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7-2.??????8.??????21.ExecutiveSummary???????????????????????????????????????????????????????Key-word????,??????3?????????????????????????????????????????????????????1.ExecutiveSummary31.ExecutiveSummary??·??????????????21?????????41.ExecutiveSummary????·??????????????????,????(????<3???5?>???????????????)????????????????????51.ExecutiveSummary????·????????·???????/???????????????(3-5??)2??????????,?????,???,??????????????????????????????????????????/????????61.ExecutiveSummary?????????????????????????3-5?Place?Promotion?????????????72.????2.????2-1.????2-2.????????2-3.?????????2-4.???????2-5.??????????2-6.??????2-7.????82.????2-1.?????????????????????????????????????(??)0??(2001.02.00??)00??(2001????)0?(2001.02.00??)??2001.2??????
(???/????)2001.1
2000.0??????????
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-??????(??/???/???????)-????????????
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SEROMETechnology,Inc.
TotalInternetBusiness&ServiceLeadingSEROME
SoftInternet
CommunityBiz.SEROME
Comm.InternetShoppingMallSEROME
ITITTech.&
Solution????
Manufacturing
baseIADBiz.Dialpad.com,Inc.The1stFreeWebto
PhoneServiceInUSAEnhancingtoECBiz.Biz.
Networking132.????2-3.????·????????EnhancingtoECBiz.MakingSynergyPower&TransactionBiz.(EC)CommunityServiceDastamanEnhancingwithIM&
PursuingtoAsianCommunityCriticalmass(memberDB)??
:1Mwithin1Q/2KDialPAD
LaunchinginUSfor
commercialservicewithGTEFeasibilityEffectPromotion&FundingSEROMENET
Launching&MakingaBrand
ofSEROMENETImageChange&BrandMktgSEROMECALLStartupITServicein4QAggressiveMktgModelingasRevenueBiz.of
Internet142.????2-3.????·???????????????????※???????:????,??????????,?????,??(S/W,or??/???)????,
???/?????,ASP,??,????/???????,????,?????????????152.????2-5.??????????:MarketCAP(??:????)
?48%??????????199920002001200220032004?????????6,00012,00016,00020,00024,00027,500???-100%33%25%20%15%??199920002001200220032004?????????3706731,1771,5982,0182,439???-82%75%36%26%21%??:????:??162.????2-5.??????????:MarketCAP(??:???)?????STB05,00010,00015,00020,0001998199920002001200220032004Unitsin000's??????STB??????STB
??STB???????42%,???36%??
1999??????????172.????2-5.?????????(??:???)MINORMAJORBrandHolder(OEM)
Distributor/End-user(Brand)Operator(S~M)Ex)DigitalPlatform(Turkey)NTV+(Russia),ChristianTV(U.K.)PDMC(Taiwan)
Operator(L)Ex)BskyB(U.K.),Canal+(France)DirecTV(USA,Satellite)TCI(USA,Cable)????(H)??????(V)MarketsegmentationMarketplayersMINORMAJORSTBmanufacturesinKorea&Taiwan
Humax,Nokia Kathrein,Technisat
Humax,Sagem,NokiaEchostar,UEC,Samsung
Philips,Pace,AmstradThomson,Panasonic,GI,SA????(H)??????(V)ADCBBACD182.????2-6.???????MarketGrowthRateRelativeMarketShare(1.0)30%2.05%StarsQuestionmarksCashcowsDogs15%0.5???BCGMatrix
BPM(BusinessPortfolioManagement)192.????2-6.??????BusinessPositioning?????1-4???????????????????????????
?????????????????????????DB??Contents??????MBC/SBSAuctionSkyLoveSEROMECALL??/??SEROMENETSEROMECommunity???????????????????/??????????????(??:????)202.????2-7.??????·???※??????:??,????,??,s/w???,※??:?????????????????????????????
(?????,?????)※????????????????212.????2-7.??????·??????????????????????CAS????????????????????????????Field?????????????(API)????Viaccess,SECA,Irdeto,Crytoworks,NDS,ConaxASIC???????????????????????:???(??),LSILOGIC(??)???????(??:???)222.????2-8.??????※??????????????????????232.????2-8.??????※??:??????????????????????????※????????????????????????????????…………?????:????????242.????2-9.????2001.2.???:?0???????????????????????????2001.12.???:?00?????????????????1????2???????1???2???1,??0??1,??0??1,??0??1,??0??1,??0??1,??0??1,??0??1,??022222222......252.????2-9.????2001.2.????????
???????(1967??)
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-000?000??
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????????(1967??)
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-
-263.????3-1.000????3-1-1.????
3-1-2.??/????
3-1-3.??·??????
3-1-4.?????
3-1-5.??????
3-1-6.????
3-1-7.????
3-1-8.???????????????…?????3-1????
3-1.??13-2.??23-3.??327
3-1.000??
