《會展管理與節(jié)事策劃》3partone通選

04二月2024Dr.XUFenginShandongUniversity104二月2024Dr.XUFenginShandongUniversity2Question6Howtostartaneventformally?Part1:

IntroductiontoEvent04二月2024Dr.XUFenginShandongUniversity3AstartingpointStep1Theaimsandobjectivesofstagingtheparticulareventmustbeclearlyidentifiedandstated.Step2Afeasibilitystudyshouldbeundertaken,askingquestions(likethoseearlier)inamuchmorefactualway.Itshouldexaminetheexactmethodsofachievingtheeventanditshoulddefinitivelyidentifyanypossiblesourcesoffunding.04二月2024Dr.XUFenginShandongUniversity4Dependingontheleveloftheevent,thesetwostepscanbeperformedinavarietyways,rangingfromconsiderationbyasmallinformalgrouptotheengagementofspecialistconsultants.Astartingpoint04二月2024Dr.XUFenginShandongUniversity504二月2024Dr.XUFenginShandongUniversity604二月2024Dr.XUFenginShandongUniversity704二月2024Dr.XUFenginShandongUniversity8Inashorttimescale,completeinvestigationintoanevent;ifresultisjustifiableandworthwhile,theinvestigationshouldgoontosuggesthowitcanbeachieved.Astartingpoint04二月2024Dr.XUFenginShandongUniversity9Thefeasibilitystudy,withitspositiveoutcome,shouldoutlinehowtoachievetheevent;detailstructure,personnelrequirement,financingsourcesandaneventachievementtimetable.Enoughtimeisneededforthemoredetailedeventplanningandimplementationtoproceed.Butproblemoftenoccurquitenaturally,itisinadvisabletointroducetimepressurefromtheverystart.Astartingpoint04二月2024Dr.XUFenginShandongUniversity10Question7Fromtheagency’sviewpoint,whatshouldwethinkabouttheevents?Part1:

IntroductiontoEvent04二月2024Dr.XUFenginShandongUniversity11PartofaplanEffectiveeventsarebestsetwithinthecontextofanorganizationalplan.Eventsshouldbeprovidedaspartoftheethosandfunctionofthewholebusiness,notjustarandomfulfillmentofanidea.Asarealpartofanoverallplan,eventsmustfitinwithorganizationalaimsandobjectives;mustbecoordinatedacrossallpartsoftheorganization;andmustbeworthwhileinfuture.公共慈悲與商業(yè)利益：使命的不一致04二月2024Dr.XUFenginShandongUniversity1204二月2024Dr.XUFenginShandongUniversity13Specifyingasfollowings:Thepurposeofhavingevents.Whataimsandobjectivestheyshouldhave.Whatstaffwillbeinvolved.Howtheywillbecoordinated.Whowilltaketheleadrole.Aneventsstrategy04二月2024Dr.XUFenginShandongUniversity14TheaimsofaneventThroughbeinganintegralpartofanoverallstrategy,eventsshouldhaveakeyroleinachievingorganizationalaims.Theoveralleventspolicyshouldalsoclearlystatethegeneralaimsforalleventstheorganizationstages.Toprovideforthelocalpopulation’sentertainment.Toraisefundsforthecompany04二月2024Dr.XUFenginShandongUniversity1504二月2024Dr.XUFenginShandongUniversity16Theremaybeoneaimandseveralaims,buthowevermany,itisessentialtohavethemclearlyspecifiedduringthesearchforfinanceandstaff.Aclearvisioniscrucialifwewantpeopletosignup,peoplefromsponsorstocarparkattendants.Theaimsofanevent04二月2024Dr.XUFenginShandongUniversity17Ifyoudon’tknowwhereyouaregoingyouwillprobablyendupsomewhereelse.(DrLaurenceJPeterandRaymondHill)HavingestablishedAims(theraisond'etreofthewholeevent),itwillbenecessarytobreakitintomoremanageablestepsofmeasurableachievement–objectives.Objectivesareset,agreedandunderstoodbyeveryoneinvolved.Clearfocus;coordinatedeffort;unityofpurpose.Theobjectivesofanevent04二月2024Dr.XUFenginShandongUniversity1804二月2024Dr.XUFenginShandongUniversity19ObjectivesshouldbeSMARTSpecifictotheeventMeasurableinstatisticaltermsAgreed(orachievable)bythoseinvolvedRealistic(orrelevant)totheresourcesavailableTimedaroundtheeventschedule04二月2024Dr.XUFenginShandongUniversity20SMART司馬他另類職場生存法那么Sspecific〔詳細(xì)的〕Mmeasurable〔可衡量〕Aachievement〔可完成〕Rrealistic〔現(xiàn)實(shí)的〕Ttimebond〔時間段〕行走職場，智慧先行，基于現(xiàn)實(shí)，未雨綢繆，短時達(dá)標(biāo)04二月2024Dr.XUFenginShandongUniversity21Objectivesshouldalso…beappropriate,simple,clear,unambiguousandachievableavoidcausingconfusionandmisunderstandingorcommunicatingincorrectmessageEventsaremanagedbyobjectivesandareaccumulationofthesestages.04二月2024Dr.XUFenginShandongUniversity22Objectives

