印度尼西亞食品零售市場(chǎng)調(diào)研和分析報(bào)告（英文版）-2024年1月上傳培訓(xùn)課件

INDUSTRIES

&

MARKETSFoodretailindustryinIndonesiaCHAPTER

01OverviewRevenueofthefoodmarketworldwidein2022,bycountry(inmillionU.S.dollars)Revenueofthefoodmarketworldwide2022,bycountryRevenueinbillionU.S.dollars10024681214161820ChinaUnitedStatesRussia17.478.115.34IndonesiaVietnamFrance3.842.141.731.73BrazilItalyTurkey1.331.15ThailandGermanyUnitedKingdomIndia1.091.091.060.994Description:Comparingthe25selectedregionsregardingtherevenueinthe'BabyFood'segmentofthefoodmarket,Chinaisleadingtheranking(17.47billionU.S.dollars)andisfollowedbytheUnitedStateswith8.11billionU.S.dollars.AttheotherendofthespectrumisBangladeshwith0.1billionU.S.dollars,indicatingadifferenceof17.37billionU.S.dollarstoChina.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsRevenueofthefoodmarketinIndonesiafrom2019to2028(inmillionU.S.dollars)RevenueofthefoodindustryinIndonesia2019-2028400,000350,000300,000250,000200,000150,000100,00050,000020192020202120222023202420252026202720285Description:TherevenueinthefoodmarketinIndonesiawasforecasttocontinuouslyincreasebetween2023and2028byintotal94.6billionU.S.dollars(+36.25percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach355.4billionU.S.dollarsandthereforeanewpeakin2028.Notably,therevenueofthefoodmarketwascontinuouslyincreasingoverthepastyears.ReadmoreNote(s):Indonesia;2019to2028Source(s):ConsumerMarketInsightsSalesvolumeofthefoodmarketpercapitainIndonesiafrom2020to2028,bytype(inkilograms)Indonesia:salesvolumepercapitaofthefoodmarket2020-2028,bytypeVegetablesConfectionery&SnacksFish&SeafoodDairyProducts&EggsConvenienceFoodPetFoodFruits&NutsMeatOils&FatsSpreads&SweetenersSauces&SpicesBabyFood100908070605040302010094.391.7489.4286.0282.7878.9676.373.8971.0244.8343.5238.144.1639.0742.235.142.8536.5741.5140.4440.1739.6531.1721.9738.7329.9722.4616.2833.432.222

12.14.57

520.8920.9820.919.0321.0219.832

12.01.85

1212.13.1217.5613.069.8818.1716.9912.99.7514.4214.5314.7112.419.647.014.883.30.8213.2713.681411.139.176.744.3812.6911.689.386.834.5511.989.56.924.7210.2710.639.378.936.544.218.215.923

.21.56

80.628.356.053

.25.87

60.648.496.113.938.656.34.042.790.672.870.72.980.723.070.753.180.773.230.82020202120222023202420252026202720286Description:Overthelasttwoobservations,theaveragevolumepercapitaisforecasttosignificantlyincreaseinallsegments.EspeciallynotableistheremarkablyrobustgrowthobservedintheVegetablessegmentasweapproachtheendoftheforecastperiod.Thisvalue,reaching2.6kilograms,standsoutsignificantlycomparedtotheaveragechanges,whichareestimatedat0.5183kilograms.ReadmoreNote(s):Indonesia;2020to2028Source(s):ConsumerMarketInsightsRevenuefrompackagedfoodsinIndonesiain2022,bytype(inmillionU.S.dollars)SalesofpackagedfoodsinIndonesia2022,bytypeSalesinmillionU.S.dollars01,0002,0003,0004,0005,0006,0007,0008,0009,00010,00011,000Rice9,801.2Cookingingredientsandmeals6,352.5Noodles3,610.7BakedgoodsBabyfoodDrinkingmilkproducts3,072.72,650.32,482.31,976.8Processedmeat,seafood,andalternativestomeatSavourysnacksConfectionery1,922.21,779.7OtherdairyIcecream1,224.61,014.8YoghurtandsourmilkproductsCheese700421.87Description:In2022,ricewhichisastaplefoodinIndonesiareachedaretailsalesvalueof9.8billionU.S.dollars.Cookingingredientsandmealsfollowed,withretailsalesvalueamountedto6.4billionU.S.dollars.

