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THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
2023THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY2023COPYRIGHT?2023GSMASSOCIATIONMobile
MoneyTheGSMAMobileMoneyprogrammeworkstogetherwiththeindustryachievethefullpotentialofdigital?nanceforall.Ourvisionisto
unlockthefullpower
ofconnectivitysothatpeople,industryandsocietythrive.Representingmobileoperatorsandorganisationsacrossthemobileecosystemandadjacentindustries,theGSMAdeliversforitsmembersacrossthreebroadpillars:ConnectivityforGood,IndustryServicesandSolutionsandOutreach.Thisactivityincludesadvancingpolicy,
tacklingtoday’sbiggestsocietalchallenges,underpinningthetechnologyandinteroperabilitythatmakemobileworkandprovidingtheworld’slargestplatformtoconvene
themobileecosystemattheMWC
andM360seriesofevents.TheGSMAMobileMoneyprogrammeworkstoacceleratethedevelopmentofthemobilemoneyecosystemfortheunderserved.Formoreinformation,pleasecontactus:Web:
/mobilemoneyTwitter:
@GSMAMobileMoneyEmail:mobilemoney@THEMOBILEMONEYPROGRAMMEISSUPPORTEDBY
THEBILL&MELINDAGATES
FOUNDATION.We
inviteyou
to
?ndoutmoreatFollowtheGSMAonTwitter:
@GSMAAuthorsTheStateoftheIndustryReportonMobileMoney2023waspreparedby
theGSMAMobileMoneyprogramme’sData&Insightsteam.Theteamwasledby
RishiRaithathaandcomprisedAraméAwanis,ChristopherLowe,
DevynHollidayandGianlucaStorchi.Marketingsupportwasprovidedby
AnaForjazandVincentKeung.Projectmanagementsupportwasprovidedby
DuncanRamsbotham.ContributorsAbbiePhatty-Jobe,AshleyOlsonOnyango,BrendaCheyech,DominicaLindsey,
IsabelleCarboni,KennedyKipkemboiSawe,
LeilaGuici,MaryGichuki,MatthewDowner,
MaxCuvellier,
NighamShahid,SaadFarooq,WinnieWambugu
andZachWhite.External
contributorsIpsos,LeoraKlapper(World
Bank)andVibhorJain(independentconsultant).GSMA
Mobile
for
Development
(M4D)
contributorsTheauthorsare
gratefulto
several
colleagueswithinGSMAMobileforDevelopmentfortheirinput:AbbiePhatty-Jobe(AgriTech
programme),LeilaGuici(ClimateTech
programme),MatthewDowner(MobileforHumanitarianInnovationprogramme),NighamShahid(CentralInsightsUnit)andZachWhite(DigitalUtilitiesprogramme).TheStateoftheIndustryReportonMobileMoney2023isbasedondatacollectedfromtheGlobalAdoptionSurvey
2022andthe2022GSMAConsumerSurvey.
