大數(shù)據(jù)賦能智慧運(yùn)營(yíng)-黃崇杰

大數(shù)據(jù)賦能智慧運(yùn)營(yíng)CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG每爾電器集團(tuán)大數(shù)據(jù)技術(shù)總監(jiān)黃祟杰.議程?大數(shù)據(jù)現(xiàn)狀?智慧運(yùn)營(yíng)的一些應(yīng)用CGITCGIT?CG以ITC用G戶ITC為GI中TC心GIT的C運(yùn)GIT營(yíng)CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG?數(shù)據(jù)規(guī)律與洞察?物流端的應(yīng)用?數(shù)據(jù)服務(wù)一數(shù)據(jù)產(chǎn)品化.CGITCGITCGITCGITCGITCGITCGITC大GITCG數(shù)ITCGI據(jù)TCGIT現(xiàn)CGITC狀GITCGITCGITCGITCGITCGITCGITCGITCG.30億CGITCGI全TC球GIT互C聯(lián)GIT網(wǎng)CG用IT戶CGITCGITCGITCGI每TC天GIT上C網(wǎng)GIT時(shí)CG長(zhǎng)ITCGITCGITCG每ITC秒G信ITC息GI繞TC地GIT球C圈GIT數(shù)CGITCG3小時(shí)5圈.無(wú)處不在的大數(shù)據(jù)移動(dòng)GITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG社交 位置傳感器CGITCGITCGITCGITCGITCGITCGITC.大數(shù)據(jù)，無(wú)時(shí)無(wú)刻都在發(fā)生CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG.大數(shù)據(jù)，大機(jī)遇預(yù)測(cè)自動(dòng)化體驗(yàn)最優(yōu)化CGITCGITCGITCGITCGITCGITCGITC數(shù)G據(jù)IT資C產(chǎn)G化ITCGITCGITCG業(yè)IT務(wù)CG顯I現(xiàn)TC化GITCGITCGITCGITCGITCGITCGITCG.智慧運(yùn)營(yíng)流程業(yè)務(wù)問(wèn)題業(yè)務(wù)知識(shí)數(shù)據(jù)處理（大數(shù)據(jù)技術(shù)）dataCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG數(shù)據(jù)科學(xué)／業(yè)務(wù)分析methodology數(shù)據(jù)產(chǎn)品insight業(yè)務(wù)操作／用戶體驗(yàn)action.CGITCGITCGITCGITCGIT智CGITC慧GITC運(yùn)GITCG營(yíng)ITCGI的TCGIT一CGITC些GITC應(yīng)GITCG用ITCGITCGITCGITCGITCGITCG.企業(yè)智慧運(yùn)營(yíng)的幾個(gè)緯度度呈一LCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG個(gè)性化全程可視數(shù)據(jù)服務(wù).以用戶為中心的運(yùn)營(yíng)獲取用戶獲取收入 提高活躍CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG提升留存自傳播.顧客留存CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG.度量一切一小時(shí)規(guī)律16%14%12%CGITCGIT1C0%GITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG8%6%4%2%0%1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24.度呈一L一季節(jié)性CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG.度呈一L一區(qū)域性CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG.物流的應(yīng)用人車路庫(kù)店.!;CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG.用戶工廠配送CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG運(yùn)輸攬貨倉(cāng)TCRDC運(yùn)輸運(yùn)輸線下專賣店HUB前置線上銷售訂單驅(qū)動(dòng)→拉動(dòng)式補(bǔ)貨數(shù)據(jù)驅(qū)動(dòng)多渠道庫(kù)存共享.CGITCGITCGITCGITCGITCGITCGITC數(shù)GITCG據(jù)ITCGI產(chǎn)TCGIT品CGITC化GITCGITCGITCGITCGITCGITCGITCGITCG.數(shù)據(jù)產(chǎn)品設(shè)計(jì)原則CGITCGITCGITCGITC有G反ITC饋GITCGITCGITC有想法有行動(dòng)有數(shù)據(jù)以用戶為核心GITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG.數(shù)據(jù)產(chǎn)品設(shè)計(jì)原則cont.有數(shù)據(jù)有想法有行動(dòng)有反饋CGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCGITCG準(zhǔn)確 細(xì)分 簡(jiǎn)單 真實(shí)準(zhǔn)時(shí)穩(wěn)定趨勢(shì)關(guān)聯(lián)直接聯(lián)動(dòng)有效客觀.C