ReadmoreNote(s):Indonesia;2022Source(s):Euromonitor;USDAForeignAgriculturalServiceGrossdomesticproduct(GDP)frommanufacturesoffoodproductsandbeveragesinIndonesiafrom2014to2022(intrillionIndonesianrupiah)GDPfrommanufacturesoffoodproductsandbeveragesIndonesia2014-20221,4001,238.11,2001,121.361,0571,012.961,0008006004002000927.44834.43740.81647.07562.0220142015201620172018201920202021*2022**8Description:In2022,preliminaryfiguresshowedthatthegrossdomesticproduct(GDP)frommanufacturesoffoodproductsandbeveragesinIndonesiawasabout1.2quadrillionIndonesianrupiah.TheGDPfrommanufacturesoffoodproductsandbeveragesinIndonesiahasgraduallyincreasedsince2014.ReadmoreNote(s):Indonesia;2014to2022;atcurrentmarketprices;*Preliminaryfigures.**Verypreliminaryfigures.1,000Indonesianrupiahisequalto0.067U.S.dollarsand0.060eurosasofJuly2023.

ReadmoreSource(s):StatisticsIndonesiaYear-on-year(YoY)valuegrowthofthefoodsegmentinIndonesiafrom3rdquarter2021to3rdquarter2022YOYvaluegrowthrateofthefoodsegmentinIndonesiaQ32021-Q3202214%12%11.8%11%10%8%6%4%2%0%8.6%5.7%Q32019vsQ32018Q32020vsQ32019Q32021vsQ32020Q32022vsQ320219Description:Inthethirdquarterof2022,Indonesiarecordedavaluegrowthofalmosttwelvepercentinthefoodsector.Thisaccountedforasignificantincreasecomparedtothesamequarterofthepreviousyear.ThefoodindustrywasamongafewindustriesinthecountrythathavebeenpositivelyaffectedbytheCOVID-19pandemic.ReadmoreNote(s):Indonesia;Q32018toQ32022Source(s):KantarWorldpanelCHAPTER

02FoodexpenditureShareofexpenditureonfoodandnon-foodamonghouseholdsinIndonesiafromMarch2016toMarch2023Shareofspendingonfoodandnon-foodamonghouseholdsIndonesia2016-2023FoodNon-food60%50%40%30%20%10%0%51.32%51.01%50.94%50.86%50.78%50.75%50.49%50.14%

