美國B2B電子商務(wù)行業(yè)市場前景及投資研究報告-培訓(xùn)課件外文版2024.6亞馬遜1688

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TRENDSB2Be-commerceintheUnitedStatesCHAPTER

01OverviewEstimatedsalesofbusiness-to-business(B2B)e-commerceintheUnitedStatesfrom2021to2027(inbillionU.S.dollars)B2Be-commercesalesintheUnitedStates2021-20273,5003,0002,5003,128.52,826.12,552.92,306.22,083.31,881.92,0001,5001,0005001,700020212022202320242025202620273Description:In2021,thevalueofbusiness-to-business(B2B)e-commercesalesreached1.7trillionU.S.dollarsintheUnitedStates.Estimatingacompoundannualgrowthrateof10.7percent,U.S.B2Be-commercewillgenerateoverthreebillionU.S.dollarssalesby2027.ReadmoreNote(s):UnitedStates;2021Source(s):ForresterResearch;E-commerceshareoftotalB2BsalesintheUnitedStatesfrom2020to2023ShareofU.S.B2Bsalesviae-commerce2020-202316%14%14%13.1%12.6%12.2%12%10%8%6%4%2%0%20202021202220234Description:In2023,anestimated14percentofB2Bsaleswereexpectedtobegenerateddigitally.In2020,thissharewas12.2percent.Overall,U.S.B2BonlinesalesareprojectedtoreachoverthreetrillionU.S.dollarsin2023.

ReadmoreNote(s):UnitedStates;2023;*ForecastReadmoreSource(s):DigitalCommerce360;ForresterResearchE-commerceaspercentageoftotalB2BandB2Cshipments,sales,andrevenuesintheUnitedStatesfrom2019to2021,bysectorE-commerceshareofB2BandB2Cshipments,salesandrevenuesintheU.S.2019-202120192020202180%70%60%50%40%30%20%10%0%69.6%68.1%68.5%35.6%33.6%33.9%14.6%14.7%10.6%8.7%7.9%8.2%ManufacturingshipmentsMerchantwholesaletrade1salesRetailtradesalesServiceindustriesrevenue5Description:In2021,e-commerceaccountedfor69.6percentofmanufacturingshipmentsintheUnitedStates.Incontrast,onlinesalesonlyaccountedfor14.7percentoftotalretailtradeshipmentsandrevenuesintheU.S.ReadmoreNote(s):UnitedStates;2019to2021Source(s):USCensusBureauShareofbusiness-to-business(B2B)organizations'revenuecomingfromdigitalchannelsintheUnitedStatesinselectedyearsfrom2021to2025B2Borganizations'revenuesharefromdigitalchannelsintheU.S.2021-202560%56%50%40%30%20%10%0%45%34%2021202320256Description:IntheUnitedStates,theshareofbusiness-to-business(B2B)organizations'revenuesharewhichcomesfromdigitalchannelshasincreasedfrom34percentin2021to45percentin2023.Accordingtothis,theriseisexpectedtocontinue,withtherevenuesharefromdigitalchannelsin2025projectedtobe56percent.ReadmoreNote(s):UnitedStates;October6toNovember8,2023Source(s):SalesforceResearchLeadingB2BmarketplacestartupsintheUnitedStatesasof2022,bycapitalraised(inmillionU.S.dollars)LeadingB2BmarketplacestartupsintheU.S.2022,bycapitalraisedCapitalraisedinmillionU.S.dollars02004006008001,0001,2001,4001,6001,8001,710IndigoAGFaireFarmersBusinessNetworkGrubMarketLeafLink1,510929.33440.89378.99Choco282.44323.8MaterialBankFictiv195.6Odeko171.82164.11Renorun7Description:ThestartupIndigoAgricultureoperatesinthemicrobiologyandagrotechnologysector.Asof2022,theB2Bmarketplaceraisedmorethan1.7billionU.S.dollarsworthofinvestments,thehighestvalueamongB2BmarketplacestartupsintheUnitedStates.Fairerankedsecondwithover1.5billiondollars.ReadmoreNote(s):UnitedStates;asof2022;non-publiccompaniesSource(s):ApplicoCHAPTER

