微軟：生成式人工智能、心理健康和安全技術(shù) Generative AI,Mental health,and Safety Technologies 202309

uuMicrosoft

GenerativeAI,Mentalhealth,andSafetyTechnologiesSeptember2023

Microsoftconfidential

unitedkingdom Denmark

Germany czechia

STUDYMETHODOLOGY

Italyo—southkorea

India

singapore

.——Brazil

o—Australia

Timing:July27-August22,2023

17countries,N=16,795

Websurvey,Teens13-17,Parentsof6-17,Adults18-64

Microsoftconfidential|2

TOPICSCOVEREDINWAVE8

civility

overallcivility,Risks,consequences

GenerativeAI

Awareness,perceptions

Mentalhealth

Emotional/physicaloutcomes

safetytechnology

Awareness,attitudes,usage

Demographics

Age,gender,employmentEducation,LGBTQ+status

Microsoftconfidential|3

THEME1:GOODCIVILITYRATINGSHELDSTEADY

?Thedeclineingoodonlinecivilityratingsstoppedthispastyear

?Badonlinecivilityratingsonly

increase1-pt.sincelastyear

althoughstillslightlyhigherthangoodratings

?Thegapbetweengoodandbadcivilityratingsvariedconsiderablyby

geography

?SingaporeandIndiashowedthe

largestpositivegapsat46%and34%respectively

?FranceandMexicowereontheotherendofthespectrumwithbadratingsoutpacinggood-43%and-28%

respectively

50%45%40%35%30%25%20%15%10% 5%0%

SingaporeIndia

AustraliaCanada

UnitedKingdom

S.Africa

Denmark

UnitedStates Czechia ItalyGermanyS.Korea BrazilSpain

ColombiaMexicoFrance

Changeinonlinecivility*2022-2023

38%Good

34%

27%

33%

32%

31%31%

22%Bad

2020202120222023

*Adjustedforchangesinthecountrylineup

Gapbetweengoodandbadcivilityratings

Bad>goodGood>Bad

46%

34%25%

17%4%

-2%

-3%-8%

-12% -13%-15%-16%

-22% -24%-26%

-28%-43%

Microsoftconfidential|4

THEME2:THERISKLANDSCAPEWASSLIGHTLYIMPROVEDIN2023

?Anyriskexperiencedfell2-pts.from69%to67%.Thedropwas3-pts.

amongcountriesthatwereinbothWave7&8

?DrivingriskslowerwasadropinSexualRisks(-4-pts.)witheachcomponentofthecategory

contributingtothefall

?Personalandviolentcontentrisks

werereportedmoreoftenbyparentsofyoungerchildren(6-12)vs.parentsof13-17

?Exposuretorisksandconsequencespeakedatage18-19

?RespondentshavingacollegedegreeorhigherwereslightlymorelikelytoexperiencePersonal,violentcontentorsexualrisks

Base:Total,N=16,795

Microsoftconfidential|5

THEME3:YOUNGADULTS18-24LEDTHEADOPTIONOFGENERATIVEAI

20%ofrespondentswereactiveusersofgenerativeAIduringthepast3months

20%

18%

61%

UsersExperimentersNon-users

Base:Total,N=16,795

ActiveusersofgenerativeAIbyagegroup

(%users)

