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INDUSTRIES

&

MARKETSFurniture:

market

data

analysis&

forecastMarket

InsightsreportNovember2023MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

market

data,forecasts,

and

qualitative

insights10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:FurnitureGoto

Furniture

market3AgendaMarket

OutlookOverviewLamps&LightingHomeDécor11112559MarketSizeMarketInsightsMarketDriversConsumerInsightsTrends1320232835AppendixProductOverviewAuthor140144KeyPlayersMarketsLivingRoom

FurnitureBedroom

FurnitureKitchen&DiningFurnitureOutdoorFurnitureHomeOfficeFurniture41556983974CHAPTER

01Market

Overview?

Market

definition?

Market

segmentation?

Key

takeawaysThe

Furniture

market

is

a

part

of

everyday

lifeOverview:

Market

definitionMarket

definitionInscopeOutof

scopeTheFurnituremarket

covers

different

movable

objects

designed

to

support

varioushumanactivitiessuchassitting,sleeping,

andstoring

items.

These

objects

canincludechairs,tables,beds,couches,

andcabinets,among

others.

Thedesignandlayout

offurniturecanhaveasignificantimpact

onthecomfort

andfunctionalityofaspace,making

itanimportant

aspect

of

interior

design

and

home

decor.Thismarket

includes:?Seatsand

sofasThismarket

excludes:?Baths,sinks,faucets,saunas,andother

unmovable

objects?Beds

and

mattresses?Tablesandshelves?Lampsand

lighting?Carpets

and

rugs?Cookware,

kitchen,and

cleaningutensils?Hardware

andtools?Household

appliances?Doors

and

wallpape6Sources:Market

Insights

2023The

Furniture

market

consists

of

7

sub-marketsOverview:

Market

segmentationLivingRoom

FurnitureBedroom

FurnitureHome

OfficeFurnitureFurnitureLamps

&LightingKitchen&DiningFurnitureOutdoorFurnitureHome

Décor7The

United

States

generated

the

most

revenue

in

the

Furniture

market

withUS$235.2

billion

in

2022Overview:

Key

takeawaysHighlightsRevenue

intheFurnituremarket

amountstoUS$729.20

bnin2023.

Themarket

isexpected

togrow

annuallyby5.03%

(CAGR(1)

2023-2028).Themarket's

largest

segment

isthesegment

LivingRoom

Furniturewith

amarketvolume

of

US$214.70

bn

in2023.Inglobalcomparison,

most

revenue

isgenerated

inthe

UnitedStates(US$243.80bnin2023).Inrelation

to

totalpopulation

figures,per

person

revenues

of

US$94.92

aregenerated

in2023.8Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:CHAPTER

02Market

Size?

Worldwide

revenue?

Worldwide

average

revenue

per

capita?

Worldwide

saleschannelWorldwide

Furniture

market

revenue

will

reach

US$932.2

billion

by

2028Market

size:

Worldwide

(1/3)Revenue

inbillionUS$932.2886.94.3%(1)844.4804.2766.2729.2705.0694.3634.1623.3609.02018201920202021202220232024202520262027202810

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Average

revenue

percapita

for

the

Furniture

market

is

estimated

to

increase

ata

CAGR(1)

of

3.4%

from2018

to

2028Market

Size:

Worldwide

(2/3)Averagerevenue

percapita

inUS$116.3111.63.4%(1)107.1102.998.994.993.591.284.384.983.22018201920202021202220232024202520262027202811

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Offline

sales

continue

to

dominate

the

global

Furniture

marketMarket

Size:

Worldwide

(3/3)Online/offlinerevenue

distribution20.521.827.027.428.428.671.431.234.234.434.979.578.273.072.671.668.865.865.665.12018201920202021202220232024202520262027OfflineOnline12Sources:Market

Insights

2023CHAPTER

03Market

Insights?

Analystopinion?

Worldwide

market

comparison?

Regional

comparison?

Country-level

comparisonAmidst

challenges,

the

Furniture

market

eyes

long-term

growth

driven

bymillennial

preferences

for

functional,

sustainable,

and

affordable

productsMarket

Insights:Analyst

opinionTheFurnituremarket

sawsignificantgrowth

in2021,

driven

inpartby

theCOVID-19

While

theFurnituremarket

faced

some

challenges

in2022,

we

believe

thatthe

long-pandemic,aspeople

spentmore

timeathome

andinvested

inmaking

theirlivingterm

outlook

remains

positive.

