BEC商務英語（高級）閱讀模擬試卷14（共468題）

BEC商務英語（高級）閱讀模擬試卷14（共9套）（共468題）BEC商務英語（高級）閱讀模擬試卷第1套一、概括文意配伍(本題共8題，每題1.0分，共8分。)A.MetrisCompanies,Inc.MetrisCompanies,Inc.(MCI)providesfinancialproductsandservicesthroughouttheUnitedStates.Itsprimarylineofbusinessisthecreditcardbusiness.TheCompany'screditcardproductsareprimarilyunsecuredcreditcardsissuedthroughasubsidiary,DirectMerchantsCreditCardBank,NationalAssociation.Thesecreditcardsgenerateconsumerloans,which,inturn,generateincomeandcashflowfromprincipal,interestandfeepayments.ThesalesoftheCompany'sotherconsumerfinancialproducts,suchascreditprotectionproducts,generateadditionalcashflow.MCItargetsprimarilymiddle-marketcustomers.DirectMerchantsBankobtainsinformationaboutprospectivecustomersinthemiddlemarketfromcreditbureauinformationaswellasfromotherthird-partysourcesincludingothercompanies'customerlistsanddatabases.B.Lowe'sCompanies,Inc.Lowe'sCompanies,Inc.isahomeimprovementretailer,withaspecificemphasisonretaildo-it-yourself(DIY)andcommercialbusinesscustomers.Lowe'sspecializesinofferingproductsandservicesforhomeimprovement,homedecor,homemaintenance,homerepairandremodelingandmaintenanceofcommercialbuildings.AsoftheendofthefiscalyearendedJanuary30,2004,Lowe'soperated952storesin45states,withapproximately108.8millionsquarefeetofretailsellingspace.AtypicalLowe'shomeimprovementstorestocksmorethan40,000items,withhundredsofthousandsofitemsavailablethroughitsspecialordersystem.Eachstorecarriesaselectionofnationalbrandnamemerchandise.C.AltamiraMgmt.Ltd.Foundedin1969,AltamiraisanindependentinvestmentmanagementfirmandhaslongbeenrecognizedasoneofCanada'sleadingfundmanagers.Currently,withover$16billionundermanagement,Altamira'sinnovativeinvestmentstylehasprovensuccessfulinallassetclasses.Thereisaconstantsharingofideasandinsightsamongtheteam.Thecompany'ssuccessisdependentonthisideasdrivenenvironment,withinvestmentmanagersfromalldisciplinesbeingconstantlyencouragedtoparticipatewiththeirviewsandopinions.D.PankowSince1963,Pankowhasmaintainedanenviablepositioninthebuildingindustrywithanunsurpassedrecordofperformance,valueandquality.AsaveteranandpioneeroftheDesign-Buildprojectdeliverysystem,Pankowboastsalegacyofontimeandonbudgetperformancethatisrespectedbyclientsandpeersalike.Pankowisknownforitsuseofinnovativemanagementtechniques,maintainenanceofstrictcostandqualitycontrolsandasapioneerofnewconstructionmethods.AkeytoPankow'ssuccessisameldingoftwoprovenconcepts—activeparticipationinthedesignprocessbyhighlyexperiencedpersonnelandacomprehensivequalitycontrolprogramthroughoutconstructionexecution.E.EDSEDS,theworld'smostexperiencedoutsourcingservicescompany,deliverssuperiorreturnstoclientsthroughitscost-effective,high-valueservicesmodel,EDS'coreportfoliocomprisesinformationtechnologyandbusinessprocessoutsourcingservices,aswellasinformationtechnologytransformationservices.EDS'complementaryandsubsidiarybusinessisA.T.Kearney,oneoftheworld'sleadinghigh-valuemanagementconsultancies.Itsupportstheworld'sleadingcompaniesandgovernmentsin60countries.Herearethenumbers:Employees:morethan130,0002003revenues:$21.5billionRanked80thontheFortune5001、Thecompanyorientsitselftowardsmedium-marketclients.