國家開放大學本科《商務英語4》一平臺機考真題及答案(第二套)

國家開放大學本科《商務英語4》一平臺機考真題及答案第二套說明：整理于2024年8月14日；適用于國家開放大學本科學員一平臺期末機考考試；前5個題相同則整套相同。第一部分、試題原題第一大題、交際用語(單選題)本大題共包含5小題，每小題2分，共計10分。閱讀對話，從A、B、C三個選項中選擇一個能填入空白處的最佳選項。1.—__________—Yes,Ithinkso.A.Willyouflybusinessclass?B.Whendoyouplantoleave?C.WhereshallImakehotelreservation?2.—I’llbeawayonabusinesstrip.Wouldyoumindsigningformyexpressdelivery?—__________A.Ihavenotime.B.Yes,Ido.C.I’dbehappyto.3.—Howistheweatherinautumn?—__________A.Ilikesunnydays.B.Itisalwayssunny.C.Ihateit.4.—Thanksforinvitingme,John,butI’vealreadymadeotherplans.—__________Maybeanothertime.A.Ihopeyouenjoyit.B.That’sgood.C.Oh!I’msorrytohearthat.5.—I’mreallyfedupwithLarry!—__________A.Hey,what’sup?B.Really?C.I’msorrytohearthat.第二大題、詞匯與結構(單選題)本大題共包含15小題，每小題2分，共計30分。閱讀句子，從A、B、C三個選項中選擇一個能填入空白處的最佳選項。1.Eventhoughhe’s__________outofcollegeandstillabitgreen,heisagreatco-worker.A.fleshB.freshC.flash2.Ireally__________theeffortyouhavemadefortheproject.A.thankB.gratefulC.appreciate3.Theyexchangedtalesof__________ordisappointingnewsofpopularitemssoldoutminutesafterthespreebeganatmidnight.A.bargainsB.dealsC.goods4.Itwill__________abouteightpercentmorethaninitiallyprojected.A.spendB.payC.cost5.Theinstructiondescribescompletelythe__________anditssafetybasis.A.facultyB.facilitateC.facility6.Manyofthebanksandtravelservicesinthewesterncountriesprovideconvenienceforthetravelersbyissuingtraveller’s__________.A.checksB.cashC.creditcards7.Wedidn’tunderstandhowdifficultitwasto__________suchabreakfast.A.districtB.distributeC.distract8.Theproprietorownsallofthepropertyofthebusinessandisresponsible__________everything.A.toB.forC.at9.Thatmightbeacceptable__________youhandletheinsurancefees.A.ifB.whetherC.evenif10.Henryisoftenseen__________Englishaloudeverymorningintheclassroom.A.toreadB.readsC.beingread11.Lookingyourcustomersintheeyeshowsthatwearelisteningtothemandhearing__________theyaresaying.A.whyB.howC.what12.Customerswon’tfindstoreclerkssittingaround__________.A.watchingTVorplayingcardsB.towatchTVorplaycardsC.watchingTVortoplaycards13.Youcanshowrespecttoyourteammates__________everyonefairlyandequally.A.totreatB.treatedC.bytreating14.Wecan’tmanagethat__________youpayfortheinstallation.A.ifB.whenC.unless15.JohnworkedinaAmericancompany.So__________I.A.doB.didC.doing第三大題、閱讀理解(單選題)(本大題共包含5小題，每小題4分，共計20分。閱讀短文，從A、B、C三個選項中選擇一個正確答案。)1.Advertisementcanbethoughtof“asthemeansofmakingknowninordertobuyorsellgoodsorservices”.Advertisementaimstoincreasepeople’sawarenessandarouseinterest.Ittriestoinformandtopersuade.Themediaareallusedtospreadthemessage.Thepressoffersafairlycheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaandcommercialradioareusefulforlocalmarket.Television,althoughmoreexpensive,canbeveryeffective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.Otherwaysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmailadvertisement.Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesofthewesternworldinthiscentury.Manybusinessessuchasthosehandlingfrozenfoods,liquor,tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythecustomer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredbythesellingprice,itisclearthatitisthecustomerwhopaysforadvertisement.However,iflargescaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomerpaysless.Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketisgrowing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisementmaypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthatbusinesseswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvaluetothem.特別提醒：本題共5個小題,需要拉動答題框右邊的滾動條使5個試題顯示出來做答??！[單選題]◆Advertisementisoftenusedto__________.A.deceivecustomersB.increaseproductionC.pushthesale[單選題]◆Theword“media”(inthefirstparagraph)includes__________.A.thepress,magazineB.television,radioC.alloftheabove[單選題]◆Advertisementismainlypaidforby__________.A.thecustomerB.theproducerC.increasedsales[單選題]◆Advertisementcanincreasedemand__________,A.inashrinkingmarketB.inanycircumstancesC.inagrowingmarket[單選題]◆Fromthelastsentenceofthispassageweconcludethat_________.A.businessesusuallydonotpaymuchforadvertisementB.businessmenknowwellthatadvertisementcouldbringthemmoreprofitsC.advertisementcouldhardlyconvincepeopleofthevalueofthegoods第四大題、閱讀理解(判斷題)(本大題共包含5小題，每小題4分，共計20分。閱讀短文，判斷句子正誤，正確選“T”,錯誤選“F”。)1.Ifyouwanttobecomeafranchisee,thetipsbelowcanhelpyoutofindtheperfectopportunity.Befocusedonyourpreference.Onthestageofdecision-making,thebottomlineis:Don’truleoutabusinesswithoutlearningorseeingwhattheday-to-daywilllooklike.Forinstance,thinkaboutamomreturningtotheworkforcewhoknowsshewantstointeractwithchildrenonadailybasis.Amongthehundredsofoptionsthere,sheneedstodecideifshewouldliketobehandsonasateacherorifshewouldrathermanageafacilitythattutorschildreninmath.Decidingbetweenthetwoiseasyifsheconsiderswhichday-to-daypositionshewouldpreferandhowthatwillimpactherothergoals.Beproactivewithyourresearch.Afteryou’vedeterminedwhatroleyouwantinafranchise,it’simportanttostartresearchingdifferentoptions.Physicallyvisitmanydifferentfranchiselocationsandbrowsethewebandthendeterminewhatwillbeafitinyourcommunity.Makesurethefranchiserhasexperience.Beforesigningontoafranchise,itisessentialtoaskthefranchiserabouttheexecutiveteamanditspastindustryexperience.Findoutifthecompanyleadershavehadsignificantexperienceatanotherfranchiseandarenowapplyingthatknowledgesuccessfully.Readthefranchisedisclosuredocumentcarefully.Thefirstthingtolookatishowmuchafranchisewouldcosttopurchase.Makesureyouhaveafinancialadviserwhocanlookatthatitemwithyouandseethetypeofprofitafranchiseecanmakeonaverage.It’salsoimportanttotakealookatthepost-terminationclauseintheagreementtomakesurethatwhenyouwanttoleavethebusiness,youknowthetermswellandyourinterestsareproperlyprotected.特別提醒：本題共5個小題，需要拉動答題框右邊的滾動條使5個試題顯示出來做答！！[判斷題]◆Decideonabusinesswithlearningorseeingwhattheday-to-daywilllooklike.[判斷題]◆Beforeyou’vedeterminedwhatroleyouwantinafranchise,it’stimetostartthebusiness.[判斷題]◆Beforesigningontoafranchise,theessentialjobistoaskthefranchiserabouttheexecutiveteamanditspastindustryexperience.[判斷題]◆