49.86%49.51%49.22%49.25%49.06%49.14%48.99%48.68%2016201720182019202020212022202311Description:AsofMarch2023,approximately49percentofhouseholds'expenditureinIndonesiawasallocatedforfoodandabout51percentfornon-food.Duringtheperiodmeasured,therewerenosignificantchangesontheshareofincomespentonfoodandnon-foodamongurbanhouseholdsinIndonesia.ReadmoreNote(s):Indonesia;March2016toMarch2023Source(s):StatisticsIndonesiaShareofexpenditureonfoodandnon-foodinIndonesiaasofMarch2023,byurbanizationSpendingonfoodandnon-foodIndonesia2023byurbanizationFoodNon-food60%56.38%54.53%50%40%30%20%10%0%45.47%43.62%UrbanRural12Description:AsofMarch2023,approximately45.5percentofexpenditureinurbanareaswasallocatedforfoodandabout54.5percentfornon-food.Incontrast,approximately56.3percentofexpenditureinruralareaswasspentonfoodandabout43.6percentonnon-food.ReadmoreNote(s):Indonesia;March2023Source(s):StatisticsIndonesiaShareofexpenditureonfoodandnon-foodamongurbanhouseholdsinIndonesiafromMarch2016toMarch2023Shareofspendingonfoodandnon-foodamongurbanhouseholdsIndonesia2016-2023FoodNon-food60%50%40%30%20%10%0%55.43%54.19%54.53%54.02%54.1%53.95%53.3%53.46%46.7%46.54%45.98%45.9%46.05%45.81%45.47%44.57%2016201720182019202020212022202313Description:AsatMarch2023,approximately45.5percentofurbanhouseholds'expenditureinIndonesiawasallocatedforfoodandabout54.5percentfornon-food.Duringtheperiodmeasured,therewerenosignificantchangesontheshareofincomespentonfoodandnon-foodamongurbanhouseholdsinIndonesia.ReadmoreNote(s):Indonesia;March2016toMarch2023Source(s):StatisticsIndonesiaShareofexpenditureonfoodandnon-foodinruralareasinIndonesiafromMarch2016toMarch2023Shareofspendingonfoodandnon-foodinruralareasIndonesia2016-2023FoodNon-food70%58.66%57.45%60%50%40%30%20%10%0%56.28%56.2%56.38%55.83%55.59%55.49%44.17%44.41%44.51%43.8%43.72%43.62%42.55%41.34%2016201720182019202020212022202314Description:AsatMarch2023,approximately56.4percentofexpenditureinruralareasinIndonesiawasallocatedforfoodand43.6percentfornon-food.Duringtheperiodmeasured,therewerenosignificantchangesontheshareofincomespentonfoodandnon-foodinruralareasinIndonesia.ReadmoreNote(s):Indonesia;March2016toMarch2023Source(s):StatisticsIndonesiaBreakdownofpercapitamonthlyexpenditureonfoodinruralareasinIndonesiaasofMarch2023BreakdownofpercapitamonthlyspendingonfoodinruralareasIndonesia2023Shareofmonthlyfoodexpenditure0%5%10%15%20%25%30%PreparedfoodandbeveragesCigaretteandtobaccoCereals26.32%15%13.94%Vegetables8.92%Fish/shrimp/squid/shellfishOthers8.51%27.31%15Description:AsofMarch2023,approximately26.32percentofmonthlypercapitaexpenditureonfoodinruralareasinIndonesiawasspentonpreparedfoodandbeverages.Incomparison,about8.51percentofmonthlypercapitaexpenditureonfoodinruralareasinIndonesiawasspentoneitherfish,shrimp,squidorshellfish.ReadmoreNote(s):Indonesia;March2023Source(s):StatisticsIndonesiaAmountofmoneyspentononeorderonfooddeliveryappinIndonesiaasofApril2023AmountspentperfooddeliveryapporderIndonesia2023Shareofrespondents20%

30%0%10%40%50%60%LessthanRp50kRp50ktolessthan100kRp100ktolessthan200kRp200ktolessthan300kRp300kormore25%56%16%2%1%16Description:AccordingtoasurveyconductedbyRakutenInsight,around50percentofrespondentsinIndonesiastatedthattheyspentaround50to100thousandIndonesianrupiahononeorderonafooddeliveryapp.Accordingtothesamesurvey,themostpopularfooddeliveryappinIndonesiawasGoFood.ReadmoreNote(s):Indonesia;April13to30,2023;9,874respondents;16yearsandolderSource(s):RakutenInsightCHAPTER

03DistributionchannelsLeadingsaleschannelsoffast-movingconsumergoods(FMCG)inIndonesiaasof2ndquarter2023,bymarketshareMajorFMCGsaleschannelsIndonesiaQ22023,bymarketshareMarketshare0%10%20%30%40%50%60%70%80%90%TraditionaltradeMinimarkets83%7%SpecialtystoreOthers5%3%Hyper/supermarkets2%18Description:Asofthesecondquarterof2023,traditionaltradeheldthehighestmarketshareof83percentinthefast-movingconsumergoods(FMCG)sectorinIndonesia.MinimarketsfollowedwithsevenpercentmarketshareintheFMCGsector.TraditionaltradehasbeenanimportantpartofmanyIndonesians`lives.ItisafamiliarsightinIndonesianneighborhoods,andaplaceforbargainingandpurchasingvariousconsumerproducts.ReadmoreNote(s):Indonesia;Q22023Source(s):KantarWorldpanelDistributionofsalesinthefoodmarketinIndonesiafrom2018to2027SalesdistributioninthefoodmarketinIndonesia2018-2027OnlineOffline120%100%80%60%40%20%0%99%97.8%97.6%97.2%96.8%96.7%96.5%99.5%98%99.6%1%20202.2%20222.4%20232.8%20243.2%20253.4%20263.5%20272%20210.4%20180.6%201919Description:InIndonesia,around98percentofconsumersinthefoodmarketshopinofflineretailsin2022.AccordingtoestimatesoftheNote(s):Indonesia;2018to2027ConsumerMarketOutlook,theshareofofflinesalesissettodecreasebyaround1.3percentin2027.

