為公司建立良好的形象

EstablishSoundProfilesfortheCompany1TeachingContentsLead-in2.NewwordsandexpressionsofReadingA3.Warming-up(Topicsdiscussion)4.BriefIntroductionofKFCandMcDonalds5.Buildupvocabulary6.AnalyzeReadingA7.ReadingB:ProductQuestionnaire8.CareerDevelopmentQuestionnaire9.Simulatedwriting2Lead-in

LeadershipandTeamBuilding

領(lǐng)導(dǎo)力與團(tuán)隊(duì)的建設(shè)“It’simpossibletoleadpeoplewhodon’ttrustyou.”“不可能領(lǐng)導(dǎo)對(duì)你不信任的人.”“Nomatterwhataleaderdoes,iffollowersdon’trespond,thentheleaderfails.”“不管領(lǐng)導(dǎo)如何做,只要跟隨者不予回應(yīng),那么,這個(gè)領(lǐng)導(dǎo)就是失敗的. -StephenRobbins3Leadershipistheartof領(lǐng)導(dǎo)力是一種藝術(shù),即:Gettingmorefrompeoplethantheythinktheyarecapableof.獲取更多超越人們認(rèn)識(shí)自己能力之外的東西.Influencingpeopletostrivewillinglytoachieveacommongoal.影響人們自愿地努力達(dá)成共同的目標(biāo).Inspiringloyalty,trust,commitmentandrespect.鼓勵(lì)忠誠,信任,承諾與尊重.Gettingthingsdonewithexpectedresults.達(dá)到預(yù)期的結(jié)果.4LeadershipQualities

領(lǐng)導(dǎo)的素質(zhì)Vision遠(yuǎn)景

Competence能力Persistence毅力Communicatingandactivelistening溝通與積極地傾聽Self-confidence自信Charisma個(gè)人魅力Integrity誠實(shí)Striveforexcellence追求卓越Maintainteamspirit;concernforothers維持團(tuán)隊(duì)精神;關(guān)心他人Continuouslearninganddevelopingoneself持續(xù)學(xué)習(xí)與提升自我5Typesofleadership

byNadlerandTushman

領(lǐng)導(dǎo)力的類型摘自NadlerandTushmanCharismaticLeader魅力型領(lǐng)袖Projectapowerful,confidentanddynamicpresence.表現(xiàn)得強(qiáng)有力,自信,充滿活力.Possessaspecialqualitythatenablehimtomobilizeactivities.擁有很強(qiáng)的煽動(dòng)力.Articulatewithacompellingvision.對(duì)事物具有深刻的洞察力.Demonstratepersonalexcitement體現(xiàn)自身激情Expresspersonalsupportandempathyduringachangeprocess.當(dāng)事物出現(xiàn)變化時(shí),表現(xiàn)出支持與同情.6InstrumentalLeader實(shí)施型領(lǐng)導(dǎo)Focusonbuildingcompetentteams致力于建立有競爭力的團(tuán)隊(duì)Clarifyrequiredbehaviors采取必要的行動(dòng)Putinperformancemeasurement納入行為的度量標(biāo)準(zhǔn)Administerrewardsandpunishmentstomotivatedesiredbehavior.通過獎(jiǎng)勵(lì)與懲罰激勵(lì)好的行為.Areyouacharismaticorinstrumentalleader?你是魅力型的領(lǐng)導(dǎo)還是實(shí)施型的領(lǐng)導(dǎo)呢?Typesofleadership

byNadlerandTushman

領(lǐng)導(dǎo)力的類型摘自NadlerandTushman7NewWordsandExpressionsheritagen.遺產(chǎn),繼承物heritagetourism文化遺跡游WorldHeritageSite世界遺產(chǎn)地heritageconservation文物保護(hù)WorldNaturalandCulturalHeritageSite世界文化與自然遣產(chǎn)8legacy

n.遺贈(zèng)物,先人或過去遺留下來的東西

historicallegacylegacyofhistory歷史遺產(chǎn)legacyissue歷史問題enhanceHemademanyeffortstoenhancehisreputation.9commitv.犯罪,承諾,委托(托付)commitsuicidecommiterrorcommitcrimecommitoneselfto/devoteoneselfto/contributeoneselftoThegirlwascommittedtothecareofanauntcommitmentHispoliticalcommitmentisonlyskin-deep.