Teens13-17

YA18-24

Millennials25-44

GenX45-59

Boomers60-64

19%

23%

16%

7%

Base:GenerativeAlusers,N=3,436

29%

Microsoftconfidential|6

THEME4:ABOUT1IN5TEENSSTRUGGLEDWITHTHEIRWELL-BEING

BadonlineexperiencesOnlineaddictionMental&physicalhealthproblems

18%

23%

31%

31%

51%

47%

TeensParentsofteens

High

MediumLow

18%

21%

26%

26%

56%

53%

TeensParentsofteens

High

MediumLow

20%

20%

30%

31%

51%

49%

TeensParentsofteens

uHigh

MediumLow

Microsoftconfidential|7

THEME5:ROBUSTUSAGEOFSAFETYTOOLS&ACTIONS

Teensleanedmoreheavilyonsafetyactionsthanparents

Averagenumberofsafetyfeaturesandactions

3.7

2.7

4.1

SafetyActionsSafetyfeatures

7.6

7.6

6.6

5.6

OtheradultsTeensParentsof13-17Parentsof6-12

QST1.Herearesomedifferentsafetyfeaturesyoucanuseonlinetokeepyourselfsafeordealwithpeopleorcontentthatyoufeelisinappropriateormakesyouuncomfortable.Letusknowifyouareawareofanyofthesefeaturesandhaveusedanyofthem.QP2.Pleasetellusallwaysyoumonitorandguideyourchildren'sonlineactivitiesandusage

QT2.PleasetellusallthewaysyoutrytokeepyourselfsafeonlineMicrosoftconfidential|8

TheRiskLandscape

67%REPORTEDEXPERIENCINGARISKINTHEPASTYEAR

Parentsunderestimatedtheirteenager’sexposuretorisks

Experiencedatleastoneriskduringthepastyear

Teensdrovethedeclineinrisksdropping4pts.from74%to70%

No,33%

Yes,67%

AnyriskincidencebySegment

70%

65%

64%

61%

Teens,13-17Parentsof13-17Parentsof6-12Non-parentsof6-17

Base:Total,N=16,795

Q2.Which,ifany,ofthesehaveyou[parentversion:yourchildren]experiencedinthelastyearONLINEusingtheInternetonyourphone,tablet,oranyotherdevice?SelectallthatapplyMicrosoftconfidential|10

PARENTSOFTEENSWEREBETTERATESTIMATINGCONSEQUENCES

?Acrossthe11consequences,parentsonaverageunderestimatedby2-pts.

AnyconsequenceBecamelesstrustingofotherpeopleonlineLifebecamemorestressful

Lostsleep

Feltlowerself-esteemArelationship/friendshipIhadwasdamagedor…

FeltmoreisolatedandlonelyWaslesslikelytoparticipateinonlinediscussionsBecamedepressed

Wasmadetofeelphysicallyunsafe

PersonalreputationwasdamagedFeltseverelyandpersistentlyintimidatedor…

?Thebiggestgapsbetweenwhatteens

reportedandtheirparentsreportedwere:

?Lossoftrust(45%vs.37%)

?Waslesslikelytoparticipateinonlinediscussions(21%vs.16%)

?Lifebecamemorestressful(32%vs.28%)

Consequencesfromrisks:Teensvs.Parents

84%80%

37%45%

32%28%

31%28%

29%26%

26%24%

24%23%

21%16%

18%18%

16%16%

9%

10%

8%

10%

TeensParentsofteens

Base:Reportedarisk,N=11,391

Q9.Didanyofthefollowinghappentoyou[parentversion:yourchildren]asaconsequenceofrisksthatyouexperiencedonlineinthepastyear?SelectallthatapplyMicrosoftconfidential|11

TEENGIRLSREPORTEDEXPERIENCINGMORESEXUALRISKSTHANBOYS

Teens:Risksexperiencedbygender

Anyrisk

Misinformationordisinformation

PersonalRisk

Violentcontent

SexualRisks

Suicideandself-harmcontent

68%

72%

51%

53%

46%

50%

36%

40%

19%

25%

13%

19%

MaleFemale

Base:Teens1317,N=8,508

Q2.Which,ifany,ofthesehaveyou[parentversion:yourchildren]experiencedinthelastyearONLINEusingtheInternetonyourphone,tablet,oranyotherdevice?SelectallthatapplyQ5.7.Whetheryouhaveexperiencedthemornot,whichonlinerisksworryyouthemost?Selectuptothreerisks

