韓國旅游行業(yè)市場前景及投資研究報告-外文版培訓(xùn)課件2024.8富士山

INDUSTRIES

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MARKETSTourismindustryinSouthKoreaCHAPTER

01OverviewTotaltourismreceiptsinSouthKoreafrom2013to2023(inbillionU.S.dollars)TourismreceiptsinSouthKorea2013-202323211920.7518.4617.3416.7517151311915.1114.6814.2913.2612.2410.28202110.18202075201320142015201620172018201920222023*3Description:In2023,thetotaltourismreceiptsinSouthKoreawereestimatedtoamounttoaround15.1billionU.S.dollars.Thisrepresentsanincreasefromthepreviousyear.Thatyear,SouthKoreahadapproximately22.7millioninternationalvisitors,asharpincreasefromthepreviousthreeyears.Tourismnumberswerenearingpre-pandemicnumbers.ReadmoreNote(s):SouthKorea;2013to2023;*Estimate.Figureshavebeenrounded.ReadmoreSource(s):KoreaTourismOrganizationTourismbalanceinSouthKoreafrom1995to2023(inbillionU.S.dollars)TourismbalanceSouthKorea1995-202320.640-2-0.28-2.13-3.05-4-3.3-3.29-3.18-4.05-4.33-6-5.3-6.24-6.85-6.93-8-8.522019-8.88-10-12-14-16-13.212018-14.720171995200020052010201120122013201420152016202020212022*

2023*4Description:In2023,SouthKorea'stourismbalancewasestimatedtohavefallenfurthertoaroundminus8.9billionU.S.dollars.2017sawthelowesttourismbalanceonrecord,ataboutminus14.7billiondollars.

ReadmoreNote(s):SouthKorea;1995to2023;*Estimate.Figureshavebeenrounded.ReadmoreSource(s):KoreaTourismOrganizationNumberofestablishmentsinthetourismindustryinSouthKoreafrom2016to2022(in1,000s)Numberoftourism-relatedestablishmentsSouthKorea2016-20224035.01353025201510533.4533.3333.5533.0932.0227.7020162017201820192020202120225/statistics/1009790/south-korea-number-of-tourism-related-establishmentsIn2022,therewerejustover35thousandbusinessesinSouthKoreaactiveinthetourismindustry.Thisrepresentsaslightincreasefromthepreviousyear.Thismadeittheyearwiththehighestamountofactivetourismbusinessessince2016.

ReadmoreNote(s):SouthKorea;2016to2022Source(s):KCTI;MCST(SouthKorea);StatisticsKoreaNumberofoutboundtouristdeparturesfromSouthKoreafrom2003to2023(inmillions)NumberofoutboundtouristdeparturesSouthKorea2003-2023353025201528.7

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20236Description:In2023,SouthKoreansdepartedforaround20.3millionoutboundtrips.Mosttripsinthatyearweremadeinthesecondhalfoftheyear.ReadmoreNote(s):SouthKorea;2003to2023Source(s):KOSISNumberofinboundvisitorstoSouthKoreafrom2000to2023(inmillions)NumberofvisitorarrivalsinSouthKorea2000-20232017.517.241816141210815.3514.213.3413.2312.1811.1411.039.798.87.826.896.456.166.025.815.325.355.1564.753.242.5220.9702000

