《世紀(jì)商務(wù)英語》課件-第四章

世紀(jì)商務(wù)英語綜合教程基礎(chǔ)篇ⅡLearningObjectivesInthisunit,youarerequiredto:knowsomebasictypesofbusinesscontact;learnhowtoconductaneffectivebusinesscontact;understandthetworeadingpassagesandmastertheimportantwordsandexpressionsinthem;developskillsinusingcompoundwords;Developskillsinwritinggraphcompositions.BusinessContactWarm-upListeningandSpeakingIn-depthReadingFurtherReadingUnit4PracticalWritingReal-LifePractice√√√√SNSAdvantagesDisadvantagesMyspaceFacebookInstagramWeChatWeiboLineWhatsAppQQWorkingroupsandtrytolisttheadvantagesanddisadvantagesofeachAPPwehavementionedabove.closetodailylife;updated;accessible;bringpeople

together;helpestablishconnectionmostofthecontactsareforpersonalusecolorful;fullofpictures;diversifiedonlyforentertainmentinstant;latest;containmanycontacts;moreformsofconnectionmostofthecontactsareforpersonaluseinteractive;instant;self-creativerestrictoninformationScriptAEBCDBackScenario1Peoplehavepassions.Theyjoingroupstodogoodandsharetheirenthusiasmwithothers.Usuallythemembershipincludesagoodnumberofthelocalmoversandshakers.Ifyouareaworkerbee,peopleshouldtakealikingtoyou.Scenario2Yourschoollikelyhasseveralon-campusevents,likereunions.Theyusuallyhavelocalclubsinmetroareas,peoplewhogettogetheronceamonthforlunchoranevent.Everyoneisboundbytheoldschooltie,yetthealumniassociationspansallagesandindustries.Scenario3Youlikelybelong.Yousharethesamefaith.That’sastrongtie.Multipletimesofservicemeansacongregationinsilos.Eventsareoftenorganizedtobringthesesilostogether.Inmostcommunities,thecongregationisanormaldistributionofwealthandsocialstatusalongthespectrum.Scenario4Mostfamilieshaveanorganizer.Theyplanamassivegettogethereveryfewyears.AccordingtoGroupT,65.8percenttakeplaceduringthesummerandmorethan57percenthavebetween50and149attendees.Thereareplentyofextendedfamilymembersyou’venevermet.Scenario5Manyprofessionshavecontinuing-educationrequirements.Otherpeopleattendclassoutsidebusinesshourstoearnadvanceddegrees.Theycomefromallwalksoflife.Theyareusuallymotivated.Script

AccordingtotheU.S.BureauofLaborStatistics,70%ofbusinesscontactsarefoundthroughnetworking.However,withthousandsofbusinessappsoutthere,sortingthroughtheoptionscanbeabitofatask.BelowisalistoffiveusefuliPhoneappsthatwillhelpyoubecomeabetterbusinessnetworker.

Thefirststepinnetworkingismakingconnections.So,getoutthereandmeetpeople!HappeningallowsyoutofindnearbyeventsandRSVPfromthecomfortofyouriPhone.Youcanalsobrowseyourfriends’eventsandviewyourownupcomingevents.TheappreliesonYahoo!Upcoming,asocialeventscalendarsystem,tosupplynearbyeventdata.

Therearesomanywaystoexchangecontactinformation.Somepeopleprefertraditionalbusinesscards.Intheworldoffragmentedinformationexchange,thereisonebusinessstandardthatwemaybeabletorelyon:LinkedIn.ThefreeiPhoneappgivesyouthepowertoconnectwithover60millionprofessionalsworldwide.MyfavoritefeatureistheabilitytoconnectinstantlywithnearbyusersbyenablingBluetoothwithinthe“InPerson”feature.Youcanalsosetyourstatus,invitecontacts,acceptinvitations,readandrespondtomessagesandkeepupwithyourcontacts'updates.

There'snothingmoreannoyingthanemailingbackandforthwithacolleaguetotrytofigureoutwheretomeetupforcoffee,lunchordrinks.Forthesesituations,there'sMeetMe,anappdesignedtohelppeoplemeetinthemiddle.Youinputtwolocationsanditlocatessuitablevenuesinthemiddle.Thesearchcanbenarroweddownbytypeofvenue,andyoucanstorecontactsandvenuesinyourfavoritesforfutureuse.Fromthere,youcanemaildirectionstoyourselfandyourcolleague.

