2024商業(yè)廣場(chǎng)520情人節(jié)（戀愛(ài)腦拯救行動(dòng)主題）特別企劃活動(dòng)-49P

5.20特別企劃活動(dòng)ONLYYOU5.202024戀愛(ài)腦LOVEBRAIN恭喜你發(fā)現(xiàn)了這里這里是「戀愛(ài)腦」研究所正在執(zhí)行戀愛(ài)腦拯救任務(wù)戀愛(ài)腦戀愛(ài)腦戀愛(ài)腦戀愛(ài)腦拯救行動(dòng)拯救行動(dòng)拯救行動(dòng)拯救行動(dòng)每一個(gè)活動(dòng)的背后，都是我們最真實(shí)的需求。就「5·20」而言，cp活動(dòng)成堆，但一切好像都顯得那么格式化，我們需要一點(diǎn)新的玩兒法，來(lái)重新組成這一天。

仿佛所有話題一碰上「愛(ài)情」，就會(huì)產(chǎn)生無(wú)限的共鳴與延展，每個(gè)人都能插針掏自己的故事，尤其是「戀愛(ài)腦」們。LOVETO戀愛(ài)腦語(yǔ)錄BRAINQUOTE與你有關(guān)，皆是浪漫我愛(ài)你把最好的都給你命里缺你LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION01020304活動(dòng)概況Activityaddendum活動(dòng)亮點(diǎn)Highlightsofactivities活動(dòng)內(nèi)容Activitycontent宣傳策略Publicitystrategy活動(dòng)概況ActivityaddendumLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION活動(dòng)主題：戀愛(ài)腦拯救行動(dòng)

2024年520情人節(jié)特別企劃活動(dòng)備選主題：心動(dòng)的信號(hào)活動(dòng)時(shí)間：2024.05.18-20活動(dòng)地點(diǎn)：XXXX活動(dòng)內(nèi)容：以拯救「戀愛(ài)腦」為主線，通過(guò)新穎形式增添520情人節(jié)活動(dòng)關(guān)注度、話題度、參與度活動(dòng)概況通過(guò)520情人節(jié)活動(dòng)吸引周邊市民前來(lái)參與，為項(xiàng)目制造人氣，加深消費(fèi)者對(duì)項(xiàng)目的記憶，為后續(xù)蓄客引流通過(guò)活動(dòng)體現(xiàn)品牌人文關(guān)懷，傳遞品牌溫度吸引符合定位的目標(biāo)消費(fèi)者關(guān)注通過(guò)活動(dòng)輻射周邊的消費(fèi)者，增加項(xiàng)目曝光度，提升項(xiàng)目知名度制造人氣樹(shù)立品牌形象增加知名度活動(dòng)目的LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION全網(wǎng)都在呼吁「?拒絕戀愛(ài)腦」，但戀愛(ài)腦真的有罪嗎？清醒的戀愛(ài)就一定會(huì)幸福嗎？拋開(kāi)立場(chǎng)，我們想借本次活動(dòng)與正在戀愛(ài)或單身的伙伴，來(lái)一起聊聊這些話題。如果一群「戀愛(ài)軍師」，拉著一群「戀愛(ài)腦」聚集在一起，會(huì)發(fā)生什么？5月20日來(lái)到XXXX，大家一起探探究竟~LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION宣傳策略Publicitystrategy在小紅書、短視頻等平臺(tái)發(fā)布：“我的戀愛(ài)腦晚期診斷書、從醫(yī)20年，專治戀愛(ài)腦”等話題討論?？蛻艨赏ㄟ^(guò)發(fā)布圖片/視頻的形式參與話題，優(yōu)選個(gè)平臺(tái)點(diǎn)贊量前五名送出520戀愛(ài)腦禮包預(yù)熱話題發(fā)布LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION在小紅書、短視頻、公眾號(hào)等平臺(tái)發(fā)布故事征集。客戶可自行投遞戀愛(ài)故事至官方郵箱，被選中征集的前五名送出520戀愛(ài)軍師禮包故事征集發(fā)布LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION倒計(jì)時(shí)海報(bào)倒計(jì)時(shí)海報(bào)定制，附帶話題型，投放于微博、小紅書、抖音、微信朋友圈等平臺(tái)，在活動(dòng)前期預(yù)熱發(fā)酵LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION“封住的是玫瑰,封不住的是我對(duì)你的喜歡”，浪漫的玫瑰花車，城市人流量大處提前3天進(jìn)行巡游，只要掃碼關(guān)注公眾號(hào)即可領(lǐng)取冰封玫瑰罐罐以份，定制情話杯套，憑杯套活動(dòng)當(dāng)天至xxx可免費(fèi)領(lǐng)取520禮物一份冰封玫瑰派送活動(dòng)亮點(diǎn)HighlightsofactivitiesLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION脫單便利店LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION戀愛(ài)腦急救室LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION塔羅牌占卜LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION愛(ài)情回收站LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION情歌演唱會(huì)活動(dòng)內(nèi)容ActivitycontentLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION主視覺(jué)建議建議采用繽紛馬卡龍色系，符合夏季同時(shí)輸出后吸引注意力，520+戀愛(ài)腦信息相融，反向宣傳520情人節(jié)活動(dòng)LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION鮮花簽到“攜花入場(chǎng)，與花為伴”每支花上都系著一張卡片，上面寫著屬于你的情話的話。來(lái)賓可以挑選一支花并留下祝福LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION鮮花簽到互動(dòng)型簽到，搖一搖鈴鐺有驚喜哦玫瑰會(huì)一直盛開(kāi)，獻(xiàn)給最美的你LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION細(xì)節(jié)氛圍活動(dòng)場(chǎng)地通過(guò)仿真玫瑰、鮮花等營(yíng)造520情人節(jié)活動(dòng)氛圍，打造小型打卡地LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION脫單便利店將自己的姓名、生日、居住地、自身特點(diǎn)、擇偶要求、聯(lián)系方式等個(gè)人信息寫在便簽上，塞到脫單瓶里/便簽貼墻，瓶身上只留下寥寥數(shù)字描述生日、身高和理想型，隨后從“脫單墻”上的格子里將脫單瓶放進(jìn)去，等待有緣人開(kāi)啟。還可以從中挑選一個(gè)異性的脫單瓶，主動(dòng)尋找愛(ài)情。LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION掃掃表白墻

