中外廣告對比

中外廣告對比2024/3/30中外廣告對比Washingmachine中外廣告對比Icecream中外廣告對比冰箱已是它的地盤，活著還有什么意義。中外廣告對比CollectivismandIndividualismInnovativeandhidebound

(墨守成規(guī)的)

TalkinaroundaboutorstraightforwardwayPositiveandironical

（反語的）中外廣告對比1.ADisareflectionofcultureChineseadreflectsagroupacommonidea:toemphasizethewhole,attachesgreatimportancetothefamilyandkinship.Westernadvertisementisareflectionoftheirself-centeredculture,emphasizingtheindividual'sindependenceandpersonality.中外廣告對比ChinaWestcollectivismindividualismAcollectivistcultureisoneinwhichpeopletendtoviewthemselvesasmembersofgroupsandusuallyconsidertheneedsofthegrouptobemoreimportantthantheneedsofindividuals.Anindividualistcultureisoneinwhichpeopletendtoviewthemselvesasindividualsandtoemphasizetheneedsofindividuals.中外廣告對比China(Collectivism)中外廣告對比小小瑞士糖

快樂齊分享中外廣告對比專業(yè)保護(hù)

健康全家中外廣告對比West(Individualism)Tome,thepastisblackandwhite，butthefutureisalwayscolor．對我而言，過去平淡無奇

而未來，卻多姿多彩

——軒尼詩酒中外廣告對比Timeiswhatyoumakeofit.

——Swatch中外廣告對比Obeyyourthirst．

服從你的渴望

——Sprite中外廣告對比2.DifferentthinkingwayWesternADalwayscomesstraighttothepoint,soit’snotsohardtoimaginewhatwillbeintroduced.ChineseADshowspeoplethegoodsinanindirectway,especiallywhentheyareconcernedwithemotions.中外廣告對比Onlymeltinthemouthinsteadofinthehands.West(straightforward)不溶在手，只溶在口?！狹&M’s中外廣告對比中外廣告對比Lifecomesatyoufast.中外廣告對比China(roundabout)委婉的中外廣告對比懂得生活，就懂得感受每個(gè)瞬間。享受生命里的所有美好。享受行走，每一步都是享受。中外廣告對比3.PositiveandironicChineseADwouldliketoshowpeoplethepositiveaspectsofgoods,thatis,nearlyeverybenefitsaretold.WesternADpreferstoshowgoodsinanironicway,inotherwords,itlooksasifthegoodswerebad.Itmakespeopletothinkmoreaboutit.中外廣告對比自打吃了蓋中蓋，腰不酸了腿不疼了，走路也有勁了，一口氣上五樓，不費(fèi)勁兒。China(positive)中外廣告對比MoreaboutChineseAD中外廣告對比West(ironic)Itakethemainresponsibilityforinterferingwiththesightofothers.——MINI中外廣告對比“Advantages”ofsmoking中外廣告對比4.Innovativeandhidebound

(墨守成規(guī)的)WesternADisalwaysbasedonrichimaginationandbreakthenormalprocedureofthinkingtocreateabeyondallexpectationsoftheadvertisinglanguage.ChineseADisalwayssaiddirectly,theyonlysaywhattheywanttosayabouttheirgoodstopersuadeconsumerstobuy.Andtheyalwaysusetheveryoldform,whichislackingofinnovativeconsciousness.中外廣告對比China(hidebound墨守成規(guī)的)中外廣告對比West