Theauthorsare
gratefulto
IpsosforcollectingdatafortheConsumerSurvey
inninecountries:Bangladesh,Ethiopia,Ghana,India,Indonesia,Kenya,
Nigeria,PakistanandSenegal.Formorecontentanddata,visit/sotirTHE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
2023Foreword
from
Mats
GranrydDirectorGeneraloftheGSMAandaMemberoftheBoard.Across
theworldmobilemoneyservicesare
moneyaccountinatleastseven
countriesingrowing,andgrowingfast.Whileittookthe
Sub-SaharanAfrica.Whilethereisalotmoreindustry17yearsto
reachthe?rst800million
workto
bedoneinthisspace,thisisahugelycustomers,ittookonly5yearsto
reachthenext
positiveadvancementwhenwomenhave800million,andofthat,400millionaccountswere
addedover
thecourseofthepandemic.Today
thereare
1.6billionregisteredmobilemoneyaccounts.Truly
remarkable.accessto
mobilephonesandmobilemoney,theycanincreasetheireconomicindependenceandstrengthentheirroleas?nancialdecision-makers.In2022,we
were
clearlyableto
seetheimportanceofmobilemoneyduringtheCovid-19
pandemic,whenitenabledmillionsofpeopleacrosslow-
andmiddle-incomecountriesto
accessdigital?nancialservices.Manyofthesewere
?rst-timeusers,whoarenow
usingtheseservicesfortheireverydayneeds.Itisclearthatmobilemoneyisdriving?nancialinclusionaroundtheworld.Asitcontinuesto
grow,
itoffersanincredibleopportunitytoreachthe1.4billionpeoplewhostilldonothaveaccessto
?nancialservices.Inanincreasinglycomplexgloballandscapewithunprecedentednatural,humanitarianand?nancialshocks,buildingresilienceismoreimportantthanever
before.Ourdatashows
thatthosewithmobilemoneyaccountsare
savingatthesamerate
asthosewithabankaccount,enablingthemto
withstandtheimpactofshocksastheyarise.Ourdatashows
thatthehabitofusingdigitalpayments,enforcedby
thepandemic,hasstuck,leadingto
mobilemoneyactivitygrowthoutstrippingnew
registrationsinmanycountries.Thisishugelyencouragingaswecontinueourworkto
drive?nancialinclusionaroundtheworld.Injustover
17years,themobilemoneyindustryhasgrown
fromanichemarketofferingto
amainstream?nancialservice,transformingthelivesofover
1billionpeople.Thedepthandbreadthofthisimpactcannotbeunderestimated.Aswe
worktowardsasustainableandresilientfutureinwhicheveryone
isconnected,itisabsolutelyvitalthatwe
alsokeepworkingto
designsafeandsecure?nancialservicesforall.Someofthekey
contributorsto
thegrowthofmobilemoneyinthepastfew
yearshave
beenregulatorychangesinlargemarkets.InNigeria,forexample,new
licenseshave
seenmanynew
mobilemoneyplayersemerge,andwiththisa41%
growthinthenumberofregisteredagents.Notonlyhasthiscreatedemploymentformillionsofnew
agents,butmobilemoneyservicesare
now
accessibleto
morepeopleinAfrica’slargesteconomy.Ithasalsobeenencouragingto
seethatmobilemoneyiscontributingto
closingthe?nancialinclusiongendergap.According
to
theWorldBank,morewomenthanmennow
own
amobileMats
GranrydDirectorGeneraloftheGSMAandaMemberoftheBoard.Thisreportwaspreparedby
theGSMA’s
MobileMoneyprogrammeincollaborationwiththemobilemoneyindustry,andwiththegeneroussupportoftheBill&MelindaGatesFoundation.THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
2023CONTENTSExecutivesummary5Mobilemoneyin202272022Globaloverview8Regionalgrowthin20229Thebigpicture:mobilemoneyinapost-COVIDworld12Industryhighlightsin202223243640486068DriversofecosystemgrowthandcommercialsustainabilityMobilemoneydatafromtheGlobalFindex2021Regulatoryandpolicytrendsin2022ClosingthemobilemoneygendergapAfoundationforlastingsocio-economicimpactAppendicesTHE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
2023Executive
summaryMobile
money
is
now
considered
a
mainstream
Africadrivingthebulkofthisincrease.More?nancial
service
in
many
countriescustomersare
usingmobilemoneyaccountsmorefrequentlyacrossallusecases.DuringtheCOVID-19
pandemic,mobilemoneyenabledmillionsofpeopleinlow-
andmiddle-incomecountries(LMICs)to
accessdigital?nancialservices(DFS)fortheirdailyneeds.Astheimpactofthepandemiceased,mobilemoneyservicesgrew
fasterin2022thanduringpre-COVID
times.Thehabitofusingdigitalpayments,enforcedby
thepandemic,hasstuckformany.
