工商企業(yè)經(jīng)營管理第一次作業(yè)

一、單項(xiàng)選擇題、在新產(chǎn)品開發(fā)的組織形式中，〔〕尤其適合高科技企業(yè)采用。HTMLCONTROLForms.HTML:Option.1設(shè)立專門的新產(chǎn)品開發(fā)委員會(huì)HTMLCONTROLForms.HTML:Option.1設(shè)立臨時(shí)的新產(chǎn)品開發(fā)組織HTMLCONTROLForms.HTML:Option.1設(shè)立矩陣小組HTMLCONTROLForms.HTML:Option.1設(shè)立產(chǎn)品經(jīng)理、以兩個(gè)或兩個(gè)以上的實(shí)力雄厚的大企業(yè)為核心，以資本、產(chǎn)品、技術(shù)、契約等多種要素為紐帶，把多個(gè)企業(yè)單位聯(lián)結(jié)在一起而形成的具有多層次結(jié)構(gòu)的經(jīng)濟(jì)組織是HTMLCONTROLForms.HTML:Option.1企業(yè)集團(tuán)HTMLCONTROLForms.HTML:Option.1多廠企業(yè)HTMLCONTROLForms.HTML:Option.1大型企業(yè)HTMLCONTROLForms.HTML:Option.1特大型企業(yè)、現(xiàn)代公司治理結(jié)構(gòu)中，〔〕為公司的經(jīng)營決策機(jī)構(gòu)。HTMLCONTROLForms.HTML:Option.1董事會(huì)HTMLCONTROLForms.HTML:Option.1監(jiān)事會(huì)HTMLCONTROLForms.HTML:Option.1股東大會(huì)HTMLCONTROLForms.HTML:Option.1總經(jīng)理、在決策類型中，涉及企業(yè)未來開展的、具有全局性、長(zhǎng)期性與決定性的決策是〔〕。HTMLCONTROLForms.HTML:Option.1戰(zhàn)略決策HTMLCONTROLForms.HTML:Option.1戰(zhàn)術(shù)決策HTMLCONTROLForms.HTML:Option.1業(yè)務(wù)決策HTMLCONTROLForms.HTML:Option.1風(fēng)險(xiǎn)決策、有一種創(chuàng)新能夠界定產(chǎn)品和工藝的根本結(jié)構(gòu)，形成產(chǎn)品的主導(dǎo)設(shè)計(jì)和行業(yè)標(biāo)準(zhǔn)，這種創(chuàng)新是〔〕HTMLCONTROLForms.HTML:Option.1根本性創(chuàng)新HTMLCONTROLForms.HTML:Option.1結(jié)構(gòu)性創(chuàng)新HTMLCONTROLForms.HTML:Option.1空缺創(chuàng)造式創(chuàng)新HTMLCONTROLForms.HTML:Option.1漸進(jìn)性創(chuàng)新、〔〕戰(zhàn)略的核心目標(biāo)是旨在盡一切可能降低本錢，獲得較多利潤(rùn)，取得市場(chǎng)領(lǐng)先優(yōu)勢(shì)。HTMLCONTROLForms.HTML:Option.1總本錢領(lǐng)先HTMLCONTROLForms.HTML:Option.1差異化HTMLCONTROLForms.HTML:Option.1集中HTMLCONTROLForms.HTML:Option.1混合、在日常管理工作中以相同或根本相同的形式重復(fù)出現(xiàn)的決策是〔〕。HTMLCONTROLForms.HTML:Option.1程序化決策HTMLCONTROLForms.HTML:Option.1非程序化決策HTMLCONTROLForms.HTML:Option.1確定型決策HTMLCONTROLForms.HTML:Option.1風(fēng)險(xiǎn)型決策、通過把國外資金引入國內(nèi)，同國內(nèi)企業(yè)合股經(jīng)營的一種特殊形式的企業(yè)是HTMLCONTROLForms.HTML:Option.1中外合資經(jīng)營企業(yè)HTMLCONTROLForms.HTML:Option.1中外合作經(jīng)營企業(yè)HTMLCONTROLForms.HTML:Option.1國有企業(yè)HTMLCONTROLForms.HTML:Option.1外商獨(dú)資企業(yè)、〔〕組織結(jié)構(gòu)形式適用于規(guī)模龐大，產(chǎn)品品種繁多，技術(shù)復(fù)雜的大型企業(yè)。HTMLCONTROLForms.HTML:Option.1職能制HTMLCONTROLForms.HTML:Option.1直線職能制HTMLCONTROLForms.HTML:Option.1事業(yè)部制HTMLCONTROLForms.HTML:Option.1矩陣制、〔〕戰(zhàn)略的核心是以產(chǎn)品的特色贏得競(jìng)爭(zhēng)優(yōu)勢(shì)的。HTMLCONTROLForms.HTML:Option.1總本錢領(lǐng)先HTMLCONTROLForms.HTML:Option.1差異化HTMLCONTROLForms.HTML:Option.1集中HTMLCONTROLForms.HTML:Option.1混合、企業(yè)從消費(fèi)者角度對(duì)新產(chǎn)品創(chuàng)意所作的詳盡描述稱為〔〕。HTMLCONTROLForms.HTML:Option.1產(chǎn)品理念HTMLCONTROLForms.HTML:Option.1產(chǎn)品概念HTMLCONTROLForms.HTML:Option.1產(chǎn)品創(chuàng)意HTMLCONTROLForms.HTML:Option.1產(chǎn)品印象、有限責(zé)任公司一般適用于〔〕。HTMLCONTROLForms.HTML:Option.1特大型企業(yè)HTMLCONTROLForms.HTML:Option.1大型企業(yè)HTMLCONTROLForms.HTML:Option.1中小型企業(yè)HTMLCONTROLForms.HTML:Option.1多廠企業(yè)、當(dāng)市場(chǎng)上的顧客需求一直都缺乏新產(chǎn)品來滿足，或者是顧客對(duì)現(xiàn)有的產(chǎn)品出現(xiàn)不滿意，此時(shí)，企業(yè)就應(yīng)設(shè)法開發(fā)新產(chǎn)品來爭(zhēng)取顧客，這屬于從〔〕角度出發(fā)考慮開發(fā)新產(chǎn)品。HTMLCONTROLForms.HTML:Option.1市場(chǎng)需要HTMLCONTROLForms.HTML:Option.1競(jìng)爭(zhēng)加劇HTMLCONTROLForms.HTML:Option.1公司策略HTMLCONTROLForms.HTML:Option.1技術(shù)進(jìn)步、現(xiàn)代企業(yè)制度的核心內(nèi)容是〔〕。HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)產(chǎn)權(quán)制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)法人制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)組織制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)管理制度、在新產(chǎn)品開發(fā)的組織形式中，〔〕結(jié)構(gòu)形式常常被中小企業(yè)所采用。HTMLCONTROLForms.HTML:Option.1設(shè)立專門的新產(chǎn)品開發(fā)委員會(huì)HTMLCONTROLForms.HTML:Option.1設(shè)立臨時(shí)的新產(chǎn)品開發(fā)組織HTMLCONTROLForms.HTML:Option.1設(shè)立矩陣小組HTMLCONTROLForms.HTML:Option.1設(shè)立產(chǎn)品經(jīng)理、現(xiàn)代公司治理結(jié)構(gòu)中，〔〕為最高權(quán)力機(jī)構(gòu)。HTMLCONTROLForms.HTML:Option.1董事會(huì)HTMLCONTROLForms.HTML:Option.1監(jiān)事會(huì)HTMLCONTROLForms.HTML:Option.1股東大會(huì)HTMLCONTROLForms.HTML:Option.1總經(jīng)理、〔〕實(shí)現(xiàn)了最終所有權(quán)與法人財(cái)產(chǎn)權(quán)的別離，為現(xiàn)代企業(yè)產(chǎn)權(quán)制度的實(shí)現(xiàn)提供了前提保障。HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)產(chǎn)權(quán)制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)法人制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)組織制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)管理制度、在新產(chǎn)品開發(fā)的組織形式中，特別適合企業(yè)高層和中層對(duì)創(chuàng)新活動(dòng)進(jìn)行管理的組織形式是〔〕。