銷售統(tǒng)計(jì)（簽約數(shù)據(jù)來源富思博得）

房型

用途

套數(shù)

總面積

總金額

平均面積

平均單價(jià)

平均單套總價(jià)

三室二廳住宅4413.635619230103.4113585.161404807.5二室二廳住宅183.5694900183.5611357.12949001總計(jì)

5497.19656823199.4413210.711313646.2PART2進(jìn)線\到訪\成交分析一、進(jìn)線數(shù)據(jù)分析本周進(jìn)線49組居住區(qū)域河?xùn)|區(qū)24河西區(qū)8郊縣1外省市3東麗區(qū)11南開區(qū)1和平區(qū)1總計(jì)49認(rèn)知途徑戶外（路牌）11網(wǎng)絡(luò)29友介5短信4總計(jì)49二、到訪情況分析1、到訪數(shù)據(jù)分析到訪151組認(rèn)知途徑戶外(含圍擋)96中介聯(lián)動41短信3朋友推介6網(wǎng)絡(luò)2業(yè)主推薦1電話營銷2總計(jì)151居住區(qū)域河?xùn)|區(qū)84東麗區(qū)39河西區(qū)7河北區(qū)9郊縣3外省市3南開區(qū)1和平區(qū)5總計(jì)15181、到訪數(shù)據(jù)分析到訪151組意向購買面積80平米以下5680-100平米79100-120平米9120-140平米2140平米以上5合計(jì)151置業(yè)次數(shù)首套94二套57合計(jì)151購房目的自?。ㄐ禄橘彿浚?2自?。B(yǎng)老購房）8自住（剛需購房）41自?。ǜ纳瀑彿浚?7自住+投資9藍(lán)印戶口4合計(jì)15191、認(rèn)購簽約情況本次統(tǒng)計(jì)時間為2014/1/27-2014/2/9，共認(rèn)購15套三、成交數(shù)據(jù)分析本次統(tǒng)計(jì)時間為2014/1/27-2014/2/9，共簽約22套認(rèn)購情況銷售套數(shù)銷售面積銷售金額認(rèn)購均價(jià)世聯(lián)7665.8872636213107自售8876.691157185213199合計(jì)151542.492029821413159撻定房源3283.56349470912324簽約情況簽約套數(shù)簽約面積簽約金額成交均價(jià)世聯(lián)121306.471673394112809自售10961.621170699912174合計(jì)222268.092844094012540102、成交分析數(shù)據(jù)本周成交15套認(rèn)知途徑電話營銷3戶外2朋友介紹2社區(qū)巡展1網(wǎng)絡(luò)2業(yè)主推薦2中介聯(lián)動3總計(jì)15居住區(qū)域東麗1河北1河?xùn)|10河西2郊縣1總計(jì)152、成交分析數(shù)據(jù)置業(yè)目的藍(lán)印4投資1自住改善5自住剛需3自住婚房1自住養(yǎng)老1總計(jì)15成交周期1天72-7天58-15天215天以上1總計(jì)15三、成交數(shù)據(jù)分析成交地塊分析：成交戶型分析地塊套數(shù)面積銷售金額均價(jià)B34301.5368625812225G1112411661195613386金隅悅城項(xiàng)目庫存（截至2月9日）金隅悅城-庫存(截止2014年02月09日)地塊樓座套數(shù)面積(平米)金額(元)備注K小高1#-6#101484.46186826841套工抵,可售:10套頂層,27套別墅別墅7#-15#276369.62126450285

377854.08145132969B2小高1#2149.9819943591套工抵;可售:7套頂層。6#292.9311784645#190.3412900554#2170.8422236533#190.21223923

8594.297910454D小高12#1141.6519247882套工抵,3套樣板間，1套留房;可售：3套洋房，14套別墅,1套頂層。18#3282.113285751洋房7#3354.8744787838#1118.291486173別墅2#3678.66132504023#3679367951130.4621836864

224064.3272603959G小高2#2273.06346874124套留房，可售:68套標(biāo)準(zhǔn)層，9套首層，32套頂層.

洋房82套，8套留房，可售74套，其中頂層19，首層6套，標(biāo)準(zhǔn)層49套。

小高共計(jì)46套，16套留房，可售30套，其中頂層13套。首層3套，標(biāo)準(zhǔn)層14套。15#00016#2231.82317165510#2258.95331730514#4488.95678413711#3394.1519087012#4417.47547774113#292859.6239829902洋房4#71010.1976483808#153463.62398433787#334617.9561518459#274040.5649050648

12818056.24219934601

B3小高1#8693.3994412954套留房，可售：6套頂層，12套首層6#2154.702189004.485#6467.962756672#6519.757524405

221835.7425430372

總計(jì)21732404.67471012356

K地塊銷控（截至2月9日）剩余房源共計(jì)：10認(rèn)購留房封盤簽約工抵

5號樓單元二單元一單元房號01020102戶型A1銀A1'A2'A1金1111011102110111021010011002100110029901902901902880180280180277017027017026601602601602550150250150244014024014023301302301302220120220120211011021011023號樓單元二單元

一單元

房號01020102戶型A1銀A1'A2'A1金1111011102110111021010011002100110029901902901902880180280180277017027017026601602601602550150250150244014024014023301302301302220120220120211011021011021號樓單元二單元

一單元

房號01020102戶型A1A1A2A11111011102110111021010011002100110029901902901902880180280180277017027017026601602601602550150250150244014024014023301302301302220120220120211011021011022號樓單元二單元一單元房號01020102戶型A1A1A2A111110111021101110210100110021001100299019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110215B2地塊銷控（截至2月9日）剩余：2工抵:1認(rèn)購留房封盤簽約工抵

1號樓單元二單元一單元房號01020102戶型H2H1H1H21414011402140114021313011302130113021212011202120112021111011102110111021010011002100110029901902901902880180280180277017027017026601602601602550150250150244014024014023301302301302220120220120211011021011024號樓單元二單元

一單元

房號01020102戶型JH1H1J1414011402140114021313011302130113021212011202120112021111011102110111021010011002100110029901902901902880180280180277017027017026601602601602550150250150244014024014023301302301302220120220120211011021011025號樓單元二單元一單元房號01020102戶型KH1H1K1414011402140114021313011302130113021212011202120112021111011102110111021010011002100110029901902901902880180280180277017027017026601602601602550150250150244014024014023301302301302220120220120211011021011026號樓單元二單元

一單元

房號01020102戶型KH1H1K1414011402140114021313011302130113021212011202120112021111011102110111021010011002100110029901902901902880180280180277017027017026601602601602550150250150244014024014023301302301302220120220120211011021011023號樓單元二單元一單元房號01020102戶型KH1H1K141401140214011402131301130213011302121201120212011202111101110211011102101001100210011002990190290190288018028018027701702701702660160260160255015025015024401402401402330130230130222012022012021101102101102D地塊銷控（截至2月9日）剩余：3工抵:2樣板間：3嘉悅園－8號樓單元二單元一單元房號1212戶型E2銀E2E2’E2金7701702701702660160260160255015025015024401402401402330130230130222012022012021101102101102認(rèn)購留房封盤簽約工抵

嘉悅園－7號樓單元二單元一單元房號1212戶型E2銀E2E2’E2金7701702701702660160260160255015025015024401402401402330130230130222012022012021101102101102嘉悅園－18號樓單元二單元一單元房號1212戶型A1銀A2A1A1金99019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110217G地塊銷控（截至2月9日）剩余房源總計(jì)：104其中小高剩余：30認(rèn)購留房封盤簽約工抵

2號樓單元二單元一單元房號01020102戶型A1A1A2A111110111021101110210100110021001100299019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110216號樓單元二單元一單元房號01020102戶型A1A2A1A111110111021101110210100110021001100299019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110210號樓單元二單元一單元房號01020102戶型A1A1A2A111110111021101110210100110021001100299019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110213號樓單元二單元一單元房號01020102戶型A1A2A1A111110111021101110210100110021001100299019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110218G地塊銷控（截至2月9日）剩余房源總計(jì)：104其中小高剩余：30認(rèn)購留房封盤簽約工抵

14號樓單元二單元一單元房號01020102戶型A1A1A2A111110111021101110210100110021001100299019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110212號樓單元二單元一單元房號01020102戶型A1A2A1A111110111021101110210100110021001100299019029019028801802801802770170270170266016026016025501502501502440140240140233013023013022201202201202110110210110211號樓單元二單元一單元房號01020102戶型A1A2A1A1111101110211011102101001100210011002990190290190288018028018027701702701702660160260160255015025015024401402401402330130230130222012022012021101102101102G地塊銷控（截至2月9日）洋房剩余房源總計(jì)：74認(rèn)購留房封盤簽約工抵

4號樓單元三單元二單元一單元房號010201020102戶型D1D1D1D1D1D177017027017027017026601602601602601602550150250150250150244014024014024014023301302301302301302220120220120220120211011021011021011028號樓單元三單元二單元一單元房號010201020102戶型D1D1D1D1D1D177017027017027017026601602601602601602550150250150250150244014024014024014023301302301302301302220120220120220120211011021011021011029號樓單元二單元一單元房號01020102戶型D1D1D1D177017027017026601602601602550150250150244014024014023301302301302220120220120211011021011027號樓單元三單元二單元一單元房號010201020102戶型D1D1D1D1D1D17701702701702701702660160260160260160255015025015025015024401402401402401402330130230130230130222012022012022012021101102101102101102B3地塊銷控（截至2月9日）剩余房源總計(jì)：7認(rèn)購留房封盤簽約工抵

1號樓單元二單元一單元房號01020102戶型KH1H1K141401140214011402131301130213011302121201120212011202111101110211011102101001100210011002990190290190288018028018027701702701702