牛津譯林版必修四Unit Advertising 一等獎(jiǎng)

Unit1Advertising

Welcometotheunit

NewWords:1.handout(hand+out)印刷品(廣告、傳單、講義)e.gPleasereadthehandoutcarefully.handout分發(fā)，散發(fā)

Willyouhelpmetohandouttheleafletsatthemeeting.2.adcampaign廣告活動(dòng)3.statistics統(tǒng)計(jì)數(shù)字4.stateyouropinionon表達(dá)對……的看法Welcometotheunitagoodwaytodo/ofdoing/that/inwhich……2)makepeopleawareof使人們了解…

beawareof

知道/意識到/明白

Shewasawareofthefact.Butshecouldnotfaceityet.她意識到了這個(gè)事實(shí)，但她不能夠面對它。

Hewasnotawareofherpresencetillshespoketohim.Everyonewasawarethattheywereindanger.I’mquiteawarehowyouwouldfeel.3.seepictures

similartotheonesbelow看到下面相類似的圖片

Hisviewsaresimilartomine.Mary’shatissimilartoJane’s.4.specialdiscount特別削價(jià)Whichadvertisementdoyoulikebest?123Brainstorming:1Wherecanwefindtheseads?2Whydoyouliketheseads?Onbillboards,ontheInternet,innewspapers/Magazines,onTV,inleaflets,orinbusesetc.Theyarequiteinteresting,creativeandwecangetsomeusefulinformationfromthem.Observation:

ObservethesixpicturesonPage1.Trytodividethemintotwoparts.AdsforpublicissuesAdsforsales

ProjectHope

EarthDaySay‘No’todrugsSoftwareOxlinAirlinesSoftshineshampooDiscussandspeak:Readtheinstructionsandfocusonthesixposters.Trytoanswerthesequestions:

Whatimage(s)canyouseeoneachposter?Whatcanyoureadoneachposter?Whatcanyoulearnfromeachposter?Poster1ThefirstposterisintendedtomakepeopleawareoftheimportanceofProjectHope.Itmakespeoplerealizethattherearestillalotofchildrendroppingoutofschoolforeconomicreasons.Itcallsuponpeopletodosomethingtohelpchildreninpoorareas.Thepostermakesusawareoftheneedsofotherpeople.Poster2Thisposterisintendedtosellhisproducttothepersonswhowanttostudyonthecomputer.Withthepersuasivewords”specialdiscount”andimagestoattractPeople’sattention,peoplewouldbuysomecheaplearningsoftware.Sometimesthiswillhelpyou.Butsometimesdon’t.Inouractuallife,ifyouwanttostudy,Ithinkyoucanlearnsomethingwellwithoutlearningsoftware.Onthecontrary,ifyouhavelearningsoftware,youarenotsuretolearnsomethingwell.Poster3Thisposterisacommercialadvertisement.Itofferstheairlineservice.Ituses“IlovetoflywithOxlinAirlines.Takingairlinesisafastwaytogettoanotherplace.Inthiswaycanmuchoftimebesaved.Poster4Thisposterstrikesusalot.Itistryingtoshowusthatthebirdshavenowhereelsetobuildtheirnets.Theyhavetobuildtheirnetsintheskybecauseallthetreeshavebeencutdown.Itsendsusaseriouswarningandtellsusthatweshouldprotecttheenvironmentfromnowon.Poster5Takingdrugisharmfulbothtothepeoplewhotakedrugandtheirfamily.Ifsomeonetakesdrugs,hewillbecomeseriouslyill.Thisposterisintendedtoeducatepeopleabouthealthandproblemsinsocietyandcallsonpeopletomakeananti-drugscampaignanditalsotellusnottoignoretheproblemaroundus.Poster6Thisposteristargetingyoungpeopleespeciallygirls,becausetheypaymoreattentiontotheirappearance.Itusespersuasivewords“Shinethatlastsfrodays”successfullytopersuadeyoungpeopletobuythisshampoo.Moreadsforyoutodiscuss:Protectwater,Protectourselves.Canyouthinkaboutagoodsloganforeachad?NeverdeleteGreenKeepitForever!SedalShampooEverythingispossible!Taiwan,China!Cherishyourlife!Shoescanfly!Sodoyourdreams!Goodtothelastdrop.Thenewdigitalera.數(shù)碼新時(shí)代Thetasteisgreat.味道好極了。Nescafé雀巢咖啡Thetasteisgreat.I’mlovin’it.我就喜歡。McDonald’s麥當(dāng)勞Justdoit.只管去做。Nike耐克運(yùn)動(dòng)鞋Intelligenceeverywhere.智慧演繹，無處不在。Motorola摩托羅拉手機(jī)Active-reading:ListentothematerialonPage94andtrytoanswerthesequestions:1What’stheadabout?2Whattypesofthingswillthestoriesbejudgedon?3WhatshouldSspayattentiontowhenwritingthestory?4WhyisitgoodforSstoenterEnglishwritingcompetitions?Refertotheanswers.1What’stheadabout?2Whattypesofthingswillthestoriesbejudgedon?3WhatshouldSspayattentiontowhenwritingthestory?4WhyisitgoodforSstoenterEnglishwritingcompetitions?PossibleAnswers:Itisabouttheseniorhighschools’Englishwritingcompetition.Theywillbejudgedonhowwelltheyareresearchedandiftheyarecreativeandimaginative.Grammar,punctuationandspelling.