HTMLCONTROLForms.HTML:Option.1設(shè)立專門的新產(chǎn)品開發(fā)委員會(huì)HTMLCONTROLForms.HTML:Option.1設(shè)立臨時(shí)的新產(chǎn)品開發(fā)組織HTMLCONTROLForms.HTML:Option.1設(shè)立矩陣小組HTMLCONTROLForms.HTML:Option.1設(shè)立產(chǎn)品經(jīng)理、企業(yè)以自主研究開發(fā)為根底，通過自身的努力和探索產(chǎn)生技術(shù)突破，攻破技術(shù)難關(guān)，并在此根底上完成技術(shù)的商品化過程的產(chǎn)品創(chuàng)新模式是〔〕HTMLCONTROLForms.HTML:Option.1模仿創(chuàng)新模式HTMLCONTROLForms.HTML:Option.1自主創(chuàng)新模式HTMLCONTROLForms.HTML:Option.1合作創(chuàng)新模式HTMLCONTROLForms.HTML:Option.1網(wǎng)絡(luò)創(chuàng)新模式、〔〕方案是制定經(jīng)營方案的前提，又是編制各種方案后的概括。HTMLCONTROLForms.HTML:Option.1產(chǎn)品本錢方案HTMLCONTROLForms.HTML:Option.1利潤(rùn)方案HTMLCONTROLForms.HTML:Option.1銷售方案HTMLCONTROLForms.HTML:Option.1生產(chǎn)方案二、多項(xiàng)選擇題、新產(chǎn)品開發(fā)須遵循的準(zhǔn)那么是〔〕。HTMLCONTROLForms.HTML:Checkbox.1先進(jìn)性HTMLCONTROLForms.HTML:Checkbox.1效益性HTMLCONTROLForms.HTML:Checkbox.1可行性HTMLCONTROLForms.HTML:Checkbox.1實(shí)用性HTMLCONTROLForms.HTML:Checkbox.1創(chuàng)造性、波特提出的五種力量模式具體內(nèi)容包括〔〕。HTMLCONTROLForms.HTML:Checkbox.1潛在競(jìng)爭(zhēng)者的威脅HTMLCONTROLForms.HTML:Checkbox.1現(xiàn)有競(jìng)爭(zhēng)者之間的競(jìng)爭(zhēng)HTMLCONTROLForms.HTML:Checkbox.1替代產(chǎn)品的競(jìng)爭(zhēng)HTMLCONTROLForms.HTML:Checkbox.1買方的議價(jià)能力HTMLCONTROLForms.HTML:Checkbox.1賣方的爭(zhēng)價(jià)能力、根據(jù)不同生產(chǎn)要素所占比重，可以將企業(yè)分為〔〕。HTMLCONTROLForms.HTML:Checkbox.1產(chǎn)品密集型HTMLCONTROLForms.HTML:Checkbox.1設(shè)備密集型HTMLCONTROLForms.HTML:Checkbox.1勞動(dòng)密集型HTMLCONTROLForms.HTML:Checkbox.1技術(shù)密集型HTMLCONTROLForms.HTML:Checkbox.1知識(shí)密集型、按經(jīng)營決策事件發(fā)生的頻率來劃分，經(jīng)營決策可以分為〔〕。HTMLCONTROLForms.HTML:Checkbox.1程序化決策HTMLCONTROLForms.HTML:Checkbox.1確定型決策HTMLCONTROLForms.HTML:Checkbox.1風(fēng)險(xiǎn)型決策HTMLCONTROLForms.HTML:Checkbox.1非程序化決策HTMLCONTROLForms.HTML:Checkbox.1非確定型決策、總本錢領(lǐng)先戰(zhàn)略的優(yōu)勢(shì)來源是〔〕。HTMLCONTROLForms.HTML:Checkbox.1規(guī)模效應(yīng)HTMLCONTROLForms.HTML:Checkbox.1設(shè)計(jì)優(yōu)勢(shì)HTMLCONTROLForms.HTML:Checkbox.1生產(chǎn)能力的充分合理運(yùn)用HTMLCONTROLForms.HTML:Checkbox.1競(jìng)爭(zhēng)優(yōu)勢(shì)HTMLCONTROLForms.HTML:Checkbox.1經(jīng)驗(yàn)效應(yīng)、事業(yè)部制組織結(jié)構(gòu)的優(yōu)點(diǎn)是〔〕。HTMLCONTROLForms.HTML:Checkbox.1減輕了經(jīng)營者的負(fù)擔(dān)HTMLCONTROLForms.HTML:Checkbox.1整體協(xié)調(diào)性強(qiáng)HTMLCONTROLForms.HTML:Checkbox.1靈活機(jī)動(dòng)HTMLCONTROLForms.HTML:Checkbox.1責(zé)權(quán)利明確HTMLCONTROLForms.HTML:Checkbox.1能充分發(fā)揮各職能機(jī)構(gòu)和事業(yè)部的作用、以下屬于產(chǎn)品市場(chǎng)條件開發(fā)的有〔〕。HTMLCONTROLForms.HTML:Checkbox.1商標(biāo)開發(fā)HTMLCONTROLForms.HTML:Checkbox.1廣告開發(fā)HTMLCONTROLForms.HTML:Checkbox.1銷售渠道開發(fā)HTMLCONTROLForms.HTML:Checkbox.1銷售效勞開發(fā)HTMLCONTROLForms.HTML:Checkbox.1工藝設(shè)備開發(fā)、按經(jīng)營決策所處環(huán)境的可控程度，經(jīng)營決策可分為〔〕。HTMLCONTROLForms.HTML:Checkbox.1確定型決策HTMLCONTROLForms.HTML:Checkbox.1非程序化決策HTMLCONTROLForms.HTML:Checkbox.1程序化決策HTMLCONTROLForms.HTML:Checkbox.1風(fēng)險(xiǎn)型決策HTMLCONTROLForms.HTML:Checkbox.1非確定型決策、矩陣制組織結(jié)構(gòu)的優(yōu)點(diǎn)是〔〕。HTMLCONTROLForms.HTML:Checkbox.1集中領(lǐng)導(dǎo)，統(tǒng)一指揮HTMLCONTROLForms.HTML:Checkbox.1靈活機(jī)動(dòng)HTMLCONTROLForms.HTML:Checkbox.1任務(wù)清楚HTMLCONTROLForms.HTML:Checkbox.1能充分發(fā)揮專家所長(zhǎng)HTMLCONTROLForms.HTML:Checkbox.1職能部門與技術(shù)部門容易溝通、常用的風(fēng)險(xiǎn)型決策方法有〔〕。HTMLCONTROLForms.HTML:Checkbox.1決策樹HTMLCONTROLForms.HTML:Checkbox.1投資報(bào)酬率法HTMLCONTROLForms.HTML:Checkbox.1決策收益表HTMLCONTROLForms.HTML:Checkbox.1線性規(guī)劃法HTMLCONTROLForms.HTML:Checkbox.1盈虧平衡分析法三、判斷題、市場(chǎng)試銷主要是面對(duì)那些使用面較廣、市場(chǎng)生命周期較長(zhǎng)，以及市場(chǎng)容量較大的產(chǎn)品。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、經(jīng)營決策在選擇行動(dòng)方案時(shí)，應(yīng)該用最優(yōu)標(biāo)準(zhǔn)作為選擇依據(jù)。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、現(xiàn)代企業(yè)制度的典型形式是股份制。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、盈利性特征是企業(yè)區(qū)別于事業(yè)單位、公益部門和政府機(jī)關(guān)等組織的最明顯的標(biāo)志。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、股份合作制企業(yè)實(shí)行自愿入股、民主管理、按股分紅相機(jī)和的投資管理原那么。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、政企分開是指企業(yè)的政企權(quán)利分開。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、企業(yè)新產(chǎn)品創(chuàng)意的主要來源是企業(yè)營銷人員的創(chuàng)意。