Oneofthedifficultieswithstayingintouchwithbusinessacquaintancesiskeepingtrackoftheirbusinesscardsandtransferringtheirinformationintodigitalformforeasieruse.WorldCardMobileisjustoneoftheoptionsoutthereformobilebusinesscardscanningandstorage.Afteracardisscannedin,theappidentifiesasmuchinformationfromthecardaspossibleandstoresitinyourcontacts,whereyoucaneditanyscanningerrorsthatmayhaveoccurred.

OtherbusinesscardscanneroptionsincludeBusinessCardReaderandScanBizCards.Thesteeppricingontheseappsmayjustbeworthitifyou’reonthesearchforasolutiontolosingormaimingbusinesscards.TheonlycatchisthatallofthesescannersonlyworkwiththeiPhone3GSoriPhone4,astheiPhone3Gcameraisn’tcapableofhandlingsuchdetailedimages.

Tomakesureyoustayintouchwithyournetworks,tryatoollikeContactsJournal,acontactsrelationshipmanagementsystemthathelpsyoukeeptrackofinteractionswithindividuals.Overtime,thedetailsofarelationshipcanstarttofade.ContactsJournalallowsyoutokeepdetailednotesonallofyourinteractionswitheachcontactandtoplanforthefuturebyusingtheto-dolist.

ThesefiveiPhoneappsareonlyaglanceattheofferingsavailabletohelpbusinesspeopleperfecttheirnetworkingskills.Whichappsdoyoupreferforbusinessnetworking?Back

1.SendOutaQuickBirthdayWish

Youcanutilizetheaforementionedlisttokeeptrackofallyourcontacts’birthdays,andjustsendthemaquicknote(1)____________________________.

2.SayHellowithanEmail

Ifyouhaveanemailaddress,youcansendoutaquickmessagesimplysayinghelloandremindingapartnerthat(2)_________________________________.

3.Don’tIgnoreMessages

Whenyoudohearfromapartnerorcolleague,youmightaswellrespondassoonas(3)_____________________.

4.LikeandCommentonTheirPosts

Ithelpsalotto“l(fā)ike”andcommentonthepostseverynowandthen.Youwillstayinformedabout(4)_______________________________aswell.

5.GivePeopleSincereComplimentsinPerson

Youshouldfindsomethingaboutthem(5)______________________andmakethemfeelgoodaboutthemselveswithoutoverdoingittoomuch.ScriptwhenthatdaycomesaroundWaystoMaintainConnections:youhaven’tforgottenaboutthemtheyreachouttoyouotherbusinessesonsocialmediathatistrulyadmirableEveryday,aswegetbusywithallthechoresthatarenecessarytokeepabusinessrunning,itisveryeasytoneglectthepeoplewithwhomwehaveformedprofessionalrelationshipsalongtheway.Nowyouwillhearafewwaysinwhichyoucanmaintainallofthoseconnections,withouttakinguptoomuchofyourtime.1.Sendoutaquickbirthdaywish.Thoughyouneverreallyneedagoodreasontodropalinetoyourpartnersandcolleaguesfromtimetotime,thisistheperfectexcusetogetintouchwithsomeone.

