市場營銷專業(yè)英語單詞完整

MarketingManagement營銷管理barter實(shí)物交易

NewProductsDevelopment新產(chǎn)品開發(fā)basicphysicalneeds基本生理需要

ServiceIndustryMarketing服務(wù)業(yè)營銷BCGGrow-ShareMatrix波士頓增長-份額

Advertising廣告矩陣

BusinessNegotiation商業(yè)談判beforetests事前測試

InternationalMarketing國際市場營銷BehaviorScanInformationResourcesInc.行

SalesChannels銷售渠道為掃描信息源公司

PublicRelationship公共關(guān)系behavioralanalysis行為分析

ConsumerBehavior消費(fèi)者行為behavioralhierarchies行為層級(jí)

SystemsofManagementInformation管理信benchmarking基準(zhǔn)

息系統(tǒng)benefitclusters利益群體

MarketingResearch營銷調(diào)研benefits利益

accessibility可進(jìn)入性Benz奔馳

accessoryequipmentmarkets附屬設(shè)備市場billing帳單

accountmanagementpolicies客戶管理策略birthrate出生率

positioning定位blanketpurchaseorder一攬子采購合同

additionstoexistingproductlines現(xiàn)有產(chǎn)品blind——pairedcomparisontesting雙盲比較

線的增加測試

administeredverticalmarketingsystems管理bluecollars藍(lán)領(lǐng)

式垂直營銷系統(tǒng)bottomline底線/盈虧一覽結(jié)算線

marketsegmentation市場細(xì)分brandawareness品牌意識(shí)/認(rèn)知

salespromotion銷售促進(jìn)brandextensions品牌擴(kuò)展

advertisingfeedback廣告反饋brandloyalty品牌忠誠度

advertisingfrequency廣告頻率brandmark品牌標(biāo)志

advertisingmedia廣告媒體brandname品牌名稱

advertisingreach廣告接受人數(shù)brandpositioning品牌定位

advertisingmessage廣告信息brandrecognition品牌識(shí)別

advertisingsource廣告信息來源brandstrategies品牌戰(zhàn)略

agentmiddleman代理商brand品牌

allowance折讓brandingstrategy品牌化戰(zhàn)略

alteration退換branding品牌化

AmericanMarketingAssociation美國營銷brand'sequity品牌的價(jià)值

協(xié)會(huì)break-evenanalysis盈虧平衡分析

annualmarketingplan年度營銷計(jì)劃break-evenvolume盈虧平衡產(chǎn)量

assurance保證breathofproductassortment產(chǎn)品線的寬度

attitudesofconsumers消費(fèi)者態(tài)度breathordiversityofproductlines產(chǎn)品線的

availability可獲得性/供貨能力寬度或多樣性

awareness（產(chǎn)品）知曉度/知名度bribery賄賂

babyboomers嬰兒潮出生的一代人BritishAirways英國航空公司

backwardchannelsforrecycling回收的后向brokers經(jīng)紀(jì)人

渠道budgeting預(yù)算

backwardintegration后向垂直一體化bundle捆綁

banneradvertisements橫幅標(biāo)語廣告BureauofCensus人口統(tǒng)計(jì)局

barcodes條形碼businessstrengthrating商業(yè)能力評(píng)分

businessplan商業(yè)計(jì)劃closingasale結(jié)束銷售

businessposition經(jīng)營地位clothingretailers服裝零售商

businesssector商業(yè)部門co-branding聯(lián)合品牌

businessservicesmarkets商業(yè)服務(wù)市場codeofethics(職業(yè))道德標(biāo)準(zhǔn)

businessstrategies經(jīng)營戰(zhàn)略coercivepower強(qiáng)制權(quán)

businessunitstrategy經(jīng)營單位戰(zhàn)略cognitivedissonance認(rèn)識(shí)的不協(xié)調(diào)

buybackallowances回購折讓collectionofdata數(shù)據(jù)收集

buybackarrangements產(chǎn)品返銷collection收款

buyers*bargainingpower買方的討價(jià)還價(jià)能co-marketingalliances聯(lián)合營銷聯(lián)盟

力combinationcompensationplan結(jié)合式薪酬

buyers采購者方案

buyingbehavior購買行為commitment承諾

buyingcenter采購中心communicationchannels傳播渠道

buyinginertia購買慣性communicationprocess傳播過程

buyingintention購買意圖communication信息交流/溝通

buyingoffices連鎖商店的進(jìn)貨中心communicationsmedia傳播媒體

buyingpowerindex(BPI)購買力指數(shù)companypersonnel公司員工

buyingsituation采購情況/類型comparativeadvertisements比較廣告

buyingtask采購任務(wù)comparisonofbrands品牌比較

capitalgains資本收益compensationdeals補(bǔ)償處理

capitalinvestedinproduct產(chǎn)品投入資本compensationplan酬金方案

Carnival嘉年華compensation/rewards酬金/獎(jiǎng)勵(lì)

cashcows現(xiàn)金牛類compensatory補(bǔ)償性的

cashdiscounts現(xiàn)金折扣competitionandindustryevolution競爭和行

cataloguesales目錄銷售業(yè)演變

categorizationofperception感知分類competition-orientatedpricing競爭導(dǎo)向定價(jià)

categorization分門別類法

centralization集中化competitiveadvantage競爭優(yōu)勢

chameleons/followers變色龍/跟隨者competitive(supply-side)evolution競爭(供

channelalternatives可選擇的營銷渠道方)演變

channelconflicts渠道沖突competitivefactors競爭因素

channeldecisions渠道決策competitiveintelligence競爭情報(bào)/信息

channelfunctions渠道功能competitiveparitypromotionbudgeting競爭

channelinstitutions渠道組織結(jié)構(gòu)均勢促銷預(yù)算法

channelmanagement渠道管理competitivestrategy競爭戰(zhàn)略

channelobjectives渠道目標(biāo)competitivestrength競爭優(yōu)勢/能力

channelofdistribution分銷渠道competitoranalysis競爭者分析

channelpower渠道權(quán)力complainthandling投訴處理

channel―controlstrategies渠道控制戰(zhàn)略componentmaterialsandpartsmarkets組成

channel-designdecisions渠道設(shè)計(jì)決策材料和零部件市場

channel—managementdecisions渠道管理決computerizedordering計(jì)算機(jī)化的訂購

策conclusiveresearch確定性研究

channelsofcommunication傳播渠道conditionsofdemand需求情況

choicecriteria選擇標(biāo)準(zhǔn)conflictandresolutionstrategies沖突和解決

戰(zhàn)略案/提議

conformancetospecifications與規(guī)格一致corollary-datamethod推定數(shù)據(jù)法

conformance一致性corporateHQ公司總部

confrontationstrategy對(duì)抗戰(zhàn)略corporatescope公司（經(jīng)營）范圍

conjointmeasurement聯(lián)合測度法corporatestrategy公司戰(zhàn)略

conjunctivemodel聯(lián)合模型corporateverticalmarketingsystems公司式

consumerdecision-making消費(fèi)者（購買）決垂直營銷系統(tǒng)

策corporate/institutionaladvertising團(tuán)體/社會(huì)

consumergoodschannels消費(fèi)品分銷渠道公共機(jī)構(gòu)廣告

ConsumerGoodsPricingAct,USA美國消correctiveaction矯正行動(dòng)

費(fèi)品定價(jià)法案costanalysis成本分析

consumergoods消費(fèi)品costeffectiveness成本有效性

consumermarkets消費(fèi)品市場costleadershipstrategy成本領(lǐng)先戰(zhàn)略

consumerneeds消費(fèi)者需求costofcapital資本成本

consumerpackaged-goodsfirms消費(fèi)者包裝costofgoodssold（COGS）產(chǎn)品銷售成本

食品公司costreductions降低成本產(chǎn)品

consumerpromotion消費(fèi)者促銷cost-and—volumerelationship成本一數(shù)量

consumertests消費(fèi)者測試關(guān)系

consumer/householdmarket消費(fèi)者/家庭市cost-orientedpricing成本導(dǎo)向定價(jià)法

場cost-plus/mark-uppricing成本加成/溢價(jià)