他政治上的承諾只是表面文章。10complementn/vThiswinecomplementsthefoodperfectly.用這種酒配這種菜肴最妙不過了。Awineisacomplementtoagoodmeal.美食加美酒才算完備。Complimentn/vPaysbacomplimentComplimentsbonsthYourpresenceisagreatcompliment.承蒙光臨，不勝榮幸。complimentary11enforceenforcepayment強(qiáng)制性支付enforcediscipline實(shí)施紀(jì)律enforcementmachinery/mechanism/body執(zhí)行機(jī)構(gòu)enforcementmeasures強(qiáng)制措施enforcementpower執(zhí)行權(quán)(力)12integralThekitchenisanintegralpartofahouse.integralnumber/pointIntegralstructureValidatevvalidateddate失效期Inordertovalidatetheagreement,bothpartiessignit.Validadjvalidtime/periodisvalidfor

ValiditynValidityperiod/date13diversediversesuggestions/views/problems/methods/aspects/fields/developmentHerinterestsareverydiverse.

她的興趣非常廣泛。accountability有責(zé)任,有義務(wù)officialaccountability勤政愛民accountabilitysystem責(zé)任追究制度,問責(zé)制14flexibilityn.靈活性,柔韌性,適應(yīng)性flexibilityoflaw/thinking法律靈活性/思維的靈活性flexibilityexercise柔軟操flexibilityprinciple/provision彈性原則/彈性條款15headandshoulderabove

勝過，超過Asanactor,CharlesChaplinstoodheadandshoulderabovetherestofalltheactorsofhistime.16Warming-upDoyouliketoeatinKFCandMcDonald's,why?Answerfromyourexperience.HowmuchdoyouknowtheKFCandMcDonald's?17ReasonsEverythingthereissodelicious.Thewaitersandwaitressareverypassionateandfriendly,makingyoufeelverycomfortable.Theenvironmentthereiscleanandbright.Itisveryrelaxingtoeatthere.18KFC

KFC=?KFC=Kentucky(肯塔基州)

FriedChicken19ThehistoryofKFCIt’initiatorisHarlandSanders(哈蘭·山德士)HarlandSandersestablishedtheworld’sfirstKFCinLouisville路易(斯)維爾(美國肯塔基州北部城市),Kentucky1939,

fryingfreshchickentocustomers.20KFCCorporation

KFCCorporation,basedinLouisville,Kentucky,istheworld'smostpopularchickenrestaurantchain,Everyday,nearlyeightmillioncustomersareservedaroundtheworld.KFC'smenuincludesOriginalRecipechicken--madewiththesamegreattasteHarlandSanderscreatedmorethanahalf-centuryago.Customersaroundtheglobealsoenjoymorethan300otherproducts.KFChasmorethan11,000restaurantsinmorethan80countriesandterritoriesaroundtheworld..

21YumKFCispartofYum!Brands,Inc.,whichistheworld‘slargestrestaurantsystemwithover32,500KFC,A&WAll-AmericanFood,TacoBell塔可鐘,EastDawning東方即白andPizzaHutrestaurantsinmorethan100countriesandterritories.22A&W:AllenandWright(fastfoodrestaurantandrootbeer)艾倫和賴特(速食店和根啤酒)23KFCinChinaThefirstKFCsetupinBeijingChinain1987.Therewereover2500inFebruary4,2009inChinaWeDoChickenRight.24WhydoesKFC

succeedgreatly?

KFChasadvancedideasandmethodsinthehumanresourcesmanagementespeciallyin

humanresourcesplan,recruit,training,humanresourcesmanagementhasbeentheimportantpartofKFC’scorecompetence.2526AboutMcDonald’sThebusinessbeganin1940,witharestaurantopenedbysiblingsDickandMacMcDonaldinSanBernardino,California.Thepresentcorporationdatedbackto1955.McDonald'sheadquartersisinOakBrook,Illinois.initiator:RockKrocMcDonald'scorporationhasmorethan31000restaurantsin121countries.27McDonald'sbusinessphilosophyMcDonald'sshowsusastyleoflifeandWesternculture,consumerslikehimbecauseMcDonald'sbusinessphilosophyis"quality,service,cleanliness,value,"28BigMacBigMacMcNuggets29criticism30BuildupVocabularyCompanybrief公司簡介Enterprisehonor/Culture企業(yè)榮譽(yù)/文化Cooperationpartner合作伙伴Qualitycertificate質(zhì)量認(rèn)證31Operationphilosophy/Managementideas經(jīng)營理念Servicephilosophy服務(wù)理念Marketingphilosophy營銷理念Talentpolicy人才思略Qualitypolicy質(zhì)量方針Qualityforsurvival,andquantityforgrowth.以質(zhì)求生存，以量求發(fā)展32AnalyzeReadingA1）HeritageofMcDonald's