ReadmoreSource(s):ConsumerMarketInsightsMostcommonitemspurchasedthroughquickcommerceinIndonesiain2022PreferredtypesofitemsboughtthroughquickcommerceIndonesia202260%49%50%40%30%20%10%0%46%41%40%36%34%33%31%31%28%28%BasicneedsSnacksCookingIngredients&SeasoningVegetables&FruitsBeautyPersonalHygieneFrozenGoodDairyProductsBeveragesHomeCareMedicine20Description:AccordingtoasurveyconductedinIndonesiainOctober2022,49percentofrespondentsstatedthattheyhaveboughtbasicneedsthroughquickcommerce.Snackswerethenextmostcommonitemspurchasedthroughquickcommerce,asstatedby46percentrespondents.ReadmoreNote(s):Indonesia;October5to16,2022;911respondents;18-55yearsSource(s):PopulixTypesofitemspurchasedonsocialmediainIndonesiaasofFebruary2023TypesofitemspurchasedusingsocialmediaIndonesia2023Shareofrespondents0%

10%20%30%40%50%60%70%80%73.46%ClothingCosmeticsandbeautyproductsBagsandshoes56.8%56.7%Fashionaccessories(e.g.jewellery,watches,etc)Householdanddecorativeitems45.11%41.73%Consumerelectronics(e.g.smartphones,smartwatches,headphones,etc)Food,snacks,andnonalcoholicbeveragesDietary/NutritionalsupplementsorfunctionalfoodsPetsupplies36.27%34.95%23.12%14.66%Alcoholicbeverages4.13%6.18%Other21Description:AccordingtoasurveyonsocialcommerceconductedbyRakutenInsightinIndonesiain2023,73percentofrespondentsansweredtheyhadboughtclothingarticlesusingsocialmedia.Thesamesurveyindicatedthataround40percentofIndonesianconsumersregularlyshoppedonsocialmedia.ReadmoreNote(s):Indonesia;February9to28,2023;11,824respondents;16yearsandolder;amongthosewhohavemadepurchasesonsocialmediaSource(s):RakutenInsightIntentiontobuygroceriesonlineamongconsumersinIndonesiain2022IntentiontopurchasegroceriesonlineIndonesia202260%52%50%40%29%30%20%10%0%20%StaythesameIncreaseDecrease22Description:AccordingtoasurveyinIndonesiain2022,morethan50percentoftherespondentsstatedthattheywouldcontinuebuyinggroceriesonline.Meanwhile,around30percentofconsumerswouldincreasetheirspendingononlinegroceries.

ReadmoreNote(s):Indonesia;2022;1,000respondentsSource(s):McKinsey&CompanyProductspurchasedonlineduringthelastthreemonthscomparedtothesametimelastyearamongconsumersinIndonesiaasofJune2022TypesofproductspurchasedonlineIndonesia2022Shareofrespondents0%10%20%30%40%50%60%70%Clothing,apparel,andfashionaccessoriesCosmeticsandbeautyproducts65%48%Foodandgroceries(incl.nonalcoholicbeverages)Personalhygieneproducts(incl.toiletpaper,handsanitizer,andmasks)Householdcleaningproducts42%40%30%FurnitureandhouseholditemsConsumertechnologyandelectronicsToys,gamesandpuzzles27%26%19%18%18%18%MedicationBooksandstationeryHobbyandartsandcraftsuppliesSportsequipmentandapparel15%Petfoodandrelatedsupplies12%23Description:AccordingtoasurveyononlineshoppingbehaviorconductedbyRakutenInsightinJune2022,65percentofrespondentsinIndonesiastatedthattheyboughtclothing,apparelandfashionaccessoriesonlineinthelastthreemonthscomparedtothesametimelastyear.Amongtheotherpopularproductspurchasedonlinewerepersonalcosmeticsandbeautyproducts,aswellasfoodandgroceries.

