波蘭新聞消費行業(yè)市場前景及投資研究報告-培訓課件外文版2024.5

INDUSTRIES

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MARKETSNewsconsumptioninPolandCHAPTER

01OverviewIndustryrevenueof"newsagencyactivities"inPolandfrom2012to2025(inmillionU.S.Dollars)Industryrevenueof"newsagencyactivities"inPoland2012-202516014012010080604020020122013201420152016201720182019*2020*2021*2022*2023*2024*2025*4Description:Thisstatisticshowstherevenueoftheindustry"newsagencyactivities"inPolandfrom2012to2018,withaforecastto2025.ItisprojectedthattherevenueofnewsagencyactivitiesinPolandwillamounttoapproximately145.62millionU.S.Dollarsby2025.ReadmoreNote(s):2012-2018;*Estimate-Thisalsoappliesforpastyearsasdataprovidedbystatisticalinstitutionsoftenisnotavailableformorerecentyears.Currencyconversionfactor:(EUR(€)->USD(US$))=1.13,Theindustryclassificationisbasedon[...]

ReadmoreSource(s):Eurostat;Industryrevenueof"publishingofnewspapers"inPolandfrom2012to2025(inmillionU.S.Dollars)Industryrevenueof"publishingofnewspapers"inPoland2012-2025800700600500400300200100020122013201420152016*20172018*2019*2020*2021*2022*2023*2024*2025*5Description:Thisstatisticshowstherevenueoftheindustry"publishingofnewspapers"inPolandfrom2012to2017,withaforecastto2025.ItisprojectedthattherevenueofpublishingofnewspapersinPolandwillamounttoapproximately390.37millionU.S.Dollarsby2025.ReadmoreNote(s):2012-2017;*Estimate-Thisalsoappliesforpastyearsasdataprovidedbystatisticalinstitutionsoftenisnotavailableformorerecentyears.Currencyconversionfactor:(EUR(€)->USD(US$))=1.13,Theindustryclassificationisbasedon[...]

ReadmoreSource(s):Eurostat;Industryrevenueof"retailsaleofnewspapersandstationery"inPolandfrom2012to2025(inmillionU.S.Dollars)Industryrevenueof"retailsaleofnewspapersandstationery"inPoland2012-20253,0002,5002,0001,5001,000500020122013201420152016201720182019*2020*2021*2022*2023*2024*2025*6Description:Thisstatisticshowstherevenueoftheindustry"retailsaleofnewspapersandstationeryinspecialisedstores"inPolandfrom2012to2018,withaforecastto2025.ItisprojectedthattherevenueofretailsaleofnewspapersandstationeryinspecialisedstoresinPolandwillamounttoapproximately754.09millionU.S.Dollarsby2025.ReadmoreNote(s):2012-2018;*Estimate-Thisalsoappliesforpastyearsasdataprovidedbystatisticalinstitutionsoftenisnotavailableformorerecentyears.Currencyconversionfactor:(EUR(€)->USD(US$))=1.13,Theindustryclassificationisbasedon[...]

ReadmoreSource(s):Eurostat;PressmarketrevenueinPolandfrom2020to2026(inmillionU.S.dollars)RevenueofthepressmarketinPoland2020-20268007006005004003002001000668657648639634634630202020212022*2023*2024*2025*2026*7Description:In2022,thepressmarketinPolandwillbeworth657millionU.Sdollars.By2026,thesector'srevenuewillreach630millionU.S.dollars.Themarketisforecasttodeclinebyonepercentbetween2022and2026.

ReadmoreNote(s):Poland;2020to2021;Includingnewspapersandmagazines;*ForecastReadmoreSource(s):PwCPressfreedomindexinPolandfrom2021to2023PressfreedomindexinPoland2021-20238071.1667.667065.6460504030201002021202220238/statistics/1002891/poland-press-freedom-indexAccordingtotheglobalranking,thegreatertheindexscore,thebetterthesituationregardingpressfreedominagivencountry.In2023,thefreedomofthepressindexinPolandwas67.66points,2.02pointsmorecomparedtothepreviousyear.

