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文檔簡介
EMPLOYEEMOTIVATORS:
HowtoGetPeopleBackinOffice
Howwethinkaboutgoingintotheofficehaschangedforever.Flexible,hybridandremote
workapproachesareoftenatoddswithexecutivedesireforareturntothetraditional
workplaces,andsofar,there’snoclearwinner.Onethingthatwedoknowisthattheofficestillservesanimportantpurpose–forcollaboration,mentorship,productivity,
friendship,executivefacetimeandmore.
Overthepastyear,we’velookedcloselyattheoffice–
howperkshavechanged
,
howGen
Zworksbest
intheofficeandhowcompaniesareadjustingtheir
realestatefootprint
to
accountforhybridandremotework.WithRTOfoottrafficatan
all-timehigh
,wesetoutto
discoverwhatmakesemployeeswanttocomeintotheoffice.
Arefreelunchesandcommutestipendsstillthewaytogo?Ordoemployeeswanttoexperiencethelesstangiblethingswedon’tthinkofasoften–likefacetimewiththeir
managersorwatercoolerchatswiththeirworkplacebestie?
Toanswerthesequestionsandmore,wepolled380fulltimeworkerstofindoutwhether
incentives–likefreelunchandparking–trumppersonalexperiences.
|?2022RobinPowered,Inc.2
EMPLOYEEMOTIVATORS
Here’swhatwefoundout:
?EmployeesLIKEtheOffice:Theofficespacehasbeenadivisivetopicbutwefoundwhilesomeemployeesprefertoworkfromhome,themajorityofthosewesurveyedenjoytheirtimespentintheoffice.
?PerksWillWorkbutTheyAren’tEverything:Freelunches,parkingandcommutingstipendsincentivizeworkerstogointotheofficebutsodootherintangiblethings–likeone-on-one
opportunitieswithexecutives,teambrainstormsandthechancetosocializewithcoworkers.
?RemoteWorkPayCutsMayCostYou:While58%saidthey’dgointotheofficemorefrequentlytoavoidapaycut,morethan25%saidthey’dquicklylookforanotherjob.
?OfficeAttendanceVisibilityisKey:Whenaskedwhetherknowingateamwouldbeintheofficeonaparticulardaymadeitmorelikelyfortheemployeetogoin,64%saiditdidandonly12%disagreed.
Let’sdigintothedata.
EMPLOYEEMOTIVATORS
SalaryAdjustmentsare
EffectivebutcanHave
Consequences
Recently,we’veseencompaniestrytoincentivizepeoplebackintotheofficeby
offeringhighersalariesfornon-remoteworkers.Ofthe380employeeswepolled,58%
saidthey’dgointotheofficemorefrequentlytoavoidasalaryreduction,whilejust
overaquarter(25%)saidthey’dquicklylookforanotherjob.
Ifyourcompanydecidedtoinstallasalaryreductionforemployeeswhoworkedoutsidetheofficemorethan3daysaweek,whatwouldyoudo?
59%
|?2022RobinPowered,Inc.4
WhatDrivesEmployees
intotheOffice?
Thissometimesgetslostinthelargerofficedebate,butthefactremainsthatmost
employees(48%)enjoytheirtimeintheoffice.Hybridworkispopularbecausepeople
wantthebestofbothworlds-theflexibilitytoworkremotelywhenneededandthe
optiontoconnectwiththeirteamswhentheywant.
Noteveryonesharesthesesentiments.Ourresearchfoundnearlyathird(28%)would
prefertoworkfromhome.Still,giventhevariousfactorsthatcouldinfluencethis
response–suchaschildandfamilycareobligationsandlongcommutes–theoffice
reallyshouldn’ttakeitpersonally.
Whenweaskedwhethertheseemployeesfelttheircompanydidagoodjob
incentivizingthemintotheoffice,theresultsweresplit.Only25%saidtheircompanydidthis“exceptionallywell”andnearly30%gavetheiremployersafailinggrade,with
36%somewhereinthemiddle.
|?2022RobinPowered,Inc.5
EMPLOYEEMOTIVATORS
Howwelldoesyourcompanyincentivizeyoutoworkfromtheofficewithopportunitiestocollaboratewithyourteamandco-workers?
29%
Clearly,thereisworktobedonewhenitcomestomotivatingemployeestocometotheoffice.Leadersneedtofindthedriversofworkplaceengagementandthenweave
thosetacticsintotheiroverallstrategies.