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、新產(chǎn)品創(chuàng)意的外部來源包括推銷人員、研究人員、營銷人員等。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、實(shí)施差異化戰(zhàn)略的前提是顧客愿意為產(chǎn)品差異特征少支付費(fèi)用。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、經(jīng)營方案控制的根本任務(wù)是發(fā)現(xiàn)偏差、分析偏差和糾正偏差。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1一、單項(xiàng)選擇題、企業(yè)首次向市場(chǎng)引入的、能對(duì)經(jīng)濟(jì)產(chǎn)生重大影響的創(chuàng)新產(chǎn)品或技術(shù)的創(chuàng)新屬于HTMLCONTROLForms.HTML:Option.1根本性創(chuàng)新HTMLCONTROLForms.HTML:Option.1結(jié)構(gòu)性創(chuàng)新HTMLCONTROLForms.HTML:Option.1空缺創(chuàng)造式創(chuàng)新HTMLCONTROLForms.HTML:Option.1漸進(jìn)性創(chuàng)新、按經(jīng)營決策的重要程度來劃分，企業(yè)生產(chǎn)方案決策、設(shè)備更新改造決策等屬于〔〕。HTMLCONTROLForms.HTML:Option.1戰(zhàn)略決策HTMLCONTROLForms.HTML:Option.1管理決策HTMLCONTROLForms.HTML:Option.1業(yè)務(wù)決策HTMLCONTROLForms.HTML:Option.1風(fēng)險(xiǎn)決策、在日常管理工作中所遇到的受大量隨機(jī)因素影響，很少重復(fù)發(fā)生且常常無先例可循的決策是〔〕。HTMLCONTROLForms.HTML:Option.1程序化決策HTMLCONTROLForms.HTML:Option.1非程序化決策HTMLCONTROLForms.HTML:Option.1確定型決策HTMLCONTROLForms.HTML:Option.1風(fēng)險(xiǎn)型決策、〔〕的四個(gè)階段首尾相接，不斷循環(huán)，每一次循環(huán)都會(huì)有新的內(nèi)容和要求，他把方案的編制、執(zhí)行與控制有機(jī)地結(jié)合在一起，有利于提高方案管理的水平。HTMLCONTROLForms.HTML:Option.1滾動(dòng)方案法HTMLCONTROLForms.HTML:Option.1綜合平衡法HTMLCONTROLForms.HTML:Option.1循環(huán)法HTMLCONTROLForms.HTML:Option.1盈虧平衡法、當(dāng)決策者無法確定未來各種自然狀態(tài)的情況，只能完全憑借個(gè)人的經(jīng)驗(yàn)、感覺和估計(jì)進(jìn)行決策，這種決策類型就是〔〕。HTMLCONTROLForms.HTML:Option.1非確定型決策HTMLCONTROLForms.HTML:Option.1風(fēng)險(xiǎn)型決策HTMLCONTROLForms.HTML:Option.1程序化決策HTMLCONTROLForms.HTML:Option.1確定型決策、有一種創(chuàng)新能夠界定產(chǎn)品和工藝的根本結(jié)構(gòu)，形成產(chǎn)品的主導(dǎo)設(shè)計(jì)和行業(yè)標(biāo)準(zhǔn)，這種創(chuàng)新是〔〕HTMLCONTROLForms.HTML:Option.1根本性創(chuàng)新HTMLCONTROLForms.HTML:Option.1結(jié)構(gòu)性創(chuàng)新HTMLCONTROLForms.HTML:Option.1空缺創(chuàng)造式創(chuàng)新HTMLCONTROLForms.HTML:Option.1漸進(jìn)性創(chuàng)新、〔〕組織結(jié)構(gòu)形式適用于規(guī)模龐大，產(chǎn)品品種繁多，技術(shù)復(fù)雜的大型企業(yè)。HTMLCONTROLForms.HTML:Option.1職能制HTMLCONTROLForms.HTML:Option.1直線職能制HTMLCONTROLForms.HTML:Option.1事業(yè)部制HTMLCONTROLForms.HTML:Option.1矩陣制、決策者對(duì)每個(gè)可行方案未來可能發(fā)生的各種自然狀態(tài)及其后果十分清晰，特別是對(duì)哪種自然狀態(tài)將會(huì)發(fā)生有較確定的把握，這種決策就是〔〕。HTMLCONTROLForms.HTML:Option.1程序化決策HTMLCONTROLForms.HTML:Option.1非程序化決策HTMLCONTROLForms.HTML:Option.1確定型決策HTMLCONTROLForms.HTML:Option.1非確定型決策、企業(yè)之間或者企業(yè)和研究機(jī)構(gòu)、高校之間開展聯(lián)合創(chuàng)新，彼此之間共同投入、共同參與、共享成果、共擔(dān)風(fēng)險(xiǎn)的產(chǎn)品創(chuàng)新模式是〔〕

HTMLCONTROLForms.HTML:Option.1模仿創(chuàng)新模式HTMLCONTROLForms.HTML:Option.1自主創(chuàng)新模式HTMLCONTROLForms.HTML:Option.1合作創(chuàng)新模式HTMLCONTROLForms.HTML:Option.1網(wǎng)絡(luò)創(chuàng)新模式、企業(yè)從消費(fèi)者角度對(duì)新產(chǎn)品創(chuàng)意所作的詳盡描述稱為〔〕。HTMLCONTROLForms.HTML:Option.1產(chǎn)品理念HTMLCONTROLForms.HTML:Option.1產(chǎn)品概念HTMLCONTROLForms.HTML:Option.1產(chǎn)品創(chuàng)意HTMLCONTROLForms.HTML:Option.1產(chǎn)品印象、現(xiàn)代公司治理結(jié)構(gòu)中，〔〕為公司的監(jiān)督機(jī)構(gòu)。HTMLCONTROLForms.HTML:Option.1董事會(huì)HTMLCONTROLForms.HTML:Option.1監(jiān)事會(huì)HTMLCONTROLForms.HTML:Option.1股東大會(huì)HTMLCONTROLForms.HTML:Option.1總經(jīng)理、在盈虧平衡狀態(tài)下，企業(yè)的〔〕。HTMLCONTROLForms.HTML:Option.1邊際奉獻(xiàn)變動(dòng)本錢HTMLCONTROLForms.HTML:Option.1邊際奉獻(xiàn)固定本錢HTMLCONTROLForms.HTML:Option.1邊際奉獻(xiàn)總本錢HTMLCONTROLForms.HTML:Option.1邊際奉獻(xiàn)利潤(rùn)、有限責(zé)任公司一般適用于〔〕。HTMLCONTROLForms.HTML:Option.1特大型企業(yè)HTMLCONTROLForms.HTML:Option.1大型企業(yè)HTMLCONTROLForms.HTML:Option.1中小型企業(yè)HTMLCONTROLForms.HTML:Option.1多廠企業(yè)、〔〕組織結(jié)構(gòu)形式特別適用于以開發(fā)與實(shí)驗(yàn)工程為主的單位。HTMLCONTROLForms.HTML:Option.1直線職能制HTMLCONTROLForms.HTML:Option.1事業(yè)部制HTMLCONTROLForms.HTML:Option.1矩陣制HTMLCONTROLForms.HTML:Option.1模擬分散制、〔〕是消費(fèi)者得到的實(shí)際產(chǎn)品或潛在產(chǎn)品的特定想象。HTMLCONTROLForms.HTML:Option.1產(chǎn)品概念HTMLCONTROLForms.HTML:Option.1產(chǎn)品理念HTMLCONTROLForms.HTML:Option.1產(chǎn)品印象HTMLCONTROLForms.HTML:Option.1產(chǎn)品創(chuàng)意、在新產(chǎn)品開發(fā)的組織形式中，〔〕結(jié)構(gòu)形式常常被中小企業(yè)所采用。HTMLCONTROLForms.HTML:Option.1設(shè)立專門的新產(chǎn)品開發(fā)委員會(huì)HTMLCONTROLForms.HTML:Option.1設(shè)立臨時(shí)的新產(chǎn)品開發(fā)組織HTMLCONTROLForms.HTML:Option.1設(shè)立矩陣小組HTMLCONTROLForms.HTML:Option.1設(shè)立產(chǎn)品經(jīng)理、現(xiàn)代公司治理結(jié)構(gòu)中，〔〕為最高權(quán)力機(jī)構(gòu)。