電子大屏表白墻，掃描二維碼即可參與表白互動(dòng)「戀愛(ài)腦們」承包大屏表達(dá)愛(ài)意不是夢(mèng)，同時(shí)起到活動(dòng)宣傳效果LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION愛(ài)的100種感受在愛(ài)里，人人都有無(wú)窮宇宙，各位愛(ài)情軍師們皆可參與投選互動(dòng)LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION愛(ài)心販賣參與者通過(guò)擺出愛(ài)心形狀，裝置識(shí)別給出打分，分值達(dá)到即可獲得販賣機(jī)里的禮品。LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION塔羅牌占卜邀請(qǐng)塔羅師為來(lái)賓現(xiàn)場(chǎng)占卜，建議以理性分析疏導(dǎo)為主，僅供娛樂(lè)，拒絕迷信LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION愛(ài)情回收站把已成回憶的過(guò)去變成有意義的未來(lái)，回收一切可循環(huán)物品，LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION戀愛(ài)腦急救室確診為戀愛(ài)腦，治病要趁早，這里會(huì)附送戀愛(ài)腦方子及一杯特調(diào)戀愛(ài)腦飲品一杯LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION精美冷餐定制情人節(jié)主題冷餐，火紅的玫瑰配合紅色系的餐飲，溫馨且呼應(yīng)節(jié)日氛圍LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION指尖藝術(shù)DIY紙藝非遺活動(dòng)，用紙藝來(lái)表達(dá)愛(ài)，精致且獨(dú)特LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION永生花花盒DIY把藝術(shù)感帶回家的家居花禮一本書，一座城，一花園，一生情。書香花影，愛(ài)的魔法書。LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION搞怪愛(ài)意蒲扇隨意點(diǎn)，?和愛(ài)都會(huì)來(lái)。開(kāi)啟浪漫且擁有想象力的一天。LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION愛(ài)意銀飾DIY從燒制、鏨刻、激光雕刻、打磨、拋光,每一步操作都有金工老師輔助指導(dǎo)新手小白也完全沒(méi)問(wèn)題，對(duì)于這個(gè)520，沒(méi)有什么比親手制作一枚對(duì)戒更有意義。LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION情歌演唱會(huì)520告白節(jié)演唱會(huì)，經(jīng)典情歌+大屏歌詞，增強(qiáng)互動(dòng)性，打造最酷Live情人節(jié)現(xiàn)場(chǎng)，怎能忍住不一起唱LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION微醺電影趴打造520浪漫夜，來(lái)一場(chǎng)微醺日落電影吧天幕帳篷/串燈星空/夏日微醺/心動(dòng)crushLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION微醺自調(diào)區(qū)一個(gè)雪克杯，一杯冰，一泵酒，一杯飲料…瘋狂shake??！把上班的苦都shake出去！把愛(ài)情的苦都搖出去！不會(huì)調(diào)酒的也不要怕，準(zhǔn)備了十幾款酒的配方，用這場(chǎng)微醺感受520吧執(zhí)行保障Enforcementprotection活動(dòng)管理|eventmanagement服務(wù)團(tuán)隊(duì)組成項(xiàng)目總控1人供應(yīng)商管理3人VIP接待管理4人場(chǎng)地溝通3人搭建管理和溝通3人流程管理2人后勤管理3人流程溝通管理嘉賓溝通兼職管理VIP交通管理VIP入場(chǎng)安排VIP管家式服務(wù)嘉賓接待與溝通場(chǎng)地各區(qū)域位置確認(rèn)現(xiàn)場(chǎng)布置監(jiān)督管理活動(dòng)所需場(chǎng)地協(xié)調(diào)現(xiàn)場(chǎng)突發(fā)狀況管理音響控制燈光控制視頻控制簽到接待管理現(xiàn)場(chǎng)儀式現(xiàn)場(chǎng)管理拍攝管理物品清單運(yùn)輸監(jiān)管現(xiàn)場(chǎng)分配管理會(huì)后物品清理收納LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION活動(dòng)管理|eventmanagement?