consumers1perceptions消費(fèi)者感知定價(jià)法

consumption消費(fèi)costsandbenefitsofmarketingfunctions營

contests競賽銷職能的成本和效益

contingencyplanning權(quán)變計(jì)戈ijcostsofcompetitors競爭者成本

contractconstruction契約建筑業(yè)costsofdistribution分銷成本

contractmanufacturing契約制造業(yè)countertrade對(duì)等貿(mào)易

contraction/strategicwithdrawalstrategy4攵coupons優(yōu)惠券

縮/戰(zhàn)略性撤退戰(zhàn)略courtesy禮貌

contractualentrymodes契約式進(jìn)入模式coverageofgeogr叩hiemarket地域性市場

contractualverticalmarketingsystems合約的范圍

式垂直營銷系統(tǒng)coverageofrelevantretailers相關(guān)零售商的

contributionmarginanalysis邊際貢獻(xiàn)（貢獻(xiàn)銷售范圍

毛利）分析credibility信譽(yù)

contributionmargin邊際貢獻(xiàn)creditterms信貸條款

controlstrategies控制戰(zhàn)略criticalassumptions關(guān)鍵假設(shè)

conveniencefoodstores便利食品商店cross-elasticity交叉彈性

conveniencegoods便利品customarypricing習(xí)慣性定價(jià)法

convenience服務(wù)的便利性customeranalysis顧客分析

CoolWhip清涼維普customercontact顧客接觸

co-operativeadvertising合作性廣告customerdemand顧客需求

co-ordinationandconflictresolution協(xié)調(diào)customerintimacy顧客親密度

與沖突解決customerloyalty顧客忠誠度

co—production合作生產(chǎn)customerneed顧客需要

corebenefitproposition（CBP）核心利益方customerorganizationofsalesforce按客戶

組織銷售隊(duì)伍differentiateddefenderstrategy差異化防御

customerretention顧客維系/保留戰(zhàn)略

customersatisfaction顧客滿意度differentiatedmarketing差異化營銷

customersegmentpricing顧客細(xì)分市場定differentiationovertime不同時(shí)間的差異

價(jià)differentiationstrategy差異化戰(zhàn)略

customerservice顧客服務(wù)differentiation差異化

customer-orientedpricing顧客導(dǎo)向定價(jià)法diffusionofinnovationtheory創(chuàng)新擴(kuò)散理論

customers'perception顧客感知dimension因素

customers'preferences顧客偏好dimensionsofquality質(zhì)量維度

customers?pricesensitivity顧客的價(jià)格敏感directcostingprofitabilityanalysis直接成本

度盈利性分析

customizing定制directmail直接郵寄

datacollection數(shù)據(jù)收集directmarketingviaadvertisingmedia通過

dataconfidentiality數(shù)據(jù)保密廣告媒體的直接營銷

dataresearch數(shù)據(jù)研究directmarketing直接營銷

datasources數(shù)據(jù)來源directproductprofitability(DPP)直接產(chǎn)

dealers經(jīng)銷商品盈利性/利潤率

deceptiveadvertisements欺騙性廣告directselling直銷

deciders決策者discountrate貼現(xiàn)率

decliningmarkets衰退市場discountstores折扣商店

decoding解碼discount折扣

defectrate缺陷率discount/premiumpricepolicies折扣/溢價(jià)策

defenderstrategy防御型戰(zhàn)略略

defensivenew-productdevelopmentstrategydiscriminateanalysis差異分析法

防御性新產(chǎn)品開發(fā)戰(zhàn)略discriminatoryadjustments歧視價(jià)格調(diào)整

defensivepositioning防御性定位discriminatorypricingadjustments歧視定價(jià)

deliverytime交付時(shí)間調(diào)整

delivery配送disjunctivemodel分離模型

demandcharacteristics需求特征displayspace陳列空間

demandcurve需求曲線disposableincome可支配收入

demand—orientedpricing需求導(dǎo)向定價(jià)法dissonance-attributionhierarchy不和諧-歸屬

demographicenvironment人口統(tǒng)計(jì)環(huán)境層次結(jié)構(gòu)

departmentstores百貨商店distributionchanneldesigns分銷渠道設(shè)計(jì)

dependability可靠性distributionchannelobjectives分銷渠道的

deregulation放松管制目標(biāo)