Microsoftconfidential|12

EXPOSURETORISKS&CONSEQUENCESPEAKEDATAGE18-19

Anyriskbyage

79%

73%

68%

67%

52%

43%

13-1516-1718-1920-2425-4445-5960-64

85%

Anyrisk

Anyconsequencebyage

89%

85%

84%

83%

76%

69%

13-1516-1718-1920-2425-4445-5960-64

89%

Anyconsequence

Base:Reportedarisk,N=11,391Base:Reportedarisk,N=11,391

Microsoftconfidential|13

TEENLGBTQ+FACEDGREATERCHALLENGESTOTHEIRWELL-BEING

Proportionofscoresthatwerehigh*

AnyRiskMisinformationordisinformation

HatespeechReal-worldgraphicviolenceandgoreCyberbullying,harassment,orabuse

SexualsolicitationThreatsofviolencetowardsmeor…

Suicideandself-harmcontentTerroristandviolentextremist…

Releaseofintimateimageswithout…Childsexualexploitationandabuse

39%

33%

28%

17%17%18%

BadonlineexperiencesOnlineaddictionMental,physicalhealth

problems

LGBTQ+Non-LGBTQ+

Base:TeensN=8,283

*onlyteenswereaskedallmentalhealthquestionsaboutthemselves.Adultsself-ratedononlineaddictioninadditiontoparentsratingtheirchild(ren'smentalhealth.

AllriskswerehigherforteenLGBQT+

79%70%

Biggestgaps

LGBQT+teenNon-LGBQT+

55%52%

49%

36%

34%28%

36%

21%

13%26%

30%16%

27%14%

18%10%

17%9%

17%7%

Base:TeensN=8,283

Q21:DoyouidentifyasamemberoftheLGBQT+community?Microsoftconfidential|14

PERSONAL&SEXUALRISKSCAUSEDTHEMOSTWORRY

?PersonalandSexualriskscontinuedtotoptheworrylistunchangedfrom2022

Base:Total,N=16,795

Q5.7.Whetheryouhaveexperiencedthemornot,whichonlinerisksworryyouthemost?SelectuptothreerisksMicrosoftconfidential|15

WHATPARENTS&TEENSWORRIEDABOUTVARIEDBYRISK

?Comparedtoteens,parentsofteens

worriedmoreabout…Worriesaboutrisks:Teensvs.Parents

?Childsexualexploitation&abuse

?Worryaboutthisriskincreased4-pts.YoYamongparents13-17

?Sexualsolicitation

?Suicide&self-harmcontent

?Real-worldgraphicviolence&gore

12%

?Teensworriedmoreabout…

?Threatsofviolencetowardsthemselvesorothers

?Hatespeech

Sexualsolicitation,33%Suicideandself-harmcontent,26%

22%

19%..29%

Childsexualexploitationandabuse,42%

14%

Real-worldgraphicviolenceandgore,18%

Releaseofintimateimageswithoutyourconsent,23%

22%

Cyberbullying,harassment,…

41%

DTerrorist&violentextremistcontent13%

2…..Hatespeech,26%

27%..Misinformation,disinformation,28%

1…..Threatsofviolencetowardsme,others,28%

Base:Total,N=16,795ParentsofteensTeens

Q5.7.Whetheryouhaveexperiencedthemornot,whichonlinerisksworryyouthemost?SelectuptothreerisksMicrosoftconfidential|16

RISKSGENERATEDMOREWORRYFORTEENGIRLSTHANTEENBOYS

?Comparedtoboys,teengirlsworriedmoreabout…

?Sexualrisks(Net:61%vs.49%)

?Childsexualexploitation&abuse(32%,25%)

?Sexualsolicitation(26%,17%)

?Releaseofintimateimages(25%,19%)

?Cyberbullyingandharassment(42%,39%)

?Theonlyriskteenboysworriedmoreaboutwasmisinformationand

disinformation

Worriesaboutrisks:Genderdifferencesamongteens

17%

18%

Sexualsolicitation,26%Suicideandself-harmcontent,20%

Childsexualexploitationandabuse,32%

25%

14%

Real-worldgraphicviolenceandgore,15%

19%Releaseofintimateimageswithoutyourconsent,25%

39%Cyberbullying,harassment,…

Terrorist&violentextremistcontent13%

2…

Hatespeech,27%

25%

Misinformation,disinformation,31%

2…

Threatsofviolencetowardsme,others,28%

Base:Total,N=8,508TeengirlsTeenboys

Q5.7.Whetheryouhaveexperiencedthemornot,whichonlinerisksworryyouthemost?SelectuptothreerisksMicrosoftconfidential|17

GenerativeAI

20%WEREVERYFAMILIARWITHGENERATIVEAI

FamiliaritywithGenerativeAIAges18-24hadthehighestfamiliarityat27%

VeryFamiliar

(6-7)

Somefamiliarity

(3-5)

Notfamiliar

(1-2)

20%

56%

24%

Base:TotalN=16,795

AI3.HowfamiliarareyouwithgenerativeAI?Scale1=NotatAllFamiliar,7=VeryFamiliar

MaleFemale

Teens13-17

YA18-24Millennials25-44 GenX45-59Boomers60-64

CollegegradLessthancollegegrad

23%

18%

19%

27%25%

14%

8%

21%

14%

%Veryfamiliar

Microsoftconfidential|19

NEARLY40%HAVEEVERUSEDGENERATIVEAI

HaveeverusedGenerativeAI

Teens13-17

YA18-24Millennials25-44 GenX45-59Boomers60-64

CollegegradLessthancollegegrad

Unsure,15%

Yes,39%

No,47%

Base:TotalN=16,795

AI4.HaveyoueverusedgenerativeAI?

GenerativeAIwastriedmostbyyoungadults18-24

MaleFemale

56%

42%

35%

38%

43%

30%

19%

40%

30%

%EverusedgenerativeAI

Microsoftconfidential|20

USERSWEREMORECOMFORTABLEWITHPRACTICALAPPLICATIONSOFAI

?Scenariosthatgeneratedthemostexcitementwerepracticalinnature.Higherlevelsof

worrywerereservedforscenariosthatthreatenintellectualproperty,humancreativity,orpersonalidentity

?Atthemargins,theaveragelevelof

excitement(29%)exceededtheaveragelevelofworry(11%)

?Maleswere3-pts.moreexcitedthanfemalesonaverage.Malesweremoreexcitedabout:

?Beingmoreefficientatwork(+6)

?Videoandimagegeneration(+5)

?Femalesweremoreworriedthanmalesabout:

?Providingadviceonrelationships(+3)

?Image/videocreation(+2)

?Beinganonlinefriend(+2)

practica

creative

Whichscenariosgeneratedthemostexcitement

52%

57%

60%

58%

64%

62%

65%

65%

43%

6%

36%

7%

32%

9%

31%

11%

29%

7%

27%

12%

21%

14%

15%

21%

Translation

Answerquestions,Askforinformation

Helpsmebemoreefficientatwork*

Assistingstudentswithhomeworkandschoolprojects

Entertainment

Imageorvideogeneration(e.g.art,music,

design)

Adviceonrelationships,career,mental,physicalhealth

Beinganonlinefriend/companion

ExcitedNeitherWorried

Base:TotalN=16,795*AskedamongAdultsonly

AI6.ThinkingaboutthedifferentpossibleusesofgenerativeAI,howdoyoufeelabouttheirusefor..

1=Extremelyworried,2=Veryworried,3=Alittlemoreworried,4=Equallyworried&excited,5=Alittlemoreexcited,6=Veryexcited,7=Extremelyexcited.