HTMLCONTROLForms.HTML:Option.1董事會(huì)HTMLCONTROLForms.HTML:Option.1監(jiān)事會(huì)HTMLCONTROLForms.HTML:Option.1股東大會(huì)HTMLCONTROLForms.HTML:Option.1總經(jīng)理、由中外雙方根據(jù)平等互利的原那么建立的契約式經(jīng)營的企業(yè)是HTMLCONTROLForms.HTML:Option.1中外合資經(jīng)營企業(yè)HTMLCONTROLForms.HTML:Option.1中外合作經(jīng)營企業(yè)HTMLCONTROLForms.HTML:Option.1國有企業(yè)HTMLCONTROLForms.HTML:Option.1外商獨(dú)資企業(yè)、〔〕是新產(chǎn)開發(fā)活動(dòng)中最重要、最根本的一局部，它直接決定產(chǎn)品的成敗。HTMLCONTROLForms.HTML:Option.1產(chǎn)品整體性能的開發(fā)HTMLCONTROLForms.HTML:Option.1產(chǎn)品技術(shù)條件的開發(fā)HTMLCONTROLForms.HTML:Option.1產(chǎn)品市場(chǎng)條件的開發(fā)HTMLCONTROLForms.HTML:Option.1產(chǎn)品廣告策略的開發(fā)、〔〕實(shí)現(xiàn)了最終所有權(quán)與法人財(cái)產(chǎn)權(quán)的別離，為現(xiàn)代企業(yè)產(chǎn)權(quán)制度的實(shí)現(xiàn)提供了前提保障。HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)產(chǎn)權(quán)制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)法人制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)組織制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)管理制度二、多項(xiàng)選擇題、差異化戰(zhàn)略的缺陷主要有〔〕。HTMLCONTROLForms.HTML:Checkbox.1無視其他能形成優(yōu)勢(shì)的戰(zhàn)略HTMLCONTROLForms.HTML:Checkbox.1企業(yè)提供的差異化特征可能不被市場(chǎng)認(rèn)可HTMLCONTROLForms.HTML:Checkbox.1差異化的價(jià)格過高HTMLCONTROLForms.HTML:Checkbox.1企業(yè)的差異化被模仿HTMLCONTROLForms.HTML:Checkbox.1技術(shù)突破削弱了差異化的效果、企業(yè)集團(tuán)是企業(yè)聯(lián)合組織中最成熟、最緊密和最穩(wěn)定的企業(yè)運(yùn)作模式，其所具有的特點(diǎn)有HTMLCONTROLForms.HTML:Checkbox.1規(guī)模大型化HTMLCONTROLForms.HTML:Checkbox.1經(jīng)營單一化HTMLCONTROLForms.HTML:Checkbox.1資產(chǎn)紐帶化HTMLCONTROLForms.HTML:Checkbox.1經(jīng)營多元化HTMLCONTROLForms.HTML:Checkbox.1規(guī)模小型化、不確定型決策方法有〔〕。HTMLCONTROLForms.HTML:Checkbox.1大中取大法HTMLCONTROLForms.HTML:Checkbox.1小中取大法HTMLCONTROLForms.HTML:Checkbox.1最小最大懊悔值法HTMLCONTROLForms.HTML:Checkbox.1折衷法HTMLCONTROLForms.HTML:Checkbox.1等概率法、波特提出的五種力量模式具體內(nèi)容包括〔〕。HTMLCONTROLForms.HTML:Checkbox.1潛在競(jìng)爭(zhēng)者的威脅HTMLCONTROLForms.HTML:Checkbox.1現(xiàn)有競(jìng)爭(zhēng)者之間的競(jìng)爭(zhēng)HTMLCONTROLForms.HTML:Checkbox.1替代產(chǎn)品的競(jìng)爭(zhēng)HTMLCONTROLForms.HTML:Checkbox.1買方的議價(jià)能力HTMLCONTROLForms.HTML:Checkbox.1賣方的爭(zhēng)價(jià)能力、編織中期經(jīng)營過程中，涉及到的中期目標(biāo)的主要工程有〔〕。HTMLCONTROLForms.HTML:Checkbox.1銷售額HTMLCONTROLForms.HTML:Checkbox.1產(chǎn)品結(jié)構(gòu)、新產(chǎn)品比例HTMLCONTROLForms.HTML:Checkbox.1利潤(rùn)額、資本結(jié)構(gòu)HTMLCONTROLForms.HTML:Checkbox.1資金利潤(rùn)率HTMLCONTROLForms.HTML:Checkbox.1設(shè)備投資和人員的限額、事業(yè)部制組織結(jié)構(gòu)的優(yōu)點(diǎn)是〔〕。HTMLCONTROLForms.HTML:Checkbox.1減輕了經(jīng)營者的負(fù)擔(dān)HTMLCONTROLForms.HTML:Checkbox.1整體協(xié)調(diào)性強(qiáng)HTMLCONTROLForms.HTML:Checkbox.1靈活機(jī)動(dòng)HTMLCONTROLForms.HTML:Checkbox.1責(zé)權(quán)利明確HTMLCONTROLForms.HTML:Checkbox.1能充分發(fā)揮各職能機(jī)構(gòu)和事業(yè)部的作用、根據(jù)產(chǎn)品創(chuàng)新類型與產(chǎn)業(yè)演化格局的關(guān)系，可以把產(chǎn)品創(chuàng)新分為以下類型〔〕HTMLCONTROLForms.HTML:Checkbox.1根本性創(chuàng)新HTMLCONTROLForms.HTML:Checkbox.1結(jié)構(gòu)性創(chuàng)新HTMLCONTROLForms.HTML:Checkbox.1空缺創(chuàng)造式創(chuàng)新HTMLCONTROLForms.HTML:Checkbox.1漸進(jìn)性創(chuàng)新HTMLCONTROLForms.HTML:Checkbox.1合作式創(chuàng)新、現(xiàn)代企業(yè)制度的根本特征主要有〔〕。HTMLCONTROLForms.HTML:Checkbox.1產(chǎn)權(quán)明晰HTMLCONTROLForms.HTML:Checkbox.1權(quán)責(zé)明確HTMLCONTROLForms.HTML:Checkbox.1政企分開HTMLCONTROLForms.HTML:Checkbox.1管理科學(xué)HTMLCONTROLForms.HTML:Checkbox.1靈活性強(qiáng)、企業(yè)一般根據(jù)自身的資源條件來選擇產(chǎn)品創(chuàng)新的模式，那常見的產(chǎn)品創(chuàng)新模式有〔〕HTMLCONTROLForms.HTML:Checkbox.1自主創(chuàng)新模式HTMLCONTROLForms.HTML:Checkbox.1合作創(chuàng)新模式HTMLCONTROLForms.HTML:Checkbox.1網(wǎng)絡(luò)創(chuàng)新模式HTMLCONTROLForms.HTML:Checkbox.1模仿創(chuàng)新模式HTMLCONTROLForms.HTML:Checkbox.1漸進(jìn)創(chuàng)新模式、常用的風(fēng)險(xiǎn)型決策方法有〔〕。HTMLCONTROLForms.HTML:Checkbox.1決策樹HTMLCONTROLForms.HTML:Checkbox.1投資報(bào)酬率法HTMLCONTROLForms.HTML:Checkbox.1決策收益表HTMLCONTROLForms.HTML:Checkbox.1線性規(guī)劃法HTMLCONTROLForms.HTML:Checkbox.1盈虧平衡分析法三、判斷題、有限責(zé)任公司設(shè)立程序比擬復(fù)雜，需要定期公布財(cái)務(wù)報(bào)表。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、廣義決策僅指對(duì)決策方案的最后選擇。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、盈利性特征是企業(yè)區(qū)別于事業(yè)單位、公益部門和政府機(jī)關(guān)等組織的最明顯的標(biāo)志。