Firstofall,youcanutilizetheaforementionedlisttokeeptrackofallyourcontacts’birthdays,andjustsendthemaquicknotewhenthatdaycomesaround.Ifyoureallywanttobeanerdaboutit,youcanevensetupscheduledemailswithapreloadedbirthdaymessage,eventhoughit’snotquiteaspersonal.2.SayHellowithanemail.Itdoesn’ttakemuchtoconnectwithpeopleeveryonceinawhile,andstayintouch.Ifyouhaveanemailaddress,youcansendoutaquickmessagesimplysayinghelloandremindingapartnerthatyouhaven’tforgottenaboutthem.Thiswillliterallytakenomorethanacoupleofminutes,andyoumaybepreservingarelationshipthatcouldprovetobeveryvaluabletoyourbusinessinthefuture.3.Don’tignoremessages.Sofarwe’vebeengoingoverwaysinwhichyoucantaketheinitiativeinmaintainingyourprofessionalrelationships,butthis,ofcourse,worksbothways.Whenyoudohearfromapartnerorcolleague,youmightaswellrespondassoonastheyreachouttoyoubecause,again,itwillonlytakeacoupleofminutesoutofyourday.Stayingincontactisnotdifficult,butweallgetlazyordistractedsometimesanddecidetojustignoreit.4.Likeandcommentontheirposts.Iftheyareactiveonsocialmedia,thenyouhaveagreatopportunitytostayconnectedbysimplybeingapartoftheirconversation.Youcanstayontheirradarifyou“l(fā)ike”orcommentonaposteverynowandthen,whichishelpfulforyoutostayinformedaboutotherbusinessesonsocialmedia,aswell.5.Givepeoplesincerecomplimentsinperson.Onewaytoconnectwithpeoplesociallyistogivethemsincerecompliments.Thismeansthatyoushouldfindsomethingaboutthemthatistrulyadmirableandmakethemfeelgoodaboutthemselveswithoutoverdoingittoomuch.Youdon’twanttosoundlikeyou’resuckingup,butlikeyou’regenuinelyadmiringthem.Justgivingonegoodcomplimentperconversationwilldojustfine.Aslongasyouavoidcomplimentingphysicalattributesoroverlypersonalsubjects,youwon’tbecomingontoostrong.BackReadthepassageaboutbusinesscontactandanswerthefollowingquestions.

(1)Whatarethedisadvantagesofattendingprofessionaleventstomakebusinessconnections?

(2)Accordingtotheauthor,whichwayismostcost-effectivetomeetpotentialbusinesscontactsthroughapersonalcontact?

(3)DoyouthinkSNSisessentialforbusinessnetworking?Why?

(4)Howmanysocialnetworkingtoolsarementionedinthepassage?Whatarethey?

(5)WhataretheadvantagesanddisadvantagesofusinganSNSforprofessionalnetworking?SocialNetworkingforBusinessContact

MyspaceandFacebookaregenerallyviewedaspersonaltoolsfortrackingfriendsandmeetingotherswhosharesimilarinterests,andanumberofcompaniesareincorporatingSNSintotheprofessionalrealmandaimingforstrongerbusinessconnections.Networkingatprofessionaleventsremainsoneoftheleadingwaystomakebusinesscontact.However,attendinganeventcancostmoneyandconsumevaluabletimewhileprovidinglittleguaranteeyouwillactuallyconnectwithaviablecontact.Now,growingevidencesuggeststhatSNSisamorecost-effectivewaytomeetpotentialbusinesscontactsthroughapersonalcontact.Moreimportantly,it’safasterwaytoturnacoldleadintoawarmone.TravisKalanick,FounderandCEOofRedSwoosh,believesSNSisessentialforbusinessnetworking.Ifyoudon’tplug

intoit,youwillbeoutdonebybetter-connected,hyper-networkedcolleaguesandcompetitors.LinkedInisverygoodforbrowsingrelationshipsandhookingintoyourcontacts’networks.Ithelpsusersinclosingvariousdeals.But,it’snotallaboutbusiness;SNScanalsoturnemployeesintofriendsandcreateamoresociableworkingenvironment,resulting

inincreasedproductivity.SerenaSoftware,forinstance,haswhatitcalls“FacebookFridays”,whereits800employeesspendtimeeachFridaygettingtoknowfellowworkers.ApressreleasesentoutbythecompanybasedinSanMateo,California,quotedCEOJeremyBurtonassaying:“SocialnetworkingtoolslikeFacebookcanbringusbacktogether,helpusgettoknoweachotheraspeople,helpusunderstandourbusinessandourproducts,andhelpusbetterserveourcustomers.”WhileSerenadoesnottrackindividualuseofFacebookorInstagram,MaryHelenWaldo,Serena’svicepresidentofglobalHR,receivesaregularcountoftotalusageandestimatesthatemployeesusethetoolsonaverageforlessthan10minutesperweek,whichindicatesemployeesaren’tspendinganinordinateamountoftimeonsocialnetworking.SNS,accordingtoWaldo,alsosucceedsinhelpingemployeesconnectwithoneanotheronapersonallevelandcreatingamorehomogeneousworkenvironment.“Fromaculturalstandpoint,bringingtogetheralotofdisparatecorporateculturescanbeachallenge,andweseeFacebookashelpingthateffort,”saidWaldo.