ReadmoreNote(s):Indonesia;June12to30,2022;10,637respondents;16yearsandolderSource(s):RakutenInsightCHAPTER

04OnlinefooddeliveryRevenueoftheonlinefooddeliverymarketinIndonesiafrom2018to2027(inmillionU.S.dollars)RevenueoftheonlinefooddeliveryindustryinIndonesia2018-202735,00030,00025,00020,00015,00010,0005,0000201820192020202120222023202420252026202725Description:TherevenueintheonlinefooddeliverymarketinIndonesiawasforecasttocontinuouslyincreasebetween2023and2027byintotal17.2billionU.S.dollars(+107.58percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach33.2billionU.S.dollarsandthereforeanewpeakin2027.Notably,therevenueoftheonlinefooddeliverymarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Indonesia;2018to2027Source(s):DigitalMarketInsightsRevenueperuseroftheonlinefooddeliverymarketinIndonesiafrom2018to2027(inU.S.dollars)RevenueperuserofonlinefooddeliveryinIndonesia2018-2027300250200150262.52244.22222.28197.34171.39148.88129.62105.5210050079.95201972.2820182020202120222023202420252026202726Description:TheaveragerevenueperuserintheonlinefooddeliverymarketinIndonesiawasforecasttocontinuouslyincreasebetween2023and2027byintotal91.1U.S.dollars(+53.15percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach262.52U.S.dollarsandthereforeanewpeakin2027.Notably,theaveragerevenueperuseroftheonlinefooddeliverymarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Indonesia;2018to2027Source(s):DigitalMarketInsightsRevenueoftheonlinefooddeliverymarketinIndonesiafrom2017to2027,bysegment(inbillionU.S.dollars)OnlinefooddeliveryrevenueIndonesia2017-2027,bysegmentGrocerydeliveryMealdelivery353025201510502017201820192020202120222023202420252026202727Description:In2022,thegrocerydeliverysegmentcontributedaround7.2billionU.S.dollarsinrevenuetotheonlinefooddeliverymarket,accountingforthelargestsegmentintermsofrevenueinthemarket.Incomparison,themealdeliverysegmentgeneratedrevenueofaroundfivebillionU.S.dollarsthatyear.ReadmoreNote(s):Indonesia;2017to2027Source(s):DigitalMarketInsightsNumberofusersoftheonlinefooddeliverymarketinIndonesiafrom2017to2027,bysegment(inmillionusers)OnlinefooddeliveryusersIndonesia2017-2027,bysegmentGrocerydeliveryMealDelivery8575655545352515577.674.272.771.868.767.163.960.757.254.349.948.344.543.33424.222.919.718.4165.292017201820192020202120222023202420252026202728Description:In2022,themealdeliverysegmentrecordedaround50millionusersinIndonesia.Incomparison,therewerearound48milliongrocerydeliveryusersinthesameyears.Thesegmentwillcontinuetoincreaseandreachmorethan60millionuserseachby2027.ReadmoreNote(s):Indonesia;2017to2027DigitalMarketOutlookestimatedthatthenumberofusersofbothSource(s):DigitalMarketInsightsAveragerevenueperuseroftheonlinefooddeliverymarketinIndonesiafrom2017to2027,bysegment(inU.S.dollars)OnlinefooddeliveryARPUIndonesia2017-2027,bysegmentGrocerydeliveryMealdelivery35030025020015010050307.6284.7255.3118220.7112.5184.1149.3125.82027121.82026117.298.76104.9100.591.4284.8173.0867.9864.0560.4252.8349.17020172018201920202021202220232024202529/statistics/1227095/arpu-online-food-delivery-indonesia-by-segmentTheaveragerevenueperuser(ARPU)ofthegrocerydeliverysegmentamountedtoaround149U.S.dollarsin2022.TheDigitalMarketOutlookestimatesthatby2027,revenueinthissegmentwillreachapproximately308dollarsperuser.