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、中期經(jīng)營方案所起到的作用是承上啟下。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、多元企業(yè)是指由兩個(gè)以上具備法人資格的工廠或商店組成的企業(yè)。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、產(chǎn)品印象是企業(yè)本身希望提供應(yīng)市場(chǎng)的一個(gè)可能產(chǎn)品的設(shè)想。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、政企分開是指企業(yè)的政企權(quán)利分開。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、實(shí)施差異化戰(zhàn)略的前提是顧客愿意為產(chǎn)品差異特征少支付費(fèi)用。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、企業(yè)從消費(fèi)者角度對(duì)新產(chǎn)品創(chuàng)意所進(jìn)行的詳盡描述就是產(chǎn)品概念。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、一個(gè)方案的期望值是該方案在各種可能狀態(tài)下的損益值與其對(duì)應(yīng)的概率的乘積之和。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1一、單項(xiàng)選擇題、企業(yè)首次向市場(chǎng)引入的、能對(duì)經(jīng)濟(jì)產(chǎn)生重大影響的創(chuàng)新產(chǎn)品或技術(shù)的創(chuàng)新屬于HTMLCONTROLForms.HTML:Option.1根本性創(chuàng)新HTMLCONTROLForms.HTML:Option.1結(jié)構(gòu)性創(chuàng)新HTMLCONTROLForms.HTML:Option.1空缺創(chuàng)造式創(chuàng)新HTMLCONTROLForms.HTML:Option.1漸進(jìn)性創(chuàng)新、按經(jīng)營決策的重要程度來劃分，企業(yè)生產(chǎn)方案決策、設(shè)備更新改造決策等屬于〔〕。HTMLCONTROLForms.HTML:Option.1戰(zhàn)略決策HTMLCONTROLForms.HTML:Option.1管理決策HTMLCONTROLForms.HTML:Option.1業(yè)務(wù)決策HTMLCONTROLForms.HTML:Option.1風(fēng)險(xiǎn)決策、現(xiàn)代公司治理結(jié)構(gòu)中，〔〕為公司的經(jīng)營決策機(jī)構(gòu)。HTMLCONTROLForms.HTML:Option.1董事會(huì)HTMLCONTROLForms.HTML:Option.1監(jiān)事會(huì)HTMLCONTROLForms.HTML:Option.1股東大會(huì)HTMLCONTROLForms.HTML:Option.1總經(jīng)理、在決策類型中，涉及企業(yè)未來開展的、具有全局性、長(zhǎng)期性與決定性的決策是〔〕。HTMLCONTROLForms.HTML:Option.1戰(zhàn)略決策HTMLCONTROLForms.HTML:Option.1戰(zhàn)術(shù)決策HTMLCONTROLForms.HTML:Option.1業(yè)務(wù)決策HTMLCONTROLForms.HTML:Option.1風(fēng)險(xiǎn)決策、當(dāng)決策者無法確定未來各種自然狀態(tài)的情況，只能完全憑借個(gè)人的經(jīng)驗(yàn)、感覺和估計(jì)進(jìn)行決策，這種決策類型就是〔〕。HTMLCONTROLForms.HTML:Option.1非確定型決策HTMLCONTROLForms.HTML:Option.1風(fēng)險(xiǎn)型決策HTMLCONTROLForms.HTML:Option.1程序化決策HTMLCONTROLForms.HTML:Option.1確定型決策、〔〕戰(zhàn)略的核心目標(biāo)是旨在盡一切可能降低本錢，獲得較多利潤(rùn)，取得市場(chǎng)領(lǐng)先優(yōu)勢(shì)。HTMLCONTROLForms.HTML:Option.1總本錢領(lǐng)先HTMLCONTROLForms.HTML:Option.1差異化HTMLCONTROLForms.HTML:Option.1集中HTMLCONTROLForms.HTML:Option.1混合、編制長(zhǎng)期經(jīng)營方案的核心階段是〔〕。HTMLCONTROLForms.HTML:Option.1調(diào)查研究HTMLCONTROLForms.HTML:Option.1確定目標(biāo)期望水平和目標(biāo)預(yù)測(cè)水平，明確差距和問題HTMLCONTROLForms.HTML:Option.1設(shè)計(jì)戰(zhàn)略，彌補(bǔ)差距HTMLCONTROLForms.HTML:Option.1編制方案，形成文件、〔〕組織結(jié)構(gòu)形式適用于規(guī)模龐大，產(chǎn)品品種繁多，技術(shù)復(fù)雜的大型企業(yè)。HTMLCONTROLForms.HTML:Option.1職能制HTMLCONTROLForms.HTML:Option.1直線職能制HTMLCONTROLForms.HTML:Option.1事業(yè)部制HTMLCONTROLForms.HTML:Option.1矩陣制、〔〕戰(zhàn)略的核心是以產(chǎn)品的特色贏得競(jìng)爭(zhēng)優(yōu)勢(shì)的。HTMLCONTROLForms.HTML:Option.1總本錢領(lǐng)先HTMLCONTROLForms.HTML:Option.1差異化HTMLCONTROLForms.HTML:Option.1集中HTMLCONTROLForms.HTML:Option.1混合、現(xiàn)代公司治理結(jié)構(gòu)中，〔〕為公司的監(jiān)督機(jī)構(gòu)。HTMLCONTROLForms.HTML:Option.1董事會(huì)HTMLCONTROLForms.HTML:Option.1監(jiān)事會(huì)HTMLCONTROLForms.HTML:Option.1股東大會(huì)HTMLCONTROLForms.HTML:Option.1總經(jīng)理、在盈虧平衡狀態(tài)下，企業(yè)的〔〕。HTMLCONTROLForms.HTML:Option.1邊際奉獻(xiàn)變動(dòng)本錢HTMLCONTROLForms.HTML:Option.1邊際奉獻(xiàn)固定本錢HTMLCONTROLForms.HTML:Option.1邊際奉獻(xiàn)總本錢HTMLCONTROLForms.HTML:Option.1邊際奉獻(xiàn)利潤(rùn)、〔〕是消費(fèi)者得到的實(shí)際產(chǎn)品或潛在產(chǎn)品的特定想象。HTMLCONTROLForms.HTML:Option.1產(chǎn)品概念HTMLCONTROLForms.HTML:Option.1產(chǎn)品理念HTMLCONTROLForms.HTML:Option.1產(chǎn)品印象HTMLCONTROLForms.HTML:Option.1產(chǎn)品創(chuàng)意、用以區(qū)別企業(yè)與事業(yè)單位、公益部門和政府機(jī)關(guān)等組織的最明顯標(biāo)志是〔〕。HTMLCONTROLForms.HTML:Option.1盈利性HTMLCONTROLForms.HTML:Option.1經(jīng)濟(jì)性HTMLCONTROLForms.HTML:Option.1社會(huì)性HTMLCONTROLForms.HTML:Option.1法定性、現(xiàn)代企業(yè)制度的核心內(nèi)容是〔〕。HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)產(chǎn)權(quán)制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)法人制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)組織制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)管理制度、在新產(chǎn)品開發(fā)的組織形式中，〔〕結(jié)構(gòu)形式常常被中小企業(yè)所采用。HTMLCONTROLForms.HTML:Option.1設(shè)立專門的新產(chǎn)品開發(fā)委員會(huì)HTMLCONTROLForms.HTML:Option.1設(shè)立臨時(shí)的新產(chǎn)品開發(fā)組織HTMLCONTROLForms.HTML:Option.1設(shè)立矩陣小組HTMLCONTROLForms.HTML:Option.1設(shè)立產(chǎn)品經(jīng)理、現(xiàn)代公司治理結(jié)構(gòu)中，〔〕為最高權(quán)力機(jī)構(gòu)。