02WholesaleandManufacturingTotalande-commercevalueofmanufacturers'salesbranchesandofficesintheU.S.from2006to2022(inbillionU.S.dollars)Totalande-commerceU.S.merchantwholesaletradesalesviaMSBOs2006-2022TotalsalesE-commercesales3,5003,0002,5002,0001,5001,0005000200620072008200920102011201220132014201520162017201820192020202120229Description:Since2006,thetotalande-commercesalesofmerchantwholesaletradeviamanufacturers'salesbranchesandoffices(MSBOs)hasincreasedintheUnitedStates.In2022,thewholesalee-commercevalueofsalesviaMSBOsamountedtonearly1.5trillionU.S.dollars,upfromthepreviousyear.ReadmoreNote(s):UnitedStates;2006to2022;MSBOonly;*Manufacturers'salesbranchesandofficesReadmoreSource(s):USCensusBureauTotalande-commercevalueofmerchantwholesaletradesalesincludingMSBOs*intheUnitedStatesfrom2006to2022(inbillionU.S.dollars)Totalande-commercewholesaletradesalesincludingMSBOsintheU.S.2006-2022TotalE-commerce12,00010,0008,0006,0004,0002,00002006200720082009201020112012201320142015201620172018201920202021202210Description:Since2006,thetotalande-commercevalueofwholesaletradesalesincludingmanufacturers'salesbranchesandofficeshasincreasedsignificantly.In2022,U.S.e-commercewholesaletradesaleswereworth3.76trillionUSdollars,upfrom3.28trillionU.S.dollarsintheprecedingyear.ReadmoreNote(s):UnitedStates;2006to2022;*Manufacturers'SalesBranchesandOfficesReadmoreSource(s):USCensusBureauTotalande-commercevalueofU.S.merchantwholesaletradesalesexcludingMSBOs*from2006to2022(inbillionU.S.dollars)Totalande-commerceU.S.merchantwholesaletradesalesexcludingMSBOs2006-2022TotalE-commerce9,0008,0007,0006,0005,0004,0003,0002,0001,00002006200720082009201020112012201320142015201620172018201920202021202211Description:Since2006,thetotalande-commercevalueofU.S.merchantwholesaletradesalesexcludingmanufacturers'salesbranchesandofficeshasincreasedintheUnitedStates.In2022,U.S.e-commercemerchantwholesaletradesalesexcludingMSBOsamountedto2.3trillionUSdollars,upfromtwotrillionU.S.dollarsin2020.ReadmoreNote(s):UnitedStates;2006to2022Source(s):USCensusBureauE-commerceaspercentageoftotalmerchantwholesaletradesalesincludingMSBOs*intheUnitedStatesfrom2006to2022E-commerceshareoftotalU.S.merchantwholesaletradesalesinclMSBOs2006-202250%45%40%46.78%38.11%37.48%36.03%35.73%35.18%34.18%35%30%25%20%33.17%32.35%

32.32%32.12%31.65%27.39%200627.28%201027.17%200726.49%200824.53%200920112012201320142015201620172018201920202021

2022**12Description:Thistimelineshowstheshareofe-commerceinthetotalvalueofU.S.merchantwholesaletradesalesincludingmanufacturers'salesbranchesandofficesfrom2002to2020.Inthelastreportedyear,theshareofe-commercesaleswas35.6percent,anincreasefrom33.2percentin2019.ReadmoreNote(s):UnitedStates;2006to2022;*Manufacturers'salesbranchesandofficesValueswerecalculatedbySource(s):USCensusBureaubasedonAnnualWholesaleTradeSurveyfigures.**Estimatesfor2022mightnotbeentirelytrustworthyastheresponseratesto[...]