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20237Description:In2023,SouthKoreawelcomedapproximately11millioninboundvisitors.VisitorarrivalsinSouthKoreahaveshownanoverallgrowthsinceyear2000.However,duetothecoronavirus(COVID-19)outbreakin2020thenumberofvisitorstoSouthKoreainitiallyfellbymorethan85percent,beforefallingbyafurther62percentin2021.2022wasthefirstyeartoexperiencepositivegrowthinvisitorarrivalssincethebeginningofthepandemic.ReadmoreNote(s):SouthKorea;2000to2023Source(s):KoreaTourismOrganizationReasonswhytouristschosetotraveltoSouthKoreain2023ReasonswhytouristschosetovisitSouthKoreain2023Shareofrespondents0%10%20%30%40%50%60%70%Food/gourmettourShopping59.8%57.9%Toexperiencenature36.4%HistoricalandculturalsitesK-popandotherhallyu-relatedexperiencesToexperiencetraditionalcultureAmusementandentertainmentBeauty27.5%16%14.9%11.4%10.8%10.3%MuseumsandexhibitsNightlife7.9%Treatment/medicalcheck-upsOtherStageperformances(theater,musical,ballet,etc.)4.1%2.6%2.5%8Description:AccordingtoasurveyconductedinSouthKoreathroughout2023,around60percentoftouristsstatedthattheychoseSouthKoreaasatraveldestinationinordertotakefoodorgourmettours.Otherpopularreasonsincludedgoingshoppingandexperiencingnature.16percentwantedtopartakeinK-poporotherhallyu-relatedactivities.ReadmoreNote(s):Worldwide,SouthKorea;everymonthin2023;16,196respondents;15yearsandolder;amongvacationingtouristswhostayedupto90daysSource(s):KCTI;MCST(SouthKorea)CHAPTER

02EconomicimpactAbsoluteeconomiccontributionoftourisminSouthKoreafrom2014to2029(inmillionU.S.dollars)AbsoluteeconomiccontributionoftourisminSouthKorea2014-202970,00060,00050,00040,00030,00020,00010,0000201420152016201720182019202020212022202320242025202620272028202910Description:TheabsoluteeconomiccontributionoftourisminSouthKoreawasforecasttocontinuouslyincreasebetween2024and2029byintotal16.7billionU.S.dollars(+35.19percent).Aftertheninthconsecutiveincreasingyear,theeconomiccontributionisestimatedtoreach64.3billionU.S.dollarsandthereforeanewpeakin2029.ReadmoreNote(s):SouthKorea;2014to2029;allvaluesareestimatesSource(s):InternationaltourismreceiptsinSouthKoreafrom2014to2029(inmillionU.S.dollars)InternationaltourismreceiptsinSouthKorea2014-202930,00025,00020,00015,00010,0005,0000201420152016201720182019202020212022202320242025202620272028202911Description:TheinternationaltourismreceiptsinSouthKoreawereforecasttocontinuouslyincreasebetween2024and2029byintotal2billionU.S.dollars(+13.11percent).Accordingtothisforecastin2029,thetourismreceiptswillhaveincreasedfortheninthconsecutiveyearto17.4billionU.S.dollars.ReadmoreNote(s):SouthKorea;2014to2029;allvaluesareestimatesSource(s):ShareoftheGDPofthetourismsectorinSouthKoreafrom2013to2028ShareoftheGDPofthetourismsectorinSouthKorea2013-20283.53.062.912.923.02.52.01.51.00.50.02.822.732.712.712.712.712.582.542.412.111.81.51.2201320142015201620172018201920202021202220232024202520262027202812Description:ThetourismsectorGDPshareinSouthKoreawasforecasttocontinuouslyincreasebetween2023and2028byintotal0.6percentagepoints.Theshareisestimatedtoamountto2.71percentin2028.Whilethesharewasforecasttoincreasesignificantinthenextyears,theincreasewillslowdowninthefuture.ReadmoreNote(s):SouthKorea;2013to2028;allvaluesareestimatesSource(s):NumberofpeopleemployedinthetourismsectorinSouthKoreafrom2012to2022(in1,000s)NumberofemployeestourismsectorSouthKorea2012-2022300282.56275.62267.56261.9825020015010050235.6229.66230.33227.14198.63195.28191.5202012201320142015201620172018201920202021202213Description:In2022,around198.6thousandpeopleinSouthKoreawereemployedinbusinessesdealingwithtourism.Thisrepresentsaslightincreasefromthepreviousyear.Thetourismindustrywasstronglyimpactedbythecoronavirus(COVID-19)pandemicanditsassociatedregulations.ReadmoreNote(s):SouthKorea;2012to2022Source(s):KCTI;MCST(SouthKorea);StatisticsKoreaNumberofpeopleemployedinthetourismsectorinSouthKoreain2022,bytypeofbusiness(in1,000s)NumberofemployeestourismsectorSouthKorea2022,bybusinesstypeNumberofemployeesinthousands010203040506070TouristlodgingandaccommodationTravel-relatedbusinessesTouristconveniencefacilitiesTouristfacilities59.1550.492825.84Amusementfacilities19.12InternationalconferenceservicesCasino9.03714Description:In2022,around59.2thousandpeoplewereemployedinbusinessesdealingwithtouristlodgingsandaccommodations.Businessesintourismtravel,suchastravelagencies,alsohadalargeamountofemployees,atasimilaramount.ThetotalnumberofemployeeswithintheSouthKoreantourismindustrydroppeddramaticallywiththebeginningofthecoronavirus(COVID-19)pandemic.ReadmoreNote(s):SouthKorea;2022Source(s):KCTI;MCST(SouthKorea);StatisticsKoreaCHAPTER