Inmanycountries,growthinmobilemoneyactivityisnow
outpacingnew
registrations–asignthattheindustryismaturingbeyond
ahandfulofmarkets.Digital
transactions
are
increasing
as
the
use
ofcash
slows
downTransaction
values
grew
by
22%
between2021
and
2022,
from
$1
trillion
to
around$1.26
trillion.However,
theshareofcash-basedtransactionsintheoverall
transactionmixdeclined,withcash-inandcash-outtransactionsdroppingnearlytwo
percentagepoints.Thisisdueto
asigni?cantriseindigitaltransactions,particularlyinteroperablebanktransfersandbillpayments.Thepandemicitselfledto
asigni?cantglobalexpansionofmobilemoneyservicesandaccounts.DatafromtheannualGSMAGlobalAdoptionSurvey
suggeststhatregisteredaccountsand30-dayactiveaccountsgrewfasterthanforecastin2019.Thepandemicwaspartlyresponsibleforanadditional400millionregisteredaccountsbetween2019and2022.Thisisatleast30%higherthanforecastin2019.Pandemiclockdownsandrestrictionsonmovementdrove
uptheuseofdigitalpayments,includingmobilemoney,
globally.Global
daily
transaction
values
are
exceedingpredictionsIn
2020,
global
daily
transaction
valuesexceeded
$2
billion.TheStateoftheIndustryReportonMobileMoney2021(covering
datafrom2020)suggestedthiscouldreach$3billionaday
by
theendof2022.This?gurehasbeensurpassed,with$3.45billiontransacteddailyviamobilemoneyin2022.Growing
agent
networks
continue
to
driveindustry
expansionTheStateoftheIndustryReportonMobileMoney2023looksatthegrowthofmobilemoneyinapost-pandemicworld.Thereporthighlightswhatthishasmeantformobilemoneyproviders(MMPs),agentnetworksandthemillionsofnew
andexistingcustomersthatembracedmobilemoneyin2022.The
number
of
mobile
money
agents
grewfrom
12
million
in
2021
to
around
17
millionin
2022
–
a
staggering
41%
year-on-yearincrease.Muchofthisgrowthwas
inNigeriawherealiberalisedregulatoryregimehasledtoanincreaseinMMPs.Agentsare
animportantpartofanymobilenetworkserviceandwere
responsiblefortwo-thirdsofallcash-intransactionsin2022.Adoption
and
active
usage
continue
to
riseRegistered
mobile
money
accounts
grew
by13%
year
on
year,
from
1.4
billion
in
2021
to1.6
billion
in
2022.Thiscanbeattributed,inpart,to
regulatorychangesinSub-SaharanAfrica,particularlyinNigeriaandEthiopiawheremobilemoneyadoptionroserapidly.Accountsactiveona30-daybasisalsogrew
atthesamerate
year
onyear,
withSub-SaharanWomen
in
low-
and
middle-income
countriesare
28%
less
likely
than
men
to
own
a
mobilemoney
accountMore
women
have
a
mobile
money
accountthan
ever
before
and
are
using
it
at
a
similarrate
as
men
on
a
30-day
basis.
However,
thereisstillagendergapinaccountownershipthat5THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
2023hasrecentlywidenedincountriessuchasNigeriaandPakistan.Fast-growing
interoperable
transactions
aredriving
the
industry
tooMMPsare
increasinglyconnectedto
localbanks–18onaverage.