a.Givingbacktothecommunitiesinwhichtheyliveandwork.b.LeadershipanddoingtherightthinghasbeenthelegacyofMcDonald's2）AseriescommitmentsCommitmenttoeducation.33Commitmenttoqualityandsafety.Commitmenttosocialresponsibilities.Commitmenttocreatinganenvironmentwhichvaluesandrespectsemployees,recognizingandrewardingtheirperformance,providingthemmeaningfulgrowthopportunities.34Commitmenttoeducation1）educationofyoutha.workinpartnershipwithparentsandeducators.b.topprioritiesofeducationandschoolwork.2）educationofmanagersandemployeesa.jobexperiencecomplementsandsupportsemployees’educationalgoal.b.educationalwayscomefirst.c.rewardgoodgradesandschoolattendance.d.providetuitionforemployeestocontinuetheireducation.35Commitmenttoqualityandsafety1)aleaderinsettingandstrictlyenforcinghigh-qualityandsafetystandards.2)properfoodstorage,handlingandcookingpractices.3)Foodsafetychecklistisuseddailyineachrestaurant.36Fivepeopleprinciples1)Respectandrecognition2)Valuesandleadershipbehavior3)Competitivepayandbenefits4)Learning,developmentandpersonalGrowth5)Resourcestogetthejobdone.37ReadingB:ProductQuestionnaireHowtodesignaquestionnaire?38IntroductiontoQuestionnaireDesign

ObjectivesindesigningquestionnairesDecidingwhattoaskPrinciplesandGuidelinestoWritingQuestions4.Formatofresponses5.Howtoarrangequestion6.Lengthofquestionnaire391.ObjectivesindesigningquestionnairesAquestionnaireisoftenusedforresearch.Toobtainaccuraterelevantinformationforoursurvey.40Theinformationobtainedbyeachquestionwillbespecifictotheinformationyouwillneedinyouranalysis.Therefore,beforeyoucomposeanyquestions:ThinkthroughyourresearchquestionsandobjectivesThinkabouthowyouwillconductyouranalysis2.Decidingwhattoask41Theinformationobtainedbyeachquestionwillbespecifictotheinformationyouwillneedinyouranalysis.Therefore,beforeyoucomposeanyquestions:ThinkthroughyourresearchquestionsandobjectivesThinkabouthowyouwillconductyouranalysisDecidingwhattoask42Principle1---Useshortandsimplesentences3.PrinciplesofWritingQuestionsAttention:Sentencesshouldcontainoneortwoclausesnomorethanthree.43Principle2---AskforonlyonepieceofinformationatatimePrinciplesofWritingQuestionsForexample:Areyousatisfiedwithourproduct’sappearanceandsafetydesign?44Principle3---AvoidNegativesPrinciplesofWritingQuestionsForexample:Smallgroupteachingshouldnotbecancelled.Smallgroupteachingshouldcontinue.Attention:Doublenegativesshouldalwaysbeavoided.45Principle4---AskprecisequestionPrinciplesofWritingQuestionsForexample:Howoftendidyouborrowbooksfromyourlibrary?Howmanybookshaveyouborrowedfromthelibrarywithinthepastsixmonthsaltogether?Attention:Failuretospecifyaframeofreference.46Openformat:4.FormatofresponsesClosedformatArethereanyothercommentsyouwouldliketomake?Comments:Ithink/suggest……..47Somegeneralrules:5.Howtoarrangequestions486.LengthofquestionnaireShortsimplequestionnairesusuallyattracthigherresponseratesthanlongcomplexones49PrinciplesofWritingQuestionsAquestionnairegetspeopletoexpresstheirfeelings,perceptions,behaviors,andexperiences,bothpast&present;therefore,avoid:AskingforsecondhandinformationAskinghypothetical[?ha?p?'θet?kl]假設(shè)的；假定的questionsAskingaboutcausation原因Askingforsolutionstocomplexissues50PrinciplesofWritingQuestionsQuestionwordingshouldensurethateveryrespondent應(yīng)答者willbeansweringthesamething,soavoid: Ambiguous[?m'b?ɡju?s]模棱兩可的；含糊不清的wordingorwordingthatmeansdifferentthingstodifferentrespondents51Do:UsesimplewordingBebriefBespecific52Donot:BevagueBecondescendingortalkdowntorespondentUsebiasedwordingUseabbreviationsorscientificjargonUseobjectionablequestionsBeredundant53CareerDevelopmentQuestionnaireCareerdevelopmentisveryimportantbecauseofthecompetitivenatureofthejobmarket.Itisimportanttolearnthestepsthatoneneedstotakeinordertodeveloptheircareertogetahead.Developingyourcareermeanspromotionandmakingmoremoney.54PERSONALDETAILSNames________________________________________________Age__________________EmploymentstatusEmployed______

Parttimeemployed________Unemployed__________Selfemployed__________Student

____________EducationHighschoolgraduate

________Graduate___________Postgraduate________Other

________Wouldyoubewillingtogobacktoschooltodevelopyourcareer?__________________________________________________________Whatisyouridealworkingenvironment?i.