Microsoftconfidential|21

HIGHESTPENETRATIONOFACTIVEUSERSWASAMONGYA18-24

UsageofgenerativeAIbygroup

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%

58%

44%

57%

65%

62%

70%

60%

70%

81%

27%

18%

20%

19%

18%

18%

14%

16%

24%

29%

23%12%

21%

17%

19%

16%

7%

14%

MaleFemaleTeens13-17

YA18-24

Millennials25-44GenX45-59Boomers60-64LessthancollegeCollegegradorhigher

UsersExperimentersNon-users

AI4.HaveyoueverusedgenerativeAI?

AI5.HowfrequentlyhaveyouusedgenerativeAIoverthepast3months?Microsoftconfidential|22

87%WEREWORRIEDABOUTATLEASTONEGENERATIVEAISCENARIO

WorryaboutatleastoneAIscenario

?Theaveragelevelofworryacrossallpotentialproblemswas65%.

?Worrysteadilyincreasedwithage:GenX,63%,Millennials,65%,GenX,70%andBoomers,73%

13%

?UsingAItogeneratescamselicitedthemostworrycloselyfollowedby

Deepfakesandsexualoronlineabuse

?Onaverage,femaleworryratingswere5-pts.higherthanmales.Thelargest

gapswere:

?Sexualoronlineabuse(+7)

87%

?CreatingrelationshipswithAI(+7)

?Amplifyingbiases(+6)

veryorsomewhatworried

AI7.HowworriedareyouaboutthepotentialproblemsintroducedbytheuseofgenerativeAItechnology?

WorryaboutgenerativeAIscenarios

71%

17%13%

GeneratingscamswithAI

69%

18%13%

Deepfakes

69%

17%14%

Sexualoronlineabuse

66%

20%

14%

AIhallucinations

62%

23%

15%

Dataprivacy

60%

26%

14%

Amplifybiases

56%

26%

18%

CreatingrelationshipswithanAI

Very,somewhatworried

Neitherworriedorunworried

Notveryworried,somewhat

Base:TotalN=16,795

Microsoftconfidential|23

GREATERFAMILIARITY&USAGELEDTOMOREEXCITEMENTABOUTAIAPPS

Asfamiliarityincreased,excitementaboutGenerativeAIincreased

Answerquestions,58%

Extremely,veryexcited

Moreefficientatwork,57%Entertainment,51%

Biggestdifferencesbetweenlow&highgroups

25%19%

LowMediumHigh

Familiarity

AI3.HowfamiliarareyouwithgenerativeAI?Scale1=NotatAllFamiliar,7=VeryFamiliar

AI4.HaveyoueverusedgenerativeAI?AI5.HowfrequentlyhaveyouusedgenerativeAIoverthepast3months?AI6.ThinkingaboutthedifferentpossibleusesofgenerativeAI,howdoyoufeelabouttheirusefor...

AI7.HowworriedareyouaboutthepotentialproblemsintroducedbytheuseofgenerativeAItechnology?

Asusageincreased,excitementaboutGenerativeAIincreased

Extremely,veryexcited

40%34%

22%

56%Answerquestions

55%Moreefficientatwork

36%Advicegiving

NeverortriedAIonceortwiceUsedAIdailytolessthan1x/weekUsage

Microsoftconfidential|24

GENZANDMILLENNIALSHAVEGREATEREXCITEMENTABOUTAIAPPS

GapsgreatestonusingGenerativeAIforworkorschool,andentertainment

%Extremely,veryexcited

45%

43%

39%

38%38%

35%

33%

29%

28%

27%

26%

23%

22%

21%

20%

19%

17%

16%16%16%

13%

12%

11%

8%

5%

38%

35%

26%

20%

28%

26%

12%

Translation

Helpsmebemoreefficientatwork*

*Askedamong18+only

Answerquestions,Askforinformation

AssistingstudentsEntertainment

withhomework&schoolprojects

Imageorvideo

generation(e.g.art,

music,design)

Adviceon

relationships,career,

mental,physical

health

Beinganonlinefriend/companion

AI6.ThinkingaboutthedifferentpossibleusesofgenerativeAI,howdoyoufeelabouttheirusefor..

1=Extremelyworried,2=Veryworried,3=Alittlemoreworried,4=Equallyworried&excited,5=Alittlemoreexcited,6=Veryexcited,7=Extremelyexcited.

Boomers60+

GenX45-59yoMillennials25-44GenZ13-24yo

Microsoftconfidential|25

RESPONSESTOGENERATIVEAIDIFFEREDDEPENDINGONCULTURE

Individualismvs.Collectivism*

Thisdescribesadimensionofculturethatrelatesthedegreetowhichpeopleinasocietyareintegrated

intogroups

?Individualistculturescreatetiesbetween

individualsthatareloose:everyoneisexpectedtolookafterhim/herselfandhis/herimmediatefamily.Thecultureischaracterizedasan“I”

consciousness

?Australia,Canada,Czechia,Denmark,

France,Germany,Italy,S.Africa,UK,USA

?Collectivistculturesprioritizetiesthatstartat

birthandareintegratedintostrong,cohesivein-groups,oftenthroughextendedfamilies.The

cultureischaracterizedasa“We”consciousness

S.korea,spain

ResponsestoGenerativeAIweremorepositiveinCollectivistcountries

45%

35%

32%

25%

18%

12%

36%

34%

24%

17%

VeryExcitedNotworried

VeryfamiliarEverusedUseweeklyor

more

CollectivistIndivualist

Base:TotalN=16,795

*classificationofcountrycultureisbasedontheHofstedemodel.Acountryscoring

Countrycomparisontool()

Microsoftconfidential|26

WELL-BEING

MEASURESOFTEENWELL-BEING

Parentswereaskedtoestimatetheirteen’swell-being

onlineAddiction

thoughtsaboutyourlifeonline

onlinethatyouforgettheworldaroundme

whenyoufeelmoodyorsad

atnight,oryouwakeupatnighttocheckwhat'shappeningonline

whenyouareinteractingwithotherpeople

Badonlineexperiences

messagesonlineaboutbodyimage

seeonline

whatIseehappeningonline

happeningsociallyifI'mnotonline

makesmeuncomfortable

Mental/physicalhealthproblems

.Feelingnervous,anxiousoronedge.Havetroublecontrollingworrying

·IhavefeltIhavenothingtolookforwardto·Ihavefeltsadorhadadepressedmood

·Havingtroublesleeping·Difficultyconcentrating·physicalpain

Microsoftconfidential|28

PARENTSOVERESTIMATEDTHELEVELOFBADEXPERIENCESFORTEENS

58%ofteenshadatleastonebadonlineexperience

Badonlineexperiences(agreecompletely,alot,alittle%)

60%61%

46%

43%43%

43%41%

39%

39%

36%

36%36%

Teenavg=36%

20%

16%

Ifeelthatlifewithoutthe

IfeeloverwhelmedbytooIoftenfeelanxiousorIroutinelyseecontent

Ifeelbadaboutmy

IfeellikeI'mnotgood

Iamoftenthetargetof

internetwouldbeboring

muchinformationincludingworryIwillmissoutononlinethatIfindharmfulor

appearancewhenIsee

enoughcomparedtoothers

bullyingorharassment

andjoyless

whatIseehappeningonlinewhat'shappeningsociallyifthatmakesme

I'mnotonlineuncomfortable

imagesandmessagesonlineaboutbodyimage

Iseeonline

online

TeensParentsof13-17

MH1.Howmuchdoyouagreeordisagreewiththefollowingstatements.[Parentwording]Inthefollowingquestions,pleaseanswertheseasyoubelieveyourchild(ren)would..Howmuchdoyouagreeordisagree…

Microsoftconfidential|29

INABILITYTOLIMITTIMEONLINEWASTHEBIGGESTCHALLENGE

66%ofteensreportedatleastoneaddictivebehavior

Onlineaddiction(Almostallthetime,alotofthetime%)

40%40%

41%

39%

40%40%

38%

35%34%

36%36%

Teenavg=33%

31%

27%

27%

28%28%

26%

23%

Finditdifficulttolimityourtimeonline

Checkyourphoneordigital

deviceevenwhenyouare

interactingwithotherpeople.