3.????3-1-1.????????????????????????????
-??.??,?????????????????????????????????????????????????????????????,????????????,?????????????????????????????????????????????????????????????????????????????????
SYSTEM?????(??:????Security??)28
3-1.000??
3.????3-1-1.?????????????????????????????????(??:????Security??)
-Videodoorphone-InterPhone-HomeAutomation-DVR(DigitalVideoRecord)-CCTV(ClosedCircuitTeleVisionsystem)-IAS,ISS-Module-NursecallSystem-????System(????,????,????,????SYSTEM)-????????????
-??,???,???,???,????,???,???,????,???
????29
3-1.000??
3.????3-1-1.?????????????????????????????????(??:???????<?????>)CreatetheInnovationbyInternetOrientedBusiness
:NewConcept,NewRevenueModelGlobalizationbyWorldwideFranchiseBiz.EnhancingLeadingNextGenITTechnologies&Biz.TrendsVisionTheFirstFreeWeb-to-PhoneInternetTelephonyServiceMakingaWorldwideBrandAwarenessasInnovatedConceptCreateaNewRevenueModelinCurrentInternetIndustry
andaDistinctValuationcomparewith“Yahoo”,“Daum”,etc.LeadingSEROMEe-Biz.(SEROMENET,Community,etc.)
andMakingtheSynergyEffectMission30
3-1.000??
3.????3-1-1.?????????????????????????????????(??:???????<?????>)ServiceOverviewFreeLongDistance&Int’lCallstoAnywhereinS.Korea
?CallsaremadefromWebbrowserstoregularphone#s
?CallminutesarepurchasedfromestablishedTELCOs
?SponsoredbyinternetbannerADs
-OneADforevery30secondsofcalltimeSEOULNewYorkSEROMEITServer
(seromecall.com)Free!Simple!Convenient!31??Service
???????
-WebtoPhoneasVoIPCommunity
-DataManenhancing
-InstantMessangerEntertainment
-MovieContents
-MusicContents
-SportsContents
-Comics,etc.
???E-Commerce
-ShopclubBASICServiceSearch&DirectoryServiceBusinessHomeNewsStockReferenceWeather
.
.
3-1.000??
3.????3-1-1.????(??:???????<?????>)ServiceOverview32
3-1.000??
3.????3-1-1.?????????????????????????????????(??:???????<?????>)ServiceConfigurationFreeSectionChargedSectionSubscriber/PC&Modem
(Sender)ISP&TelcoCarrierReceiver/TelephoneVegaServer
(CallRouter)INTERNETSubscriber/PC&LAN
(Sender)TelcoCarrierITGateWayCallInfo.PacketData333-1-1.???????????
3-1.000??
3.????※???????:????,??????????,?????,??(S/W,or??/???)????,
???/?????,ASP,??,????/???????,????,?????????????343-1-2.??·??????/?????????????·????HighlyAttractiveSegments
??
FirstClass
??
2ndClass
?????
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FirstClass
???
Small
??
????
3-1.000??
3.????35ResidentialInternetUsers
?Convenience;donothavetologoff
CompanyfriendlyUsers
?DataMansubscribers,SEROMENETregistrant,etc.
Teenagers&CollegestudentsOfficeworkers–SOHO3-1-2.??·????????
3-1.000??
3.????36InternetTelecomPortalService??????
Service??????
PCtoPCInternetPhone??
???????
vs?????????????????
??????????????????Minor??????????
??????:500??(99?)????:21,972??(99?)????:11,616??(99?)3-1-2.??·??????/????
3-1.000??
3.????(??:???????<?????>)373-1-2.??·????????※????·????※???????????※????·?????/??–
???/????※?????–
?????,????,????????,??????,
3-1.000??
3.????MINORMAJORBrandHolder(OEM)
Distributor/End-user(Brand)Operator(S~M)Ex)DigitalPlatform(Turkey)NTV+(Russia),ChristianTV(U.K.)PDMC(Taiwan)
Operator(L)Ex)BskyB(U.K.),Canal+(France)DirecTV(USA,Satellite)TCI(USA,Cable)????(H)??????(V)MarketsegmentationMarketplayersMINORMAJORSTBmanufacturesinKorea&Taiwan
Humax,Nokia Kathrein,Technisat
Humax,Sagem,NokiaEchostar,UEC,Samsung
Philips,Pace,AmstradThomson,Panasonic,GI,SA????(H)??????(V)ADCBBACD(??:???<???STB>)383-1-2.??·????????????※????·????※???????????※????·?????/??–
???/????※?????–
?????,????,????????,??????,
3-1.000??
3.??????:????VoiceMarket??
‘98‘99200020012002??????19,42920,91621,55422,66324,222????10,28320,77211,30012,29314,013????9181,0561,4281,6261,908????3008441,1851,6261,908??20,34721,97222,98224,28926,130??10,58311,61612,72813,90716,604Remark:???(??/????)????
