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12023AOne of the most extraordinary civilizations theworldhasknowndisappeared.Millionsofpeopledie,someweresavagelymurdered.Whyithappenedisamystery.Thisisthestoryofoneman”ssearchforthetruth.TheMayalivedinwhatistodaySouthernMexico and central America.They were deeplyspiritual,worshippingdozensofgodsofthesunandmoon,theearthandwind,fireand,rain.Fromthejungles and plains rose cities and towns, greatcentersofworship,ofartandlearning. TheMayasachievements were staggering, they developedtheirownwriting,andmasteredastronomyandmathematics.PartBRolePlayTapescript:W:Goodmorning,Dr.Brown.M:Goodmorning,Mary.W:Haven’tseenyousincelastbusydoingthesedays?
areyouM:Ihavejustwrittenabookand gotitpublishedbytheUniversityPress.W:Oh,great.Whatisthebookabout?M:M:Itisabouthowcolorsaffectusintheworldofadvertising.ItiscalledMarketColor.sW:Thatsoundsinteresting.Youmusthavedonealotofresearchonpeople’sfeelingsaboutcolors.M:That’sverytrue.Ihavespent13monthsonthissurveysandinterviews.I’vehadmanyinterestingfindingsabouttherelationshipbetweencolorsandbuyingdecisions.Question1:顏色怎樣影響我們的購(gòu)置行為?Howdocolorsaffectourbuyingdecisions?Howdocolorsinfluenceourbuyingdecisions?Howdocolorsinfluenceourpurchasingbehavior?Howdocolorsaffectourbuyingbehavior?Howdocolorsinfluenceourbuyingbehavior?Howdocolorsaffectourpurchasingbehavior?Answer1:Peoplehavedifferentfeelingsaboutcolorsandtheirfeelingshelpthemdecidewhattobuy.Forexample,bluemakespeoplefeelpeaceful, quiet. It doesn’t create strongemotions.Soit’safavoriteforbanksandinsurance companies. And for products, it’s often used to suggestsomethingpureandfresh.Question2:什么顏色對(duì)顧客更有吸引力?Whatcolorismoreattractivetocustomers?/Whatcolorcanattractcustomersmore?/Whatcolorcanappealtomorecustomers?/Whatcolorcanattractpeople’sattentionmore?/Whatcolorcandrawpeople’sattentionmore?Answer2:Well,youcansellalmostanythingwithared.It’sahotcolor,whichsuggestsafeelingofenergyandevenexcitement,itcatchesyourattention.Youoftenseeredonmagazinecovers.Butifyouuseittoomuch,itlookscheapandmaymakepeopletired.Question3:綠色是廣告流行的顏色嗎?Isgreenapopularcolorinadvertising?/Isgreenafashionablecolorinadvertising?Answer3:Surprisingly,greenisn’tusedmuchinadvertisingexceptforgardenproducts.Althoughit’sfriendlyandcool,itcanalsobequitestrongandmanypeopleassociateitwithunpleasantideas.五答局部:Question1:HowdidDr.Browndohisresearch?Answer1:Bydoingsurveysandinterviews.Question2:HowmuchtimedidDr.Brownspendonhisbook?Answer2:Thirteenmonths.Question3:Whatdoesbluesuggestinadvertising?Answer3:Somethingpureandfresh.Question 4:Why can’t we use red too much inadvertising?Answer4:Itlookscheapandmaymakepeopletired.Question5:Whatcolorissuitableforgardenproducts?Answer5:Green.PartCRetellingTapescriptTom剎車,救了全車人。Unconsiousbrake剎車Reactionheroreward嘉獎(jiǎng)ALuckyBrakeTomlikedeverythingaboutcarsandoftenhelpedhisfatherrepairhisoldcar.Onemorning,Tomwasontheschoolbuswithotherchildren.Theywerechattingandlaughingloudlyasusual.Butthebusdriverwasnotfeelingverywellthatday.Whilehewastryingtostopthebusbytheroadside.Thedriversuddenlybecameunconscious.Itallhappenedwithoutany warning.Thebuswasoutofcontrolandstartedrunningofftheroad.Thechildren on the bus were terrified and beganscreaming.Tomwassittinginthebackofthebus,butherushedtothefrontwithinseconds.Hetriedhisbesttomovethebusdriverasideandsteppedhardonthebrakes.Thebusfinallystopped.Tomsaved himself and all the other children fromdisaster.ThequickreactionofTommadethenewsalloverthecountry.HeappearedonTVasahero.Hisschoolhungamedalofhonoraroundhisneckandthebuscompanygavehimatoybusasareward.Tom’sfatherwasveryproudofhissopromisedtoteachhimhowtodrivewhenTomwasolder.參考復(fù)述:Onemorning,Tomwasontheschoolbuswithotherkids.Butthenthebusdriver,whowasfeelingunwell,suddenlypassedout.Ithappenedveryquickly,andthebusbegantorunofftheroad.AllthekidsscreamedexceptTom,becauseheknewalotaboutcarsandoftenhelpedhisfatherrepairhiscar.SoTomrantothefrontofthebus,andpushedthebusdrivertooneside.Hesteppedonthebrakesandstoppedthe
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