Thefirstthingtolookatishowlongafranchisewouldtaketopurchase.[判斷題]◆Tomakesurethatwhenyouwanttoleavethebusiness,youhavemadeenoughmoneyandyouaresatisfiedwiththat.第五大題、寫作(問答題)(寫作題大題共計20分。根據(jù)要求，完成一篇作文。)Accordingtothefollowinginformation,pleasewriteaninvitationlettertoyourbusinesspartnersandinvitethemtoyourcity.1.Yournameandposition:CatherineLee,ManagerofBeijingFriendshipCo.,Ltd2.Yourbusinesspartners:Ms.MarySmith3.Timeofvisit:thefirstMondaynextmonth4.Purposeofvisit:negotiationonbusiness5.Expensestobeborneby:yourbusinesspartners第二部分、試題及答案第一大題、交際用語(單選題)本大題共包含5小題，每小題2分，共計10分。閱讀對話，從A、B、C三個選項中選擇一個能填入空白處的最佳選項。1.—__________(紅色字體為本題正確答案選項)—Yes,Ithinkso.A.Willyouflybusinessclass?B.Whendoyouplantoleave?C.WhereshallImakehotelreservation?2.—I’llbeawayonabusinesstrip.Wouldyoumindsigningformyexpressdelivery?(紅色字體為本題正確答案選項)—__________A.Ihavenotime.B.Yes,Ido.C.I’dbehappyto.3.—Howistheweatherinautumn?(紅色字體為本題正確答案選項)—__________A.Ilikesunnydays.B.Itisalwayssunny.C.Ihateit.4.—Thanksforinvitingme,John,butI’vealreadymadeotherplans.(紅色字體為本題正確答案選項)—__________Maybeanothertime.A.Ihopeyouenjoyit.B.That’sgood.C.Oh!I’msorrytohearthat.5.—I’mreallyfedupwithLarry!(紅色字體為本題正確答案選項)—__________A.Hey,what’sup?B.Really?C.I’msorrytohearthat.第二大題、詞匯與結構(單選題)本大題共包含15小題，每小題2分，共計30分。閱讀句子，從A、B、C三個選項中選擇一個能填入空白處的最佳選項。1.Eventhoughhe’s__________outofcollegeandstillabitgreen,heisagreatco-worker.(紅色字體為本題正確答案選項)A.fleshB.freshC.flash2.Ireally__________theeffortyouhavemadefortheproject.(紅色字體為本題正確答案選項)A.thankB.gratefulC.appreciate3.Theyexchangedtalesof__________ordisappointingnewsofpopularitemssoldoutminutesafterthespreebeganatmidnight.(紅色字體為本題正確答案選項)A.bargainsB.dealsC.goods4.Itwill__________abouteightpercentmorethaninitiallyprojected.(紅色字體為本題正確答案選項)A.spendB.payC.cost5.Theinstructiondescribescompletelythe__________anditssafetybasis.(紅色字體為本題正確答案選項)A.facultyB.facilitateC.facility6.Manyofthebanksandtravelservicesinthewesterncountriesprovideconvenienceforthetravelersbyissuingtraveller’s__________.(紅色字體為本題正確答案選項)A.checksB.cashC.creditcards7.Wedidn’tunderstandhowdifficultitwasto__________suchabreakfast.(紅色字體為本題正確答案選項)A.districtB.distributeC.distract8.Theproprietorownsallofthepropertyofthebusinessandisresponsible__________everything.(紅色字體為本題正確答案選項)A.toB.forC.at9.Thatmightbeacceptable__________youhandletheinsurancefees.(紅色字體為本題正確答案選項)A.ifB.whetherC.evenif10.Henryisoftenseen__________Englishaloudeverymorningintheclassroom.(紅色字體為本題正確答案選項)A.toreadB.readsC.beingread11.Lookingyourcustomersintheeyeshowsthatwearelisteningtothemandhearing__________theyaresaying.(紅色字體為本題正確答案選項)A.whyB.howC.what12.Customerswon’tfindstoreclerkssittingaround__________.(紅色字體為本題正確答案選項)A.watchingTVorplayingcardsB.towatchTVorplaycardsC.watchingTVortoplaycards13.Youcanshowrespecttoyourteammates__________everyonefairlyandequally.(紅色字體為本題正確答案選項)A.totreatB.treatedC.bytreating14.Wecan’tmanagethat__________youpayfortheinstallation.(紅色字體為本題正確答案選項)A.ifB.whenC.unless15.JohnworkedinaAmericancompany.So__________I.(紅色字體為本題正確答案選項)A.doB.didC.doing第三大題、閱讀理解(單選題)(本大題共包含5小題，每小題4分，共計20分。閱讀短文，從A、B、C三個選項中選擇一個正確答案。)1.Advertisementcanbethoughtof“asthemeansofmakingknowninordertobuyorsellgoodsorservices”.Advertisementaimstoincreasepeople’sawarenessandarouseinterest.Ittriestoinformandtopersuade.Themediaareallusedtospreadthemessage.Thepressoffersafairlycheapmethod,andmagazinesareusedtoreachspecialsectionsofthemarket.Thecinemaandcommercialradioareusefulforlocalmarket.Television,althoughmoreexpensive,canbeveryeffective.Publicnoticesarefairlycheapandmorepermanentintheirpowerofattraction.Otherwaysofincreasingconsumerinterestarethroughexhibitionsandtradefairsaswellasdirectmailadvertisement.Therecanbenodoubtthatthegrowthinadvertisementisoneofthemoststrikingfeaturesofthewesternworldinthiscentury.Manybusinessessuchasthosehandlingfrozenfoods,liquor,tobaccoandmedicineshavebeenbuiltuplargelybyadvertisement.Wemightaskwhetherthecostofadvertisementispaidforbytheproducerorbythecustomer.Sinceadvertisementformspartofthecostofproduction,whichhastobecoveredbythesellingprice,itisclearthatitisthecustomerwhopaysforadvertisement.However,iflargescaleadvertisementleadstoincreaseddemand,productioncostsarereduced,andthecustomerpaysless.Itisdifficulttomeasureexactlytheinfluenceofadvertisementonsales.Whenthemarketisgrowing,advertisementhelpstoincreasedemand.Whenthemarketisshrinking,advertisementmaypreventabiggerfallinsalesthanwouldoccurwithoutitssupport.Whatisclearisthatbusinesseswouldnotpaylargesumsforadvertisementiftheywerenotconvincedofitsvaluetothem.特別提醒：本題共5個小題,需要拉動答題框右邊的滾動條使5個試題顯示出來做答??！[單選題]◆Advertisementisoftenusedto__________.(紅色字體為本題正確答案選項)A.deceivecustomersB.increaseproductionC.pushthesale[單選題]◆Theword“media”(inthefirstparagraph)includes__________.(紅色字體為本題正確答案選項)A.thepress,magazineB.television,radioC.alloftheabove[單選題]◆Advertisementismainlypaidforby__________.(紅色字體為本題正確答案選項)A.thecustomerB.theproducerC.increasedsales[單選題]◆Advertisementcanincreasedemand__________.(紅色字體為本題正確答案選項)A.inashrinkingmarketB.inanycircumstancesC.inagrowingmarket[單選題]◆Fromthelastsentenceofthispassageweconcludethat_________.(紅色字體為本題正確答案選項)A.businessesusuallydonotpaymuchforadvertisementB.businessmenknowwellthatadvertisementcouldbringthemmoreprofitsC.advertisementcouldhardlyconvincepeopleofthevalueofthegoods第四大題、閱讀理解(判斷題)(本大題共包含5小題，每小題4分，共計20分。閱讀短文，判斷句子正誤，正確選“T”,錯誤選“F”。)1.Ifyouwanttobecomeafranchisee,thetipsbelowcanhelpyoutofindtheperfectopportunity.Befocusedonyourpreference.Onthestageofdecision-making,thebottomlineis:Don’truleoutabusinesswithoutlearningorseeingwhattheday-to-daywilllooklike.Forinstance,thinkaboutamomreturningtotheworkforcewhoknowsshewantstointeractwithchildrenonadailybasis.Amongthehundredsofoptionsthere,sheneedstodecideifshewouldliketobehandsonasateacherorifshewouldrathermanageafacilitythattutorschildreninmath.Decidingbetweenthetwoiseasyifsheconsiderswhichday-to-daypositionshewouldpreferandhowthatwillimpactherothergoals.Beproactivewithyourresearch.Afteryou’vedeterminedwhatroleyouwantinafranchise,it’simportanttostartresearchingdifferentoptions.Physicallyvisitmanydifferentfranchiselocationsandbrowsethewebandthendeterminewhatwillbeafitinyourcommunity.Makesurethefranchiserhasexperience.Beforesigningontoafranchise,itisessentialtoaskthefranchiserabouttheexecutiveteamanditspastindustryexperience.Findoutifthecompanyleadershavehadsignificantexperienceatanotherfranchiseandarenowapplyingthatknowledgesuccessfully.Readthefranchisedisclosuredocumentcarefully.Thefirstthingtolookatishowmuchafranchisewouldcosttopurchase.Makesureyouhaveafinancialadviserwhocanlookatthatitemwithyouandseethetypeofprofitafranchiseecanmakeonaverage.It’salsoimportanttotakealookatthepost-terminationclauseintheagreementtomakesurethatwhenyouwanttoleavethebusiness,youknowthetermswellandyourinterestsareproperlyprotected.特別提醒：本題共5個小題，需要拉動答題框右邊的滾動條使5個試題顯示出來做答?。