標準答案：A知識點解析：暫無解析2、Thecompany’ssubsidiarybusinessismanagementconsulting.標準答案：E知識點解析：暫無解析3、Thecompanyattachesimportancetoteamspirits.標準答案：C知識點解析：暫無解析4、Thecompanydoesn’tdealwithwholesale.標準答案：B知識點解析：暫無解析5、Thecompanycollectscustomerinformationthroughavarietyofways.標準答案：A知識點解析：暫無解析6、Thecompanyenjoysthereputationofadvancedmanagementstyle.標準答案：D知識點解析：暫無解析7、ThecompanybelongstotheFortune500.標準答案：E知識點解析：暫無解析8、Thecompanyisanexcellentbuildingdesignfirm.標準答案：D知識點解析：暫無解析二、段落完型(本題共6題，每題1.0分，共6分。)?Readthearticlebelowaboutsuccessfule-mailnegotiation.?Choosethebestsentencefromtheoppositepagetofilleachofthegaps.?Foreachgap9-14,markoneletter(A-H)onyourAnswerSheet.?Donotuseanylettermorethanonce.SuccessfulE-mailNegotiationGiventhatyouareinvolvedinanegotiationthatmustproceedviainformationtechnology,howcanyoubestachieveyourgoals?Thefollowingprescriptionsareimportant.Mostpeopleoverestimatetheabilityofotherpeopletomakesenseoutofwhattheymean.Peoplehaveahardenoughtimedecipheringourmessagesinface-to-faceinteractions;accuracydecreasesdramaticallyine-mailexchanges.Manypeopleassumethatlongermeansclearer.Itdoesnot.Peoplehaveaslantattentionspanandoftendislikelonge-mailmessages,orperhapsevenstopreadingthemiftheybegantofalloffofthescreen.Mustpeoplearecapableofonlyretainingseven,plus-or-minustwo,ideasintheirheadatanyone6rae.Asageneralruleofthumb,moste-mailmessagesshouldfitonasinglescreen.Screenloading,orthetendencytowriteverylongmessagecanleadtoannoyanceonthepartoftherecipient,especiallyifbeorsheisbusy.Negotiationsaremoreproductivewhenthepartiesexchangeagreaternumberofshortere-mails,ratherthanfewer,butlongere-malls.(9)Thisalsobuildsreciprocityinexchange.Theasynchronousnatureofe-mailprovidespeoplewiththedubiousluxuryofnothavingtoimmediatelyreceiveofrespondtoe-mailmessages.However,thesenderofe-mailmessagesoftenexpectsatimelyresponse.Notrespondingtoe-mailmaybeperceivedasrejectionanddisinterest.Further,newerformsofsoftwareallowsenderstoascertainwhethertherecipienthasreadtheire-mail.Failuretoprovideatimelyresponsetoe-mallisakintogivingthe"silenttreatment"tosomeone.(10).Meta-communicationiscommunicationaboutcommunication.Thisboilsdowntopeopletalkingabouthowtheyshouldcommunicate.(11)Inanyelectroniccommunication,itisimportanttoletteammembersknowhowoftenyoucheckyoure-mail,whetheryouorsomeoneelsereadsandrespondstoyoure-mail,andwhetheryouforwardyoure-mailtoothers.Flamingreferstotheinsults,criticisms,andcharacterassassinationsthatpeoplehurlovere-mail.Flamingremarksmakefunofgrammar,includelabelingandaccusations,characterattack,backhandedcompliments,andbluntstatements.(12).Incontrast,face-to-facegroupshavemechanismsandnorms,suchasconformitypressure,thatlargelypreventflaming.Peoplereacttoeachotherwithlesspoliteness,empathyorinhibitioniftheycannotsensetheother'ssocialpresence.