???????????(KISDI)????39??????????:??3-1-2.??·????????????※???????????????????????
3-1.000??
3.??????:????Security403-1-3.??·??????????????
3-1.000??
3.??????????413-1-3.??·????????????※???????–
????,????????????????※??????–
?????????????????????????????
3-1.000??
3.????SEROMECALLvsInternetSEROMECALLvsTelecom
??InternetSitePortalSite(??,????)
??Site(Yahoo,????)
??,????
????Site?????
(Contents??????)InternetPhone????Competition
?????????????????????LimitationCoverage(????)?????(PC/Internet)
??????NewInternetConcept/??????????????42Technologies
?ProprietarySplit-323Architecture
?SCALABILITY:Thousandsofconcurrentcallsperserver
?FLEXIBILITY:AbilitytoconnecttomultipleITSPs(US)
?VerysmallJavaapplet<150kB
FirsttoMarketLeadership
?Preemptiveposition
?Brand-newapplicationofVoIPcapability
?Aggressivepartnershipwithportalsiteplannedintheinitial
deploymentstage
ReliefestablishedSpecialTypeTelcoorISP
?Muchdifferentfromlowcostservice
?Perfectlytargetedaudiencegeneration
3-1-3.??·????????????※???????–
????,????????????????※??????–
?????????????????????????????
3-1.000??
3.????433-1-4.?????????※????????????????????????????※??????,???,??※???????(??????????)
3-1.000??
3.????443-1-4.???????????※????????????????????????????※??????,???,??※???????(??????????)
3-1.000??
3.????First-timeusermustregisterbeforeusingtheserviceDuringregistration,asmallJavaappletisautomatically
downloadedandinstalled
?Downloadingisrequiredonlyonce
?
AlluserDBandinfo.SharedwithSEROMENETWhentheuserlogsontotheseromecall.com,
theSeromecallappletispresentedUserdialsthenumbertobecalledandclicksonthedialbuttonMicrophoneandspeakerontheuser’sPCenvironmentare
usedtotalkwithregularphoneonthedestinationcaller(??:????)453-1-4.?????????※?????/?????※?????※?????/?
3-1.000??
3.????463-1-4.?????????※??????????※?????※????※????
3-1.000??
3.????Revenue:50won/minutes
?2bannersadsflashedperminutes
Cost:22won/minutes
?averagelocalcallpricetoTELCOs
GrossMargin:28won/minutesexpected(??:????)473-1-4.?????????※????????/??·??????※????????
3-1.000??
3.????483-1-4.???????????※???-?????????※???????※?????※e-Marketing※????(e-CRM)※?????????
3-1.000??
3.????493-1-4.?????????
3-1.000??
3.????503-1-5.???????????????????※?????????※???????????????????TechnologyMap?????19992000200120022003
3-1.000??
3.????513-1-5.??????※????????–
??,??,????,????※????????????????·??????????·????
3-1.000??
3.????52(??????????)3-1-5.???????????????
3-1.000??
3.????(??:???)533-1-6.???????????
3-1.000??
3.????
??3~5????????????????????????????????????543-1-6.????※????????–
??,??,????,????※????????????????·???????????
3-1.000??
3.????55??2001??????????2002????890,4199,500,000,000165,563,238600,000,0001,286,16012,000,000,000202,309,092800,000,0003-1-6.????※????????–
??,??,????,????※????????????????·?????????
3-1.000??
3.????(??:????)563-1-7.????????????????2003?2001?2002?
3-1.000??
3.????574.?????4.?????4-1.??????
4-1.???動因?????
4-3.???????584.?????4-1.??????????????/???????????StrategicAlliances
??????????
??????????
??????????594.?????4-2.???動因?????604.?????4-3.???????(??:????)614.?????4-3.???????HumaxU.K(BelfastinU.K)HumaxGmbH(FrankfurtinGermany)HumaxGulf(DubaiinU.A.E)Chakir(Germany)A&CElectronicsTurkeySocomosatTunisTekaPortuguesaPortugalSpaceTVAfricaWicomUkraineIMSU.A.E.YamaniMoroccoDalyExportCommunicationsEgyptTuhamiBelsatSwitzerlandSKOrbitIsraelVideo&SuonoFlemmingEurosatSMSWilliamsGlobalAccessTurbosatWisatWeissNevelingDoebisAlltechCustomerGreeceDenmarkFranceUnitedKingdomGermanyCountryMikrovisatosServisasLithuaniaMiniGaleriaHungaryGeneralSateliteUniversalCommunicationsRussiaDataExpressMaltaSatecDacommAustriaBandoTradingSpainCardmaniaMediasatItalyCustomerCountrySpaceTV??????????(??:???)625.??????5.??????5-1.??????
5-2.??????635.??????5-1.????????????:???????,??????,?????(
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