On

the

upside,SNSintheofficecanprovideemployeeswiththatlittlebitofsociabilitytheycraveonadailybasis,encouragingthemtoformconnectionswithotheremployeesbasedoninterestsbeyondworkingforthesamecompany.Moreover,beingintroducedtoanewcontactbyapersonalfriendmakesbusinessnetworkinglessstressfulandmoreinformal.On

the

downside,usinganSNSforprofessionalnetworkingcanleadtoproprietaryinformationleaks.Part1Choosethebestanswertoeachofthefollowingquestions.(1)WhichSNSisnotmentionedinthepassageasawayofbusinesscontact?

A.Facebook.

B.LinkedIn.

C.Line.

D.Instagram.(2)WhichoneisNOTthebenefitofusinganSNSinmakingbusinessconnections?

A.Itbringspeopletogetherandgetsthemtoknoweachother.

B.Ithelpsusersinclosingvariousdeals.

C.Ithelpsusunderstandourbusinessandproductsandhelpsusbetterserveourcustomers.

D.Itencouragesemployeestospendalotoftimeonsocialnetworking.(3)SNS,accordingtoWaldo,alsosucceedsinhelpingemployeesconnectwithoneanotheronapersonallevelandcreatingamorehomogeneousworkenvironment.Whichofthefollowingwordscanreplacetheunderlinedword?

A.Identical.

B.Genuine.

C.Humorous.

D.Generous.Part2TrytolisttheadvantagesanddisadvantagesofusinganSNSforBusinessContactmentionedinthetext,andfilloutthefollowingform.1.amorecosteffectivewaytomeetpotentialbusinesscontacts;2.goodforbrowsingrelationshipsandhookingintocontacts’

networks;3.helpusersinclosingvariousdeals;4.turnemployeesintofriendsandcreateamoresociableworkingenvironment,resultinginincreasedproductivity;5.bringpeoplebacktogether,helpthemgettoknoweachotheraspeople,helpthemunderstandbusinessandproductsandhelpthembetterservetheircustomers;6.beingintroducedtoanewcontactbyapersonalfriendmakesbusinessnetworkinglessstressfulandmoreinformal.UsinganSNSforprofessionalnetworkingcanleadtoproprietaryinformationleaks.Part1Matchthewordsontheleftwiththedefinitionsontheright.Part2Fillineachoftheblankswiththeproperformofthewordinbrackets.

(1)Lastyear,acivilservantwasimprisonedfor_______________(leak)adocumenttothepress.

(2)Manycustomerscomplainedaboutthe_________________(inordinate)highpricesofthisrestaurant.

(3)Wageratesdependonlevelsof_______________(product).

(4)Wehave_______________(incorporate)allthelatestsafetyfeaturesintothedesign.

(5)Theyaredemandingcertain_______________(guarantee)beforetheysignthetreaty.leakinginordinatelyproductivityincorporatedguaranteesTranslatethefollowingsentencesintoChinese.

(1)However,attendinganeventcancostmoneyandconsumevaluabletimewhileprovidinglittleguaranteeyouwillactuallyconnectwithaviablecontact.

_______________________________________________________________________________________________

(2)SNScanalsoturnemployeesintofriendsandcreateamoresociableworkingenvironment,resultinginincreasedproductivity._______________________________________________________________________________________________

(3)SocialnetworkingtoolslikeFacebookcanbringusbacktogether,helpusgettoknoweachotheraspeople,helpusunderstandourbusinessandourproducts,andhelpusbetterserveourcustomers.

_______________________________________________________________________________________________

(4)SNS,accordingtoWaldo,alsosucceedsinhelpingemployeesconnectwithoneanotheronapersonallevelandcreatingamorehomogeneousworkenvironment.

_______________________________________________________________________________________________

(5)“Fromaculturalstandpoint,bringingtogetheralotofdisparatecorporateculturescanbeachallenge,andweseeFacebookashelpingthateffort,”saidWaldo.