03TravelexpensesAverageexpenditurepercapitaoftouristsinSouthKoreafrom2013to2023(inU.S.dollars)AverageexpenditurepercapitaoftouristsinSouthKorea2013-202312,00010,0008,0006,0004,0002,00010,9854,04220203,82820221,3701,17420131,22120141,20320181,18520191,109201597299502016201720212023*16Description:In2023,theaverageexpenditureoftouristsinSouthKoreawasestimatedtoamounttoaround1.4thousandU.S.dollarspercapita.Thislargedecreaseinpercapitaexpendituremaybeattributedinparttonolongerhavingtodealwiththeincreasedcostsofquarantineregulationsandtravellimitationsrelatedtocoronavirus(COVID-19)uponentry.ReadmoreNote(s):SouthKorea;2013to2023;*Estimate.ReadmoreSource(s):KoreaTourismOrganizationAverageexpenditurepercapitaoftouristsfromSouthKoreafrom2013to2023(inU.S.dollars)AverageexpenditurepercapitaoftouristsfromSouthKorea2013-202312,2303,12420202,74020221,16820131,21120141,11520151,09920181,09920231,05820161,05520171,0072019202117Description:In2023,theaverageexpenditureoftouristfromSouthKoreawereestimatedtoamounttoaround1.1thousandU.S.dollarspercapita.Thisrepresentsamajordecreasefromthepreviousyear,despiteanincreaseinoutboundtourism.

ReadmoreNote(s):SouthKorea;2013to2023Source(s):KoreaTourismOrganizationAveragetravelexpenseperpersonofvisitorstoSouthKoreain2023,byorigin(inU.S.dollars)AveragetravelexpenseoftouriststoSouthKoreain2023,byoriginPercapitaexpenseinU.S.dollars1,500

2,00005001,0002,5003,0003,5004,000UnitedStatesUnitedKingdomMiddleEastGermany3,735.63,732.13,637.23,412.3MongoliaFranceCanada3,351.83,213.63,053.62,993.5RussiaIndiaAustralia2,818.82,807.6IndonesiaSingaporeMainlandChina2,437.42,345.12,324.318Description:AccordingtoasurveyconductedamonginternationalvisitorsarrivinginSouthKoreathroughout2023,touristsfromtheUnitedStateshadthehighestaveragetravelexpense,at3,735.6U.S.dollarsspentperperson.Overall,theaveragetouristspent2,152.1dollarsthatyear,downfrom3,046.6dollarsinthepreviousyear.Averagepercapitaspendinghasdecreasedformosttouristsascoronavirus(COVID-19)policiesandsafetymeasuresloosenedin2022.

ReadmoreNote(s):Worldwide,SouthKorea;everymonthin2023;16,196respondents;15yearsandolder;amongvisitorsstayingforupto90days;includescostofinternationaltravelSource(s):KCTI;MCST(SouthKorea)AveragetravelexpenseperpersonperdaywhentravelingingroupstoSouthKoreain2023,byorigin(inU.S.dollars)AveragedailytravelexpenseoftouristsingroupstoSouthKoreain2023,byoriginPercapitaexpenseinU.S.dollars0100200300400500600700CanadaUnitedStatesGermany590.5581.4483UnitedKingdomMiddleEastAustralia476.1475.6422SingaporeIndonesia394.4374.6HongKongPhilippinesFrance342.9334.6320.1310.6303.1MalaysiaOverallaverage19Description:AccordingtoasurveyconductedinSouthKoreathroughout2023,touristsfromCanadahadthehighestaveragetravelexpenseperpersonperdaywhilevisiting,havingspentanaverageof590.5U.S.dollars.ThiswasfollowedbytouristsfromtheUnitedStatesandGermany.Thatyear,theaveragetouristspent303.1dollarsperday,downfrom359.9dollarsinthepreviousyear.