ReadmoreNote(s):Poland;2021to2023Source(s):ReportersWithoutBordersMostactivepressmediarelatingtothewarinUkraineinPolandfrom2022to2023(in1,000s)MostactivepressmediarelatingtothewarinUkraineinPoland2022-2023Numberofpublicationsinthousands0123456789RZECZPOSPOLITAGAZETAPOLSKACODZIENNIEGAZETAWYBORCZADZIENNIKGAZETAPRAWNAPARKIET8.555.995.884.53.052.95NASZDZIENNIKFAKT2.432.42SUPEREXPRESSPULSBIZNESU2.83ANGORA1.999Description:Duringtheperiodunderreview,thepresswiththehighestnumberofpublicationsonthewarinUkrainewastheRzeczpospolitanewspaper.FollowedbyGazetaPolskaCodziennieandGazetaWyborcza.

ReadmoreNote(s):Poland;February24,2022toFebruary19,2023Source(s):PRESS-SERVICEMonitoringMediówCHAPTER

02TVnewsMostinfluentialtelevisionstationsinPolandfrom2020to2022,bynumberofcross-mediareferences(in1,000s)MostinfluentialtelevisionstationsinPoland2022Numberofcross-mediareferenceswithinsampleinthousands202220212020200510152530354016.29TVN24PolsatNewsTVPInfo34.3335.2612.3811.3924.9225.3213.314.639.9710.5310.34TVN5.96.18TVPSportTVP13.324.14.184.412.391.821.41CANAL+2.132.75Polsat3.811.892.62TVRepublikaPolsatSport1.461.462.081.8511Description:IntheIMMrankingofPoland`smostfrequentlyquotedtelevisionstationsin2022,firstplacewastakenbyTVN24(over16thousandcross-mediareferences),followedbyPolsatNewsandTVPInfo.

ReadmoreNote(s):Poland;2020to2022;385.863*;Mediamessages;*Samplefortheyear2022.Theresearchwasdoneonthebasisofmonitoringmaterialsfromthepress,radio,televisionandInternetportalswheremedianameswerementioned:-press[...]

ReadmoreSource(s):InstytutMonitorowaniaMediówMaintelevisionchannelsusedassourcesofnewscontentinPolandin2021MostusedTVchannelsasnewssourcesinPoland2021Shareofrespondents30%0%10%20%40%50%60%70%TVNTVN2461%61%Polsat58%PolsatNewsTVP147%32%28%TVPInfoTVPRepublikaTVTrwamLocal/regionalTVOther5%5%13%1%12Description:In2021,sixin10PolesquotedTVNandTVN24astheirgo-toTVchannelsforobtainingnewscontent.ReadmoreNote(s):Poland;October1-6,2021;663respondents;18yearsandolderSource(s):FundacjaDigitalPoland;GfK;RingierAxelSpringerPolska;TVNMediaViewabilityrateofleadingtelevisionnewsandinformationchannelsinPolandfromMarch2022toMarch2023ViewabilityofTVnewschannelsinPoland2022-2023Viewabilityrate(SHR)March20233%March20224%0%1%2%5%6%7%8%9%4.9%TVN24TVPInfo6.78%4.6%7.85%1.57%PolsatNewsTVP32.96%0.9%0.78%0.65%Wydarzenia24TVN24BiS0.84%0.51%1.15%0.1%PolsatNews2TVRepublikaTelewizjaWPOLSCE.PLBIZNES240.11%0.09%0.1%0.03%0.02%0.03%0.02%13Description:InMarch2023,24-hournewschannelTVN24wastheleaderamongnewsandinformationTVchannelsinPoland,witha4.9percentviewabilityrate.Thiswasadecreasecomparedtothepreviousyear.ThenextleadingchannelswereTVPInfoandPolsatNews.ReadmoreNote(s):Poland;March2022toMarch2023;4yearsandolderSource(s):WirtualneMediaViewabilityofleadingtelevisionnewsprogramsinPolandfrom2021to2022ViewabilityofTVnewsprogramsinPoland2021-2022Viewabilityrate(SHR)2022

202115%0%5%10%20%25%30%25.57%26.35%Teleexpress-TVPFakty-TVN22.63%22.1%20.57%20.38%Wiadomoci-TVPWydarzenia-PolsatPanorama-TVP15.59%14.8%14.49%13.68%14Description:TVP's"Teleexpress"wasthemostviewablenewstelevisionprograminPolandin2022,witha25.57percentviewabilityrate.Secondwas"Fakty",whoseviewabilityincreasedintheobservedperiod.