ReadmoreE-commerceaspercentageoftotalmerchantwholesaletradesalesexcludingMSBOs*intheUnitedStatesfrom2006to2022E-commerceshareoftotalU.S.merchantwholesaletradesalesexcl.MSBOs2006-202233%31.53%31%29.74%29.4%29.08%28.81%28.54%28.56%28.32%29%27%25%23%21%19%17%15%25.26%23.87%23.07%22.7%22.33%22.1%18.36%200718.24%200817.87%20062009201020112012201320142015201620172018201920202021

2022**13Description:In2020,thee-commerceaccountedfor31.4percentoftotalmerchantwholesaletradesales(excludingmanufacturers'salesbranchesandoffices),aslightincreasefrom29.3percentinthepreviousyear.Inthemostrecentlymeasuredperiod,onlinewholesaleexcludingMSBOamountedto28.6percentofthetotalsales.ReadmoreNote(s):UnitedStates;2006to2022;NAICS42;*Manufacturers'salesbranchesandoffices.**Estimatesfor2022mightnotbeentirelytrustworthyastheresponseratestotheAnnualWholesaleTradeSurveywerebelow50percent.

ReadmoreSource(s):USCensusBureauCHAPTER

03SegmentsTotalande-commercesalesofmachinery,equipment,andsupplieswholesaleexcludingMSBOsintheUnitedStatesfrom2007to2022(inbillionU.S.dollars)E-commercesalesofmachineryandequipmentwholesaletradeintheU.S.2006-2022TotalE-commerce500450400350300250200150100500200720082009201020112012201320142015201620172018201920202021202215Description:Since2007,thee-commercesalesofmachinery,equipmentandsupplieswholesaletradehasincreasedintheUnitedStates.In2022,thee-commercewholesalesalesofmachineryandequipmentamountedtonearly85billionU.S.dollars.

ReadmoreNote(s):UnitedStates;2007to2022;NAICS4238Source(s):USCensusBureauTotalande-commercevalueofcomputers,computerequipmentandsoftwarewholesaleintheU.S.from2006to2022(inbillionU.S.dollars)E-commercevalueofcomputerequipmentwholesalemerchanttradeintheU.S.2006-2022TotalE-commerce350300250200150100500200620072008200920102011*

2012*201320142015201620172018*201920202021202216Description:In2022,B2Be-commercesalesofcomputersandcomputerperipheralequipmentandsoftwarewere102billionU.S.dollars,upfromthepreviousyears.In2006,thee-commercevalueofcomputers,computerequipmentandsoftwarewholesaleamountedto65billionU.S.dollars.ReadmoreNote(s):UnitedStates;2006to2022;NAICS42343Source(s):USCensusBureauTotalande-commercesalesofmotorvehiclesandautomotiveequipmentwholesaleintheUnitedStatesfrom2006to2022(inbillionU.S.dollars)E-commercesalesofU.S.motorvehiclesandautomotiveequipmentwholesale2006-2022TotalE-commerce1,2001,000800600400200020062007200820092010201120122013201420152016201720182019*20202021202217/statistics/185134/us-e-commerce-value-of-sales-of-merchant-wholesale-motor-vehiclesIn2022,thee-commercevalueofmotorvehicleandmotorvehiclepartsandsuppliessalesamountedto562.3billionU.S.dollars.Overall,B2Be-commercesalesaccountedforroughlyhalfofU.S.merchantwholesaletradesalesinthesegment.

ReadmoreNote(s):UnitedStates;2006to2022;NAICS4231;*E-commerceestimatefor2019doesnotmeetpublicationstandardsbecauseofhighsamplingvariability,poorresponsequality,orotherconcernsabouttheestimate'squality.Includes[...]