EMPLOYEEMOTIVATORS
Freeprking
other
TeamBuildingEvents
TraditionalIncentivesvs.
ConnectedExperiences
Thedecisiontogointotheofficecanbemetwithmanyhurdlesandemployersare
tryingtoofferincentivesthatremovefrictiontomakethetripalittleeasier.This
includesfreeparking,cateredlunchandsnacks,publictransportationreimbursement
andmore.Whiletheseperksarecertainlyeffective,there’smoreemployerscando.
Whatdoesyourcompanyoffertomakegoingintotheofficeattractive?
33%
|?2022RobinPowered,Inc.7
Whenwedigalittledeeper,wefindthatwhileperkslikefreelunchesarecertainly
anattraction,soisfacetimewithexecutivesandtimespentwithclosecoworkers.
Foodperksworkbutconsiderpairingthatincentivewithmoresocialopportunitiesto
satisfybothpreferences.Whenaskedtochoosewhetherafreelunchortheabilityto
seeacloseworkfriendisastrongerdrawtovisittheoffice,60%chosethelunch,but40%chosethecoworkers.Similarly,whenaskedtochoosebetweenfreeparkingortheopportunityforone-on-onetimewithamanagerorexecutive,40%saidfacetimewas
moreimportanttothem.
Whichscenariowouldmakeyoumorelikelytoworkfromtheoffice?
Freelunch61%
39%
|?2022RobinPowered,Inc.8
EMPLOYEEMOTIVATORS
FaceTimeTrumpsFaceTime
Noonewantstocommuteintoanofficejusttofindaseaofemptydesks.Peopleneed
visibilityintowhoisinoffice,onwhatdaystomoreeffectivelyplantheirweek.Turns
out,whenpeopleknowtheywillseetherightpeopletheyaremoredriventocomein.
Whenweaskedwhetherknowingateamwouldbeintheofficeonaparticularday
madeitmorelikelyfortheemployeetogoin,64%saiditdidandonly12%disagreed.
Ifyouknowyourteamwillbeintheofficeonaparticularday,doesthatmakeyoumoreorlesslikelytoheadintotheoffice?
|?2022RobinPowered,Inc.9
EMPLOYEEMOTIVATORS
Whenweaskedemployeessurveyedtorankthethingsmosttoleastlikelytobringthemintotheofficethedataisclear–whileafreelunchandcommutestipendisadraw,theopportunitytoseeworkfriends,collaborateonprojectswithteamsin-person,participateinteam-buildingeventsandshowfacewithexecutivesarejust
asimportant.
Rankthefollowingfromwhatisthemostlikelytobringyouintotheoffice,totheleast.
Andwhenitcomestocollaboration,theofficecan’tbebeat.Ofthosewesurveyed,
morethan60%rankedin-officeandin-personmeetingsasthemostappealingwayto
brainstorm.
|?2022RobinPowered,Inc.10
EMPLOYEEMOTIVATORS
Yourteamwantstoholdabrainstorm.Rankthefollowingfromthemosttoleastappealingscenarioforthebrainstorm:
EMPLOYEEMOTIVATORS
GetPeopleBackinOfficewithOpportunitiesforConnection
Peoplewanttocomeintotheoffice,theyevenenjoyit.In-personcollaboration,
face-timewithleaders,socializingwithcoworkers,mentorship-thesearejustafew
experiencesthehomeofficecan’trecreate.
Whileperkslikefreelunchandcommuterbenefitsareuseful,theofficehasreally
becomeaplaceforpeer-to-peerconnection.Peoplewanttobeinenvironmentsthatfacilitatetheseinteractionswithcolleagues.Leaderslookingtogetpeoplebackintothesephysicalspacesshouldbefocusedonbuildingexperiencesforemployeesthat
promotecollaboration,communityandconnection,whileremovingfriction.
Ifyou’relookingtoreimagineyourapproach,starthere:
1
EmphasizeIntangibles
Employeesareenticedbyopportunitiestomeetwithothers–whether
inabrainstormsetting,acrossthewatercooleroraformalmeeting
withamanagerorexecutive.Companiesshouldconsiderhowto
promotetheseopportunitiesforconnectionandformalizethemasabenefitfortimespentattheoffice.Forinstance,withfreelunchbeing
adraw,howaboutofferingteamlunchstipends?
|?2022RobinPowered,Inc.12
EMPLOYEEMOTIVATORS
2
Conn
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