HTMLCONTROLForms.HTML:Option.1董事會(huì)HTMLCONTROLForms.HTML:Option.1監(jiān)事會(huì)HTMLCONTROLForms.HTML:Option.1股東大會(huì)HTMLCONTROLForms.HTML:Option.1總經(jīng)理、由中外雙方根據(jù)平等互利的原那么建立的契約式經(jīng)營的企業(yè)是HTMLCONTROLForms.HTML:Option.1中外合資經(jīng)營企業(yè)HTMLCONTROLForms.HTML:Option.1中外合作經(jīng)營企業(yè)HTMLCONTROLForms.HTML:Option.1國有企業(yè)HTMLCONTROLForms.HTML:Option.1外商獨(dú)資企業(yè)、〔〕是新產(chǎn)開發(fā)活動(dòng)中最重要、最根本的一局部，它直接決定產(chǎn)品的成敗。HTMLCONTROLForms.HTML:Option.1產(chǎn)品整體性能的開發(fā)HTMLCONTROLForms.HTML:Option.1產(chǎn)品技術(shù)條件的開發(fā)HTMLCONTROLForms.HTML:Option.1產(chǎn)品市場(chǎng)條件的開發(fā)HTMLCONTROLForms.HTML:Option.1產(chǎn)品廣告策略的開發(fā)、就經(jīng)濟(jì)環(huán)境而言，社會(huì)經(jīng)濟(jì)結(jié)構(gòu)中最重要的是〔〕。HTMLCONTROLForms.HTML:Option.1產(chǎn)業(yè)結(jié)構(gòu)HTMLCONTROLForms.HTML:Option.1分配結(jié)構(gòu)HTMLCONTROLForms.HTML:Option.1交換結(jié)構(gòu)HTMLCONTROLForms.HTML:Option.1消費(fèi)結(jié)構(gòu)、〔〕實(shí)現(xiàn)了最終所有權(quán)與法人財(cái)產(chǎn)權(quán)的別離，為現(xiàn)代企業(yè)產(chǎn)權(quán)制度的實(shí)現(xiàn)提供了前提保障。HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)產(chǎn)權(quán)制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)法人制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)組織制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)管理制度二、多項(xiàng)選擇題、新產(chǎn)品開發(fā)須遵循的準(zhǔn)那么是〔〕。HTMLCONTROLForms.HTML:Checkbox.1先進(jìn)性HTMLCONTROLForms.HTML:Checkbox.1效益性HTMLCONTROLForms.HTML:Checkbox.1可行性HTMLCONTROLForms.HTML:Checkbox.1實(shí)用性HTMLCONTROLForms.HTML:Checkbox.1創(chuàng)造性、不確定型決策方法有〔〕。HTMLCONTROLForms.HTML:Checkbox.1大中取大法HTMLCONTROLForms.HTML:Checkbox.1小中取大法HTMLCONTROLForms.HTML:Checkbox.1最小最大懊悔值法HTMLCONTROLForms.HTML:Checkbox.1折衷法HTMLCONTROLForms.HTML:Checkbox.1等概率法、編織中期經(jīng)營過程中，涉及到的中期目標(biāo)的主要工程有〔〕。HTMLCONTROLForms.HTML:Checkbox.1銷售額HTMLCONTROLForms.HTML:Checkbox.1產(chǎn)品結(jié)構(gòu)、新產(chǎn)品比例HTMLCONTROLForms.HTML:Checkbox.1利潤(rùn)額、資本結(jié)構(gòu)HTMLCONTROLForms.HTML:Checkbox.1資金利潤(rùn)率HTMLCONTROLForms.HTML:Checkbox.1設(shè)備投資和人員的限額、按經(jīng)營決策事件發(fā)生的頻率來劃分，經(jīng)營決策可以分為〔〕。HTMLCONTROLForms.HTML:Checkbox.1程序化決策HTMLCONTROLForms.HTML:Checkbox.1確定型決策HTMLCONTROLForms.HTML:Checkbox.1風(fēng)險(xiǎn)型決策HTMLCONTROLForms.HTML:Checkbox.1非程序化決策HTMLCONTROLForms.HTML:Checkbox.1非確定型決策、根據(jù)產(chǎn)品創(chuàng)新類型與產(chǎn)業(yè)演化格局的關(guān)系，可以把產(chǎn)品創(chuàng)新分為以下類型〔〕HTMLCONTROLForms.HTML:Checkbox.1根本性創(chuàng)新HTMLCONTROLForms.HTML:Checkbox.1結(jié)構(gòu)性創(chuàng)新HTMLCONTROLForms.HTML:Checkbox.1空缺創(chuàng)造式創(chuàng)新HTMLCONTROLForms.HTML:Checkbox.1漸進(jìn)性創(chuàng)新HTMLCONTROLForms.HTML:Checkbox.1合作式創(chuàng)新、中期經(jīng)營方案的特征是〔〕。HTMLCONTROLForms.HTML:Checkbox.1它是長(zhǎng)期經(jīng)營方案的具體化HTMLCONTROLForms.HTML:Checkbox.1本質(zhì)上是戰(zhàn)略方案HTMLCONTROLForms.HTML:Checkbox.1按每項(xiàng)產(chǎn)品制定方案HTMLCONTROLForms.HTML:Checkbox.1按職能制定整個(gè)企業(yè)的綜合方案HTMLCONTROLForms.HTML:Checkbox.1它是定量化的方案、現(xiàn)代企業(yè)制度內(nèi)容包括現(xiàn)代企業(yè)〔〕。HTMLCONTROLForms.HTML:Checkbox.1產(chǎn)權(quán)制度HTMLCONTROLForms.HTML:Checkbox.1法人制度HTMLCONTROLForms.HTML:Checkbox.1組織制度HTMLCONTROLForms.HTML:Checkbox.1責(zé)任制度HTMLCONTROLForms.HTML:Checkbox.1管理制度、矩陣制組織結(jié)構(gòu)的優(yōu)點(diǎn)是〔〕。HTMLCONTROLForms.HTML:Checkbox.1集中領(lǐng)導(dǎo)，統(tǒng)一指揮HTMLCONTROLForms.HTML:Checkbox.1靈活機(jī)動(dòng)HTMLCONTROLForms.HTML:Checkbox.1任務(wù)清楚HTMLCONTROLForms.HTML:Checkbox.1能充分發(fā)揮專家所長(zhǎng)HTMLCONTROLForms.HTML:Checkbox.1職能部門與技術(shù)部門容易溝通、從生產(chǎn)力角度觀察，企業(yè)主要有以下特征〔〕。HTMLCONTROLForms.HTML:Checkbox.1經(jīng)濟(jì)性HTMLCONTROLForms.HTML:Checkbox.1盈利性HTMLCONTROLForms.HTML:Checkbox.1相對(duì)獨(dú)立性HTMLCONTROLForms.HTML:Checkbox.1社會(huì)性HTMLCONTROLForms.HTML:Checkbox.1法定性、常用的風(fēng)險(xiǎn)型決策方法有〔〕。HTMLCONTROLForms.HTML:Checkbox.1決策樹HTMLCONTROLForms.HTML:Checkbox.1投資報(bào)酬率法HTMLCONTROLForms.HTML:Checkbox.1決策收益表HTMLCONTROLForms.HTML:Checkbox.1線性規(guī)劃法HTMLCONTROLForms.HTML:Checkbox.1盈虧平衡分析法三、判斷題、有限責(zé)任公司設(shè)立程序比擬復(fù)雜，需要定期公布財(cái)務(wù)報(bào)表。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、市場(chǎng)試銷主要是面對(duì)那些使用面較廣、市場(chǎng)生命周期較長(zhǎng)，以及市場(chǎng)容量較大的產(chǎn)品。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、經(jīng)營決策在選擇行動(dòng)方案時(shí)，應(yīng)該用最優(yōu)標(biāo)準(zhǔn)作為選擇依據(jù)。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、盈虧平衡點(diǎn)就是企業(yè)生產(chǎn)的臨界點(diǎn)。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、中期經(jīng)營方案所起到的作用是承上啟下。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、多元企業(yè)是指由兩個(gè)以上具備法人資格的工廠或商店組成的企業(yè)。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、產(chǎn)品印象是企業(yè)本身希望提供應(yīng)市場(chǎng)的一個(gè)可能產(chǎn)品的設(shè)想。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、生產(chǎn)方案、工資方案、采購方案、資金方案等屬于中期經(jīng)營方案。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、時(shí)裝行業(yè)，金融效勞行業(yè)和高科技產(chǎn)業(yè)等環(huán)境是類似理想環(huán)境。HTMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1、市場(chǎng)驅(qū)動(dòng)導(dǎo)向也稱為是主動(dòng)性市場(chǎng)導(dǎo)向，它更關(guān)注未來市場(chǎng)?！病矵TMLCONTROLForms.HTML:Option.1√HTMLCONTROLForms.HTML:Option.1一、單項(xiàng)選擇題、在新產(chǎn)品開發(fā)的組織形式中，〔〕尤其適合高科技企業(yè)采用。HTMLCONTROLForms.HTML:Option.1設(shè)立專門的新產(chǎn)品開發(fā)委員會(huì)HTMLCONTROLForms.HTML:Option.1設(shè)立臨時(shí)的新產(chǎn)品開發(fā)組織HTMLCONTROLForms.HTML:Option.1設(shè)立矩陣小組HTMLCONTROLForms.HTML:Option.1設(shè)立產(chǎn)品經(jīng)理、促使中小企業(yè)在新產(chǎn)品開發(fā)方面上一個(gè)新臺(tái)階，縮小與大企業(yè)的差距，可以通過依靠企業(yè)外部組織的力量來彌補(bǔ)自身在人力資源和研究設(shè)施上的缺乏，這種新產(chǎn)品開發(fā)的組織形式便是〔〕。HTMLCONTROLForms.HTML:Option.1設(shè)立獨(dú)立的新產(chǎn)品部門HTMLCONTROLForms.HTML:Option.1設(shè)立矩陣小組HTMLCONTROLForms.HTML:Option.1依靠外部組織HTMLCONTROLForms.HTML:Option.1依靠上下游企業(yè)的配合、按經(jīng)營決策的重要程度來劃分，企業(yè)生產(chǎn)方案決策、設(shè)備更新改造決策等屬于〔〕。HTMLCONTROLForms.HTML:Option.1戰(zhàn)略決策HTMLCONTROLForms.HTML:Option.1管理決策HTMLCONTROLForms.HTML:Option.1業(yè)務(wù)決策HTMLCONTROLForms.HTML:Option.1風(fēng)險(xiǎn)決策、在日常管理工作中所遇到的受大量隨機(jī)因素影響，很少重復(fù)發(fā)生且常常無先例可循的決策是〔〕。HTMLCONTROLForms.HTML:Option.1程序化決策HTMLCONTROLForms.HTML:Option.1非程序化決策HTMLCONTROLForms.HTML:Option.1確定型決策HTMLCONTROLForms.HTML:Option.1風(fēng)險(xiǎn)型決策、現(xiàn)代公司治理結(jié)構(gòu)中，〔〕為公司的經(jīng)營決策機(jī)構(gòu)。HTMLCONTROLForms.HTML:Option.1董事會(huì)HTMLCONTROLForms.HTML:Option.1監(jiān)事會(huì)HTMLCONTROLForms.HTML:Option.1股東大會(huì)HTMLCONTROLForms.HTML:Option.1總經(jīng)理、在決策類型中，涉及企業(yè)未來開展的、具有全局性、長(zhǎng)期性與決定性的決策是〔〕。HTMLCONTROLForms.HTML:Option.1戰(zhàn)略決策HTMLCONTROLForms.HTML:Option.1戰(zhàn)術(shù)決策HTMLCONTROLForms.HTML:Option.1業(yè)務(wù)決策HTMLCONTROLForms.HTML:Option.1風(fēng)險(xiǎn)決策、當(dāng)決策者無法確定未來各種自然狀態(tài)的情況，只能完全憑借個(gè)人的經(jīng)驗(yàn)、感覺和估計(jì)進(jìn)行決策，這種決策類型就是〔〕。HTMLCONTROLForms.HTML:Option.1非確定型決策HTMLCONTROLForms.HTML:Option.1風(fēng)險(xiǎn)型決策HTMLCONTROLForms.HTML:Option.1程序化決策HTMLCONTROLForms.HTML:Option.1確定型決策、〔〕戰(zhàn)略的核心目標(biāo)是旨在盡一切可能降低本錢，獲得較多利潤(rùn)，取得市場(chǎng)領(lǐng)先優(yōu)勢(shì)。HTMLCONTROLForms.HTML:Option.1總本錢領(lǐng)先HTMLCONTROLForms.HTML:Option.1差異化HTMLCONTROLForms.HTML:Option.1集中HTMLCONTROLForms.HTML:Option.1混合、在日常管理工作中以相同或根本相同的形式重復(fù)出現(xiàn)的決策是〔〕。HTMLCONTROLForms.HTML:Option.1程序化決策HTMLCONTROLForms.HTML:Option.1非程序化決策HTMLCONTROLForms.HTML:Option.1確定型決策HTMLCONTROLForms.HTML:Option.1風(fēng)險(xiǎn)型決策、〔〕由于缺乏可供借鑒資料和較準(zhǔn)確的統(tǒng)計(jì)數(shù)據(jù)，決策者大多對(duì)處理這種決策問題經(jīng)驗(yàn)缺乏，所以在決策時(shí)沒有固定的模式和規(guī)那么可循。HTMLCONTROLForms.HTML:Option.1程序化決策HTMLCONTROLForms.HTML:Option.1非程序化決策HTMLCONTROLForms.HTML:Option.1確定型決策HTMLCONTROLForms.HTML:Option.1風(fēng)險(xiǎn)型決策、編制長(zhǎng)期經(jīng)營方案的核心階段是〔〕。HTMLCONTROLForms.HTML:Option.1調(diào)查研究HTMLCONTROLForms.HTML:Option.1確定目標(biāo)期望水平和目標(biāo)預(yù)測(cè)水平，明確差距和問題HTMLCONTROLForms.HTML:Option.1設(shè)計(jì)戰(zhàn)略，彌補(bǔ)差距HTMLCONTROLForms.HTML:Option.1編制方案，形成文件、〔〕組織結(jié)構(gòu)形式適用于規(guī)模龐大，產(chǎn)品品種繁多，技術(shù)復(fù)雜的大型企業(yè)。HTMLCONTROLForms.HTML:Option.1職能制HTMLCONTROLForms.HTML:Option.1直線職能制HTMLCONTROLForms.HTML:Option.1事業(yè)部制HTMLCONTROLForms.HTML:Option.1矩陣制、在盈虧平衡狀態(tài)下，企業(yè)的〔〕。HTMLCONTROLForms.HTML:Option.1邊際奉獻(xiàn)變動(dòng)本錢HTMLCONTROLForms.HTML:Option.1邊際奉獻(xiàn)固定本錢HTMLCONTROLForms.HTML:Option.1邊際奉獻(xiàn)總本錢HTMLCONTROLForms.HTML:Option.1邊際奉獻(xiàn)利潤(rùn)、有限責(zé)任公司一般適用于〔〕。HTMLCONTROLForms.HTML:Option.1特大型企業(yè)HTMLCONTROLForms.HTML:Option.1大型企業(yè)HTMLCONTROLForms.HTML:Option.1中小型企業(yè)HTMLCONTROLForms.HTML:Option.1多廠企業(yè)、當(dāng)市場(chǎng)上的顧客需求一直都缺乏新產(chǎn)品來滿足，或者是顧客對(duì)現(xiàn)有的產(chǎn)品出現(xiàn)不滿意，此時(shí)，企業(yè)就應(yīng)設(shè)法開發(fā)新產(chǎn)品來爭(zhēng)取顧客，這屬于從〔〕角度出發(fā)考慮開發(fā)新產(chǎn)品。