ReadmoreSource(s):USCensusBureauTotalande-commercesalesoffurniturewholesaletradeintheUnitedStatesfrom2006to2022(inbillionU.S.dollars)E-commercesalesoffurniturewholesaletradeintheU.S.2006-2022TotalE-commerce16014012010080604020020062007200820092010201120122013201420152016201720182019*20202021202218Description:Since2007,wholesaletradeoffurniturehasgrownintheUnitedStates,hittingover142billionU.S.dollarsin2021.Themarketslightlydeclinedin2020,whilethee-commercesegmentincreasedto34billionU.S.dollars.In2022,thee-commercevalueoffurniturewholesalemerchanttradeexceeded40billionU.S.dollars.ReadmoreNote(s):UnitedStates;2006to2022;NAICS4232Source(s):USCensusBureauTotalande-commercevalueofapparel,piecegoods,andnotionswholesaleintheUnitedStatesfrom2006to2022(inbillionU.S.dollars)E-commercesalesofapparelwholesaletradeintheU.S.2006-2022TotalE-commerce2001801601401201008060402002006200720082009201020112012201320142015201620172018201920202021202219Description:Since2006,thevalueoftotalande-commercesalesofapparel,piecegoodsand,notionswholesaletradehasincreasedintheUnitedStates.Inthemostrecentlyreportedperiod,thewholesalee-commercevalueofapparelsalesamountedto48billionU.S.dollars,upfrom44.5billionU.S.dollarsin2021.ReadmoreNote(s):UnitedStates;2006to2022;NAICScode4243Source(s):USCensusBureauTotalande-commercesalesofhouseholdappliancesandelectricalgoodswholesaletradeintheUnitedStatesfrom2006to2022(inbillionU.S.dollars)E-commercesalesofelectricalgoodswholesaletradeintheU.S.2006-2022TotalE-commerce1,00090080070060050040030020010002006200720082009201020112012201320142015201620172018201920202021202220Description:Since2006,thevalueoftotalande-commercesalesofhouseholdappliancesandelectricalandelectronicgoodswholesaletradehasincreasedintheUnitedStates.Inthemostrecentlyreportedyear,thee-commercevalueofsaleswasabout323billionU.S.dollars,upfrom304billionU.S.dollarsin2021.ReadmoreNote(s):UnitedStates;2006to2022;NAICS4236Source(s):USCensusBureauCHAPTER

04CompaniesAnnualrevenueofXometrymarketplacefrom2020to2022,byregion(in1,000sU.S.dollars)Xometryannualrevenue2020-2022,byregionUnitedStatesInternational400,000350,000300,000250,000347,842202,034200,000138,272150,000100,00050,000033,21116,3023,13420202021202222Description:Xometryisanonlinemarketplaceusedbymanufacturerstobuyandsellmanufacturingproductsandservices.From2020to2022,theirannualrevenueincreasedsignificantlyintheUnitedStatesandabroad.Thevastmajorityofthecompany'sannualrevenuecamefromtheUnitedStates,whereitsurpassed347millionU.S.dollarsin2022.ReadmoreNote(s):Europe,UnitedStates;2020ato2022Source(s):XometryMarketcapitalizationofXometryfrom2021to2024(inbillionU.S.dollars)Xometrymarketcapitalizationvalue2021-20242.52.01.51.00.50.02.381.721.520.852021202220232024*23Description:Themarketcapitalizationofthee-commercecompanyXometryhasdecreasedsignificantlyinrecentyears,from2.38billionU.S.dollarsin2021to0.85billionU.S.dollarsasofMarch2024.XometryisaU.S.-baseddigitalplatformforon-demandCNCmachiningand3Dprinting.ReadmoreNote(s):2021to2024*;endofyear;*AsofMarch4,2024ReadmoreSource(s):CompaniesMarketCRevenueofACVAuctionsintheUnitedStatesfrom1stquarter2020to4thquarter2023(inmillionU.S.dollars)RevenueofACVAuctionsintheUnitedStatesQ12020-Q42023140124.2119.6119118.4115.1120105.4103.1100.297.49810080604020091.869.167.553.844.942.2Q1'20Q2'20Q3'20Q4'20Q1'21Q2'21Q3'21Q4'21Q1'22Q2'22Q3'22Q4'22Q1'23Q2'23Q3'23Q4'2324Description:Sincethefirstquarterof2020,revenueofACVAuctionshassignificantlyincreased.Inthefourthquarterof2023,theautomotivedigitalmarketplacegeneratedrevenuefor118.4millionU.S.dollars,withthisincludingbothmarketplacesalesandrevenuefromcustomerassuranceservicesavailableintheUnitedStates.ReadmoreNote(s):UnitedStates;Q12020toQ42023Source(s):ACVAuctionsMarketcapitalizationofACVAuctionsfrom2021to2024(inbillionU.S.dollars)ACVAuctionsmarketcapitalizationvalue2021-20243.52.932.933.02.52.01.51.00.50.02.441.292021202220232024*25Description:Since2021,themarketcapitalizationvalueoftheonlinecardealerACVAuctionshasfluctuatedsignificantly.AsofMarch2024,themarketcapitalizationoftheU.S.-basedmarketplacereached2.93billionU.S.dollars.ReadmoreNote(s):2021to2024*;endofyear;*AsofMarch5,2024ReadmoreSource(s):CompaniesMarketCRevenueofmarketplaceFiverrfrom2020to2023,bygeographicarea(inmillionU.S.dollars)RevenueofFiverr2020-2023,bygeographicareaUnitedStatesEuropeAsiaPacificRestoftheworldIsrael400350300250200150100500202020212022202326Description:TheUnitedStatesarethebiggestmarketforfreelancers'platformFiverr.Thee-commerceconnectingcompaniestofreelancingprofessionalsintechorcreativefieldssawtherevenueincreasefrom2020to2023.IntheUnitedStates,theannualrevenuegrewfrom101to178millionU.S.dollarsovertheconsideredperiod.FoundedinIsrael,FiverrexpendeditsmarketpresenceinEurope,too.In2023,buyersbasedinEuropegeneratedrevenueworthnearly96millionU.S.dollars.