deriveddemand衍生需求distributionchannel分銷渠道

descriptiveresearch描述性研究distributiondecisions分銷決策

designdecisions設(shè)計(jì)決策distributionpolicies分銷策略

desiredpercentagemark-uponretail預(yù)期零distribution分銷

售利潤率distributor/store(privatelabels)brands分銷

desiredpercentagereturn預(yù)期回報(bào)率商/私有品牌

determinantattributes關(guān)鍵屬性distributors分銷商

determinants決定因素diversification多元化

differentresponses差另ij反應(yīng)divest撤退

divest出讓體系

divestmentorliquidation收回投資或清算evaluationandselectionofsupplier評(píng)估和選

dividend紅利擇供應(yīng)商

dogs瘦狗類evaluationofalternatives評(píng)估替代品/各種

domestictargetmarketingstrategies國內(nèi)目選擇

標(biāo)市場定位的營銷戰(zhàn)略evaluationofbrands品牌評(píng)估

droppingproducts放棄產(chǎn)品eventsponsorship事件贊助

drycleaning干洗event活動(dòng)

dual/twochanneldistributionsystems雙重分everydaylow—price（EDLP）天天低價(jià)

銷系統(tǒng)evokedset引發(fā)的組合

duplication（媒體）重復(fù)evolutionofmarket市場演變

DuPont杜邦公司exchange交換

durability耐用性exclusivedealing獨(dú)家銷售

earlyVSlateadoption早期采購與后期采購exclusivedistribution獨(dú)家分銷

earningspershare每股收益executivesummary執(zhí)行摘要

economicandtechnologicalfactors經(jīng)濟(jì)技術(shù)exhibitionmedia展示廣告媒體

因素existingmarket現(xiàn)有市場

economicpower經(jīng)濟(jì)權(quán)exitbarriers退出壁壘

economiesofscale規(guī)模經(jīng)濟(jì)expansionpath擴(kuò)張途徑

educationservices教育服務(wù)expectationmeasures（顧客）預(yù)期測度

effectiveness有效性expectationsofcustomers顧客期望

efficiency效率expectedunitsales預(yù)if產(chǎn)量

emergencygoods急需品expectedvalue期望價(jià)值

emotionalappeals情感訴求experiencecurve經(jīng)驗(yàn)曲線

empathy移情作用experimentalresearch實(shí)驗(yàn)性研究

empiricalevidence經(jīng)驗(yàn)性實(shí)例expertpower專長權(quán)

empowerment授權(quán)exploratoryresearch探索性研究

encoding編碼exportagents出口代理（商）

enduse最終使用exportjobbers出口批發(fā)商

endorsement贊同exportmanagementcompany出口管理公司

engineering（產(chǎn)品）工程設(shè)計(jì)exportmerchants出口貿(mào)易商

entrepreneurialstrategy企業(yè)家戰(zhàn)略export出口

entrystrategies進(jìn)入戰(zhàn)略exporting出口商品

environmentandpackagingdisposal環(huán)境與extendedusestrategy擴(kuò)大使用戰(zhàn)略

包裝處理extendingvolumegrowth擴(kuò)大市場份額

environmentfactors環(huán)境因素externaldatasources外部數(shù)據(jù)來源

environmentalscanning環(huán)境掃描/分析externalenvironment外部環(huán)境

environmentalstrategy環(huán)境戰(zhàn)略extrapolationofpastsalestrends過去銷售趨

establishment機(jī)構(gòu)勢推測法

ethicalaudit（公司）倫理審計(jì)facilitatingagencies輔助/中介機(jī)構(gòu)

ethicsofmarketing營銷倫理道德factoranalysis因素分析法

ethniccomposition種族構(gòu)成fads時(shí)尚

EuropeanCommunity歐共體familybranding家族品牌

evaluationandrewardsystems評(píng)估與獎(jiǎng)勵(lì)familylifecycle家庭生命周期

familystructure家庭結(jié)構(gòu)fullcostingprofitabilityanalysis全成

armproducts農(nóng)產(chǎn)品本盈利性分析

fast-movingconsumergoodsfull-servicewholesalers全方位服務(wù)