_______________________________________________________________________________________________然而，參加一個活動可能會花費(fèi)金錢和消耗寶貴的時間，同時幾乎不能保證你和每一個人建立聯(lián)系。社交網(wǎng)絡(luò)服務(wù)也可以把員工變成朋友，創(chuàng)造更加適合社交的工作環(huán)境，提高生產(chǎn)力。像“臉書”這樣的社交網(wǎng)絡(luò)工具能使我們重新走到一起，幫助我們了解彼此，以及我們的業(yè)務(wù)和產(chǎn)品，并幫助我們更好地服務(wù)我們的客戶。據(jù)沃爾多說，社交網(wǎng)絡(luò)服務(wù)成功地幫助員工在個人層面上建立相互聯(lián)系，創(chuàng)造出更加同質(zhì)化的工作環(huán)境。沃爾多說：“從文化的角度來看，把許多分散的企業(yè)文化聚集在一起可能是一個挑戰(zhàn)，我們認(rèn)為“臉書”正致力于此”。復(fù)合詞（CompoundWords）一、復(fù)合名詞：復(fù)合名詞在英語中很常見。它們通常在句中作主語、賓語，偶爾也可用作定語。二、復(fù)合形容詞：復(fù)合形容詞通常在句中作定語，少數(shù)也可以作表語。三、復(fù)合代詞主要有由some/any/no等構(gòu)成的不定代詞或者由物主代詞（或人稱代詞賓語）加-self/-selves構(gòu)成的反身代詞。四、復(fù)合動詞的常見構(gòu)成方式主要有名詞+動詞、副詞+動詞、形容詞+動詞、副詞+名詞、動詞+副詞。

ASamplefromthePassage:

Ifyoudon’tplugintoit,youwillbeoutdonebybetter-connected,hyper-networkedcolleaguesandcompetitors.這句話中，better-connected和hyper-networked就是兩個復(fù)合詞。Completethesentenceswithcompoundwords.

(1)These______________________(新設(shè)計(jì)的)machineswillappearatthetradefairnextmonth.

(2)Ihavebeenmakingenquiriesaboutthepriceof______________________(環(huán)球旅行).

(3)Althoughthefeeof______________________(長途電話)isincreasing,thechargeforlocalcallswillnotbechanged.

(4)Ideemitisappropriatethathe_____________________(交心談一談)withhismanagerbeforehegaveupthejob.

(5)Computertechnologymakesitpossibletostorehugeamountsofdatain._____________________(可機(jī)讀的文檔里)newly-designedround-the-worldtriplong-distancecallheart-to-hearttalkmachine-readablefilesAfterlearningthispassage,youmayhavegotmoreideasabouthowtomakebusinesscontacts.Workinpairsandrole-playaccordingtothefollowingsituation.Youmayrefertotheusefulexpressionsgivenbelow.Situation:Youareanoverseassalesrepresentativeofaforeigntradecompany.YouaregoingtomeetamanagerfromanAmericanimportcompanydiscussingcooperationpossibilities.NetworkingforBusinessContacts

Theabilitytonetworkisoneofthemostcrucialskillsanyentrepreneurcanhave.Howelsewillyoumeettheclientsandcontactsnecessarytogrowyourbusiness?Whatdoesagoodnetworkerdo?Howdoesheorsheact?Whatishisorherbasicattitude?You’llprobablybesurprisedathowmuchyouinstinctivelyknowaboutthesubject.Youmaydecide,forexample,thatagoodnetworkershouldbeoutgoing,sincere,friendly,supportive,agoodlistenerorsomeonewhofollowsupandstaysintouch.Todetermineotherskillsaneffectivenetworkerneeds,simplyaskyourself“HowdoIliketobetreated?WhatkindsofpeopledoItrustandconsidergoodfriends?”

Nowthatyouhaveanideaofwhatattributesagoodnetworkermusthave,takeanobjectivelookatyourowninteractiveabilities.Doyouconsideryourselfshyandregardnetworkinggroupsasthreatening?Doyoutendtodoallthetalkinginaconversation?Doyougiveotherpeoplereferralsandideaswithoutathoughttoyourownpersonalgain?