場(chǎng)地搭建提前進(jìn)場(chǎng)，以便留出充足的彩排時(shí)間；現(xiàn)場(chǎng)搭建材料按場(chǎng)地安全措施需要選擇防火涂質(zhì)，并使背景板與墻面保證一定的安全距離；現(xiàn)場(chǎng)座位的擺放將注意留出足夠的安全通道；現(xiàn)場(chǎng)布置達(dá)到或超出原圖紙效果；經(jīng)客戶驗(yàn)收，如有變更及時(shí)更改；空?qǐng)雠臄z留做備案；再次提醒所有人員到場(chǎng)彩排；與場(chǎng)地方再次強(qiáng)調(diào)各環(huán)節(jié)配合工作；整理物資入庫(kù)（儲(chǔ)藏室）；重審各崗位職責(zé)LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION活動(dòng)管理|eventmanagement安排攝影攝像人員進(jìn)行拍攝剪輯，用以宣傳素材?？偨Y(jié)報(bào)告：活動(dòng)結(jié)束后15個(gè)工作日內(nèi)輸出含照片或視頻的復(fù)盤總結(jié)報(bào)告。LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION活動(dòng)管理|eventmanagement? 活動(dòng)彩排內(nèi)部人員先熟悉流程，以便提高與客戶預(yù)約時(shí)間內(nèi)高效完成彩排，主要調(diào)試現(xiàn)場(chǎng)的音、視頻及燈光配合的效果；專人帶領(lǐng)主持人及發(fā)言領(lǐng)導(dǎo)熟悉場(chǎng)地及演講配合設(shè)施，如確認(rèn)演講內(nèi)容、選擇麥克風(fēng)類形等；正式彩排，嚴(yán)格按彩排流程至各崗位配合天衣無(wú)縫。隨時(shí)與客戶提出的各環(huán)節(jié)問(wèn)題進(jìn)行溝通。彩排結(jié)束后，如有細(xì)節(jié)修改，則各崗位同時(shí)強(qiáng)調(diào),并再次彩排；對(duì)活動(dòng)發(fā)布環(huán)節(jié)做重點(diǎn)彩排，保證活動(dòng)正式發(fā)布環(huán)節(jié)的一次性成功，以達(dá)到預(yù)期的轟動(dòng)效果。最后提醒各崗位人員活動(dòng)正式開(kāi)始前的上崗時(shí)間，要求主要人員留下緊急聯(lián)系方式與緊急聯(lián)系人姓名LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATION活動(dòng)管理|eventmanagement天氣問(wèn)題：提前偵測(cè)好活動(dòng)當(dāng)天的天氣狀況，根據(jù)天氣狀況制定活動(dòng)日期，如遇突然降雨及時(shí)組織所有人員進(jìn)入避雨區(qū)域，啟動(dòng)下雨應(yīng)急措施。消防問(wèn)題：活動(dòng)開(kāi)始前對(duì)所有工作人員集中進(jìn)行消防培訓(xùn)，活動(dòng)當(dāng)天在會(huì)場(chǎng)內(nèi)放置消防器材，并在容易產(chǎn)生消防隱患的地方，安排專人實(shí)時(shí)監(jiān)控。交通問(wèn)題：協(xié)調(diào)交警部門實(shí)時(shí)的對(duì)現(xiàn)場(chǎng)周邊道路的交通狀況進(jìn)行疏導(dǎo)指揮，同時(shí)安排工作人員配合交警對(duì)車輛的停放做好指引工作。電力問(wèn)題：提前準(zhǔn)備好應(yīng)急發(fā)電機(jī)等設(shè)備。秩序問(wèn)題：協(xié)調(diào)公安交警等部門，對(duì)活動(dòng)現(xiàn)場(chǎng)可能出現(xiàn)的秩序、交通、治安等問(wèn)題做好保障工作。LOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBRAINRESCUE

OPERATIONLOVEBR