ReadmoreNote(s):Worldwide;2020to2023Source(s):FiverrMarketcapitalizationofFiverrfrom2019to2024(inbillionU.S.dollars)Fiverrmarketcapitalizationvalue2019-202486.85765432104.151.081.040.890.75201920202021202220232024*27/statistics/1454762/fiverr-market-cap-timelineSincetheIPOin2019andtheoutstandingresultsin2020,themarketcapitalizationofthee-commercecompanyFiverrhasdeclinedsignificantly.Asof2024,theonlinefreelancemarketplacehadamarketcapitalizationof0.89billionU.S.dollars.ReadmoreNote(s):2019to2024*;endofyear;*AsofMarch5,2024ReadmoreSource(s):CompaniesMarketCRevenueoffreightbookingplatformFreightosfrom3rdquarter2022to4thquarter2023(inmillionU.S.dollars)RevenueofmarketplaceFreightosQ32022-Q42023FreightservicetransactionsRecurringsubscriptions6.05.04.03.02.01.00.0Q3'22Q4'22Q1'23Q2'23Q3'23Q4'2328Description:FreightosisadigitalfreightbookingplatformservingmostlycompaniesbasedintheUnitedStates.Buyerplatformsfeesandsellertransactionfeescontributedtoarevenueof1.86billionU.S.dollarsinthefourthquarterof2023.Subscriptionstodataservicesrepresentedthelargestshareofthecompany'srevenuewithaquarterlyrevenueof3.39billionU.S.dollarsoverthelastthreemonthsof2023.

ReadmoreNote(s):Worldwide;Q3'22toQ4'23Source(s):FreightosValueofannualsalesofthemarketplaceZorofrom2018to2023(inmillionU.S.dollars)ValueofannualsalesofthemarketplaceZoro2018-20231,2001,0008001,0911,04585071762560050040020002018201920202021*2022*2023*29Description:Zisamarketplaceformaintenance,repair,andoperations(MRO)equipmentdistributingmostlytobusinessesinNorthAmerica.Thee-commercebelongstotheGraingergroupandgeneratedannualsalesforoveronebillionU.S.dollarsin2023,upfromthepreviousyears.ReadmoreNote(s):NorthAmericaSource(s):GraingerKeyfiguresonB2Be-commercestartupEquipmentShareasofMarch2024KeyfiguresonB2Be-commercestartupEquipmentShare2024Column1185LocationsacrosstheUnitedStatesTotalfunding(inmillionU.S.dollars)Employeecount(asofDecember2022)Foundyear8062377201430Description:EquipmentShareisaU.S.-baseddigitalplatformtosell,buy,orrentequipmentforconstruction.Sinceitslaunchin2024,theB2Bstartuphasgatheredatotalfundingof806millionU.S.dollars.Withanetworkof185locations,thecompanyprovidesfullassistanceandoperatesinpartnershipwithlocaldealers.ReadmoreNote(s):UnitedStatesSource(s):EquipmentShare;TracxnTechnologiesKeyfiguresononlinewholesalemarketplaceFaireasofMarch2024KeyfiguresononlinewholesalemarketplaceFaire2024Column12017FoundyearValuationinbillionU.S.dollarsRaisedfundinginbillionU.S.dollars12.591.2931Description:TheonlinewholesalemarketplaceFairewasfoundedin2017andhasgatherednearly1.3billionU.S.dollarsfundingsincethen.ThecompanyexpandedinNorthAmericaandEurope,reachingavaluationof12.59billionU.S.dollars.