Organized,calmandserene[si'ri:n]ii.

Workbestinchaos['kei?s]iii.

Interesting55TeamworkWorktogethertodesignaquestionnaireonIdealSpousetointerviewyourclassmates?56SimulatingWriting

Memorandum(Memo)MEMORANDUMTo:Mr.LockwoodCourseCoordinatorFrom:HowardThomasDate:19November,2015Subject:LessonPlanfor28NovemberLectureIintendtoteachmemowritinginmynextlecture.Iplantocoverthefollowingparts:1.InsideAddressThisisomittedinamemo.Asinternalcommunicationthereasonisobvious.572.GreetingItismorepolitetoputMr.,Mrs.orMs.beforeandafterthenameoftherecipient.Youmaysometimesaddressthereadersasagroup.3.SubjectThisisaphrasetotellthereaderwhatthememoisabout.SometimesonlythephraseisgivenwithoutthewordSubjectbeforeit.4.BodyTheseshouldbeshort,lessthan10lines,andconcentrateononlyoneparagraphoneideaeach.Sometimesformemoswiththreeormoreparagraphs,itisadvisabletobegineachwithaheadingincapitalletterstotellwhattheparagraphisabout.Anotherpracticeisnumberingtheparagraphsforeasyreferencelateron.585.CarboncopyThisiswrittenasc.c.forshort.Asinaletter,itliststhepersonswhoarealsoreceivingthememo.6.SignatureOnlytheinitialisneeded.Theofficeandnameinprintofthewriterareomitted.Inmorecasualmemosthereisnosignatureatall.Anythoughtsonmynotes?Anythingtoadd?Letmeknowatteabreak.c.c.Mr.P.L,Oucke,TrainingOfficer59Memorandum

Components1.Nameoftheunit/Memo2.From:xxx3.To:xxx4.Date5.Subject6.BodyorMessage60Sample1MEMODate:Sept.20,2015To:Mr.LiMingDirectorofTech.Dept.,theChinaConstructionBank,QingdaoBranchFrom:CreditandLoanDepartmentSubject:purchaseacomputerIwouldliketoremindyouthatourofficeisinneedofanewcomputertocopewiththeeverincreasingbusiness.IsincerelyhopethatitwillbepossibletobuyaLenovoComputertomeetoururgentneed.Regards61sample2InternalMemorandumTo: AnneBellFrom:GrahamDavisDate:21May2015Subject:OfficeFurnitureWeneedsomecomfortablechairsforvisitorstogointhemanagers’office.Canyouarrangeit?Weneed10chairsineitherbeigeordarkbrown.Themaximumyoucanspendis$500.62Homework

WriteamemoYouarethetrainingmanagerofacompany,whichhaswonalargeexportorder.Youhavebeenaskedtoorganizeforeignlanguagetrainingforsomeofyourstaff.Writeamemotostaff:explainingwhythecoursesarenecessary.sayingwhichmembersofstaffshouldattend.announcingwhenthecourseswillstartWrite40-50wordsonaseparatesheet.63SomeTypesofpracticalwritingsNoteReceiptIOULeavingofWordsNoteforLeave(noteforsickleave/leaveofabsence)NoticeE-mail…..64EssentialElements:

1.Date2.Salutation3.Body4.Signature65Receipt

March20,2010Receivedfromcolleague,Lixiaolanthefollowingthings:OnelaptopOnetypewriterOnecopier

Annie66IOUToMr.AndersonMarch10,2009I.O.U.threethousandRMB(RMB￥3000),withinoneyearfromthisdatewithannualinterestrateatthreepercent(3%).

Annie67LeavingofWords

MondayDearLi,AsNationalDayisdrawingnear,I’mverygladtoinviteyoutotravelLijiangwithseveralotherfriendsofoursonthisweekend.I’msurewewillhaveaveryhappytimeandenjoythistripverymuch.Yoursalways,Annie68NoteforLeavenoteforsickleave/leaveofabsenceTo:From:Date:Subject:Body: