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INDUSTRIES
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MARKETSWinee-commerceCHAPTER
01OverviewWineproductionworldwidefrom1990to2022(inmillionhectoliters)Globalwineproduction1990-202235029429030025020015010050283280275268269269264262261258258258248019902000201020112012201320142015201620172018201920202021*2022**4Description:Thisstatisticshowsthetrendinglobalwineproductionfrom1990to2022.In2022,globalwineproductionamountedtoabout258millionhectoliters.ReadmoreNote(s):Worldwide;1990to2022;*provisional**preliminaryReadmoreSource(s):OIVWineproductionworldwidein2022,bycountry(inmillionhectoliters)Leadingcountriesinwineproductionworldwide2022Wineproductioninmillionhectoliters0510152025303540455049.855ItalyFrance45.6Spain35.7UnitedStatesAustraliaChile22.412.712.4ArgentinaSouthAfricaGermanyPortugal11.510.28.96.85Description:Italy,France,andSpainwerethetopthreeproducersofwineworldwideasof2022.Thatyear,Franceproducedabout45.6millionhectolitersofwine.ReadmoreNote(s):Worldwide;2022;Dataispreliminary.Source(s):OIVWineconsumptionworldwidein2022,bycountry(inmillionhectoliters)Globalwineconsumptionin2022,bycountryConsumptioninmillionhectoliters051015202530353440UnitedStatesFrance25.3Italy23GermanyUnitedKingdomRussia19.412.810.8China8.8Spain10.3ArgentinaPortugal8.366Description:TheUnitedStatesconsumesthelargestvolumeofwineofanycountry,at34millionhectolitersin2022.At25.3millionhectoliters,Francewasthesecondleadingconsumerofwineworldwide.ReadmoreNote(s):Worldwide;2022;Dataispreliminary.Source(s):FAO;OIV;Varioussources(TradePress)Shareofwinetradevolumeworldwidefrom2010to2022,bymajorregionorcountryGlobalwinetradevolumefrom2010to2022,bykeyregionorcountryGermany,Spain,Italy,PortugalSouthAfrica,Argentina,Australia,Chili,UnitedStates,NewZealandFranceOthers100%90%80%70%60%50%40%30%20%10%0%9%9%10%14%10%14%9%9%10%13%12%14%11%14%11%14%14%14%13%15%13%14%14%14%13%13%28%26%29%29%28%28%29%31%28%30%28%26%26%51%48%48%49%49%48%47%47%47%47%45%45%45%20102011201220132014201520162017201820192020202120227Description:Theregionsofwineproductionintheworldhavelargelymaintainedtheirshareofthemarketovertheyears.Francehasfluctuatedataround13to14percentwhiletheothermajorEuropeanproducersGermany,Spain,Italy,andPortugalpeakedat51percentofthemarketandhavesincedeclinedto47percentin2022.ReadmoreNote(s):Worldwide;2010to2022;*EstimateReadmoreSource(s):FranceAgriMer;GTAE-commercerevenueofthewineindustryworldwidefrom2017to2027(inbillionU.S.dollars)E-commercerevenueofthewineindustryworldwide2017-20271614121014.8514.0613.3212.1311.0910.6510.648.83864206.415.574.77201720182019202020212022202320242025202620278Description:Revenueinthewinee-commercemarketworldwidewasforecasttoincreasefromapproximately4.77billionU.S.dollarsin2017tomorethan14billionU.S.dollarsby2027.
ReadmoreNote(s):Worldwide;2017to2027Source(s):DigitalMarketInsightsLeadingpurchasechannelsusedforalcoholicbeveragese-commerceworldwidein2023Mostusedonlinepurchasechannelsforalcoholicbeveragesworldwide2023Shareofrespondents5%0%10%15%20%25%SupermarketsandgrocersLeadingmarketplace(e.g.Amazon,Tmall,MercadoLibre)Retailersites21%13%8%Conveniencestores7%Ineverbuythisproductonline19%9Description:Inasurveyconductedin2023,justoverafifthofonlineshoppersgloballyreportedpurchasingalcoholicbeveragesviaonlinesupermarketsandgrocers,whilesome13percentofrespondentssaidtheirpreferredpurchasingchannelwasonlinemarketplacessuchasAmazonandMercadoLibre.Anothereightpercentreportedbuyingalcoholviaretailerwebsites.ReadmoreNote(s):Worldwide;April4toApril20,2023;31,647respondents;16yearsandolderSource(s):Censuswide;WundermanThompsonCommerceDistributionofalcoholicbeverageonlineshoppersinselectedcountriesworldwideasof2022,bychannelOnlineshoppersofalcoholicdrinks2022,bychannelWebsiteApp100%90%14%17%17%32%80%70%60%50%40%30%20%10%0%62%69%86%83%83%68%38%31%ChinaBrazilUnitedStatesJapanUnitedKingdomFrance10Description:Accordingtoaworldwidestudyreleasedin2022,Chineseonlineshoppersarethemosteagertopurchasealcoholicbeveragesontheirphone.Whilealmost70percentofthemboughtalcoholicdrinksthroughmobileapps,only14percentofFrenchbuyersdidthesame.U.S.respondentswereinthemid-field,with32percentofthemusingmobileappsfortheirshoppingofwine,beer,orspirits.ReadmoreNote(s):Worldwide;asof2022;onlinebeverage-alcoholbuyersSource(s):IWSRCHAPTER
02UnitedStatesOnlinesalesofbeer,wine,andliquorintheUnitedStatesfrom2017to2022(inbillionU.S.dollars)Onlinebeer,wine,andliquorsalesintheU.S.2017-20221.61.411.41.361.41.241.161.20.961.00.80.60.40.20.0201720182019202020212022*12Description:IntheUnitedStates,theonlinemarketforbeer,wine,andliquorgenerated1.4billionU.S.dollarsinsalesin2021.Thisfigureisforecasttogrowslightlyin2022,withsalesexpectedtoincreaseto1.41billionU.S.dollars.
ReadmoreNote(s):UnitedStates;2017to2021;*Forecast.ReadmoreSource(s):IBISWorldE-commerceshareofBeer,WineandSpirits(BWS)salesintheUnitedStatesbetween2018and2022Alcoholicbeveragee-commerceshareofsalesintheU.S.2018-2022201820192020Previous52weeksasofApril17,20223.5%3.0%2.5%2.0%1.5%1.0%0.5%0.0%2.9%2.5%2.4%2.1%0.7%0.6%0.4%0.4%0.3%0.2%0.1%0.1%BeerWineSpirits13Description:Inthe52weeksendingApril17,2022,thee-commerceshareofwinesalesintheUnitedStateswasnearlythreepercent,markingasignificantincreasefromonly0.3percentrecordedin2018.W,theleadingwinee-tailerintheUnitedStates,generatedaround355millionU.S.dollarsinrevenuesin2021.ReadmoreNote(s):2018,2019,2020,and52weeksendingApril17,2022Source(s):IRIE-commercerevenueofthewineindustryintheUnitedStatesfrom2017to2027(inbillionU.S.dollars)E-commercerevenueofthewineindustryintheU.S.2017-20274.54.03.53.04.284.083.843.673.53.173.012.522.52.01.51.00.50.01.791.571.372017201820192020202120222023202420252026202714Description:Accordingtoestimates,thee-commercerevenueofthewinemarketintheUnitedStatesreachedapproximately3.17billionU.S.dollarsin2022,andwasforecasttocontinueincreasingtoaround4.28billionU.S.dollarsby2027.
ReadmoreNote(s):UnitedStates;2017-2027;*EstimatesasofAugust2023.Dataprovidedby
MarketInsightsareestimates.ReadmoreSource(s):
DigitalMarketInsightsNumberofusersinthewinee-commercemarketintheUnitedStatesfrom2017to2027(inmillions)Numberofusersinthewinee-commercemarketintheU.S.2017-20275045404744.942.640.438.135.7353330.33025201510527.725.422.302017201820192020202120222023*202420252026202715Description:Accordingtoestimates,thenumberofusersinthewinee-commercemarketintheUnitedStatesisforecasttoincreasefromapproximately22.3millionusersin2017toaround47millionuserstenyearslaterin2027.
ReadmoreNote(s):UnitedStates;2017-2027;*EstimatesasofAugust2023.Dataprovidedby
MarketInsightsareestimates.ReadmoreSource(s):
DigitalMarketInsightsE-commercesalesoftheleadingonlinestoresinthewineandliquorsegmentintheUnitedStatesin2022(inmillionU.S.dollars)TopwineandliquoronlinestoresintheUnitedStates2022E-commercerevenueinmillionU.S.dollars050100150200250300350306.9269.8211.770.264.616Description:In2022,wastheleadingonlinestoreinthewineandliquorsegmentintheUnitedStates,generatingestimatede-commercenetsalesreachingapproximately307millionU.S.dollars.WandNakedWinesrankedsecondandthird,withanestimated270millionand212millionU.S.dollarsinonlinesalesintheU.S.forthatyear.ReadmoreNote(s):2022Source(s):ecommerceDB.com;Numberofmonthlyvisitstoselectedwinee-commercewebsitesintheUnitedStatesinAugust2023(in1,000s)WebtraffictoselectedwineonlinestoresintheU.S.2023Monthlyvisitsinthousands4,000
5,000
6,00001,0002,0003,0007,0008,0009,00010,0009,90011,0003,7001,900995.1782.917Description:InAugust2023,wasthemostvisitedwinee-commercewebsiteintheUnitedStates,withanaverage9.9millionvisitorsthatmonth.TwastheleadingwineandliquoronlinestoreintheUnitedStatesin2022,withanestimated307millionU.S.dollarsine-commercenetsales.ReadmoreNote(s):UnitedStates;August2023Source(s):SimilarWebBouncerateofselectedwinee-commercewebsitesintheUnitedStatesinAugust2023BouncerateofselectedonlinewinestoresintheU.S.2023Bouncerate30%0%10%20%40%50%60%62.55%50.55%46.94%44.66%36.49%18Description:At62.55percent,hadthehighestbouncerateamongselectedonlinewinestoresintheUnitedStatesinAugust2023.DisanonlinedeliveryplatformforalcoholicbeveragesownedbyUberInc.
ReadmoreNote(s):UnitedStates;August2023Source(s):SimilarWebCHAPTER
03EuropeE-commercerevenueofthewineindustryinEuropefrom2017to2027(inbillionU.S.dollars)E-commercerevenueofthewineindustryinEurope2017-202765.054.8854.764.344.293.983.983.88432102.932.662.42017201820192020202120222023202420252026202720Description:In2023,itwasestimatedthatthewinee-commercemarketinEuropegeneratednearlyfourbillionU.S.dollarsinrevenues.Estimatesfurthersuggestthemarketrevenueisforecasttoreachapproximately5.05billionU.S.dollarsby2027.
ReadmoreNote(s):Europe;2017to2027Source(s):DigitalMarketInsightsRevenueshareofthewinemarketintheUnitedKingdomfrom2017to2027,bysaleschannelWinemarketrevenueshareintheUnitedKingdom2017-2027,bysaleschannelOfflineOnline9.1%120%100%80%60%40%20%0%5.4%5.6%6.1%9.6%9.7%9.1%10.3%89.7%11.6%88.4%202511.7%88.3%202611.9%88.1%202794.6%94.4%93.9%90.4%90.3%90.9%90.9%2017201820192020202120222023202421Description:In2023,themajorityofwinesalesintheUnitedKingdomwashappenedviaofflinechannels,accountingforapproximately91percentshare.However,overtheperiodunderconsideration,theonlinesaleschannelforwineintheUKgainedincreasingsignificance,goingfrom5.4percentin2017tosome9.1percentin2023.Thewinee-commercesaleschannelisforecasttocontinueincreasingitsshareofsales,estimatedatnearly12percentby2027.
