《外貿(mào)英語函電》課件

PPTcoursewareforForeignTradeEnglishCorrespon目錄CONTENTSOverviewofForeignTradeEnglishResponseTheBasicElementsofForeignTradeEnglishResponseWritingSkillsforForeignTradeEnglishResponse目錄CONTENTSThePracticalApplicationofForeignTradeEnglishResponseCommonproblemsandsolutionsinforeigntradeEnglishcorrespondence01OverviewofForeignTradeEnglishResponseDefinitionForeignTradeEnglishCorrespondencereferstothewrittencommunicationinEnglishusedininternationalbusinesstransactionsItencompassedletters,emails,andotherbusinessdocumentsexchangedbetweenbusinessesindifferentcountriesCharacteristicsForeignTradeEnglishCorrespondenceisprecision,condition,andformal,usingspecializedvocabularyandsyntaxItmustbeheretointernationalstandardsofbusinessetiquetteandlegalrequirementstoensureclarityandeffectivenessincommunicationDefinitionandcharacteristicsClearCommunication01Accurateandwellwrittencorrespondenceguaranteesthatbusinessmessagesaretransmittedclearly,reducingtheriskofmisunderstandingsorfusionBuildingTrust02Professionaldependencecanestablishtrustbetweenbusinesses,whichisessentialinbuildinglongtermrelationshipsandsuccessfulinternationalbusinesstransactionsCompletingwithProtocol03Followingpropertyprotocolinbusinesscorrespondencecanreflectpositivelyonacompany'sprofessionalismandwillingnesstocomplywithinternationalstandardsTheImportanceofForeignTradeEnglishResponseTheuseofEnglishininternationalbusinesscoherencecanbetracedbacktotheearlystagesofglobalization,whenEnglishcomeswithacommonlanguageforinternationaltradeOvertime,thelanguageusedinForeignTradeEnglishCorrespondencehasevolvedtoincorporatemoreformalandspecializedvocabulary,adaptingtothechangingneedsofinternationalbusinesstransactionsTheincidentofdigitalcommunicationandthewidespreaduseofemailhassignificantlytransformedthewayForeignTradeEnglishResponseisconducted,makingitfaster,moreconvenient,andlessexpensiveEarlyDevelopmentEvolutionofLanguageImpactofTechnologyTheHistoryandDevelopmentofForeignTradeEnglishResponse02TheBasicElementsofForeignTradeEnglishResponseItistheofficialletterheadofthecompany,whichincludesthecompanyname,address,contactinformation,andlogoItisprintedonthetopofthelettertoshowthesender'sidentityandcontactinformationLetterHeadItisthepartatthebottomoftheletter,includingthedate,sender'sname,signature,andsomeofthetitleofthesenderItisusedtoindicatewhentheletterwaswrittenandwhowroteitTailLetterHeadandTailCorrectAddressTheaddressshouldbewrittenclearlyandcorrectly,includingthefullnameoftherecipient,thecompanyname,address,city,state,zipcode,andcountryAnymissingortakingintheaddressmaycausethelettertobereturnedordelayedHandwrittenorPrintedTheaddresscanbewrittenbyhandorprintedIfprinted,itshouldbeprintedclearlyandlegallyIfhandwritten,itshouldbewrittenneatlyandlegiblyAddressingEnvelopesSalutationThesaleshouldbeformalandrelevant,suchas"DearSir/Madam"or"ToWhomItMayConcern"ItshouldbefollowedbyacolonBodyThebodyofthelettershouldbewellorganizedandcoherent,includingaclearintroduction,maincontent,andconclusionItshouldbewritteninparagraphsforbetterreadabilityComplianceCloseThecompliancecloseshouldbeformalandrelevant,suchas"Sincerely,""Bestexpectations,"or"Yourssincerely."ItshouldbefollowedbyacommaFormatofLettersLanguageStyleandPolyLanguageThelanguagestyleshouldbeformalandobjective,avoidingcolloquiallanguageorslangItshouldalsobeconsistentandclear,avoidingredundancyorambiguityLanguageStylePolicylanguageisessentialinbusinesscoherenceItcanshowrespectfortherecipientandimprovetheimpressionofthesenderUsepolicyexpressions,suchas"please,""thankyou,""Irecommendit,"etcPolicyLanguage03WritingSkillsforForeignTradeEnglishResponseWritingpurposeDefinethepurposeofthecoherenceclearly,whichistoestablishbusinessrelationships,negotiateterms,orsolveproblemsTargetaudienceIdentifythereader'sbackgroundandneedstodetailthelanguageandcontenttotheirunderstandingClarifythewritingpurposeandtargetaudienceBeginwithabriefintroduction,statingthepurposeoftheresponseOrganizethecontentlogically,withaclearflowofideasEndwithaconclusion,summarizingthemainpointsandindicatingnextstepsClearstructureandrigorouslogicAvoidcolloquiallanguageorslangthatmaybemisinterpretedorreceivedalakeofprofessionalismUsepropergrammarandpunctuationtoensureclarityandprecisionUseformalandprofessionallanguagetounderstandasenseofserialityandprofessionalismUsingformalandprofessionallanguageMaintainapoliticalandprospectivetonetoestablishapositiverelationshipwiththereaderUseappropriatelanguagethatisneithertooformalnortoocasualtostrikeabalanceBecarefulwithwordchoicetoavoidpotentialmisunderstandingsorculturalfauxpasPayattentiontotoneandwording04ThePracticalApplicationofForeignTradeEnglishResponseTheimportanceofestablishingbusinessrelationshipsIninternationaltrade,establishingstablebusinessrelationshipsiscrucialforlong-termcooperation.Effectivecommunicationcanenhancemutualtrustandpromotethewillingnessofbothpartiestocooperate.要點一要點二HowtoestablishbusinessrelationshipsUsepoliteandprofessionallanguagetointroducethecompany,productsorservices,expresscooperationintentions,andproactivelyprovidecontactinformation.Attheendoftheletter,youcaninvitetheotherpartytoreplyinordertofurtherdiscusscooperationmatters.EstablishingbusinessrelationshipsSendspecificinquiriesforproductsorservicesofinterest,includingtherequiredquantity,specifications,anddeliverytime.Atthesametime,clearlystatetheexpectedrangeorconditionsofthequotation.InitiateinquiryBasedonthereceivedinquiry,provideadetailedquotation,includingproductprices,transportationcosts,andpaymentterms.Inthequotation,thevalidityperiodofthepriceandanyadditionalconditionsshouldbeclearlystated.QuotationresponseInquiriesandquotationsOrderconfirmationandcontractsigningAfterbothpartiesreachanagreementonprice,deliverytime,andpaymentmethod,aformalordershouldbesentandthecontractshouldbeattached.Thecontractshouldclearlyspecifykeyinformationsuchasproductspecifications,quantity,price,deliverytime,andpaymentterms.OrdermodificationandcancellationIfitisnecessarytomodifyorcanceltheorder,itshouldbecommunicatedwiththeotherpartyassoonaspossibleandaconsensusshouldbereached.Inanycase,bothpartiesshouldmaintaincommunicationtoensurethesmoothprogressofcooperation.OrdersandContractsPaymentmethodAccordingtothecontractprovisions,chooseanappropriatepaymentmethod,suchaswiretransfer,letterofcredit,orcollection.Beforemakingpayment,ensuretoverifydocumentssuchasinvoicesandshippingdocumentstoensureaccuracy.PaymentprecautionsAfterreceivingthepayment,theamountandrecipientinformationshouldbeverifiedtoensureconsistencywiththecontract.Atthesametime,promptlyprovidereceiptsorinvoicestotheotherpartyandconfirmthattheyhavereceivedtherelevantdocuments.Paymentandreceipt05CommonproblemsandsolutionsinforeigntradeEnglishcorrespondence03ClearcommunicationUsesimplelanguageandavoidtechnicaljargontoensurethatthemessageiseasilyunderstood01VocabularyusageEnsurethatthevocabularyusedisappropriateandaccurate,avoidinganypossiblemisunderstandings02GrammarandpresencestructureCheckforanygrammarorpresencestructureerrorsthatcouldfusethereaderLanguageissues

FormatissuesOrganizationEnsurethatthepresentationiswellorganiz