HTMLCONTROLForms.HTML:Option.1市場(chǎng)需要HTMLCONTROLForms.HTML:Option.1競(jìng)爭(zhēng)加劇HTMLCONTROLForms.HTML:Option.1公司策略HTMLCONTROLForms.HTML:Option.1技術(shù)進(jìn)步、現(xiàn)代企業(yè)制度的核心內(nèi)容是〔〕。HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)產(chǎn)權(quán)制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)法人制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)組織制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)管理制度、由中外雙方根據(jù)平等互利的原那么建立的契約式經(jīng)營的企業(yè)是HTMLCONTROLForms.HTML:Option.1中外合資經(jīng)營企業(yè)HTMLCONTROLForms.HTML:Option.1中外合作經(jīng)營企業(yè)HTMLCONTROLForms.HTML:Option.1國有企業(yè)HTMLCONTROLForms.HTML:Option.1外商獨(dú)資企業(yè)、就經(jīng)濟(jì)環(huán)境而言，社會(huì)經(jīng)濟(jì)結(jié)構(gòu)中最重要的是〔〕。HTMLCONTROLForms.HTML:Option.1產(chǎn)業(yè)結(jié)構(gòu)HTMLCONTROLForms.HTML:Option.1分配結(jié)構(gòu)HTMLCONTROLForms.HTML:Option.1交換結(jié)構(gòu)HTMLCONTROLForms.HTML:Option.1消費(fèi)結(jié)構(gòu)、〔〕實(shí)現(xiàn)了最終所有權(quán)與法人財(cái)產(chǎn)權(quán)的別離，為現(xiàn)代企業(yè)產(chǎn)權(quán)制度的實(shí)現(xiàn)提供了前提保障。HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)產(chǎn)權(quán)制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)法人制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)組織制度HTMLCONTROLForms.HTML:Option.1現(xiàn)代企業(yè)管理制度、在新產(chǎn)品開發(fā)的組織形式中，特別適合企業(yè)高層和中層對(duì)創(chuàng)新活動(dòng)進(jìn)行管理的組織形式是〔〕。HTMLCONTROLForms.HTML:Option.1設(shè)立專門的新產(chǎn)品開發(fā)委員會(huì)HTMLCONTROLForms.HTML:Option.1設(shè)立臨時(shí)的新產(chǎn)品開發(fā)組織HTMLCONTROLForms.HTML:Option.1設(shè)立矩陣小組HTMLCONTROLForms.HTML:Option.1設(shè)立產(chǎn)品經(jīng)理二、多項(xiàng)選擇題、差異化戰(zhàn)略的缺陷主要有〔〕。HTMLCONTROLForms.HTML:Checkbox.1無視其他能形成優(yōu)勢(shì)的戰(zhàn)略HTMLCONTROLForms.HTML:Checkbox.1企業(yè)提供的差異化特征可能不被市場(chǎng)認(rèn)可HTMLCONTROLForms.HTML:Checkbox.1差異化的價(jià)格過高HTMLCONTROLForms.HTML:Checkbox.1企業(yè)的差異化被模仿HTMLCONTROLForms.HTML:Checkbox.1技術(shù)突破削弱了差異化的效果、企業(yè)集團(tuán)是企業(yè)聯(lián)合組織中最成熟、最緊密和最穩(wěn)定的企業(yè)運(yùn)作模式，其所具有的特點(diǎn)有HTMLCONTROLForms.HTML:Checkbox.1規(guī)模大型化HTMLCONTROLForms.HTML:Checkbox.1經(jīng)營單一化HTMLCONTROLForms.HTML:Checkbox.1資產(chǎn)紐帶化HTMLCONTROLForms.HTML:Checkbox.1經(jīng)營多元化HTMLCONTROLForms.HTML:Checkbox.1規(guī)模小型化、根據(jù)不同生產(chǎn)要素所占比重，可以將企業(yè)分為〔〕。HTMLCONTROLForms.HTML:Checkbox.1產(chǎn)品密集型HTMLCONTROLForms.HTML:Checkbox.1設(shè)備密集型HTMLCONTROLForms.HTML:Checkbox.1勞動(dòng)密集型HTMLCONTROLForms.HTML:Checkbox.1技術(shù)密集型HTMLCONTROLForms.HTML:Checkbox.1知識(shí)密集型、事業(yè)部制組織結(jié)構(gòu)的優(yōu)點(diǎn)是〔〕。HTMLCONTROLForms.HTML:Checkbox.1減輕了經(jīng)營者的負(fù)擔(dān)HTMLCONTROLForms.HTML:Checkbox.1整體協(xié)調(diào)性強(qiáng)HTMLCONTROLForms.HTML:Checkbox.1靈活機(jī)動(dòng)HTMLCONTROLForms.HTML:Checkbox.1責(zé)權(quán)利明確HTMLCONTROLForms.HTML:Checkbox.1能充分發(fā)揮各職能機(jī)構(gòu)和事業(yè)部的作用、根據(jù)產(chǎn)品創(chuàng)新類型與產(chǎn)業(yè)演化格局的關(guān)系，可以把產(chǎn)品創(chuàng)新分為以下類型〔〕HTMLCONTROLForms.HTML:Checkbox.1根本性創(chuàng)新HTMLCONTROLForms.HTML:Checkbox.1結(jié)構(gòu)性創(chuàng)新HTMLCONTROLForms.HTML:Checkbox.1空缺創(chuàng)造式創(chuàng)新HTMLCONTROLForms.HTML:Checkbox.1漸進(jìn)性創(chuàng)新HTMLCONTROLForms.HTML:Checkbox.1合作式創(chuàng)新、現(xiàn)代企業(yè)制度的根本特征主要有〔〕。HTMLCONTROLForms.HTML:Checkbox.1產(chǎn)權(quán)明晰HTMLCONTROLForms.HTML:Checkbox.1權(quán)責(zé)明確HTMLCONTROLForms.HTML:Checkbox.1政企分開HTMLCONTROLForms.HTML:Checkbox.1管理科學(xué)HTMLCONTROLForms.HTML:Checkbox.1靈活性強(qiáng)、按經(jīng)營決策方法的不同，可以將決策分為〔〕。HTMLCONTROLForms.HTML:Checkbox.1長(zhǎng)期決策HTMLCONTROLForms.HTML:Checkbox.1短期決策HTMLCONTROLForms.HTML:Checkbox.1程序化決策HTMLCONTROLForms.HTML:Checkbox.1定性決策HTMLCONTROLForms.HTML:Checkbox.1定量決策、中期經(jīng)營方案的特征是〔〕。HTMLCONTROLForms.HTML:Checkbox.1它是長(zhǎng)期經(jīng)營方案的具體化HTMLCONTROLForms.HTML:Checkbox.1本質(zhì)上是戰(zhàn)略方案HTMLCONTROLForms.HTML:Checkbox.1按每項(xiàng)產(chǎn)品制定方案HTMLCONTROLForms.HTML:Checkbox.1按職能制定整個(gè)企業(yè)的綜合方案HTMLCONTROLForms.HTML:Checkbox.1它是定量化的方案、現(xiàn)代企業(yè)制度內(nèi)容包括現(xiàn)代企業(yè)〔〕。HTMLCONTROLForms.HTML:Checkbox.1產(chǎn)權(quán)制度HTMLCONTROLForms.HTML:Checkbox.1法人制度HTMLCONTROLForms.HTML:Checkbox.1組織制度HTMLCONTROLForms.HTML:Checkbox.1責(zé)任制度HTMLCONTROLForms.HTML:Checkbox.1管理制度、矩陣制組織結(jié)構(gòu)的優(yōu)點(diǎn)是〔〕。HTMLCONTROLForms.HTML:Checkbox.1集中領(lǐng)導(dǎo)，統(tǒng)一指揮HTMLCONTROLForms