(FMCG)快速變動(dòng)的消費(fèi)品的批發(fā)商

fearappeals恐懼/顧慮訴求functionalcompetenciesandresource

features特征allocation職能能力與資源分配

FederalDepartmentStores聯(lián)邦百貨商functionalefficiency職能效率

店functionalorganizationofsalesforce按

FederalTradeCode(FTC)聯(lián)邦貿(mào)易銷售職能組織銷售隊(duì)伍

法案functionalorganizationalstructure職能

FedEx(FederalExpress)聯(lián)邦快遞型組織結(jié)構(gòu)

feedbackdata反饋數(shù)據(jù)functionalperformance功能性能

fieldtestmarketing實(shí)地市場測試functionalstrategy職能戰(zhàn)略

financing融資games比賽

fisheries漁業(yè)gap差距

fitandfinish結(jié)實(shí)度與外觀gatekeepers信息傳遞者

fixedcosts固定成本generalbehavioraldescriptors一般行

fixedsalary固定工資為變量

flankerstrategy側(cè)翼進(jìn)攻戰(zhàn)略GeneralElectric(GE)通用電氣

flanker/fightingbrand戰(zhàn)斗品牌GeneralFoodsCorporation通用食品

flankingandencirclementstrategies側(cè)generalmerchandisediscountchains大

翼進(jìn)攻與圍堵戰(zhàn)略眾商a品折扣連鎖店

flatorganizationalstructure扁平的組GeneralMotors通用汽車

織結(jié)構(gòu)geodemographics區(qū)域人口統(tǒng)計(jì)特征

FOBoriginpricingFOB產(chǎn)士也定價(jià)法geographicadjustments地理調(diào)整

focusstrategy集中戰(zhàn)略geographicdistribution地理分布

followers追隨者geographicalorganizationofsalesforce

Ford福特公司按地區(qū)組織銷售隊(duì)伍

foreignmiddlemen國外中間商globaladjustments全球調(diào)整

forestry林業(yè)globaleliteconsumersegment全球精

formalization形式/規(guī)范化英消費(fèi)品市場

formulate制定globalexpansion全球擴(kuò)張

fortress/position—defencestrategy防globalmarketingcontrol全球營銷控制

御堡壘戰(zhàn)略globalmarkets全球市場

Fortune《財(cái)富》雜志globalnichestrategy全球機(jī)會(huì)戰(zhàn)略

forwardintegration向前一體化globalstandardizationstrategy全球標(biāo)

franchisesystems特許系統(tǒng)準(zhǔn)化戰(zhàn)略

franchising特許經(jīng)營globalteenagesegment全球青少年市

freecallnumbers免費(fèi)電話號(hào)碼場

freegoods免費(fèi)商品globalization全球化

freight-absorptionpricing免收運(yùn)費(fèi)global一marketexpansion全球市場擴(kuò)

定價(jià)法張

fringebenefits小額津貼goals總目標(biāo)

frontalattackstrategy正面進(jìn)攻戰(zhàn)略going-rate/competitiveparitypricing競

爭性平價(jià)定價(jià)法helpfulness有益性

goodsproducers產(chǎn)品制造商Hertz赫茲(美國汽車租賃巨頭)

Goodyear固特異輪胎Hewlett-Packard惠普公司

governmentagencies政府機(jī)構(gòu)hierarchyofstrategy戰(zhàn)略的層次

governmentbuyers政府采購者h(yuǎn)ighmargin/low一turnoverretailers高

governmentmarket政府市場利潤/低周轉(zhuǎn)率的零售商

governmentregulation政府管制highmarketshareglobalstrategy高市

greenhouseeffect溫室效應(yīng)場份額全球戰(zhàn)略

greymarket灰色市場high—contactservicesystem高接觸服

grossdomesticproduct(GDP)國內(nèi)生務(wù)系統(tǒng)