Thecontinueddemand

forcomfortable

andspacesmore

comfortable.

However,

themarket

facedsignificantchallenges

in2022

functionallivingspaces,

coupled

with

thepotential

growth

inthemillennialdueto

easing

COVID-19

restrictions

and

rising

inflation.Despite

these

challenges,we

remain

optimisticthatthemarket

will

expand

in2023

asconsumer

spendinghasproven

resilient

inthefirstquarterof

thisyear.demographic,

presents

apromising

opportunity

forfurnitureretailers

who

areabletoadaptto

changingconsumer

preferences

andoffer

high-qualityproductsatcompetitive

prices.Onearea

thatwill

contributetotheFurnituremarket's

long-term

growth

isthemillennial

demographic.

Asmillions

ofmillennials

prepare

tobuytheirfirsthomesinthenext

few

years,

there

isanopportunity

forfurnitureretailers

tocapturemarket

sharebypayingclose

attention

to

theirbuyingbehaviors

andpreferences.Millennials

tendtoprioritize

functionality,sustainability,andaffordabilitywhenmaking

purchasingdecisions,

which

meansthatretailers

whocanoffer

innovative,eco-friendly,

andcost-effective

products

arelikely

to

succeed

inthissegment

of

themarket.14Sources:Market

Insights

2023The

Living

Room

Furniture

market

has

the

highest

growth

potential

with

aCAGR(1)

of

5.9%

from

2022

to

2028Market

Insights:Worldwide

market

comparisonRevenue

intrillionUS$+5.9%(1)285.00+4.8%(1)163.30202.60+4.4%(1)158.40+4.7%(1)102.90+4.8%(1)99.99123.20122.40+4.8%(1)62.56+4.9%(1)60.0778.2575.5347.3045.04LivingRoom

FurnitureBedroom

FurnitureHome

DécorKitchen&Lamps&LightingOutdoorFurnitureHome

OfficeFurnitureDiningFurniture2022202815

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

294.5

billion,

Americas

is

the

biggest

market

amongselected

regions,

in

2022Market

Insights:Regional

comparison

(1/2)Revenue

inbillionUS$+4.1%(1)374.5+4.2%(1)+7.4%(1)245.4294.5269.4210.7159.8+7.9%(1)+4.5%(1)26.716.916.112.42022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania16

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

average

revenue

per

capita

of

US$

301.3,

Australia

&

Oceania

is

the

biggestmarket

among

selected

regions,

in

2022Market

Insights:Regional

comparison

(2/2)Averagerevenue

percapita

inUS$+3.3%(1)366.2+3.4%(1)358.1+4.2%(1)317.7301.3293.0248.1+6.7%(1)+5.5%(1)52.635.619.013.82022202820222028202220282022202820222028EuropeAfricaAmericasAsiaAustralia&Oceania17

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

a

revenue

of

US$

235.2

billion,

the

United

States

has

the

biggest

Furnituremarket

in

2022Market

Insights:Country-level

comparison

(1/2)Revenue

inbillionUS$+3.9%(1)295.4235.2+10.0%(1)146.0+3.4%(1)82.3+3.1%(1)+3.3%(1)61.650.229.327.024.522.32022202820222028202220282022202820222028United

StatesChinaGermanyFranceUnited

Kingdom18

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023The

United

States

has

the

highest

average

revenue

per

capita,

amounting

toUS$

705.8

in

2022Market

Insights:Country-level

comparison

(2/2)Averagerevenue

percapita

inUS$+3.2%(1)853.9+5.2%(1)744.8705.8+4.4%(1)445.0548.3+4.9%(1)388.2342.8292.0+9.8%(1)99.356.62022202820222028202220282022202820222028United

StatesChinaGermanyFranceUnited

Kingdom19

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023CHAPTER

04Market

Drivers?

Consumer

spendingIn2021,

consumer

spending

in

the

United

States

reached

US$46,167Market

Drivers:

Consumer

spending(1/2)Consumer

spending,influenced

byincome,

debt

levels,

andconfidence,

driveseconomic

growth.