ReadmoreNote(s):UnitedKingdom;2017-2027Source(s):ConsumerMarketInsightsE-commercesalesoftheleadingonlinestoresinthewineandliquorsegmentintheUnitedKingdomin2022(inmillionU.S.dollars)Top5wineandliquoronlinestoresintheUK2022E-commercerevenueinmillionU.S.dollars020406080100120140160180200220majestic.co.uk197.7190.769.961.347.922Description:NakedWineswastheleadingonlineshopinthewineandliquorsegmentintheUnitedKingdomin2022,followedintherankingbymajestic.co.ukand.RevenuesgeneratedintheUKaccountedforapproximately39percentofNakedWines'globalrevenuesin2023.ReadmoreNote(s):2022Source(s):ecommerceDB.com;ShareofconsumersbuyingwineonlineinFranceinselectedyearsbetween2012and2023ShareofconsumerspurchasingwineviadigitalchannelsinFrance2012-202350%45%40%35%46%41%38%31%30%25%20%15%10%5%12%0%2012201920212022202323Description:In2012,around12percentofconsumersboughtwineonlineinFrance.Winee-commerceuserpenetrationsteadilyincreasedinthefollowingyears,reaching46percentin2021.Thisfigureeventuallydecreasedto38percentin2023,asthelongpandemiclockdownsthatspurredonlinespendingcametoanend.ReadmoreNote(s):France;December2022;1,032*;18-65years;*Respondentsin2023.Thisnumbervariesfromoneeditionofthesurveytoanother.
ReadmoreSource(s):Dynata;SOWINEAveragebudgetperbottleforbuyingwineonlineinFrancein2022and2023Wineonline:averagebudgetperbottleinFrance2022-2023Between11and20eurosMorethan20euros47%50%44%45%40%35%30%25%20%15%10%5%24%20%0%2022202324Description:Asurveyrevealedthatapproximately47percentofFrenchwineconsumersallocatedabudgetrangingbetween11and20eurosperbottlewhenshoppingonlinein2023,anincreaseofthreepercentagepointscomparedtothepreviousyear.Similarly,theshareofshoppersallocatingmorethan20eurosperbottleboughtonlineincreasedfrom20percentto24percent.ReadmoreNote(s):France;December2022;1,032*;18-65yearsSource(s):Dynata;SOWINELeadinge-commercepurchasingchannelsforwineinFrancein2022and2023ToponlinepurchasingchannelsforwineinFrance2022-2023Shareofrespondents2023
202215%0%5%10%20%25%30%35%32%33%Largeretailers'websitesWineproducers'websitesWinemerchants'websitesFlashsalesites27%30%26%25%21%19%25Description:Whenitcomestoonlinepurchasingchannelsforwine,approximately32percentofFrenchconsumersseemedtofavorlargeretailers'websites,likeE.Leclerc,in2023.Flashsalesitesalsorankedamongthetoponlinepurchasingchannelsforwineinthecountry,increasingthreepercentagepointsinpopularitycomparedto2022.ReadmoreNote(s):France;December2022;1,032respondents;18-65yearsSource(s):Dynata;SOWINEE-commercenetsalesoftheleadingonlinestoresinthewineandliquorsegmentinFrancein2022(inmillionU.S.dollars)Top5wine&liquoronlinestoresinFrance2022E-commercerevenueinmillionU.S.dollars0510152025303540455055whisky.fr47.734.3millesima.fr23.5drinksco.fr17.817.126Description:Withanestimated47.7millionU.S.dollars,generatedthehigheste-commercesalesinthewineandliquorsegmentinFrancein2022.ReadmoreNote(s):2022Source(s):ecommerceDB.com;VolumeofdomesticonlinewinesalesinItalyfrom2019to2022,bytype(inmillionliters)VolumeofdomesticonlinewinesalesinItaly2019-2022Wine1.5Sparklingwineandchampagne10981.971.66547.16.3360.52102.1201920202021202227Description:ThereisabeforeandanafterthepandemicforonlinewinesalesinItaly.In2019,lessthanthreemillionlitersweresoldviaonlineretail.Threeyearslater,e-commercewinesalesamountedtonearlyeightmillionlitersinItaly.Theentiremarkethasgrown,includingsparklingwineandchampagne,whosevolumewentfrom0.5to1.6millionlitersintheconsideredtimeperiod.ReadmoreNote(s):Italy;2022;retailchannelsonlySource(s):IlCorriereVinicolo-UnioneItalianaVini(Osservatoriodelvino)E-commercenetsalesoftheleadingonlinestoresinthewineandliquorsegmentinItalyin2022(inmillionU.S.dollars)Top5wineandliquoronlinestoresinItaly2022E-commercerevenueinmillionU.S.dollars0102030405060708090100tannico.itetilika.it8816.313.513.4drinksco.it11.928Description:Tannico.itledtherankingoftheleadingonlinestoresinthewineandliquorsegmentinItalyin2022,generatinganestimated88millionU.S.dollarsine-commercenetsalesthatyear.Cfollowedsecond,with16.3millionU.S.dollarsinrevenues.ReadmoreNote(s):2022Source(s):ecommerceDB.com;CHAPTER
04ChinaandAustraliaDistributionofalcoholicbeveragessoldonmaine-commerceplatformsinChinafrom2ndquarter2021to1stquarter2022,bytypeBreakdownofalcoholicbeverageonlinesalesinChina2021-2022,bytypeBeer4%Lowalcoholdrinks12%Wine14%Baijiu50%Foreignspirits20%30Description:AroundhalfofthealcoholicbeveragessoldonChina'smajore-commerceplatformsbetweenthesecondquarterof2021andthefirstquarterof2020wasbaijiu.Foreignspirits,suchaswhiskyorvodka,tookup20percentoftheonlinealcoholsalesinthesameperiod.ReadmoreNote(s):China;Q22021toQ12022Source(s):iResearch;Varioussources()E-commercesalesvalueofwineinChinafrom2ndquarterof2021to1stquarterof2022(inbillionyuan)OnlinesalesvalueofwineinChinaQ22021-Q120223.02.52.432.112.071.952.01.51.00.50.0Q22021Q32021Q42021Q1202231/statistics/1344092/china-quarterly-ecommerce-sales-of-wineChina'sonlinewinesalesinthefirstquarterof2022totaledapproximately2.1billionyuan,slightlydecreasingfrom2.4billionyuaninthepreviousquarter.Inthatquarter,drywinesaccountedformorethan70percentofthewineproductssoldonline.ReadmoreNote(s):China;Q22021toQ12022Source(s):iResearchDistributionofe-commercesalesvalueofwineinChinafrom2ndquarterof2021to1stquarterof2022,bywinetypeShareofonlinesalesvalueofwineinChinaQ22021-Q12022,bytypeDrywineSweetwineOthers120%100%80%60%40%20%0%15.2%9.9%16.3%9.6%17%9%19.8%10.1%74%74.9%74.1%70.1%Q22021Q32021Q42021Q1202232Description:Inthefirstquarterof2022,drywinesaccountedformorethan70percentofthewineproductssoldonlineinChina,representingaslightdecreasefrom74.1percentinthelastquarter.Incomparison,around10percentofthewineproductssoldonlineweresweet.ReadmoreNote(s):China;Q22021toQ12022Source(s):iResearchShareofconsumerswhopurchasedorthoughtaboutpurchasingwineone-commerceplatformsinChinain2021ShareofconsumerswhoboughtorconsideredtobuywineonlineinChina202180%75%73%70%60%50%40%30%20%10%0%BoughtwineonlineConsiderofbuyingwineonline33Description:Asof2021,around73percentofChineseconsumershavepurchasedwineonlinebefore,while75percentofconsumerswereconsideringbuyingwineone-commerceplatforms.Recently,e-commercebecameanimportantdistributionchannelforChina'swineretailers.ReadmoreNote(s):China;2021Source(s):ForwardIntelligence(Qianzhan);WineIntelligenceLeadingonlinestoresinthewine&liquorsegmentinAustraliain2022,bye-commercenetsales(inmillionU.S.dollars)Top5wine&liquoronlinestoresinAustralia2022E-commercerevenueinmillionU.S.dollars0100200300400500600700.au.au641.8213.4.au.au.au86.359.459.134/statistics/1344103/top-online-stores-wine-liquor-australia-ecommercedbIn2022,.auwastheonlineshopwiththehigheste-commercenetsalesinthewine&liquore-commercemarketinAustralia,withestimatedonlinesalesreaching642millionU.S.dollars,followedby.auwith213milliondollars.ReadmoreNote(s):2022Source(s):ecommerceDB.com;LeadingwebsitesforbuyingwineandliquorinAustraliainOctober2022andSeptember2023,basedonnumberofvisits(inthousands)LeadingwineandliquorwebsitesinAustralia2023,bymonthlyvisitsOct2022Sep20235,0004,5004,0003,5003,0002,5002,0001,5001,0005004,4003,8001,4001,3001,2001,000734660454.5204.50.au.au.au.au.au35Description:TheAustralianwineandliquore-commercemarketclearlyhadaleader:EndeavorGroup's.auand.auwerethetwomostvisitedwineandliquorwebsitesinAustraliainSeptember2023,withatotalwebtrafficof4.4millionand1.4millionmonthlyvisits,respectively.ReadmoreNote(s):Australia;October2022Source(s):SimilarWebCHAPTER
05Spotlight:NakedWinesSalesrevenueofonlinewineretailerNakedWinesplcworldwidefrom2019to2023(inmillionBritishpounds)NakedWinesplcsalesrevenueworldwide2019-2023400354350.3340.235030025020015010050202.9178.402019202020212022202337Description:ForthefiscalyearendedApril3,2023,NakedWinesplcgeneratedapproximately354millionBritishpoundsinrevenue,nearlydoublethesalesfigurerecordedinfiscalyear2019.NakedWinesplcisanonlinewineretailerbasedintheUnitedKingdomthatoperatesintheU.S.,UK,andAustralianmarkets.ReadmoreNote(s):2019to2023;53weeksendedApril3,2023Source(s):NakedWinesSalesrevenueofonlinewineretailerNakedWinesplcin2023,bysegment(inmillionBritishpounds)NakedWinesplcsalesrevenueworldwide2023,bycountry18016014012010080171137.26045.840200UnitedStatesUnitedKingdomAustralia38Description:Forthe53weeksendedApril3rd,2023,NakedWinesplcgeneratedapproximately171millionBritishpoundsinrevenueintheU.S.segment,makingtheUnitedStatesthebiggestmarketfortheUK-basedonlinewineretailer.TheUKhomemarketfollowedcloselyinsecondplace,witharound137millionpoundsinwinesales.NakedWinesplcalsooperatesinAustralia,wherethecompanygeneratednearly46millionpoundsinrevenuesin2023.
ReadmoreNote(s):53weeksendedonApril3rd,2023Source(s):NakedWinesDistributionofonlinewineretailerNakedWinesplc'ssalesrevenuein2023,bysegmentNakedWinesplcsalesrevenueshare2023,bycountryAustralia13%UnitedStates48%UnitedKingdom39%39Description:Infiscalyear2023,theUnitedStatesandtheUnitedKingdomwerethetopmarketsforonlinewineretailerNakedWinesplc,generating48per
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