在線網(wǎng)課知慧《實(shí)y商務(wù)英語(嘉興學(xué)院)》單元測試考核答案

第一章單元測試1【判斷題】Wholesalersbuygoodsfrommanufacturersorimportersandthensellthemtotheendcustomersinsmallquantities.()A.錯B.對2【判斷題】Yourinterest,expertiseandexperienceareallveryimportantwhenstartingbusiness.()A.錯B.對3【單選題】(2分)Ifyoustartabusinesssellingservices,youmayormaynotneedastorefrontofsomekind.Inchinese,"storefront"is（）A.銷售B.店面，店鋪C.獎金D.前臺4【判斷題】Notbeingcompleteindependentisoneoftheadvantagesofthefranchise.()A.對B.錯5.【多選題】正確答案：ABDWhichofthefollowingcanbeincludedintothebodypartofajobapplicationletter?()A.Appreciationforbeingconsideredforthejob.B.Thepurposeofwritingtheletter.C.SalutationD.Personalinformation(gender,workexperience,educationalbackground,etc.)第二章單元測試1【判斷題】Inproductionprocess,leanmanufaturingtrainingisadoptedtohelpmanufacturerstoimprovegreatermarkup.()A.對B.錯2【判斷題】Thedutiesoftheoperationsdepartmentaretofindoutwhattheconsumerswantthroughmarketingresearch.()A.對B.錯3.【多選題】正確答案：ACDThecommonaspectsthatneedtobeconsideredinoperationsmanagementareasfollows_________?()A.inventorymanagementB.Software-drivenanalysisC.productionprocessD.supplychain4【單選題】(2分)Whichofthefollowingconceptiscommonlyadoptedtomanagetheinventoryofacompany?()A.LeanmanufacturingB.Just-in-time(JIT)C.Totalqualitymanagement(TQM)D.Supplychainmanagement(SCM)5.【多選題】正確答案：ABCDTheelementsthatneedtobeincludedinminuteswritingare__________.()A.topicsdiscussedandresolutionsmadeatthemeetingB.afollow-upmeetingscheduleC.attendeesandabsenteesofthemeetingD.timeandplaceofthemeeting第三章單元測試1【判斷題】Mortgagingisacommonwayofstartupfundraising.()A.錯B.對2【判斷題】It’seasyforstartupcompaniestogetbankloansnowadays.()A.對B.錯3【單選題】(2分)Whichofthefollowingsourcescanprovidenewcompaniesaheftysumofcapital?()A.FriendsinvestmentsB.FamilyinvestmentsC.VenturecapitalcompaniesD.Ownpockets4.【多選題】正確答案：ABCDInwhatwaysdoangelinvestorsmakeinvestmentsinastartup?()A.InvestthroughangelinvestorfundsB.InvesttheirmoneydirectlyintoanewcompanyC.InvestthroughangelinvestornetworksD.Investthroughcrowdfundingplatforms5.【多選題】正確答案：ABDWhichpartcanbeomitted(去除)inmemowriting?()A.salutation(問候語)B.letterhead(信件抬頭)C.subject(主題)D.signature(簽名/落款)第四章單元測試1.【多選題】正確答案：ABCDAcustomer'sknowledgeaboutbrandfactorsincludes___________.()A.featuresB.C.specificationsD.reputation2【判斷題】Brandawarenessiscrucialinpersuading,informingandremindingbothpotentialandexistingcustomerstowardsmakingabranddecision.()A.對B.錯3【判斷題】Brandrecallreferstohowwellpeopleconnectabrandwithproducts,ideas,taglines,andotherattributes.()A.錯B.對4【單選題】(2分)Extendingyourbrandineveryaspectofcorporatelifeisthestrategyof___________.（）A.beingavailableinmultipleformsB.beingconsistentC.focusingontherightaudienceD.integratingyourbrand5【判斷題】Inwritingabusinessproposal,itisimportanttoremembernottoturntheopeningintoanintroductiontooroverviewofyourcompany.()A.錯B.對第五章單元測試1【判斷題】HigherEngagementisoneofthebenefitsofdigitaladvertising.()A.對B.錯2【判斷題】Theadvanceofhigh-speedmobilenetworksandthepenetrationofmobiledevicescontributestothethegrowthofonlineadvertising.