Increasing

disposable

and

per-capita

incomes

boost

demand,reflecting

improved

livingstandards.However,

soaring

household

debt,particularlyrising

healthcare

costs,contributes

to

global

debtlevels.

Consumer

confidencedetermines

spendinghabits

based

on

economic

stabilityandfutureexpectations.Thehigh

andexpected

growth

of

consumer

spendingintheUS

signalsrobustindustryandeconomic

expansion.Per-capita

consumerspending

inUS$

in2021U.S.46,167UK26,395GermanyFranceItaly25,26623,25520,47721Sources:Market

Insights

2023,

United

NationsWorldwide

spending

on

household

goods

is

increasing

at

CAGR

of

7.6%between

2019

and2026Market

Drivers:

Consumer

spending(2/2)National

statisticaloffices

estimate

consumption

of

privatehouseholds

aspartoftheirmission

to

measure

economic

activityatlarge.

Thisconsumption

expenditure,Global

consumerspending

CAGR(1)

2019-2026Food,

non-alcoholic

beveragesHousehold9.2%roughly

US$51

trillion

in2020

inthe152

territories

included

intheMarket7.6%7.6%Outlook,canbeclassified

according

totheClassification

ofIndividualConsumptionbyPurpose

(COICOP)into

twelve

categories

thatare

shown

inthediagramto

theright.Housing,water,

electricityAlcohol,

tobaccoWeighted

averageCommunicationHealthcare7.1%Thediagramshows

the

projected

average

growth

ratesof

globalconsumerspendingbycategory

up

totheyear

2026.

Spendingonfood,non-alcoholicbeverages,

housingaswell

asalcohol

and

tobacco

isprojected

to

grow

thestrongest

with

yearly

average

growth

ratesof

more

than

7%.

Spendingonhousehold

purchasesis

estimated

to

grow

atarate

of7.6%.6.9%6.8%6.4%Clothing,footwearEducation6.3%6.2%Miscellaneous(2)Recreation,

cultureTransport5.9%5.3%5.2%5.2%Restaurants,

hotels22

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate,(2)

Personalcare,prostitution,

personaleffects,

social

protection,

insurance,

financial

services,otherservicesMarket

Insights

2023,

Key

MarketIndicators,

based

onIMF,UN,WorldBank,

Eurostatand

national

statistical

officesCHAPTER

05Consumer

Insights?

Regional

comparison20%

of

respondents

from

the

UK

mostly

buy

Furniture

onlineConsumer

Insights:Regional

comparison

(1/4)Share

ofrespondentsthatmostly

buy

furnitureonlineUK20%ChinaGermanySpain14%14%16%U.S.13%13%FranceAustriaCanadaSwitzerlandItaly11%11%10%9%24

Notes:Sources:Question:

Which

ofthese

products

do

youmostly

buy/orderonline

ratherthan

offline?;

Multi

Pick;n=

17,688GlobalConsumer

Survey

as

ofJanuary

202233%

of

respondents

from

China

are

planning

to

buy

Furniture

in

the

next

12monthsConsumer

Insights:Regional

comparison

(2/4)Share

ofpeopleplanning

tobuy

Furnitureinthenext12

months,onlineorinstoreChina33%IndiaBrazil30%29%MexicoUK27%25%U.S.24%CanadaSwedenGermanyFrance22%22%20%15%25

Notes:Sources:Question:

Which

ofthese

items

are

youplanning

tobuy

in

the

next

12

months,

online

orin

store?;Multi

Pick;n=

189,085GlobalConsumer

Survey

as

ofJanuary

2022Respondents

owning

a

house

buy

more

furniture

in-storeConsumer

Insights:Regional

comparison

(3/4)Share

of

respondentswho

boughtfrom

afurniturestore

in-store

last

yearbycountryBought

furnitureBought

furnitureBought

furniture20%25%30%70%Didn’tbuyfurniture75%Didn’tbuyfurniture71%Didn’tbuyfurnitureShare

of

respondentswhoboughtfrom

afurniturestore

in-store

lastyear:own

housevsrentedhouseOwnhouse27%Ownhouse36%Ownhouse24%Rentedhouse24%Rentedhouse27%Rentedhouse17%26

Notes:Sources:Question:

Which

ofthese

types

ofphysical

storeshave

youbought

something

fromin

the

past12

months?

Multi

Pick

n=

78,755;Respondents

planning

tobuy

furniture

in

the

next12

month;

n=

18,800GlobalConsumer

Survey

as

ofJanuary

202214%

respondents

from

the

U.S

buy

luxury

or

premiumfurnitureConsumer

Insights:Regional

comparison

(4/4)Relevanceof

premiumorluxury

furnitureU.S.China14%13%UK12%12%12%12%SwitzerlandCanadaItalyAustriaGermanySpain11%10%8%France7%27

Notes:Sources:Question:

Inwhich

ofthese

product

categories

do

you

alsobuy

premium

orluxury

items?

;Multi

Pick;n=

17,688GlobalConsumer

Survey

as

ofJanuary

2022CHAPTER

06Trends?

Sustainability

intheFurnituremarket?

DigitaltrendsintheFurnituremarket?

Augmented

reality

apps?

Generative

design?

Smart

lightingSustainability

is

a

key

focus

for

many

of

the

key

players

in

the

Furniture

marketTrends:

SustainabilityintheFurnituremarketInthe

furnituremarket

oneof

the

key

trendswhich

hasprominently

come

tolifein

Ikea

usestheirdominant

market

position

to

alsopromote

bestenvironmentalthe

pastfew

years

and

will

dominate

the

futuretendencies

ofkey

playersinthemarket

isthatof

sustainability.Corporate

Social

Responsibility

(CSR)hasbecome

apractices

and

atthe

same

time

offertheircustomers

something

inreturn.

Toreduce

waste,

damaged

products

or

returned

products

aren’t

disposed

of,

butkey

term

within

the

businessworld

andhasalsobecome

acentral

focusofsome

of

instead

soldfor

discountprices,

benefiting

boththe

customer

and

Ikea.the

key

playersinthefurnitureworld.

Assustainability

andclimate

changeareglobal

issuescovering

variousindustries,

the

furnituremarket

cancontributeinspecificareas

tocreate

sustainablepractices.

Important

practices

inthe

furnituremarket

involve

usingsustainablematerials

fortheir

products,reducing

waste

andpackagingaswell

as

demonstrating

good

practices

aspartoftheCSRintheirbusinessactivities.Aspartof

offering

products

which

aremade

sustainably,manykey

companiesalready

haveapproaches

of

how

to

dothis.JYSK,forexample,

will

beusingonlysustainablymadeor

recycled

cotton

fortheirproductswith

cotton.

Nitori

areequally

concentrated

on

environmentally

friendly

practices

intheirproduction

byusingrecycled

materials

and

protecting

finiteresources

aspartoftheir“Good

forthe

future,Good

foreveryone”

campaign.29Sources:

Wayfair,Ikea,NitoriHoldings,

JYSKFurniture

shopping

is

becoming

increasingly

more

digital

through

AugmentedReality

and

Shopping

AppsTrends:

Digital

trendsintheFurnituremarketAsidentifiedbyLEADInnovative,thefurnituremarket

isbeingshapedbythechangedbehavior

of

customers,

asthemarket

meets

thecustomers

demands.Withtheincreased

useof

internet,therecent

years

havetransformed

thedigitalworld,

not

only

makingitasource

of

gettinginformation,

but

alsocreatingpossibilities

throughecommerce,

appsandsocial

media,

makingitaplacewherealmost

anythingispossible.

Inlight

of

this,traditionalfurniturestores

arebeingchallenged

asmore

and

more

customers

want

to

beableto

purchase

furniturefrom

the

comfort

oftheirhome,

forcing

bigplayers

inthe

industrytochangetheirbusinessmodel

as

the

importance

of

mobile,

attractively

designed

websites

withmulti-channel

strategies

furtherincreases.Inthe

case

ofJYSK

andNitori,ARisalsoused

forcustomers

who

simply

wanttobrowse

thedifferent

products

of

the

store,

being

ableto

takeavirtualtourof

oneof

theirshopsthrough

the

website,

providing

afeeling

asiftheywere

there

inperson

andwalking

around.Onemethod

of

reaching

customers

inthedigital

world

isthroughtheuseofaugmented

reality

(AR).

