澳門機(jī)場(chǎng)SWOT 和發(fā)展策略

SWOT&DevelopmentStrategy

ofMacauairportKikiFredMonicaPayonRainContentIntroductionSWOTStrategyIntroductionCoexistedHongKong,Guangzhou,Shenzhen,Zhuhai,andMacaufiveAirport(A5)within200kmofthePearlRiverDeltaregion.Lackofcoordinationinevitablecompetition.AirportPassengerthroughputGoodsthroughput（Ton）Landingsorties(架次)

Rank2010GrowthRank2010GrowthRank2010GrowthTotal

546,321,30016.1

11,289,872.119.4

5,531,71614.3Beijing173,984,11413.121,551,471.65.11517,5856.1Guangzhou240,975,67310.631,144,455.719.83329,2146.6┊┊┊┊┊┊┊┊┊┊Shenzhen531,298,81224.84809,125.433.65216,8977.0┊┊┊┊┊┊┊┊┊┊Zhuhai451,819,05131.34317,578.827.84237,65162.6┊┊┊┊┊┊┊┊┊┊HongKong

50,900,000

4,100,000+

300,000+

Macao

6,000,000+

(1995)28,000,00

190,000+

54,000+

2021年全國(guó)機(jī)場(chǎng)消費(fèi)統(tǒng)計(jì)公報(bào)，<空運(yùn)商務(wù)>，2021.05.mo/site/php/cn/airport_capacity.phphongkongairport/chi/media/facts-figures/facts-sheets.htmlIntroductionMacauInternationalAirportwasputintooperationsince1995.MacauInternationalAirportisrecognizedasthemostweaknessofthefiveairports.TheairbridgeinPearlRiverDelta,especiallyonebetweenbothsidesoftheTaiwanStraits.SWOTStrengthWeaknessOpportunityThreatsStrengthTheinternationalinfluenceCasino&WorldHeritageLocatedinareasofthePearlRiverDeltaAirrightsagoodfoundationOpenfifthfreedomrights.Lowleveloffees2004-Thailand2005-MalaysiaWeaknesslimitedlocalsourcelocalpopulationofonly500,000Regularflightsislimited,fewroutesHighlytotalcostbusinessincomeunsatisfactory;portfolioisnotdiversityenough,etc.lackofairportfacilitiesOpportunityHongKongandMacao"individualvisit“airportreceptionrosetomorethan30%.WellconditionofpoliticalandeconomicincreasingtheconfidenceofinvestorsincreaseherroleasabusinessplatformTransformineconomicstructureMICE&LogisticsIncreaseaboutlogistics

in2021

全世界東南亞

中國(guó)

GDP增長(zhǎng)率（%）3.39.610.5客運(yùn)增長(zhǎng)率（%）4.95.68.8貨運(yùn)增長(zhǎng)率（%）6.18.612.2沈敏路,澳門國(guó)際機(jī)場(chǎng)開展戰(zhàn)略研討,武漢,2021.ThreatsCrossstraitsdirectlinks(兩岸三通)60%-47%CompetitionintheairportareaDevelopmentdirectionandmarketpositioningarenotclearFacilitiesaboutA5機(jī)場(chǎng)名稱營(yíng)運(yùn)時(shí)間飛行區(qū)等級(jí)跑道數(shù)量跑道長(zhǎng)度停機(jī)位數(shù)量航站樓面積設(shè)計(jì)容量香港19984F23800X753800X60106714500廣州20044F23800X603600X45100362700深圳19914E13400X456814.61600澳門19954E13360X45244.5600珠海4E1

4000X45269.161200沈敏路,澳門國(guó)際機(jī)場(chǎng)開展戰(zhàn)略研討,武漢,2021.Developmentstrategy

ofMacauairportHardwareandsoftwareconstructionThefreighttransportdevelopmentThepassengertransportdevelopmentStrengthencooperationinthePearlRiverDeltaairportsHardwareandsoftwareconstructionIntheA5airport,thehardwareofMacauInternationalAirportistheworst.Intheequityallocation,Macaugovernmentaccountfor55.24%,Macauentertainmentcompanyaccountsfor33.03%andothers.(Mixedpublicandprivateownershipwithpublicandprivateshareholders)HardwareandsoftwareconstructionSellingalltheirequitytotheMacaugovernmentandstarttoextendtheairport."Justtodowhatwedobest",thisanomalyassoonaspossibletobecorrected.ThefreighttransportdevelopmentChinaistheworld'smostpromisingaircargomarket.Hotelroomsin2010willincreaseover40,000.Focusonthedevelopmentofthird-partylogistics.Eg:TakeWynnMacauresortasanexample,ithasadozenflowersdepartmentwhichdedicatedtoarrangethehotelroomofflowers.TheseflowersareshippedfromEurope,butnotdirectlybetweenMacaoandtheEuropeanroutes.TheflowersaretransportedfromEuropetoHongKongratherthanMacao.HKMACFuturedevelopmentofMacauinternationalairportLow-costaviationhubinsouthernChinaFistgoal:changeitsroleintoatransitstationbetweenChinaandtheWest,especiallyintermsoflow-costairlinestransferstation.〔Europeantourists〕DevelopinternationalroutestocontactLatin-Americancountries;ThecenterofaprivatejetinSouth-eastAsia;Secondgoal:expandmarketincharterflight,whilebringlow-costairlinesintothemarket.StrengthencooperationinthePearlRiverDeltaairportsUnderthebackgroundofglobalizationPartnershipsamongA5airlines.Exclusiveadvantageandcannotmonopolizethemarket.DevelopandpromotetherapideconomicdevelopmentofDeltaregion.Low-costaviationhub&resourcesharing.Reference2021年全國(guó)機(jī)場(chǎng)消費(fèi)統(tǒng)計(jì)公報(bào),空運(yùn)商務(wù),2021(5).沈敏路,澳門國(guó)際機(jī)場(chǎng)開展戰(zhàn)略研討,武漢,2021.汪海,澳門和珠海