ReadmoreNote(s):Poland;2021to2022;4yearsandolderSource(s):WirtualneMediaLeadingnewsandinformationtelevisionprogramsinPolandfrom2020to2023,byviewership(inmillionaverageviewers)LeadingnewsTVprogramsinPoland2020-2023,byviewership20202021202220232.413.53.02.52.01.51.00.50.03.122.992.932.932.942.832.762.642.642.592.462.252.011.951.721.721.661.641.44FaktyWiadomociTeleexpressWydarzeniaPanorama15Description:FaktywastheleadingnewsTVprograminPolandin2023,withanaverageof2.93millionviewers.ReadmoreNote(s):Poland;2020to2023;4yearsandolder;*AMR=AverageMinuteRating.Theaverageoftheaudienceperminute.ReadmoreSource(s):NielsenAudienceMeasurement;WirtualneMediaLeadingtelevisionchannelsinPolandfrom2021to2022,byaudienceshare(SHR)MostpopularTVchannelsinPoland2021-2022,bySHRSHR*tunedtoaspecificchannel2022

20215%0%1%2%3%4%6%7%8%9%10%11%8.67%TVP1PolsatTVP29.73%7.3%7.02%6.9%8.19%7.85%TVN7.37%5.63%TVN24TVPInfoTVN7TVPulsTV44.94%5.14%3.97%3.07%2.9%2.82%3.6%3.59%3.23%1.97%PolsatNewsTTVTVPSeriale1.76%1.76%2.07%1.58%1.47%16Description:TVP1wastheleadingTVchannelinPolandin2022,withanaudienceshareof8.67percent.SecondintherankingwasPolsat,withan8.7.3percentaudienceshare.ReadmoreNote(s):Poland;2021to2022;4andolder;*Share(SHR)%isthepercentofHouseholdsUsingTelevision(HUT)orPersonsUsingTelevision(PUT)whoaretunedtoaspecificprogram,station,ornetworkinaspecificareaataspecifictime.

ReadmoreSource(s):Nielsen;WirtualneMediaAudienceshareofTVPInfochannelinPolandin2023,byagegroupTVPInfoaudienceshareinPoland2023,byage70%60%50%40%30%20%65.36%9.88%60-6410%0%7.03%55-594.01%45-494.38%50-543.27%35-392.41%40-441.44%0.69%4-90.31%20-240.44%25-290.27%10-120.18%13-150.16%16-170.15%18-1930-34Agegroup65+17Description:AsofJuly2023,TVPInfo-aPolishfree-to-airtelevisionnewschannelrunbyTVP-wasmostpopularamongPolesaged65yearsandover.

ReadmoreNote(s):Poland;JanuarytoJuly2023;*Adhesion-thepercentageofviewersofaparticulargroupinrelationtothesizeofthereferencegroup,e.g.theshareofviewersaged65+inrelationtoallviewers.

ReadmoreSource(s):WirtualneMediaAudienceshareofTVPInfochannelinPolandin2022,byeducationlevelTVPInfoaudienceshareinPoland2022,byeducation50%46.28%45%40%35%30%25%20%15%10%5%36.27%16.3%1.14%Other0%PrimaryeducationSecondaryeducationHighereducation18Description:In2022,TVPInfo-aPolishfree-to-airtelevisionnewschannelrunbyTVP-wasmostpopularamongPoleswithaprimaryeducationbackground.ReadmoreNote(s):Poland;September1toOctober27,2022;*Adhesion-thepercentageofviewersofaparticulargroupinrelationtothesizeofthereferencegroup,e.g.theshareofviewersaged65+inrelationtoallviewers.

ReadmoreSource(s):WirtualneMediaCHAPTER

03PrintedpressandradionewsMostinfluentialpresstitlesinPolandfrom2020to2022,bynumberofcross-mediareferences(in1,000s)MostinfluentialpresstitlesinPoland2022Numberofcross-mediareferenceswithinsampleinthousands202215202120202005102530354022.45RzeczpospolitaSuperExpressGazetaWyborczaFakt31.3135.0915.7916.9424.9423.6214.1714.3826.521312.9914.25DziennikGazetaPrawnaSieci19.1518.85.625.433.84.08PrzegldSportowyGazetaPolskaWprost5.136.963.373.523.283.083.833.32.99Newsweek20Description:IntheIMMrankingofthemostfrequentlyquotedpresstitlesinPolandin2022,thefirstplacewastakenbyRzeczpospolita(over22thousandcross-mediareferences),followedbySuperExpressandGazetaWyborcza.