(13).Thereismoreuncertainty,doubt,andambiguityinelectronicmailexchanges.(14).Asaconsequence,peoplebecomefrustratedandseektocontroltheexchangebyissuingthreats,e.g."Iamnotgoingtoreadmye-mailagain".Alonglines,donutchastiseordelivernegativefeedbackviae-mail;face-to-faceortelephonecommunicationismoreappropriate.ASuchandothernegativeinterpersonalbehaviorsoftenstemfromfeelingsofisolation.BThisstemsfromtheasynchronousnatureofcommunication.CIncreasingtherateofe-mailexchangepreventsmisunderstandingbecausemisperceptionscanbequicklyrectified.DThiswillresultinthefailureofcommunication.ESuspicionandhostilityincreaseasthecommunicationbetweenpartiesdiminishes.FNegotiatorsaremuchmorelikelytoissuethreatswhencommunicatingviainformationtechnology.GMostpeopleoverestimatetheabilityofotherpeopletomakesenseoutofwhattheymean.HThisisofcriticalimportanceinelectronicinteractionbecausethenormsofmmtakingandconversationarenotclear.9、標準答案：C知識點解析：暫無解析10、標準答案：E知識點解析：暫無解析11、標準答案：H知識點解析：暫無解析12、標準答案：A知識點解析：暫無解析13、標準答案：F知識點解析：暫無解析14、標準答案：B知識點解析：暫無解析三、常規(guī)閱讀理解(本題共6題，每題1.0分，共6分。)?Readthefollowingextractfromanarticleaboutcustomerrelationsandthequestionsthatfollow.?ForeachQuestion15-20,markoneletter(A,B,CorD)onyourAnswerSheetfortheansweryouchoose.Customerrelationsdescribestheresourcesofacompany—beitastore,manufacturer,orserviceindustry—thataredevotedtodiscerningandthenservingtheneedsofcustomers.Inearliertimes,thiswasknownasthecomplaintdepartment,thepartoftheoperationthatdealtwithnegativecustomercomments,returns,andotherconcerns.Renamingthisfunctioncustomerrelationsismorethanawordgame.Itreflectstheproactivenatureofthedepartmentinmodernindustryandretailing.Customerserviceextendsbeyondsalesandadvertisingtoensurethatthecompanyunderstandsitscustomerbaseandwhatitscustomersreallywant.Customerrelationsworkswithinthebusinesstodirectthequalityoftheproductorservice,itsdelivery,andadvertisingstrategytomeetthatneed.Thispartofabusinessoperationrespondstocustomerinquiriesandcomplaintsandresolvesproblemssoasnottolosecustomers;atthesametime,customerrelationsworkswiththemarketingdepartmenttoattractnewcustomers.Theshortanswertowhysomuchattentionshouldbepaidtocustomerneedsanddissatisfiedcustomersisthatsuchattentionhasbeenfoundtosupportlong-termsuccess.Someoftheearliestsuchendeavorsbeganwithconcernoverproductreputation—asfarbackastheearlydaysoftheIndustrialRevolutioninthe1890s.Placingone'snameonaproductwasconsideredtobeabondoftiebetweenthecustomerandthemerchantand/orthemanufacturers.Overtheyears,manyfirmsdevelopedapolicyof"thecustomerisalwaysright,"findingthatitwasmoreprofitabletotakeasmalllossandkeepacustomerthantoarguewithcustomersaboutallegeddefectiveproductsorproblemsthatoccurredwithstaff.Firmsdevelopedcomplaintdepartmentstodealwithcustomerswhohadbadexperienceswithproductsorservices.Asconsumerconsciousnessgrewinthelatetwentiethcenturythefocusoftheindustryshiftedfromdealingwithdissatisfiedcustomersastheycomplained,toamoreactiveapproachofreachingouttodiscoverwhythecomplaintwasmade,toensurethatthedissatisfiedcustomersremaincustomers,andtostudyeachcaseandimprovetheproductorserviceandthewayinwhichitwasdeliveredtocustomers.Inthe1960sthecomplaintdepartmentbegantobeknownasthecustomerrelationsdepartment.Customerrelationsdepartmentsstilltakeoncomplaints.Theadventoftoll-freenumbersmakesiteasierforpeopletoregistercomplaints—andpraise.Customerswhophoneinpraisefororcomplaintsaboutaproductareoftenofferedfreecouponsandrecipesforthatproduct.Studiesofthecustomerrelationsmovementshowthattheshifttoanaggressivepolicyofcustomerstudyismorethan"nice",itisprofitableforbusiness.Resourcesexpendedinthecustomerserviceareaaremorethanoffsetbysavingsfromcustomersnotlost.Goodwilltowardallcustomersreapstangiblerewardsintheformofincreasedprofitsforbusiness.Inastudyofserviceindustries,RonZemkecitedtwostudiesbyTechnicalAssistanceResearchInstitute(TARP)inWashingtonD.C.,onconsumercomplaints.TARPfoundthatoneinfourcustomerswasupsetenoughaboutaproductorserviceorbothtoseekanalternativebusinessforthatproductorservice.Ofthoseunhappycustomers,however,onlyfivepercenthadbotheredtocomplain.Theother95percentjustvotedwiththeircashbyswitching.Toreducethelossofcustomersinthefuture,customerrelationstriestoanalyzethefivepercentwhocomplainedinordertounderstandtheninety-fivepercentwhodidnotcomplainyetwereunhappy.Customerrelationsmustanticipatetheneedsofeachindividualcustomer,upanddownthesocialscale,acrosstheracialandculturallinesthatmakeuptheAmericanmeltingpot.Zemkeandothersoffermanystrategiesforbuildingagoodcustomerrelationsdepartment.Thebeststrategiesinvolvelearningasmuchaspossibleaboutthecustomerbaseandtrainingstaffwellastowhatthecustomerswantandthewaytheywantit.Zemkeandothersshowthatacompanywithexcellentservicetowardcustomersisonethatunderstandsthetiebetweenemployeerelationsandcustomerrelations.Awell-trainedsatisfiedemployeeisbetterabletosatisfytheneedsofthecustomer.15、Inearliertimestherewasthecomplaintdepartmentthat______.A、dealswithpositivecustomercomments,returnsandotherconcernsB、playsawordgamewiththecustomerswhohadbadexperienceswithproductsorservicesC、handlescustomerswhowerenotsatisfiedwithproductsorservicesD、directsthequalityoftheproductorservice,itsdeliveryandadvertisingstrategy標準答案：C知識點解析：暫無解析16、Wecanlearnfromthepassagethatthegoalofthecustomerrelationsdepartmentis______.A、torespondtocustomerinquiriesandcomplaintsB、tokeepoldcustomersandattractnewonesC、tosolveproblemsthatcustomershaveD、toanalyzethequalityoftheproductorservice標準答案：B知識點解析：暫無解析17、Overtheyears,manycompaniesdevelopedapolicyof"thecustomerisalwaysright"findingthat______.A、itwasmoreprofitabletoarguewithcustomersaboutallegeddefectiveproductsB、tokeepacustomerattheexpenseofabiglosswasworthwhileC、itwaswortharguingwithcustomerstodefendtheproductorserviceD、tokeepacustomeratasmalllosscouldbringmoreprofittothecompany標準答案：D知識點解析：暫無解析18、Accordingtothepassage,thecomplaintdepartmentwasrenamedthecustomerrelationsdepartment______.A、inthe1960sB、inthe1990sC、inthe1890sD、inthe1970s標準答案：A知識點解析：暫無解析19、Wecaninferfromthepassagethat______.A、companiesinvestalotofresourcesinthecustomerserviceareabutgetlessprofitsinreturnB、thosecompaniesthatsetupcustomerservicesectioncansavealotofresourcesandgoalongwayC、offeringgoodcustomerserviceisworthwhileascustomerskeptcanbringmoreprofitstothecompanyD、goodwilltowardsallcustomerscangetawardsinthebusinesscompetitionforthecompany標準答案：C知識點解析：暫無解析20、ThestudiesconductedbyTARPonconsumercomplaintsfoundthat95percentoftheunhappycustomers______.A、phonedtocomplainaboutaproductorserviceorbothB、turnedtob’uyproductsfromothercompaniesC、votedagainstthecompanyfromwhichtheyhadboughtdefectiveproductsD、wereannoyedenoughtomakecomplaintsbutcontinuedtobuytheproduct標準答案：B知識點解析：暫無解析四、完形填空（單選）(本題共10題，每題1.0分，共10分。)?Readthearticlebelowaboutmarketresearch.?ChoosethecorrectwordtofilleachgapfromA,B,CorD.?Foreachquestion(21-30),markoneletter(A,B,CorD)onyourAnswerSheet.MarketResearchMarketresearchhasbecomeincreasinglyimportantinrecentyears.Insomeorganisations,infact,managerswillnotinitiateanyactivitywithoutmarketresearchtobackthemup.Thefirstthingaboutmarketresearchisthatitisnotan(21)tomanagementdecision-making.Noformofmarketresearch,nomatterhowdeep,complicatedanddetailed,caneverbeseenasasubstituteforcreativedecision-makingbyprofessionalmanagers(22)itsverybest,allitcandois(23)somedoubtandclarifythenatureoftheproblem.Itmayevenbeseenasatoolwhichcanhelpimprovethe(24)ofdecisionsbutitisnotinitselfadecision-makingmechanism.Marketresearch,in(25)withanumberofotherapproachesinmarketing,suffersfromthefrequentcomplaintthatitisnotreallyaccurate.Marketresearchresultscanneverbecompletelyaccuratebecausethey(26)withadynamic,ever-changingmarketplace.Itisessentialthatthisisunderstoodbyeveryonewithaninterestintheresults.Thereis,therefore,anongoingneedforcreativityandimagination,when(27)marketresearchresultsandwhenmakingany(28)toapplytheminthemarketplace.Finally,itshouldalwaysberememberedthatmarketresearchisnotanendinitselfbutsimplya(29)bywhichsomedegreeofriskcanberemovedfrommarketplaceactivity.Ifnoactivity(30)fromtheresearch,thentheentireresearchhasbeencompletelypointless.21、A、optionB、alternativeC、endD、opening標準答案：B知識點解析：根據后文；asubstituteforcreativedecision-making的提示來看，此處需要填寫意思上近似substitute的詞語。因此，答案為B。選項A意思是選擇。22、A、ForB、FromC、AtD、With標準答案：C知識點解析：atone’sbest固定搭配，意思是充其量，最多。故答案為C。23、A、rejectB、omitC、denyD、remove標準答案：D知識點解析：根據前后意思來看，此空和后面clarifythenatureoftheproblem意思應該是相近的，故此處填寫remove，表達消除疑慮的意思。故答案為D。24、A、qualityB、goodnessC、well-beingD、virtue標準答案：A知識點解析：從詞語搭配的角度來考慮，這里能做improve賓語的只有選項A和C。但是選項C意思是福利。故正確答案為A。25、A、associationB、commonC、additionD、connection標準答案：B知識點解析：incommonwith固定搭配，意思是和……一樣。故答案為B。26、A、workB、manageC、dealD、operate標準答案：C知識點解析：dealwith固定搭配，意思是處理，與……打交道。故答案為C。