ReadmoreNote(s):Indonesia;2017to2027Source(s):DigitalMarketInsightsDistributionofthegrossmerchandisevalue(GMV)offooddeliveryapplicationsinIndonesiain2022GMVdistributionoffooddeliveryapplicationsIndonesia2022ShopeeFood7%Grab49%Gojek44%30Description:ThefooddeliveryindustryinIndonesiahasbeendominatedbytwocompanies-GrabandGojek.In2022,thesecompaniesheldamarketshareof49percentand44percent,respectively.ThetotalfooddeliveryGMVinIndonesiainthatyearwas4.5billionU.S.dollars.ReadmoreNote(s):Indonesia;2022Source(s):MomentumWorks;TechinAsiaMostusedappsforfooddeliveryordersinIndonesiaasofApril2023MostusedfooddeliveryappsIndonesia2023Shareofrespondents0%10%20%30%40%50%60%70%80%GoFoodGrabFood75%57%ShopeeFoodFastfooddeliveryappsKulina28%3%1%1%1%TravelokaEatsOthers31Description:AccordingtoasurveyconductedbyRakutenInsight,around75percentofrespondentsinIndonesiastatedthatGoFoodwasthefooddeliveryapptheyusedthemost.TheapplicationwasdevelopedbyanIndonesianstartup,GoJek,thefirstunicorncompanyinthecountry.ReadmoreNote(s):Indonesia;April13to30,2023;9,874respondents;16yearsandolderSource(s):RakutenInsightCHAPTER

05LeadingretailersRetailsalesvalueofgroceryretailersinIndonesiain2022,bytype(inbillionU.S.dollars)Groceryretailers'salesIndonesia2022,bytype9077.558070605040302010016.614.931.31TraditionalgroceryretailersConveniencestoresSupermarketsHypermarkets33Description:In2022,theretailsalesoftraditionalgroceryretailersinIndonesiaamountedtoapproximately77.6billionU.S.dollars.ThefoodretailindustryinIndonesiadependsheavilyontraditionalgroceryretailers`distribution.However,therehasbeenanincreasinguseofonlineshoppingchannelstopurchasefoodandgroceriesamongconsumersinrecentyears.ReadmoreNote(s):Indonesia;2022Source(s):Euromonitor;USDAForeignAgriculturalServiceSalesvalueofleadingfoodretailersinIndonesiafromin2022(inmillionU.S.dollars)SalesvalueofleadingfoodretailersIndonesia2022SalesvalueinmillionU.S.dollars3,000

4,000

5,00001,0002,0006,0007,0008,0007,6227,6059,000AlfamartIndomaretAlfaMidi1,100HypermartSuperIndoTransmartCarrefour445383318263256LotteMartCircleK181109Farmer'sMarket34Description:In2022,Alfamartreportedthehighestsalesvalueofapproximately7.62billionU.S.dollarsamongtheleadingfoodretailersinIndonesia.ThiswasfollowedbyIndomaretwitharound7.61billionU.S.dollars.

ReadmoreNote(s):Indonesia;2022Source(s):Euromonitor;USDAForeignAgriculturalServiceNumberofstoresownedbyleadinggrocerychainsinIndonesiain2022NumberofstoresofleadinggrocerychainsIndonesia2022Numberofstores05,00010,00015,00020,00019,99625,000IndomaretAlfamart17,394AlfaMidi2,273CircleK634189103SuperIndoHypermartCarrefour

70Transmart

63LotteMart

49Farmer'sMarket

3835Description:In2022,IndomaretownedthehighestnumberofgrocerystoresinIndonesia,withatotalofnearly20thousandstores.ItwasfollowedbyAlfamartwithatotalofover17thousandstoresthroughoutthecountry.