ReadmoreNote(s):Poland;2020to2022;385,863*;Mediamessages;*Samplefortheyear2022.Theresearchwasdoneonthebasisofmonitoringmaterialsfromthepress,radio,television,andInternetportalswheremedianameswerementioned:-press[...]

ReadmoreSource(s):InstytutMonitorowaniaMediówMostinfluentialradiostationsinPolandfrom2020to2022,bynumberofcross-mediareferences(in1,000s)MostinfluentialradiostationsinPoland2022Numberofcross-mediareferenceswithinsampleinthousands2022202120202505101520303540455023.1RMFFMRadioZet44.9642.3913.3318.7714.967.867.87PolskieRadio24Jedynka(PR1)RadioPlus12.116.419.939.194.628.465.672.982.96TokFM4.696.06Trójka(PR3)RadioMaryjaRadioWrocawRadioPozna2.394.21.782.422.961.341.681.081.0221Description:IntheIMMrankingofthemostfrequentlyquotedradiostationsinPolandin2022,firstplacewastakenbyRMFFM(approximately23thousandcross-mediareferences),followedbyRadioZetandPolskieRadio24.ReadmoreNote(s):Poland;2020to2022;385.863*;Mediamessages;*Samplefortheyear2022.Theresearchwasdoneonthebasisofmonitoringmaterialsfromthepress,radio,televisionandInternetportalswheremedianameswerementioned:-press[...]

ReadmoreSource(s):InstytutMonitorowaniaMediówMaindailypressusedassourcesofnewscontentinPolandin2021MostuseddailypressasnewssourcesinPoland2021Shareofrespondents0%5%10%15%20%25%30%35%40%45%50%49%55%GazetaWyborczaDziennikGazetaPrawnaRzeczpospolita33%30%SuperExpress19%Fakt17%17%PulsBiznesuPrzegldSportowyGazetaPodatkowaParkietGazetaGiedyLocal/regionaldailypressOther10%5%5%23%2%22Description:In2021,everysecondPolequotedGazetaWyborczaastheirgo-todailypresssourceforobtainingnewscontent.DziennikGazetaPrawnaandRzeczpospolitafollowed.

ReadmoreNote(s):Poland;October1-6,2021;400respondents;18yearsandolderSource(s):FundacjaDigitalPoland;GfK;RingierAxelSpringerPolska;TVNMediaMainradiostationsusedassourcesofnewscontentinPolandin2021MostusedradiostationsasnewssourcesinPoland2021Shareofrespondents0%10%20%30%40%50%60%70%80%RadioRMFFMRadioZet67%51%RadioEska23%RadioZotePrzebojeJedynka-PR1RadioRMFMaxxxTrójka-PR316%15%14%13%12%RadioTokFMRadioVoxFMPolskieRadio24Antyradio9%9%7%RadioMaryjaAudytorium174%1%23Description:In2021,aproximatelysevenin10PolesquotedRadioRMFFMastheirgo-toradiostationforobtainingnewscontent.RadioZetandRadioEskafollowed.ReadmoreNote(s):Poland;October1-6,2021;491respondents;18yearsandolderSource(s):FundacjaDigitalPoland;GfK;RingierAxelSpringerPolska;TVNMediaNumberofnewspapersandmagazinespublishedinPolandfrom2016to2021NumberofperiodicalspublishedinPoland2016-20218,0007,4817,2537,1546,7887,0006,0005,0004,0003,0002,0001,00006,6626,29520162017201820192020202124Description:ThenumberofmagazinesandnewspaperspublishedinPolandamountedto6,295in2021-adecreasecomparedtothepreviousyear.