產(chǎn)總值high-involvementproduct高參與產(chǎn)品

grossmargin毛禾Llhigh——involvementpurchase高參與貝勾

grossnationalproduct(GNP)國民生產(chǎn)買

總值hightmarketshare高市場份額戰(zhàn)略

grossprofit毛利HolidayInns假日旅館

grossratingpoints(GRPs)總級(jí)別指數(shù)homogeneousmarket同質(zhì)市場

group/categoryproductmanager類另ijhousehold/familylifecycle家庭生命

產(chǎn)品經(jīng)理周期

growingmarkets成長市場household家庭hybridtechnology混

growthrateofmarket市場增長率合技術(shù)

growthstageofproductlifecycle產(chǎn)品ideageneration創(chuàng)意的產(chǎn)生/生成

生命周期的成長階段ideasfornewproducts新產(chǎn)品創(chuàng)意/構(gòu)

growth一extensionstrategies增長擴(kuò)張想

戰(zhàn)略idea-screeningprocess創(chuàng)意篩選過程

growth-marketstrategiesformarketidentificationofsegments識(shí)別細(xì)分市

leaders市場領(lǐng)導(dǎo)者的市場增長戰(zhàn)略場

growth-marketstrategy成長性市場戰(zhàn)IllinoisToolWorks伊利諾斯工具廠

略imagepricing形象定價(jià)

growth—markettargetingstrategy成長imitativepositioning模仿定位

性市場定位戰(zhàn)略guarantee/warranty保imitativestrategy模仿戰(zhàn)略

證/擔(dān)保impactevaluation影響評(píng)估

guarantees保證impersonalsources非個(gè)人的信息來源

hardtechnology硬技術(shù)implementationandcontrolof

HarvardBusinessReview《哈佛商業(yè)評(píng)marketingprograms營銷計(jì)劃的執(zhí)行

論》和控制implementation實(shí)施

harvest收獲improvementsinorrevisionsofexisting

harvestingpricing收獲定價(jià)法products現(xiàn)有產(chǎn)品的改良或修正

harvestingstrategy收獲戰(zhàn)略impulsebuying沖動(dòng)購買

healthcare醫(yī)療保健impulsegoods沖動(dòng)購買品

healthmaintenanceorganizationsincentives激勵(lì)

(HMOs)(美國)衛(wèi)生保健組織income收入

heavybuyer大客戶increasedpenetrationstrategy增力口滲

HeilemanBrewingCompanyHeinz亨透戰(zhàn)略

氏食品indirectcostingprofitabilityanalysis間

接成本盈利性分析員群體意見法

individualbrand個(gè)別品牌justnoticeabledifference(JND)恰巧

individualvalue個(gè)人價(jià)值注意到的差異

industrialgoods&services工業(yè)產(chǎn)品和just一in-time(JIT)managementsystem

服務(wù)準(zhǔn)時(shí)制管理體系

industrialgoodschannels工業(yè)品分銷just-in-timepurchasingarrangements

渠道及時(shí)采購安排

industryattractiveness行業(yè)吸引力Kao花王

industryattractiveness-businessKeiritsu凱萊通

positionmatrix行業(yè)吸引力一業(yè)務(wù)地Kellogg凱洛格公司

位矩陣IKentuckyFriedChicken

ndustrydynamics產(chǎn)業(yè)動(dòng)態(tài)(KFC)肯德基

industryevaluation產(chǎn)業(yè)評(píng)估keyaccountmanagement

industryevolution產(chǎn)業(yè)演變主要客戶管理

inelastic缺乏價(jià)格彈性keyaccounts關(guān)鍵客戶

influencers影響者keybenefits核心利益

infocommunicationsindustry信息通信keyenvironmentalissue

行業(yè)identification確定主要的環(huán)境

infomercials商業(yè)信息廣告問題

informationage信息時(shí)代keyvariables關(guān)鍵變量

informationsearch信息搜集key/houseaccounts關(guān)鍵

informationtechnology信息技術(shù)/機(jī)構(gòu)客戶

infonnative告知性的Kmart凱瑪特

ingredient成份Kodak柯達(dá)

in-homepersonalinterview個(gè)人家庭Komatsu小松公司

訪談Kraft卡芙

in-houseusetests內(nèi)部使用測試

innovation倉U新laboratorytests實(shí)驗(yàn)

innovativeness創(chuàng)新性室測試

installation設(shè)施leapfrogstrategy蛙跳戰(zhàn)