27、A、decidingB、thinkingC、provingD、considering標準答案：D知識點解析：根據文意理解，這里表達的意思是考慮到市場調查的結果，故答案為D。28、A、attemptB、ventureC、choiceD、try標準答案：A知識點解析：根據文意理解，這里表達的意思是做出嘗試，把調查結果運用于市場。故答案為A。29、A、modeB、meansC、wayD、progress標準答案：B知識點解析：根據句意，這里需要使用表示方式方法的詞語。同時，后面的從句是個定語從句，修飾該空，因此，此處需要使用means，構成bythemeans的短語。因此B為正確答案。30、A、showsB、producesC、resultsD、appears標準答案：C知識點解析：resultfrom固定搭配，意思是從市場調查中得出任何活動。故答案為C。五、完形填空（填空）(本題共10題，每題1.0分，共10分。)?ReadthearticlebelowaboutCoca-colaanditsadvertising.?Foreachquestion31--40,writeonewordinCAPITALLETTERSonyourAnswerSheet.COCA-COLAANDITSADVERTISINGJohnS.PembertoninventedCoca-Colain1886.HispartnersuggestedrunninganadvertisingFORthedrinkintheAtlantaJournalthatveryyear.In1888,AsaCandlerboughttheCoca-Colabusinessanddecidedtomaketheproductknown(31)signs,calendarsandclocks.Thecompanybegantobuilditsglobalnetwork.WhenRobertWoodruffwaselectedpresidentofthecompanyin1923,hesucceeded(32)transformingCoca-Cola(33)atrulyinternationalproductbysetting(34)aforeigndepartment,whichexportedCoca-ColatotheOlympicGamesinAmsterdamin1928.DuringWorldWarII,hepromisedtobringCoca-Cola(35)everysoldierineverypartoftheworld.Coca-Cola’sadvertisinghasalwaysattempted(36)reflectchangingcontemporarylifestyles.Creatinganinternationaladvertisingcampaignrequiresthetalents(37)professionalsinmanyareas,andextensivetestingandresearcharealwaysdone(38)decidingwhichadvertisementswillfinallybeused.Celebrityendorsementshavefeaturedheavily-CaryGrant,RayCharlesandWhitneyHoustonarejustthreeofthebignamestarswhohaveagreedtoappear(39)Coca-Colacommercials.AfterlaunchingDietCokein1982,thecompanysawitssalesgrowquickly.Thedrinkisnowthethirdmostpopular(40)theworld.31、標準答案：THROUGH知識點解析：暫無解析32、標準答案：IN知識點解析：暫無解析33、標準答案：INTO知識點解析：暫無解析34、標準答案：UP知識點解析：暫無解析35、標準答案：TO知識點解析：暫無解析36、標準答案：TO知識點解析：暫無解析37、標準答案：OF知識點解析：暫無解析38、標準答案：BEFORE知識點解析：暫無解析39、標準答案：IN知識點解析：暫無解析40、標準答案：IN知識點解析：暫無解析六、改錯(本題共12題，每題1.0分，共12分。)Whatisthebesthealthandinsuranceplanforme?【S1】______Becausechoosingahealthplancanbeaconfusingexperience.【S2】______Althoughthereisnoone"best"plan,therearesomeplansthatwhich【S3】______willbebetterthanothersforyouandforyourfamily'shealth【S4】______needs.Wewilltrytoguidewithyouinsimpleterms.However,【S5】______ifratherthanjustgivingyouanswers,thebestthing【S6】______whatwecandoistomakesureyouareequippedwiththeright【S7】______questions.Therearethreemajorthingstoconsider,ofeachwiththeirown【S8】______uniquesetofquestions.Byconsideringaboutthequestions【S9】______thoroughly,youwillarriveattherightplanforyouandyourfamily.【S10】______?Howaffordableisthecostofhealthcare?Dotheincludedservicesmatchatmyneeds(accessofcare)【S11】______?Havepeoplehadgoodresultswhentheycoveredbyaspecific【S12】______plan(qualityofcare)41、【S1】______標準答案：and知識點解析：暫無解析42、【S2】______標準答案：Because知識點解析：暫無解析43、【S3】______標準答案：which知識點解析：暫無解析44、【S4】______標準答案：for(第二個)知識點解析：暫無解析45、【S5】______標準答案：with知識點解析：暫無解析46、【S6】______標準答案：if知識點解析：暫無解析47、【S7】______標準答案：what知識點解析：暫無解析48、【S8】______標準答案：of知識點解析：暫無解析49、【S9】______標準答案：about知識點解析：暫無解析50、【S10】______標準答案：correct知識點解析：暫無解析51、【S11】______標準答案：at知識點解析：暫無解析52、【S12】______標準答案：they知識點解析：暫無解析BEC商務英語（高級）閱讀模擬試卷第2套一、概括文意配伍(本題共8題，每題1.0分，共8分。).Lookatthestatementsbelowandatthefiveextractsontheoppositepagefromanarticlegivingadvicetopeoplesettingupabusiness..Whichextract(A,B,C,DorE)doeseachstatementreferto?.Foreachstatement,markoneletter(A,B,C,DorE)onyourAnswerSheet..Youwillneedtousesomeoftheselettersmorethanonce.ASoyouthinkyou'reanentrepreneur,andyouwanttostartupacompany.First,besureyou'rereallyanentrepreneur,andnotaninventor.Inventorscomeupwithideas,entrepreneursmakeabusinessoutofthem:it'simportanttoknowwhereyourabilitieslie,asinventorscanfailmiserablyatrunningabusiness.Also,youneedtobeconfidentthatyoucanadaptyourmanagementstyletomeetnewdemandsifyourcompanyisasuccess.Leadingthemanagementteamofagrowingbusinessisverydifferentfromleadinganewlyfoundedcompany.BIfyourcompanyprovessuccessful,itwillprobablychangeoutofallrecognition,andmayseemtopossessalifeofitsown,withinstitutionalshareholders,regulatorsandemployeestoconsideraswellascustomersandbankmanagers.Thatisthetimetoconsiderhowfartheaspirationsofthebusinessyoufoundedstillmirroryourown.Iftheyhavedivergedwidely,andyoufeelyouhavebuiItjustthesortofbusinessthatyouperhapstriedtoescapefrominthefirstplace,itmaybetimetoleave.CBringinganideatoliferequiresanorganisation.Ifyouaregoingintobusinesswithyourfriends,makesureyoutreatthemasprofessionallyasyouwouldyourarms-lengthbusinesspartners,becausetheoddsarethatyou'llfalloutwiththem.Itmaynotseemimportantatthestart,butitwillstrengthenthecompanyifyouensurethatitsconstitutiondocumentsaredesignedwithyourspecificbusinessandcircumstancesinmind,andthattheyclearlyestablishwhatwillhappenintheeventofawithdrawalfromthebusinessbyoneofthefoundingshareholders.DThinkcarefullyaboutthecapitalstructureofthebusiness.Youcouldbestoringupaproblemforthecompanyinthefuture-forexample,byallocatingsharestofoundersinawaythatcouldleadtoastand-offiftheyrefusetoseeeyetoeyeonkeyissues.Similarly,whenyoueventuallyrecruitnewseniorteammembers,thinkcarefullyaboutwhattoofferthem.Don'tgiveawayshareoptionstooearly.Asaruleofthumb,cashissufficientrewardforknowledgeandskill.Keepequityupyoursleeveforrewardingcommitment.EAsyourbusinessgrows,youneedtokeeptherightbalancebetweenmanagementcontrolandentrepreneurialspirit.Toomuchcontrol,andthebusinesswilluItimatelyceasetogrow.Toolittle,andgrowthcouldbeunsustainable.You'llneedtoemploymanagers,butrememberthattheirjobistobuildtheinfrastructuretounderpinabusinessthatuntilnowmayhaverunonthebasisofyoursalesmanshipandexcitement.Theriskistobringinmanagerswhoaretoomuchlikeyou,withoutthenecessaryexperienceofnursinganewlyfoundedbusinessthroughitsevolution.1、Youshouldplanaheadincaseafounderofthecompanychoosestoleaveit.標準答案：C知識點解析：陳述與C段關鍵詞對應明顯，所以考生只需理解關鍵句即可。此陳述中提到“你應該提前計劃應對創(chuàng)業(yè)合伙人的離開”。