ReadmoreNote(s):Poland;2016to2021Source(s):CentralStatisticalOfficeofPolandNumberofnewspaperspublishedinPolandin2021,byfrequencyofpublicationNumberofnewspaperspublishedinPoland2021,bypublicationfrequencyNumberofpublications20

250510153035404550Total,ofwhich:4-6timesaweek47342-3timesaweek3Onceaweekorlessoften1025Description:In2021,atotalof47newspaperswerepublishedinPoland.Themajorityofthemwerepublishedfourtosixtimesaweek.ReadmoreNote(s):Poland;2021Source(s):CentralStatisticalOfficeofPolandRankingofleadingdailynewspapersandmagazinesinPolandin2022,bynumberofcopiessold(in1,000s)LeadingdailynewspapersinPoland2022,bysalesCopiessoldinthousands*60

8002040100120140160FaktGazetaCodziennaSuperExpress138.1680.43GazetaWyborczaRzeczpospolita48.1334.06DziennikGazetaPrawnaGazetaPodatkowaPrzegldSportowyGazetaPomorskaPulsBiznesu31.1420.615.6314.8113.1410.16DziennikZachodni26Description:FaktGazetaCodziennawastheleadingdailypaperinPoland,withover138thousandcopiessoldbetweenin2022.FollowingthatwereSuperExpressandGazetaWyborczawith80.43thousandand48.13thousandcopiessold,respectively.

ReadmoreNote(s):Poland;2022;*Copiessoldrefersthesumofphysicalcopysales,e-editioncopysales,aswellasallformsofsubscriptionsande-editionsubscriptions.Dateofreleaseisdateofaccess.

ReadmoreSource(s):PolskieBadaniaCzytelnictwaRankingofleadingradiostationsinPolandfrom2021to2022,bylistenershipLeadingradiostationsinPoland2021-2022,bylistenershipListenershipinshareofgeneralpopulationOcst-Dec'22

Oct-Dec'2115%0%5%10%20%25%30%35%30.3%30.2%RadioRMFFMRadioZET13.3%13.6%7%7.6%RadioEska5.6%4.9%Jedynka4.2%Audytorium17RadioTokFMRMFMaxxxRadioZotePrzebojeRadioVoxFMAntyradio4.9%3.3%2.9%3.3%3.3%3.2%2.7%2.8%3.3%2.5%2.7%2.2%Trójka1.6%2.1%1.7%RadioPlus27Description:RadioRMFFMwasbyfartheleadingradiostationinPolandin2022,withanapproximately30percentlistenershiprate.Thestation'slistenershipincreasedbya0.1percentagepointsince2021.SecondwasRadioZET,whoselistenershipincreasedbya0.3percentagepoint.ReadmoreNote(s):Poland;October2021toDecember2022;15-75yearsSource(s):Kantar;WirtualneMediaCHAPTER

04OnlinenewsMainonlinedailypressusedassourcesofnewscontentinPolandin2021MostusedonlinedailypressasnewssourcesinPoland2021Shareofrespondents0%5%10%15%14%20%25%30%35%40%45%50%wyborcza.plgazetaprawna.plfakt.pl47%30%25%dziennik.plpolskatimes.plrp.pl17%10%9%9%przegldsportowy.plse.pl8%7%pb.pl4%3%forsal.plOther1%29Description:In2021,nearlyeverysecondPolequotedwyborcza.pl-theonlineserviceofGazetaWyborcza-astheirgo-toonlinedailypresssourceforobtainingnewscontent.Gazetaprawna.plandfakt.plfollowed.

ReadmoreNote(s):Poland;October1-6,2021;400respondents;18yearsandolderSource(s):FundacjaDigitalPoland;GfK;RingierAxelSpringerPolska;TVNMediaMostinfluentialinternetwebsitesinPolandfrom2020to2022,bynumberofcross-mediareferences(in1,000s)MostinfluentialinternetwebsitesinPoland2020-2022Numberofcross-mediareferenceswithinsampleinthousands20222021302020010204050607022.6422.32WP.plOnet.pl44.3230.8550.9358.413.7115.04Interia.pl20.67.095.536.41Wirtualnemedia.plPudelek.pl10.365.684.775.24Wpolityce.plPlejada.pl8.3410.235.193.483.584.75Money.pl12.1710.494.33B.plGazeta.pl4.473.574.196.516.9630Description:IntheIMMrankingofPoland`smostfrequentlyquotedinternetwebsitesin2022,firstplacewastakenbyWP.pl(approximately22thousandcross-mediareferences),followedbyOnet.plandWP.pl.ReadmoreNote(s):Poland;2020to2022;385.863*;Mediamessages;*Samplefortheyear2022.Theresearchwasdoneonthebasisofmonitoringmaterialsfromthepress,radio,televisionandInternetportalswheremedianameswerementioned:-press[...]