ReadmoreNote(s):Worldwide,NorthAmerica;asofMarch2024Source(s):FaireCHAPTER

05TrendsShareofbusiness-to-business(B2B)e-commercecompaniesusingAIintheUnitedStatesin2023UseofAIinB2Be-commerceoperationsintheUnitedStates202360%50%40%30%20%10%56%25%19%1%Nointentionstouse0%EvaluatingExperimentingFullyimplemented33Description:IntheUnitedStates,oneinfourbusiness-to-business(B2B)organizationsfullyincludedAI-basedtechnologiesintheire-commerceoperations,a2023surveyshowed.Another56percentofprofessionalsansweredtheircompaniesareexperimentingwithartificialintelligencetools.ReadmoreNote(s):UnitedStates;October6toNovember8,2023Source(s):SalesforceResearchChannelsB2BbuyersusetodiscoverproductsintheUnitedStatesin2023ChannelsB2BbuyersusetodiscoverproductsintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%InternetsearchresultsOnlinemaketplaces(e.g.Amazon)IndustryassociationsProductcatalog66%50%42%43%Referrals33%35%OnlineadvertsIndustrypublicationsTradeshows29%23%24%23%PhysicaladvertisingSocialmediaadvertisingTVadvertising14%34Description:IntheUnitedStates,twothirdsofbusiness-to-business(B2B)buyerslookforproductsonlinebeforepurchasingthem,a2023surveyrevealed.Regardlessofwherethepurchaseisfinalized,onlinechannelsarekeyintheproductdiscoveryphase.50percentofsurveyedB2BbuyersbrowsedonlinemarketplaceslikeAmazonwhileoverone-thirdofrespondentscheckedonlineadverts.

ReadmoreNote(s):UnitedStates;May2023;508buyers*;*74percentofrespondentsusedonlineplatformstopurchaseproducts.ReadmoreSource(s):BigCommerceMostusedB2BpurchasechannelsintheUnitedStatesin2023MostusedB2BpurchasechannelsintheU.S.2023Shareofrespondents0%10%20%30%40%50%60%70%80%SupplierwebsiteorappB2Bmarketplace75%65%In-storeoratvendor'swarehouseSalesrepresentative53%44%Socialmediachannels20%35Description:In2023,asurveyintheUnitedStatesunveiledtheshoppingchannelsthatweremostpopularamongbusinesses.Three-fourthsofprofessionalssurveyedsaidtheywerelikelytoshoponthewebsiteorappofsupplierswhileanother65percentoptedforB2Bmarketplaces.ReadmoreNote(s):May2023;508buyers*;*74percentofrespondentsusedonlineplatformstopurchaseproducts.ReadmoreSource(s):BigCommerceShareofB2Bbuyerswantingandusingtradecreditin2023B2Bbuyerswantingtradecredit202390%80%70%60%50%40%30%20%10%0%85%65%61%59%59%45%WantingtopaywithtradeTradecreditistheleading

Prefertradecreditforcredit

waytopay

largepurchasesWouldbuymoreifofferedtradecreditOnlinepurchasingamongOnlinepurchasingamongfrequent(daily/weekly)

infrequent(monthlyortradecreditusersless)tradecreditusers36Description:Tradecreditrepresentedakeyfactorinbusiness-to-business(B2B)transactionsin2023.Accordingtoaworldwidesurvey,85percentofB2Bbuyersdowanttopurchasegoodsandservicesandpostponethepaymentto