Bank-to-mobile
interoperabletransactions
were
among
the
fastest
growinguse
cases
in
2022,
increasing
36%
year
onyear,
while
mobile-to-bank
transactions
roseby
47%.Oneofthemainbarriersto
closingthegendergapismobilephoneownership:increasingmobilephoneownershipcanimprove
mobilemoneyadoptionrates
amongwomen.Otherstepsto
closethemobilemoneygendergapincludeincreasingwomen’sdigitalskillsandawarenessofthebene?tsofmobilemoney,
andMobile
money
remains
a
key
savings
channeltacklingsocialnormsandotherbarriersthatare
In
2022,
around
60%
of
MMPs
offered
users
apreventingwomenfromusingit.savings
account.Halfoftheseprovidersdidnotofferasavingsproductin2021.TheWorld
BankGlobalFindex2021foundthat15%ofadultsinSub-SaharanAfrica,or39%ofallmobilemoneyaccountownersintheregion,saved
usingamobilemoneyaccount.Bill
payments
grew
faster
than
all
other
usecasesIn
2022,
bill
payments
rose
by
36%
yearon
year,
becoming
the
third
most
commontransaction
after
person-to-person
(P2P)transfers
and
combined
cash-in/cash-out(CICO)
transactions.Around97%
ofMMPssurveyed
in2022offerbillpayments.Someofthisgrowthwas
drivenby
greaterintegrationbetweenMMPsandcompanies,particularlyenergysuppliers.Theongoingincreaseinenergypricesinmanycountrieshasledtoseveral
energycompaniesbecomingthelargestThe
industry
is
edging
back
towards
revenuediversi?cationMMPs
remain
reliant
on
customer
fees,
whichcontributed
79%
of
reported
revenue
as
ofJune
2022.Thisisanimprovementonthe87%sharereportedin2020,whichwas
in?uencedbymanytransactionsbeingzero
rated.MMPshaveroomforrevenue
growthfrombusinessandrecipientsofmobilemoney-basedbillpayments.
governmentfees,whichmadeup33%oftheirrevenue
in2019.International
remittances
continue
to
bene?tfrom
pandemic-induced
growthRegulation
has
been
in?uenced
by
challengessuch
as
taxation
and
fraudIn2022,mobilemoney-enabledinternationalremittancesgrew
by
28%year
onyear.
Duringthepandemic,manydiasporassentmorefundsviamobilemoneyto
friendsandfamilythanever
before.Asaresult,internationalremittancesgrew
signi?cantlyinboth2020and2021,asmanysendersfavoured
mobilemoneyforitsef?ciency,
speed,safetyandcost-effectiveness.Thistrendcontinuedin2022,albeitataslower
rate.Regulationhasfocusedonensuringpaymentsystems
remainsafeandef?cientwhilealsoencouraginginnovation.However,
themobilemoneyindustryisfacingseveral
regulatorychallenges.Somecountrieshave
introducedtaxesonmobilemoneytransactionsandfeesthatdonotalignwiththeir?nancialinclusionobjectives.Fraudalsoremainsanindustry-wideissue,whichmanyregulatorsare
aimingto
overcome
throughimproved
consumerawarenessandcapacitybuilding.Mobilemoneyisleadingthepathway
toreachingtheUNSDG10c.targetof3%forremittancetransactioncosts.TheWorld
Bank’sRemittancesPriceWorldwidepublicationreportedthattheglobalaverage
costofsending$200viamobilemoneywas
3.73%,nearlyhalfoftheglobalaverage.6THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
2023Mobile
money
in
2022401
mActive
30-dayaccounts1.6
bnRegistered
mobilemoney
accounts%13+586
mActive
90-dayaccountsYEAR-ON-YEARGROWTHRATEYEAR-ON-YEAR%GROWTHRATE13+%22
$1.26
tn+YEAR-ON-YEARGROWTHRATEValue
of
transactions17.4
m7.2
mRegistered
agentsActive
agentsYEAR-ON-YEARYEAR-ON-YEARGROWTHRATE%GROWTHRATE41%25++$22
bn$78
bnInternationalMerchant
paymentsprocessed
per
yearremittancesprocessed
per
yearYEAR-ON-YEARYEAR-ON-YEAR%GROWTHRATE28%GROWTHRATE17++Live
mobilemoneydeployments3157THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
20232022
Global
overviewAccountsRegisteredmobileActive
90-dayaccountsActive
30-dayaccountsmoneyaccounts1.6
bn401
m
586
m%%%+
13+
13+
13TransactionsAgentsTransaction
volumeTransaction
value
($)RegisteredActive65
bn
1.26
tn
17.4
m
7.2
m%%%%+
19+
22+
41+
25Monthly
value
snapshot
-
December2022Digital
InBulkdisbursements
6%Bank-to-mobile
6%Incominginternationalremittances
1%Digital
OutPerson-to-personoff-net
2%Digital
In%Airtimetop-ups
1%Billpayments
7%14%23Digital
Out%19Cash
In%Mobile-to-bank
8%16Cash
Out%Outgoinginternationalremittances
1%28CirculatingCirculatingPerson-to-personon-net
22%Merchantpayments
6%*Percentageshave
beenroundedto
theirnearestwholenumber.Somebreakdownsmaynotaddupto
theirrespectivesub-totalsdueto
roundingerrors.8THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
2023Regional
growth
in
2022ActiveLiveRegisteredaccountsTransactionvolumeTransactionvalue($)(30-day)accountsservices1.6
bn401
m65
bn1.26
tnGlobal31515434543331%%%%+
13+
13+
19+
22Sub-SaharanAfrica763
m218
m45
bn832
bn%%%%+
17+
15+
21+
22336
m82
m10
bn185
bnSouth
Asia%%%%+
13+
12+
16+
20East
Asia361
m68
m8
bn180
bn%%%%and
Paci?c+
7+
6+
12+
21Latin
Americaand
the57
m22
m1
bn35
bn%%%%+
13+
16+
17+
17CaribbeanMiddle
Eastand
NorthAfrica59
m6
m357
m21
bn%%%%+
7+
39+
53+
4522
m5
m345
m6
bn9%%%%Europe
andCentral
Asia+
4+
10+
17+
199THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
2023Growth
in
Africa
in
2022LiveRegisteredaccountsActiveTransactionvolumeTransactionvalue
($)Africaservices(30-day)
accounts781
m219
m44.9
bn836.5
bn166%%%%+
17+
15+
21+
22North
AfricaWest
AfricaLive
servicesRegistered
accountsActive
(30-day)
accounts
1
mTransaction
volume
97
mTransaction
value
($)
4.7
bn
2812%18
m151321Live
services66290
mActive
(30-day)
accounts
76
mTransaction
volume
12
bnTransaction
value
($)%%Registered
accounts27%%30%%29%277
bn
22East
AfricaLive
services56390
mActive
(30-day)
accounts
115
mTransaction
volume
28
bnTransaction
value
($)
491.8
bn
23%Registered
accounts12%8%18%Central
AfricaLive
services18%Registered
accounts65
m6%Active
(30-day)
accounts
22
mTransaction
volume
3.7
bnTransaction
value
($)
57.6
bn
109%20%Southern
AfricaLive
services1418
m%Registered
accounts16%Active
(30-day)
accounts
5
mTransaction
volume
490
m
28Transaction
value
($)24%%5.3
bn1410THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
202311THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
2023The
big
picture:
mobile
moneyin
a
post-COVID
world12THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
2023Longconsideredanicheofferinginjustafewmarkets,mobilemoneyisnow
animportantpartofmainstream?nancialservicesinmanylow-
andmiddle-incomecountries(LMICs).DuringtheheightoftheCOVID-19
pandemic,mobilemoneyplayed
animportantroleasmillionsofpeopleuseddigitalpayments–manyforthe?rsttime–fortheirdailyneeds.Astheimpactofthepandemicbeganto
wearoff,
mobilemoneyservicescontinuedto
growfasterthanpre-COVID
rates.Servicesinseveralcountrieshave
seenmobilemoneyactivitygrowthoutstripnew
registrations,indicatingagraduallymaturingindustry.RegisteredandactiveaccountscontinuesteadygrowthAs
theworldmovestowardsapost-COVIDera,mobilemoneyserviceshavecontinuedto
showresilientgrowth.In
2022,therewerenearly1.6
billionregisteredmobilemoneyaccountsworldwide,morethandoublethenumber
ofregisteredaccounts(772
million)in2017.
Whileittookaround16
yearsfortheindustryto
top750millionregisteredcustomers,itonlytookanother?veyearsforthisnumber
to
double(Figure1).Figure
1:
Numberofyearstakento
achieve50%ofaccountshareRegisteredaccounts800
m800
m1.6bnActive30-day200
m401m200
maccounts%%5050in
17in
5yearsyears2001-20172018-2022Source:
GSMA
Global
Adoption
Survey
202213THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
2023Registeredaccountsgrewby
13%in2022comparedto2021Thenumberofaccountsactiveona30-daybasisgrew
by
13%year
onyear
tooWhilethenumber
ofregisteredaccountsincreasedfasterduringtheheightoftheCOVID-19pandemicin2020and
2021,
thiswasoverdoublepre-COVIDgrowthin2019(Figure2).Nearly
two-thirdsof
this
growthwas
in
Sub-Saharan
Africa
whilea
?fth
was
inSouth
Asia.Likeregisteredaccounts,thisislower
thanthegrowthrates
seenin2020and2021,buthigherthanthepre-pandemicgrowthrate
in2019.Muchofthisgrowthwas
inthesameproportionasthegrowthinregisteredaccountsinSub-SaharanAfrica(62%)andSouthAsia(19%).Figure
2
Registeredandactive30-dayaccountsandyear-on-yeargrowthrates,2012-20221.800m%131.600m1.400m1.300m1.200m1.000m800m600m400m200m0%22%14%6%13%15%23%10RegisteredaccountsActive
-30DayaccountsYear
-on-yeargrowthrate%Source:
GSMA
Global
Adoption
Survey
202214THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
2023BOX
1:The
impact
of
COVID-19
on
mobile
moneyTheGSMAMobileMoneyteamcompareditsforecastsfrom2019(pre-pandemic)and2022(whenmanycountrieshadstartedliftingoralreadyliftedCOVID-19
restrictions)to
understandtheimpactoftheCOVID-19pandemiconthemobilemoneyindustry.
Thetrendsfromthisanalysis(Figure3)suggestthatthepandemicsupportedanacceleratedexpansionofmobilemoneyaccounts.In2020,registeredaccountswere
4%higherthanforecastbeforethepandemic.Similarly,thenumberofactive30-dayaccountssurpassedforecastsby
8%in2020.Bothregisteredandactive30-dayaccountsgrew
fasterthan2019forecasts.Figure
3:
Forecastsandestimatesformobilemoneyaccounts,2019–2022Registeredaccounts1
bn2019
1.01bn1.1
bn1.2
bn1.3
bn1.4
bn1.5
bn1.6
bn1.01bn2020202120221.11
bn1.16
bn1.2bn1.41bn1.28bn1.6bnAccountsabove2019forecast2019forecast2022estimatesActive
30-dayaccounts240
m260
m280
m300
m320
m340
m360
m380
m400
m420
m2019202020212022250m250m285m307
m309m354m330m401mAccountsabove2019forecast2019forecast2022estimatesSource:
Source:
GSMA
Global
Adoption
Surveys
and
GSMA
forecasts15THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
2023Monthlyactivityrates
have
remainedstableataround25%year
onyearMobilemoneyservicesinLatinAmericaandtheCaribbeanhave
seenasigni?cantincreaseinac-tivitybetween2019and2022.Thistrendalignswiththefactthattheregionhastraditionallyhadthehighestactivityrates
globally.Whilethisislower
thanthe26.6%rate
in2020(Figure4),the30-dayactivityrate
hasin-creasedfrompre-pandemiclevels.Thistrendismirroredacrossallregions,except
inAsiawhereactivityrates
have
beendroppingsince2019.Figure
4:
Active
30-dayactivityrates
by
region,2019–20222019202020212022%%%%EastAsiaandPaci?cLatinAmericaandtheCarribeanSouthAsia21.721.119.118.9%%%%33.336.238.038.7%%%%24.926.324.424.3%%%%Sub-SaharanAfrica27.531.128.928.5%%%%Global24.726.625.025.1Source:
GSMA
Global
Adoption
Survey
2022Agentscontinueto
bethebackboneofthemobilemoneyindustryfrom12millionin2021.Inturn,thisgrowthincreasedthenumberofactiveagentsto
7.2millionin2022,a25%year-on-yearincrease.ThebulkofthisgrowthcamefromSub-SaharanAfrica,whereagentoutletsnearlydoubledyearonyear.
Thiswas
drivenby
asigni?cantriseinagentsinWest
Africa(Figure5),whereseveralnew
mobilemoneyserviceswere
launched.In2022,mobilemoneyagentswere
responsiblefordigitising$294million(totalcash-intransactions),up17%from2021.Nearlytwo-thirdsofallincomingtransactionsare
cash-insperformedby
agents,makingagentsthemaingateway
to
digital?nancialinclusioninmarketswherecashdominates.Mobilemoneyagentsare
theface
oftheindustrygloballyandresponsibleforonboardingandeducatinghundredsofmillionsofcustomers.Formany,agentsremainatrustedentrypointto
themobilemoneyecosystem,offeringaconvenientchannelto
digitisecashandprovidingthe?rstlineofcustomersupport.17MAGENTSREGISTEREDIN2022Thenumberofregisteredagentsreached17millionin2022,a41%
year-on-yearincrease16THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
2023Figure
5:
Registeredagents,2019–2022RegisteredagentsActiveagents2021202220212022West
Africa2,457,0002,269,000836,00089,0006,493,0002,481,000913,0001,215,0001,469,200402,00036,0002,128,0001,664,000499,00049,000EastAfricaCentralAfricaSouthernAfricaSub-SaharanAfrica114,0005,652,00010,001,0003,123,0004,339,000Source:
GSMA
Global
Adoption
Survey
2022Subregionalanalysis:West
Africanow
drivesgrowthinSub-SaharanAfrica2020,butthishasfallenfortwo
consecutiveyears(Figure6).Activityrates
inWest
Africaincreasedconsistentlybetween2018and2022andare
now
approachingSub-SaharanAfricanactivityrates.Intheearlyyearsofmobilemoneygrowth,EastAfricawas
thepowerhouse.Theregionhadthehighestactivityrate
inSub-SaharanAfricainFigure
6:
Activityrates
(30-day)inSub-SaharanAfrica,2018–2022Active
30-day
activity
rates
(Sub-Saharan
Africa)%%%%%%%%%%%4038363432302826242220%31.1%28.9%%27.327.5%28.5020182019202020212022Sub-SaharanAfricaEastAfricaCentralAfricaSouthernAfricaWest
AfricaSource:
GSMA
Global
Adoption
Survey
202217THE
STATE
OF
THEINDUSTRY
REPORTON
MOBILE
MONEY
2023AnnualgrowthinactiveaccountsinWest
Africa
thehighestnumberofnew
accountsofallhasincreasedalmostevery
year
since2018.Active
accountshave
risenfaster,
year
onyear,thanregisteredaccounts.InWest
Africa,activeaccountsgrew
by
25%between2021and2022subregionsworldwide(Figure7).WithinWestAfrica,C?ted’Ivoire,GhanaandSenegalhavebeenmobilemoneyleaders,followedcloselyby
Benin,BurkinaFasoandMali.Between2020whileregisteredaccountsgrew
by
21%.Notonly
and2022,thesecountrieswere
themaindriversare
morepeopleregisteringformobilemoneyaccounts,butmanywhohave
signedupareactivelyusingmobilemoneyfortheireverydayneeds–morethanusershave
inpreviousyears.ofgrowthintheregion.Theintroductionofthepaymentservicebank(PSB)licencehas
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