assistestablishingorganizationalstructureEachindividualsandcommitteetobegivenanumberoftheirownspecifictargets(sub-objectives)Thiswillfurtherreflecttheneedforeveryonetoworktogether,asmanyobjectiveswillinevitablybeinterdependent04二月2024Dr.XUFenginShandongUniversity2304二月2024Dr.XUFenginShandongUniversity24Question8Whatarethebestevents?Part1:

IntroductiontoEvent04二月2024Dr.XUFenginShandongUniversity25Characteristicsofthebestevents1Aclearvisionandadefinitepurposeforeveryone’sefforts.ClearSMARTobjectivestowhicheveryoneiscommitted.Anappropriate,flexibleorganizationalstructureabletoachievespecifictasks,butretaininganoverallunityofpurpose.04二月2024Dr.XUFenginShandongUniversity26Characteristicsofthebestevents2Committedpersonnel,willingto“gothestepbeyond〞.Aleaderofcalibre,authorityandpersonality.Precisedetailedplanningcarriedoutanddocumentedwithinanappropriatetimescale.04二月2024Dr.XUFenginShandongUniversity27Characteristicsofthebestevents3Acoordinatedteameffortoperatingwithinbudgetlimits,drawingonallavailableresources.Efficientlinesofcommunication.Agoodpublicimage.Effectivepublicityandpresentation,andbuilt-incontingencyplans.04二月2024Dr.XUFenginShandongUniversity28Characteristicsofthebestevents4Atotalcommitmenttocustomercare.Efficientongoingcontrolandmonitoringsystems.Anatmosphereofunity,focus,hardwork,humorandenthusiasm.Goodpost-eventevaluation.04二月2024Dr.XUFenginShandongUniversity29Centralityofevents1Thecentreofthewholemanifestationwasinfactthesmalleventsandeventsprogrammewhicharethemainattractionandtheimpetustothefestival.Forgardenfestival,manycometoseethesports,artsandentertainmentgroups,suchasthepipebandperformanceandtheacrobaticsdisplaysarecentraltothesuccess.04二月2024Dr.XUFenginShandongUniversity30Centralityofevents2Theeventsarethekeyelementwhichconsiderablyhelpedtheoverallplanning;EventsandpromotionformakeypartofthosemajorspectaclesAndevenhavethecentralityandsignificancetootherconceptslikeurbanregeneration–helpedwiththeimageandself-confidenceofthehosttownandcity.04二月2024Dr.XUFenginShandongUniversity31Olympicgames(Sydney;Athens;;London;…LoserorWinner?)Gardenfestival(Liverpool,lastingforanotherdecadevisiting;Kunming;…)WorldExpo2021,ShanghaiAsiaGames2021,GuangzhouWorldSwimmingCampaign2021,ShanghaiCorporation-Industry-City-Country-InternationalRegionCentralityofevents304二月2024Dr.XUFenginShandongUniversity32AppropriateimplementationmechanismsAttentiontodetailBudgetingBusinessplanCharismaticpersonalityClearstructureCommitmenttoservingtheparticipantsandcustomersContingencyplanCreativityandinnovationCustomercareDetailedprogrammingEfficienttimemanagementEmergencyproceduresEntertainmentEvaluationandcontrolExcellentcommunicationGooddecisionmakingGoodinterpersonalrelationshipsGoodmanagementGoodmotivationWhatdoyouneedforsuccess?104二月2024Dr.XUFenginShandongUniversity33HardworkandenthusiasmLargenumberofvolunteersLargesliceofluckLeadershipLogisticalplanningMarketresearchMeasurabletargetsMediainterestPlann