（）A.錯B.對3.【多選題】正確答案：ACDBehavioraldataproviderscanrelyon_______tocollectacustomer'sinformation.(）A.internetbrowsinghabitsB.watchingTVC.purchasinghistoryD.onlinesearches4【單選題】(2分)_______aregenerallyusedine-commercelikeeBayandAmazon.()A.In-FeedAdsB.PromotedlistingsC.ContentRecommendationWidgetsD.CustomContentUnits5【判斷題】Thelanguageofnoticeandannouncementshouldbestraightforward,concise,simple,accurateandformal.()A.對B.錯第六章單元測試1【判斷題】Cross-bordere-commerceinvolvesthesaleorpurchaseofproductsviaonlineshopsacrossnationalborders.()A.對B.錯2【判斷題】ThemaintargetmarketsofChina'scross-bordere-commerceareRussiaandBrazil.()A.錯B.對3【單選題】(2分)Whichofthefollowingmakesitconvenienttodeliverlargegoodsfromonecountrytoanother?()A.overseaswarehousesB.airplanesC.lowtariffD.cargoships4.【多選題】正確答案：ABCDUser-generatedcontent(UGC)isaneffectivewaytoimprovecustomerexperience,whichisdeliveredandsharedininteractivewayslike?()A.shortvideosB.livestreamingC.VR/ARD.posts5【單選題】(2分)Whichofthefollowingstatementsaboutemailwritingisnottrue?()A.Youneedasubjecttoindicatethecontentandimportanceofyourmessage.B.Thereareformalorinformalsalutation.C.Youshouldmakeclearwhoyouareandwhyyouarewritingintheopeningsentence.D.Youcanusethesameclosingsentencesinformalandinformalemails.第七章單元測試1【單選題】(2分)Byhandlingpotentialundesirablesituations,businesstravelerscandeveloptheir_________.()A.creativityB.emotionalintelligenceC.problem-solvingskillsD.negotiationskills2【判斷題】Ifyoutravelbyair,youarelikelytobecontributingtoenvironmentalpollution.()A.錯B.對3【判斷題】Itemssuchasspraypaintandfireworksarenotprohibitedatsecuritycheck.()A.對B.錯4【判斷題】Thereisnoneedtoputapoweradapterinyoursuitcasebeforeyoutraveltoothercountriesbecauseitisuniversalinmostcountries.()A.錯B.對5【判斷題】Inwritingaformalbusinessletter,writersshouldaddacommaaftercomplimentaryclose.()A.對B.錯第八章單元測試1【判斷題】Thankstothetechnologicaladvances,automatedself-servicesystemscanreplacehumansinhandlingcustomercareissues.()A.對B.錯2【判斷題】Providingqualitycustomerserviceisawin-winstrategyforbothbusinessesandcustomers.()A.錯B.對3【單選題】(2分)Anonlinebusinesscanbuildcustomertrustifitcan（）.A.collaboratewithfamousorganizationsB.hiremoreemployeesC.advertiseonthemassmediaD.addaphysicaladdress4.【多選題】正確答案：ABCDAnonlinecustomercommunitycanbeintheformof().A.wechatsubscriptionsB.webinarC.messageboardD.weibogroup5【判斷題】Repliestoclaimsshouldalwaysbecourteous,eveniftheclaimisunfounded.()A.對B.錯第九章單元測試1【判斷題】Therearevariousetiquettesintheworld,likechurchetiquette,drinkingetiquette,concertetiquette,andsoon.（）A.對B.錯2【判斷題】Mobiletechnologyhasledtotheinstantgratificationgenerationandpatienceisnolongeravirtue.（）A.錯B.對3【判斷題】Tobeefficient,youcancheckyoure-mailmessagesanywhere,evenintheelevator.（）A.對B.錯4【單選題】(2分)BusinessformalisappropriatefortheprofessionsEXCEPT()A.publicrelationsB.lawC.techcompaniesD.finance5.【多選題】正確答案：ABCDTheelementsthatshouldbeincludedinbusinessinvitationwritingare()A.reasonorpurposeofthebusinesseventB.moredetailssuchasspecialguestsoractivitiesC.date,time,andvenueofthebusin