C段末句提到“但是如果在最初制定章程的時候，你就想到了你的公司以及其他各種可能發(fā)生的情況（體現planahead），這會增加你的企業(yè)實力，萬一一起創(chuàng)業(yè)的股東（體現afounderof）要退出（體現choosestoleaveit），章程里就會有清楚的規(guī)定”。句意與題意一致，符合要求。2、Acompanywhichisexpandingtodaymaynotalwayscontinuetodoso.標準答案：E知識點解析：陳述表示“現今發(fā)展中的公司也有可能不會繼續(xù)發(fā)展下去”，陳述部分的notalwayscontinuetodoso對應E段中的couldbeunsustainable。考生需要注意的是，此處toolittle意為toolittlecontrol，與toomuchcontrol形成鮮明的對比，意思是“疏于控制”。3、Thedistributionofequityamongthefounderscanaffectthesmoothrunningofthebusiness.標準答案：D知識點解析：陳述的意思是“創(chuàng)業(yè)合伙人之間的股權分配可能會影響公司的順利運營”，陳述部分的distributionofequity對應D段中的allocatingshares，陳述部分的affectthesmoothrunningofthebusiness對應D段中的leadtoastand-off。4、Yourfunctionintheorganisationisdifferentfromthatoftheothermanagers.標準答案：E知識點解析：陳述講的是“你在公司里的作用和其他主管不一樣”，E段談到當你招聘主管的時候要清楚對方的職責，如果你招聘的人員與你十分相似，同樣缺乏管理新公司的經驗（managerswhoaretoomuchlikeyou，withoutthenecessaryexperience），會招致風險。易混淆短語：bedifferentfrom意為“與……不同”，bedifferentin意為“在某方面不同”，bedifferentwith/differwith意為“（觀點）不一致，與……不調和”。5、Yourmethodofrunningthebusinesswillhavetobemodifiedasyourcompanydevelops.標準答案：A知識點解析：陳述談道“隨著公司的不斷發(fā)展，你應該相應調整你的管理方法”，method恰好與A段中的yourmanagementstyle對應，modified對應A段中的adapt。此外，根據上下文判斷，隨著公司的發(fā)展（陳述中的asyourcompanydevelops有所提示），就意味著，領導一個發(fā)展中的公司和領導一個新成立的公司并不一樣（A段中的Leadingthemanagementteamofagrowingbusinessisverydifferentfromleadinganewlyfoundedcompany有所提示），此處也是解題思路之一。6、Yourbusinessmayevolveintoaformthatyouarenotsatisfiedwith.標準答案：B知識點解析：陳述的含義是“公司可能會發(fā)展成你不滿意的樣子”。notsatisfiedwith對應B段thatyouperhapstriedtoescapefrom，之所以說“公司一旦成為當初你想規(guī)避的樣子，你也是時候離開了”，是因為你不滿意（notsatisfiedwith）它此刻發(fā)展（evolveinto）的樣子，因此與陳述構成對應關系。7、Delayofferingemployeesafinancialstakeinthecompany.標準答案：D知識點解析：陳述的含義是“推遲給員工提供金融股權”，此題在D段的對應詞多且簡單，其中delay對應D段中的not…tooearly，offering對應D段中的giveaway，afinancialstake對應D段中的shareoptions。難點辨析，以下四組詞都有股票的意思，stock是股票（證券）的統(tǒng)稱；share是股份；equity是資產，也指ordinaryshare或equitystock普通股；interest是利息，股份，股權，一般帶介詞in。8、Youneedtoidentifyyourpersonalstrengthsandweaknesses.標準答案：A知識點解析：陳述提到“你需要清楚自己的個人優(yōu)勢和劣勢”，和文中表達的“你應了解自己的強項在何處”意思一致。need與A段中的important對應，identify與A段中的know表達含義相同，personalstrengths對應A段中的yourabilities，因此兩者可以建立起搭配。二、段落完型(本題共6題，每題1.0分，共6分。).Readthistexttakenfromanarticleaboutmarketing..Choosethebestsentencefromtheoppositepagetofilleachofthegaps..Foreachgap,markoneletter(A-H)onyourAnswerSheet..Donotuseanylettermorethanonce.Howeffectiveisyourmarketing?Gonearethedayswhencompanieshaddepartmentsfullofstaffwhoserolenobodyunderstood.Todayweareallaccountableandhavetobeabletodemonstratethevalueofourcontributiontoourbusinesses.Andrightlyso.Butwhenitcomestomarketing,whatiseffectiveness,howdoyoumeasureit,andwhyisitsmeasurementsoimportant?Businessesarestartingtorecognisethekeymarketingquestions.Areweprovidingtherightproductsfortherightpeopleattherightprice?Areourbrandsbetterthanthoseofourcompetitors?【P1】________That'sbecausemarketingisnotthefluffystuffthatcanbeaxedwhenthegoinggetstough-itistheessenceofbusiness.Soifmarketingisimportant,itfollowsthatitpaystoknowifyoursisworking.Thefirstst