Goonlinetoreducestressor

anxietywhenyoufeelmoodyor

sad

Becomesoabsorbedwhenyou

areonlinethatyouforgetthe

worldaroundme

Losesleepbecauseyouare

onlinelateatnightoryouwake

upatnighttocheckwhat's

happeningonline

Findyourmindispreoccupied

withthoughtsaboutyourlife

online

TeensParentsof6-12Parentsof13-17

MH2.Pleasereadeachstatementandtellushowoftenyou...[Parentwording]Inthefollowingquestions,pleaseanswertheseasyoubelieveyourchild(ren)would..Howoftendoyourchildren…

scaleDisagree:1=never,2,rarely,3sometimes,4alotofthetime,5almostallthetime

Microsoftconfidential|30

TEENSREPORTEDALACKOFENERGYMOSTOFTEN

45%ofteensexperiencedatleastoneproblem

Mental,physicalhealthproblems(past3months,almostallthetime,alotofthetime%)

25%

24%24%

23%23%22%

Teenavg=21%

20%21%21%20%19%20%18%18%18%18%19%18%18%19%17%16%16%15%

LackofenergyorfeelingDifficultyconcentratingHavingtroublesleepingFeelingnervous,anxiousHavetroublecontrolling

tiredoronedgeworrying

Physical

pain

Ihavefeltsadorhadadepressedmood

IhavefeltIhave

nothingtolookforward

to

TeensParentof6-12Parentsof13-17

MH3.Howoftenhaveyouexperiencedthefollowingduringthepast3months?[Parentwording]Inthefollowingquestions,pleaseanswertheseasyoubelieveyourchild(ren)would.Duringthepast3months

scaleDisagree:1=never,2,rarely,3sometimes,4alotofthetime,5almostallthetime

Microsoftconfidential|31

25%OFYOUNGADULTS18-19SCOREDHIGHONONLINEADDICTION

Onlineaddictionscoresbyage

High

MediumLow

19%

30%

51%

25%

28%

48%

18%

26%

57%

18%

25%

56%

14%

22%

65%

7%

13%

80%

3%

10%

88%

13-1516-1718-1920-2425-4445-5960-64

Base:TotalN=16,795

MH2/MH2P.Pleasereadeachstatementandtellushowoftenyou[personally]...

Microsoftconfidential|32

ONLINEADDICTIONDIRECTLYRELATEDTOMORERISKS&CONSEQUENCES

Hatespeech

53%

Riskincidence

43%

cyberbullying

37%

29%

26%

Threatsofviolence

16%

20%

32%

12%

LowMediumHigh

Onlineaddiction

Consequences

45%

Lowerselfesteem

38%

Feltmoreisolated&lonely

23%

20%

Lostsleep

48%

34%

33%

27%

16%

LowMediumHigh

Onlineaddiction

Base:TeensN=8,508

Microsoftconfidential|33

ONLINEADDICTIONWASASSOCIATEDWITHNEGATIVEOUTCOMES

Badonline

experiencescore

46%

21%

8%

LowMediumHighOnlineaddiction

Mental,physicalproblemscore

55%

25%

7%

LowMediumHighOnlineaddiction

Atleast1bad85%

onlineexperience69%

43%

LowMediumHighOnlineaddiction

Atleast1mental,

physicalproblem

60%

27%

83%

LowMediumHighOnlineaddiction

Base:TeensN=8,508

Microsoftconfidential|34

Onlinesafetyfeatures&actions

PRIVATEACCOUNTSWERETHEMOSTPOPULARSAFETYFEATURE…

Useofsafetyf