ReadmoreSource(s):InstytutMonitorowaniaMediówShareofindividualsinPolandreadingnewsonlinefrom2013to2022InternetusersreadingnewsonlineinthePoland2013-202280%69.38%70%60%50%40%30%20%10%0%65.4%64.26%60.26%60.49%58.01%47.17%46.62%26.84%20132014201520162017201920202021202231Description:TheshareofinternetusersreadingnewsonlineinPolanddecreasedto64.26percentsincethepreviousyear.Thismeansadeclineof5.1percentagepointsin2022.

ReadmoreNote(s):Poland;2013to2022;Onlinenewssites/newspapers/newsmagazinesSource(s):EurostatLeadingfreenewsmobileapplicationsinPolandinFebruary2023,bynumberofdownloads(in1,000s)MostdownloadedfreenewsmobileappsinPoland2023Numberofdownloadsinthousands20

3001040506070Weather&Radar-Snowradarweather2462.8232.77LocalWeather29.67BreakingNewsWeatherforecastWeather25.6424.4720.0518.3417.24WeatherForecast-LiveRadarWDigitalAnemometerSTS13.9510.6932Description:InFebruary2023,Weather&Radar-SnowradarwasthemostpopularfreenewsmobileappbydownloadsinPoland,amountingtonearly63thousandoniPhoneandiPadAppStore,andGooglePlay.Weather24followedwithover32thousanddownloads.ReadmoreNote(s):Poland;February2023Source(s):AppMagicLeadingnewsmobileapplicationsinPolandinFebruary2023,byrevenue(in1,000U.S.dollars)TopgrossingnewsmobileappsinPoland2023RevenueinthousandUSD30W12456786.76AppleDeveloperWeather&Radar-SnowradarMedium5.532.952.762.51WeatherLive°TheEconomist2.24Ventusky:WeatherMaps&RadarTheNewYorkTimesWindy.app1.911.11.08KiK0.9833Description:InFebruary2023,WwastheleadingnewsappbyrevenueinPoland,amountingto6.76thousandU.SdollarsoniPhoneandiPadAppStore,andGooglePlay.AppleDeveloperfollowedwith5.53thousandU.S.dollarsinrevenue.

ReadmoreNote(s):Poland;February2023Source(s):AppMagicCHAPTER

05FakenewsHaveyoueverencounteredthetermfakenews?ShareofpeoplewhohaveencounteredthetermfakenewsinPoland2021No14%Yes86%35Description:In2021,approximatelyninein10Poleshavecomeacrosstheterm'fakenews'before.ReadmoreNote(s):Poland;October1-6,2021;1,000respondents;18yearsandolder;Internetusers;*Questionaskedpriortoprovidingthedefinition.Dateofreleaseisdateofaccess

ReadmoreSource(s):FundacjaDigitalPoland;GfK;RingierAxelSpringerPolska;TVNMediaHaveyoueverencounteredfakenewsaboutPolandortheworld?ShareofpeoplewhohaveencounteredfakenewsinPoland202190%82%80%70%60%50%40%30%20%10%0%16%NoYes36Description:In2021,roughlyeightin10PolesstatedthattheyhadpreviouslycomeacrossfakenewsaboutPolandortheworld.ReadmoreNote(s):Poland;October1-6,2021;1,000respondents;18yearsandolder;Internetusers;*Questionaskedpriortoprovidingthedefinition.Dateofreleaseisdateofaccess

ReadmoreSource(s):FundacjaDigitalPoland;GfK;RingierAxelSpringerPolska;TVNMediaWherehaveyouencounteredfakenews?SourcesoffakenewsinPoland2021Shareofrespondents0%10%20%30%40%50%60%70%TVRadio66%19%19%Press(printedoronline)Internet-socialmedia(e.g.,Facebook,Twitter)Internet-blogs/forums51%32%Internet-webportals(e.g.,Onet,WirtualnaPolska)Internet-searchengines(e.g.,Google,Bing)Internet-industrywebsites(e.g.,money.pl)Internet-Wikipedia27%16%16%13%7%FromotherpeopleFromfamilyandfriendsFome-mailsViainstantmessaging(e.g.,Whatsapp,Skype)24%23%20%37Description:In2021,two-thirdsofPoleswhohadpreviouslycomeacrossfakenewsstatedthatTVwasthemainsourceofdisinfromation.Everysecondrespondentsquotedencounteringfakenewsonsocialmediaplatforms.