in-storedisplay店內(nèi)展示略

in-storepositioning店內(nèi)布局learninghierarchy學(xué)習(xí)

in一storepromotion店內(nèi)促銷層級(jí)結(jié)構(gòu)

intangibles無形legalservices法律服務(wù)

integratedmarketingcommunicationlegislation立法

plan(IMC)整合營銷傳播計(jì)劃legitimatepower法定權(quán)

integrationofperception感知整合levelofcompensation酬

integration整合金水平

Jaquar美洲豹leveloftechnical

Jell-O吉露sophistication技術(shù)的復(fù)雜程度

jobbers批發(fā)商LeviStrauss李維?史特

Johnson&Johnson強(qiáng)生勞斯

jointventures合資Levi's列維斯(全球最

juryofexecutiveopinion行政管理人大的牛仔服制造商)

lexicographicmodel詞細(xì)分

典編纂模型mail——orderretailers郵

lifestyle生活方式購零售商

limited一servicemaintainingmarketshare

wholesalers有限服務(wù)的批發(fā)商保持市場份額

lineextension產(chǎn)品線擴(kuò)maintenancestrategy保

展持戰(zhàn)略

linefilling產(chǎn)品線填充managementoverhead

linestretching產(chǎn)品線延管理費(fèi)

伸mandatoryadaptation強(qiáng)

制性適應(yīng)

listprice訂價(jià)manufacturerbrand制造

Lloyd'sofLondon倫敦商/全國性品牌

勞埃德保險(xiǎn)公司manufacturers'

localizaitonstrategy本agents/representatives生產(chǎn)商的代理商

地化戰(zhàn)略/銷售代表

locationpricing場所定manufacturers1export

價(jià),agents(MEA)制造商出口代理

locat沁n位置manufacturers1sales

lodging房屋出租offices/branches生產(chǎn)商的銷售辦事處/

logisticalalliances后勤分支機(jī)構(gòu)

聯(lián)盟、manufacturingprocess

long-termmemory長期制造過程

記憶manufacturing制造業(yè)

lostcustomer失去的顧marketaggregationstrategy整

客體市場戰(zhàn)略

LouisVuitton路易?威marketattractiveness

登(法國著名時(shí)尚品牌)factors市場吸引力因素

low-contactservicemarketattractiveness市

system低接觸服務(wù)系統(tǒng)場吸引力

low-costdefender低成market

本防御型attractiveness/businesspositionmatrix

low-costposition低成市場吸引力/業(yè)務(wù)地位

本地位矩陣

low-involvementmarketcircumstances市

hierarchy低參與程度層級(jí)結(jié)構(gòu)場環(huán)境

LucentTechnologies朗marketdemorgraphics

訊科技市場人口分布/統(tǒng)計(jì)特征

marketdimension市場

macrorisks宏觀風(fēng)量度

險(xiǎn)marketentrystrategies

macroenvironment宏觀市場進(jìn)入戰(zhàn)略

環(huán)境marketexclusion市場排

macrosegmentation宏觀斥

marketexpansion渠道

strategy市場擴(kuò)張戰(zhàn)略marketingcodesof

marketfactors市場因素conduct營銷行為規(guī)范

marketfollowers市場總艮marketing

隨者communication營銷溝通/傳播

marketgrowthrate市場marketingconcept營車肖

增長率觀念

markethirarchy市場等marketingcontrol營銷

級(jí)控制

marketinclusion市場鄒Jmarketingdecision

入supportsystems(MDSS)營銷決策支

marketleaders市場領(lǐng)導(dǎo)持系統(tǒng)

者marketingenvironment

marketmeasurement市audit營銷環(huán)境審計(jì)

場測量marketingflowsand

marketopportunityfunctions營銷過程和職能

analysis市場機(jī)會(huì)分析marketingfunctionarea

marketoriented以市audit營銷功能領(lǐng)域的審計(jì)

場為導(dǎo)向的marketingimplicationsof

marketpositionfactors對(duì)營銷的影響

市場地位因素marketinginformation

marketpositioningsystem營銷信息系統(tǒng)

analysis市場定位分析marketinginstitutions營

marketpotential銷機(jī)構(gòu)

measurements市場潛力測度marketing