ReadmoreNote(s):Indonesia;2022Source(s):Euromonitor;USDAForeignAgriculturalServiceRetailsalesvalueofleadingconveniencestorechainsinIndonesiain2022(inmillionU.S.dollars)RetailsalesvalueofleadingconveniencestoresinIndonesia2022RetailsalesvalueinmillionU.S.dollars3,000

4,000

5,00001,0002,0006,0007,0008,0009,000AlfamartIndomaretAlfaMidiCircleK7,6227,6051,10018136Description:In2022,AlfamartwastheleadingconveniencestoreinIndonesia,witharetailsalesvalueofabout7.62billionU.S.dollars.ThiswasfollowedbyIndomaret,withasalesvalueofaround7.6billionU.S.dollars.

ReadmoreNote(s):Indonesia;2022Source(s):Euromonitor;USDAForeignAgriculturalServiceNumberofstoresofleadingconveniencestorechainsinIndonesiain2022OutletnumberofleadingconveniencestoresinIndonesia2022Numberofstores05,00010,00015,00020,00025,000IndomaretAlfamartAlfaMidiCircleK19,99617,3942,27363437Description:In2022,IndomarethadthehighestnumberofconveniencestoresinIndonesia,withapproximately20thousandstoresspreadacrossthecountry.Incomparison,CircleKhadthelowestnumberwithatotalofabout634stores.

ReadmoreNote(s):Indonesia;2022Source(s):Euromonitor;USDAForeignAgriculturalServiceCHAPTER

06ConsumerbehaviorAttitudestowardsfoodinIndonesiaasofMarch2023AttitudestowardsfoodinIndonesia2023Shareofrespondents0%10%20%30%40%50%60%70%71%IactivelytrytoeathealthyIavoidartificialflavorsandpreservativesItrytoavoidplasticpackagingwhenbuyingfoodFoodmustbeconvenientandfast53%40%38%Itrytoeatlessmeat24%Iamopentoeatingmeatthatwasgrowninalab(culturedmeat)IhaveoneormorefoodintolerancesIdonotenjoycooking16%10%6%4%4%Ican'taffordtoeathealthilyNoneoftheabove39Description:Whenaskedabout"Attitudestowardsfood",mostIndonesianrespondentspick"Iactivelytrytoeathealthy"asananswer.71percentdidsoinouronlinesurveyin2023.ReadmoreNote(s):Indonesia;JanuarytoMarch2023;1050respondents;18-54yearsSource(s):ConsumerInsightsPurchasecriteriaforfoodinIndonesiaasofMarch2023PurchasecriteriaforfoodinIndonesia2023Shareofrespondents0%10%20%30%40%50%60%70%80%Fresh77%NaturalingredientsGoodtaste/flavor65%64%63%HighqualityEasytoprepare49%Fairtrade41%Environmentallyfriendlypackaging(e.g.,recyclable,avoidplastic)39%39%39%LongstoragetimeanddurabilityLowpriceAvailableinthenormalsupermarket37%35%34%LowincaloriesOrganicBrand23%40Description:"Fresh"and"Naturalingredients"arethetoptwoanswersamongIndonesianconsumersinoursurveyonthesubjectof"Purchasecriteriaforfood".ReadmoreNote(s):Indonesia;JanuarytoMarch2023;1050respondents;18-54yearsSource(s):ConsumerInsightsRegularlyconsumedgroceriesinIndonesiaasofMarch2023RegularlyconsumedgroceriesinIndonesia2023Shareofrespondents0%10%20%30%40%50%60%70%80%90%100%RiceFruitandvegetablesEggs85%77%73%BreadandbakeryproductsFishandseafood53%49%Dairyproducts(milk,yogurt,cheese,etc.)SnacksandpotatochipsMeatandsausagesPotatoes43%42%40%38%IcecreamReady-mademealsBreakfastcereals31%31%28%27%Candyandchocolate41Description:"Rice"and"Fruitandvegetables"arethetoptwoanswersamongIndonesianconsumersinoursurveyonthesubjectof"Regularlyconsumedgroceries".Read