ReadmoreNote(s):Poland;October1-6,2021;817respondents;18yearsandolder;IndividualswhohaveencounteredfakenewsSource(s):FundacjaDigitalPoland;GfK;RingierAxelSpringerPolska;TVNMediaMainreasonsfortheemergenceoffakenewsinthemediainPolandin2021ReasonsfortheemergenceoffakenewsinPoland2021Shareofrespondents10%

20%0%30%40%50%60%70%80%Intentionalact75%ResultofcopyingunverifiedinformationfromanothersourceMistakebythejournalist/informationproviderCoincidence37%21%14%It'shardtosay10%38Description:In2021,two-thirdsoftherespondentsbelievedthattheemergenceoffakenewsinthemediainPolandwasanintentionalact.Aboutfourin10Polesbelievedthatitwastheresultofcopyingunverifiedinformationfromvarioussources.

ReadmoreNote(s):Poland;October1-6,2021;1000respondents;18yearsandolderSource(s):FundacjaDigitalPoland;GfK;RingierAxelSpringerPolska;TVNMediaPopularityoffakenewscategoriesamongpeopleinPolandin2021PopularityoffakenewscategoriesinPoland2021Shareofrespondents*0%10%20%30%40%50%60%ClimateandenergyHealth52%44%Politics22%Newtechnologies17%39Description:In2021,climateandenergywasthenumberonefakenewscategoryinPoland.Themostpopularfakenewsfromthiscategorywasthatnuclearpowerplantsalwaysposedathreattolocalresidents.

ReadmoreNote(s):Poland;October1-6,2021;1,000respondents;18yearsandolder;*Atleastoneanswerfor"stronglyagree"forselectedfakenewsinagivenarea.Dateofreleaseisdateofaccess

ReadmoreSource(s):FundacjaDigitalPoland;GfK;RingierAxelSpringerPolska;TVNMediaPopularityofselectedfakenewsamongpeopleinPolandin2021PopularityofselectedfakenewsinPoland2021Shareofrespondents*0%5%10%15%20%25%23%23%Manufacturershideinformationaboutharmfulingredients/foodadditivesGeneticallymodifiedorganismsareunhealthyforhumansNuclearpowerplantsalwaysposeathreattolocalresidents21%10%Usingrenewableenergydoesnotreducegreenhousegasemissions(CO?)FeminismandLGBTareideologiesthataimtoimposeadifferentlifestyleonthemajorityofPoles14%Smolensk,wherePresidentLechKaczyskiwaskilled,wasnotacatastrophebutanassassination11%Thefrequencywavesusedby5Gnetworks,transmittedattheappropriatepowerforthesenetworks,aredangeroustohumans7%BillGates,founderofMicrosoft,isbehindtheCOVID-19pandemic6%40Description:In2021,approximatelyoneinfourPolesbelievedmanufacturershidinformationaboutharmfulingredientsorfoodadditives.Anotherpopularfakenewswasthatnuclearpowerplantsthreatenedlocalresidents.

ReadmoreNote(s):Poland;October1-6,2021;1,000respondents;18yearsandolder;*Atleastoneanswerfor"stronglyagree"forselectedfakenewsinagivenarea.Dateofreleaseisdateofaccess

ReadmoreSource(s):FundacjaDigitalPoland;GfK;RingierAxelSpringerPolska;TVNMediaCHAPTER

06ConsumerbehaviorHouseholdconsumptionexpenditureofnewspapers,booksandstationeryinPolandfrom2010to2021(inmillionzloty)Consumerspendingonnewspapers,booksandstationeryinPoland2010-202116,00014,00012,00013,342.812,729.511,029.110,653.410,626.510,508.69,879.810,0008,0006,0004,0002,00007,736.47,080.86,743.66,412.96,117.620102011201220132014201520162017201820192020202142Description:Householdspendingonnewspapers,books,andstationeryinPolandgenerallyincreasedbetween2010and2021.In2021,itamountedtoover13.34billionzloty-anincreaseofover613millionzlotyc