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商務(wù)談判對(duì)話英語(yǔ)實(shí)例(1)DanSmith是一位美國(guó)的健身用品經(jīng)銷商,此次是RobertLiu第一回與他交手。就在短短幾分鐘的交談中,RobertLiu既感到這位大漢粗獷的外表,藏有狡兔的心思――他肯定是沙場(chǎng)老將,自己絕不可掉以輕心。雙方第一回過(guò)招如下:
D:I‘dliketogettheballrolling(開(kāi)始)bytalkingaboutprices.
R:Shoot.(洗耳恭聽(tīng))I‘dbehappytoansweranyquestionsyoumayhave.
D:Yourproductsareverygood.ButI‘malittleworriedaboutthepricesyou‘reasking.
R:Youthinkweaboutbeaskingformore?(laughs)
D:(chuckles莞爾)That‘snotexactlywhatIhadinmind.Iknowyourresearchcostsarehigh,butwhatI‘dlikeisa25%discount.
R:Thatseemstobealittlehigh,Mr.Smith.Idon‘tknowhowwecanmakeaprofitwiththosenumbers.
D:Please,Robert,callmeDan.(pause)Well,ifwepromisefuturebusiness――volumesales(大筆交易)――thatwillslashyourcosts(大量減低成本)formakingtheExec-U-ciser,right?
R:Yes,butit‘shardtoseehowyoucanplacesuchlargeorders.Howcouldyouturnover(銷磬)somany?(pause)We‘dneedaguaranteeoffuturebusiness,notjustapromise.
D:Wesaidwewanted1000piecesoverasix-monthperiod.Whatifweplaceordersfortwelvemonths,withaguarantee?
R:Ifyoucanguaranteethatonpaper,Ithinkwecandiscussthisfurther.商務(wù)談判對(duì)話英語(yǔ)實(shí)例(2)Robert回公司呈報(bào)Dan的提案后,老板很滿意對(duì)方的采購(gòu)計(jì)劃;但在折扣方面則希望Robert能繼續(xù)維持強(qiáng)硬的態(tài)度,盡量探出對(duì)方的底線。就在這七上七八的價(jià)格翹翹板上,雙方是否能找到彼此地平衡點(diǎn)呢?請(qǐng)看下面分解:
R:Evenwithvolumesales,ourcoatsfortheExec-U-Ciserwon‘tgodownmuch.
D:Justwhatareyouproposing?
R:Wecouldtakeacut(降低)ontheprice.But25%wouldslashourprofitmargin(毛利率).Wesuggestacompromise――10%.
D:That‘sabigchangefrom25!10isbeyondmynegotiatinglimit.(pause)Anyotherideas?
R:Idon‘tthinkIcanchangeitrightnow.Whydon‘twetalkagaintomorrow?
D:Sure.Imusttalktomyofficeanyway.Ihopewecanfindsomecommonground(共同信念)onthis.
NEXTDAY
D:Robert,I‘vebeeninstructedtorejectthenumbersyouproposed;butwecantrytocomeupwithsomethingelse.
R:Ihopeso,Dan.Myinstructionsaretonegotiatehardonthisdeal――butI‘mtryveryhardtoreachsomemiddleground(互相妥協(xié)).
D:Iunderstand.Weproposeastructureddeal(階段式和約).Forthefirstsixmonths,wegetadiscountof20%,andthenextsixmonthsweget15%.
R:Dan,Ican‘tbringthosenumbersbacktomyoffice――they‘llturnitdownflat(打回票).
D:Thenyou‘llhavetothinkofsomethingbetter,Robert.商務(wù)談判對(duì)話英語(yǔ)實(shí)例(3)Dan上回提議前半年給他們二成折扣,后半年再降為一成半,經(jīng)Robert推翻后,Dan再三表示讓步有限。您知道Robert在這折扣縫隙中游走,如何才能摸出雙方都同意的數(shù)字呢?他從錦囊里又掏出什么妙計(jì)了呢?請(qǐng)看下面分解:
R:Howabout15%thefirstsixmonths,andthesecondsixmonthsat12%,withaguaranteeof3000units?
D:That'salottosell,withverylowprofitmargins.
R:It'saboutthebestwecando,Dan.(pause)Weneedtohammersomethingout(敲定)today.IfIgobackempty-handed,Imaybecomingbacktoyousoontoaskforajob.(smiles)
D:(smiles)O.K.,17%thefirstsixmonths,14%forthesecond?!
R:Good.Let'sironout(解決)theremainingdetails.Whendoyouwanttotakedelivery(取貨)?
D:We'dlikeyoutoexecutethefirstorderbythe31st.