Ikea

forexample,

hasalready

introduced

their“Ikeaplace”app,which

enablescustomers

toplacevirtualproductsintheirown

room,

alreadyuploaded

throughtheapp,

togetanimpression

whether

the

furnitureis

suitableornot,andifitis,itcanbeordered

onlinewith

asingleclick.30Sources:

PresentDigital,,

Wayfair,Ikea,NitoriHoldings,

JYSK,GooglePlayAugmented

reality

apps

bring

virtual

furniture

into

actual

environmentsTrends:

Augmented

reality

appsRetail

stores

offer

agreat

way

toexperience

furniturefirst-hand:Customers

cancheck

different

pieces

from

afarand

upclose,

feel

fabrics,textures

and

even

tryusingproducts

themselves.

However,

many

people

choose

tobuy

theirfurnitureonlinewithout

even

visitingashowroom.

For

them,the

benefitsof

convenienceandaccesstoawide

assortment

of

products

outweigh

therisk

ofbuyinganitemthatdoes

notmatch

theirneedsor

expectations.

Tominimize

thatrisk,onlinefurnitureretailers

offer

away

to

bring

the

advantagesofastore

visit

to

anonlinecustomer:

augmented

reality

apps.Thebenefitsforcompanies

offering

ARcatalogsaregreat:

Onlineretail

effectivelyeliminates

thehighcostsofrunningabrink-and-mortar

store,

and

augmentedreality

apps

make

onlineshoppingmore

tangibleand

fun.However,

like

printedcatalogs,AR

apps

are

notmeant

toreplace

retail

stores.

Many

customers

liketo

tryoutproducts

inperson

before

buying

themand,more

importantly,askashopassistantforasecond

opinion,arecommendation,

or

anidea.AppleStore

andGoogle

Playoffer

awide

variety

of

iOSand

Android

applicationswhich

canbeused

asvirtualfurniturecatalogswith

anARfunctionality.An

applikethiswould

usecamera

devices

toscanforsurfaces

where

3D

models

canbepositioned.

Models

assumethedimensions

of

real

objects

inanon-screenaugmentedreality,

where

theycanbemoved,

rotated

and

placed.

Shoppersrearrange

items

usingtheirdevices,

before

ordering

selected

products.

While

some3D

models

mightlook

coarse,

ARappsoffer

agreat

way

tovisualizefurnitureinrealenvironments.31Sources:

IKEA,

WayfairThe

furniture

of

the

future

might

be

designed

by

an

algorithm

and

made

bya3D

printerTrends:

Generative

designGenerative

design

offers

anew

way

to

look

atfurnituredesigning

byimitatinganaturalprocess

ofevolution

inorder

to

make

surethatthemost

important

designgoalsandconstraintsaresatisfied.

Forexample,

ifoneis

to

design

achair,onewould

set

goals,suchasthe

surface

size

and

heightof

the

seat

andthe

backof

thechair,the

weight

itshouldsupport,etc.,and

constraints,suchas

the

maximumamount

ofmaterial

tobeused.

Thealgorithmwould

startwith

asimple

3D

model,and,iteratively,

addand

remove

material

inorder

toachieve

thegoalswithintheconstrains.

Theresult

is

aset

ofhundredsofpotential

designstochose

from.

ThePhoto:

ElboChair,Autodesk,2016Photo:

3Dprinted

joins,Digital

JoineryForHybrid

Carpentry,2017same

approach

canbeapplied

to

partsof

furnitureindividually,adding

thosedesign

features

to

thegoalswhich

consumers

appreciate

the

most

and

settingconstraintswith

regard

to

production

expenses.

Thisapproach

ismade

feasible

byasignificantcost

reduction

dueto

3D

printing

andthe

integration

ofthenecessarysoftware

intomajorfurnituredesign

products.Photo:

Bone

Chair,Joris

Laarman

Lab,

200632Sources:

Joris

LaarmanLab,Autodesk,

Amitz.co,Smart

lighting

shapes

the

living

environment

regarding

convenience

and

energyreductionTrends:

Smart

lighting(1/2)Smart

bulbs

andintelligent

lightingcanprovide

more

livingcomfort

andabetterlivingatmosphere.