Manypeoplegotonetworkingevents,butveryfewknowhowtonetworkeffectively.Networkingismorethanjustgettingoutandmeetingpeople.Networkingisastructuredplantogettoknowpeoplewhowilldobusinesswithyouorintroduceyoutothosewhowill.

Thebestwaytosucceedinnetworkingistomakeaplan,committoit,learnnetworkingskillsandexecuteyourplan.Tomakethebestplan,askyourself:WhatdoIwanttoachieve?Wheredomycustomersandprospectiveclientsgotonetwork?Whatbusinessorganizationswouldbenefitmybusiness?HowcanIbuildmyimageandmybusiness’simage?

Makeafive-yearnetworkingplanlistingyourfivebestcustomers,fivetargetedprospectiveclientsandfivetargetedorganizations.Setgoalsforinvolvementineachorganization,determinehowmuchtimeyouwillneedtocommittoeachorganizationandprospectiveclient,anddecidewhatkindsofresultsyouexpect.

Nowthatyouhaveaplan,becommitted.Tellyourselfthatyouwilldevoteenoughtimeandefforttomakingitwork.Theotherhalfofthebattleislearningtonetworkeffectively.Typically,ineffectivenetworkersattendseveralnetworkinggroupsbutvisitthesamefriendseachtime.Ifyoustickwithfamiliarfaces,younevermeetanyonenew.Andsincemostpeoplestaywithintheircircleoffriends,newcomersviewtheorganizationasagroupofcliques.Thisisonereasonpeoplefeargoingtoneworganizationsbythemselves—they’reafraidnoonewillnoticethem.

Thetrickwithnetworkingistobecomeproactive.Thismeanstakingcontrolofthesituationinsteadofjustreactingtoit.Networkingrequiresgoingbeyondyourcomfortzoneandchallengingyourself.Herearesomestatementsabouthowtobuildanetworkforbusiness.Putthefollowingstatementsintherightorderaccordingtothepassage.2–3–1–5–4Matchthewordsontheleftwiththedefinitionsontheright.TranslatethefollowingsentencesintoEnglishwiththehelpoftheEnglishwordsinbrackets.

(1)這所學(xué)校相信互動（interactive）教學(xué)法。_______________________________________________________________________________________________

(2)我們的高爾夫球俱樂部由一個不友好的小集團(tuán)（clique）經(jīng)營著。_______________________________________________________________________________________________

(3)要在競爭中生存下來，我們公司不應(yīng)該消極應(yīng)變，而應(yīng)當(dāng)先發(fā)制人（proactive）。_______________________________________________________________________________________________

(4)我選擇出國工作以求在事業(yè)上有更好的發(fā)展（prospect）。_______________________________________________________________________________________________

(5)企業(yè)家（entrepreneur）不僅要能承擔(dān)風(fēng)險(xiǎn)，還應(yīng)富于遠(yuǎn)見。_______________________________________________________________________________________________Theschoolbelievesininteractiveteachingmethods.Ourgolfclubisrunbyaveryunfriendlyclique.Inordertosurvivethecompetitionourcompanyshouldbeproactivenotreactive.Ichosetoworkabroadtoimprovemycareerprospect.Anentrepreneurisnotonlyarisktaker,butalsoavisionary.

(1)You’llprobablybesurprisedathowmuchyouinstinctivelyknowaboutthesubject.Youmaydecide,forexample,thatagoodnetworkershouldbe___________________________________,agoodlistenerorsomeonewhofollowsupandstaysintouch.

(2)Networkingis_________________togettoknowpeoplewhowilldobusinesswithyouorintroduceyoutothosewhowill.

(3)Thebestwaytosucceedinnetworkingisto____________aplan,

____________

toit,

____________networkingskillsand_____________

yourplan.

(4)_____________forinvolvementineachorganization,_________________howmuchtimeyouwillneedtocommittoeachorganizationandprospectiveclient,and_________________whatkindsofresultsyouexpect.

(5)Thetrickwithnetworkingisto_________________

.Thismeanstakingcontrolofthesituationinsteadofjustreactingtoit.Networkingrequiresgoingbeyondyourcomfortzoneandchallengingyourself.outgoing,sincere,friendly,supportivePart1Completethefollowingstatementswithnomorethan4wordsaccordingtothepas