R:Letmerunthroughthisagain:thefirstshipmentfor1500units,tobedeliveredin27days,bythe31st.
D:Right.Wecouldn'thandlemuchlargershipments.
R:Fine.ButI'dpreferthefirstshipmenttobe1000units,thenext2000.The31stisquitesoon----Ican'tguarantee1500.
D:Icanagreetothat.Well,ifthere'snothingelse,Ithinkwe'veset養(yǎng)老院、學(xué)校等。因此Pacer有意爭(zhēng)取該產(chǎn)品軟硬件設(shè)備的代理權(quán)。以下就是Robert與BotanyBay的代表,MarkDavis,首度會(huì)面的情形:
M:Mr.Liu,totalsalesontheMedic-DiskwereU.S.$100,000lastyear,throughouragentinHongKong.
R:Ourresearchshowsmostofyoursales,aremadeintheTaipeiarea.YouragenthasonlybeenabletotargettheTaipeimarket(把……作為目標(biāo)市場(chǎng)).
M:True,butwearehappywiththesales.It'sanewproduct.Howcouldyoudobetter?
R:We'realreadywell-establishedinthemedicalproductsbusiness.TheMedic-Diskwouldbeagoodadditiontoourproductrange.
M:Canyoutellmewhatyoursaleshavebeenlikeinpastyears?
R:Inthepastthreeyears,ourunitsaleshavegoneupby350percent;profitshavegoneupalmost400percent.
M:Whatkindofdistributioncapabilities(分銷能力)doyouhave?
R:Wehavesalespeopleinfourmajorareasaroundtheisland,sellingdirectlytocustomers.
M:Whataboutyoursales?
R:Intermsofunitsales,55percentarestillfromtheTaipeiarea.TherestcomesfromtheKaohsiung,Taichung,andTainanareas.That'sagreatdealofuntappedmarketpotential(未開(kāi)發(fā)的市場(chǎng)潛力),Mr.Davis.商務(wù)談判對(duì)話英語(yǔ)實(shí)例(9):
M:Mr.Liu,whatkindsofsalesdoyouthinkyoucouldget?
R:Well,tobeginwith,we'dhavetoinsistonsoleagencyinTaiwan.Webelievewecouldspike(激增)salesby30%to40%inthefirstyear.Butcertainconditionswouldhavetobemet.
M:Whatkindsofconditions?
R:We'dneedyourfulltechnicalandmarketingsupport.
M:Couldyouexplainwhatyoumeanbythat?
R:We'dlikeyoutogivetrainingtoourtechnicalstaff;we'dalsolikeyoutopayafeeforafter-salesservice.
M:It'snoproblemwiththetraining.Asforservicesupport,weusuallypayayearlyfee,peggedto(根據(jù))totalsales.
R:SoundsOK,ifwecancometoterms(達(dá)成協(xié)定)onhowmuchisfair.Asformarketingsupport,wewouldlikeyoutoassume50%ofallcosts.
M:We'dprefer40%.Manycustomerslearnaboutourproductsthroughinternationalmagazines,tradeshows,andsoon.Wepickupthetab(付款)forthat,butyougetthesalesinTaiwan.
R:We'llthinkaboutit,andtalkmoretomorrow.
M:Fine.We'dlikeyoutotellusaboutyourmarketingplans.商務(wù)談判對(duì)話英語(yǔ)實(shí)例(10)1I’dliketochangethistickettothefirstclass.
我想把這張票換成頭等車。
2Iwantapackagedealincludingairfareandhotel.
我需要一個(gè)成套服務(wù),包括機(jī)票和住宿。
3I’dliketoreserveasleepertoChicago.
我要預(yù)訂去芝加哥的臥鋪。
4Iwon’tcheckthisbaggage.
這件行李我不托運(yùn)。
5I’dliketositinthefrontoftheplane.
我要坐在飛機(jī)前部。
6Imissedmytrain.
我未趕上火車。
7Ihaven’tnothingtodeclare.
我沒(méi)有要申報(bào)的東西。
8It’sallpersonaleffects.
這些東西都是我私人用的。
9I’llpickupticketattheairportcounter.
我會(huì)在機(jī)場(chǎng)柜臺(tái)拿機(jī)票。
10I’dliketwoseatsontoday’sNorthwestFlight7toDetroit,please.
我想訂兩張今天西北航空公司7班次到底特律的機(jī)票。
11WewaitedforJohninthelobbyoftheairport.
我們?cè)跈C(jī)場(chǎng)的大廳里等約翰。
12I’dliketobuyanexcursionpassinstead.
我要買一張優(yōu)待票代替。
13I’dl
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