There

arethree

maintypesof

lighting:

Basic

lighting

is

thegeneral

illumination

of

aroom.

Squarelightingconcentrates

onaspecific

area,suchasthelampabove

the

diningtable.Mood

lightingcanbeusedtoset

accentsandhighlights

with

spotlights.Allthese

elements

canbecontrolled

inanetworkedhome

insuchaway

thattheyprovide

thedesired

lighting

situation

foreveryoccasion.PhilipsHue:

smart

lighting

productsandapplications(1)Withrising

electricity

prices,

energy

efficiency

isalso

becoming

increasinglyimportant.

TheuseofLED

lampsreduces

energy

consumption,

asdosmart

homeoptionssuchastheautomation

of

switching

offor

dimming

thelightsatcertaintimes

oftheday,which

prevents

energy

from

beingwasted.PhilipsHueisthemarket

leader

forsmart

home

lightingsystems.

Thesystem

iseasy

touse,offers

awide

choice

of

lampsandiscompatible

with

Apple

HomeKit,Google

Home,

and

Amazon

Echo.

Inaddition,the

PhilipsHuesystem

canintegrateupto

50

matchingLEDs

into

thesmart

home.

Light

intensity

and

color

tonecanbeadjustedtomood

or

activityviaanapp,remote

or

voice

control.

Ahub

(except

forthe

Hue

Bridge,

which

isincludedinallPhilipsHuestarter

kits)or

other

smarthome

accessories

arenotnecessary

for

controlling

thelighting.33

Notes:(1)

Philips

press

kit2018Sources:

Company

information,

PhilipsMain

reasons

forcostumers

not

purchasing

smart

lightbulbs

are

their

price

andunfamiliarityTrends:

Smart

lighting(2/2)Reasons

for

notpurchasingsmart

bulbshavenotbeenfamiliarwiththem

yet44%45%31%31%tooexpensivesatisfiedwithcurrentlighting29%25%24%unnecessary18%havenotfoundthetimeyet10%16%16%notallhouseholdmem-bershavesmartphones14%12%7%toocomplicatedunattractive1%6%consumetoomuchenergy2%3%U.S.Germany34

Notes:Sources:Why

do

youcurrently

notuse

smartLEDbulbs?

U.S.:

n=780,

non-owners;

Germany:n=1113,

non-ownersSurveyhousehold

Appliances

&Lighting

2017,

UmfrageLeuchtmittel

2016CHAPTER

07Key

Players?

IKEA?

Wayfair?

Nitori

Holdings?

JYSKIKEA

is

improving

their

situation

in

the

market

after

the

Covid-19

impactKey

Players:

IKEAIKEA,

aSwedish-founded

multinational,operates

over

400

stores

across

50+countries

andemploys

approximately

220,000

people

worldwide.

Itsdistinctivebusinessmodel

focuses

on

offering

affordable,stylishfurniturethroughflat-packaging,allowing

forcost-effective

shippingand

convenient

customer

assembly.Emphasizing

sustainability,

IKEAaimstouserenewable

andrecycled

materials

initsproducts,reduce

carbon

emissions,

andachieve

energy

independence

byinvestinginsolar

and

wind

power.

Withavision

tocreate

abetter

everyday

lifeformanypeople,

IKEAcontinuallyinnovates

itsdesigns,prioritizes

eco-friendly

practices,

andchampionsfairlaborthroughoutitsglobal

supplychain.Theirannual

sales

revenueamounted

toabout46.9

billioneuros

in2022.Worldwide

revenue

inbillion

US$(1)46.944.143.541.740.82018201920202021202236

Notes:(1)

Converted

fromEURtoUSDusing

the

exchange

rate1USD=

0.95

EURSources:

IKEAWayfair

is

witnessing

a

decline

in

growth

with

a

revenue

of

US$

12.2

billion

in2022Key

Players:

WayfairWorldwide

sales

inbillion

US$WayfairInc.isoneof

the

largest

online-only

home

goodsretailers.

Thecompanyoffers

anonlineselection

of

furniture,home

decoration,

andhouseware

from

aportfolio

of

more

than

70

housebrandsandatotalof

more

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