ReadmoreNote(s):Worldwide,SouthKorea;everymonthin2023;16,196respondents;15yearsandolder;amongvisitorswhobookedgroupstoursandstayedforupto90daysSource(s):KCTI;MCST(SouthKorea)DistributionofexpenditurewhiletravelingasatouristinSouthKoreain2023,byitemDistributionoftouristspendingSouthKorea2023,byitemShareofrespondents15%

20%0%5%10%25%30%35%40%RestaurantexpensesTransportation37%23%AccommodationcostsFoodandbeveragesActivities15.4%8.3%4.9%Shopping4.2%4.1%TravelagentfeesTravelmembershipfees3.1%20Description:AccordingtoasurveyconductedinSouthKoreathroughout2023,around37percentoftravelexpensesincurredbytouristswererelatedtodiningatrestaurants.Transportationandaccommodationcostsalsotookuplargesharesofoverallspending,atabout23percentand15percentrespectively.ReadmoreNote(s):SouthKorea;everymonthin2023;51,600respondents;15yearsandolderSource(s):KoreaTourismOrganization;KSTATResearch;MCST(SouthKorea)CHAPTER

04InboundtourismAnnualgrowthofvisitorarrivalsinSouthKoreafrom2000to2023ChangeinnumberofvisitorarrivalsinSouthKorea2000-2023300%250%200%150%100%50%0%-50%-100%-150%2000

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202322/statistics/646718/growth-of-visitor-arrivals-in-south-koreaIn2023,thenumberofvisitorarrivalstoSouthKoreaincreasedby245percentcomparedtothepreviousyear.Whilethisrepresentsasignificantincreasecomparedtotheprevioustwoyears,visitorfigureshavenotyetreturnedtopre-pandemiclevels.ReadmoreNote(s):SouthKorea;2000to2023Source(s):KoreaTourismOrganizationLeadingorigincountriesofvisitorarrivalstoSouthKoreain2023,bynumberofvisitors(in1,000s)OrigincountriesofvisitorstoSouthKorea2023,bytotalvisitorsNumberofvisitorsinthousands1,00005001,5002,0002,500JapanChinaUnitedStatesTaiwanVietnamHongKongThailandSingaporePhilippinesMalaysia23Description:In2023,approximately2.3millionvisitorstoSouthKoreawerefromJapan,makingthisthemostcommoncountryoforiginforinboundtourists.ThiswasfollowedbyabouttwomillionvisitorsfromChinaand1.1millionfromtheUnitedStates.ReadmoreNote(s):Worldwide,SouthKorea;2023Source(s):KoreaTourismOrganizationDistributionofinternationalvisitorsinSouthKoreain2023,bynationalityForeignvisitorsinSouthKorea2023,bynationalityShareofrespondents0%5%10%15%20%25%JapanMainlandChinaUnitedStatesTaiwan23%19.6%9.4%9.2%Other6.5%HongKongVietnamThailandSingaporeMalaysiaPhilippinesIndonesiaMiddleEast3.9%3.6%3.5%3.1%2.3%2.1%1.9%1.8%24Description:AccordingtoasurveyconductedamongvisitorarrivalsinSouthKoreain2023,around23percentofforeignvisitorsthatyearwereJapanesenationals.Thismadethemthelargestinboundtouristgroup,followedbynationalsfromMainlandChinaandtheUnitedStates.ReadmoreNote(s):SouthKorea;2023;9,687,350respondents;15yearsandolder;amongvisitorsstayingunderayear;transfers,crews,andsoldiersexcludedunlesstheirpurposeofvisitwastouringSource(s):KCTI;MCST(SouthKorea)MonthlynumberofinboundvisitorstoSouthKoreain2023(in1,000)MonthlynumberofvisitorarrivalsinSouthKorea20231,229.91,114.991,098.031,089.131,032.191,036.63960.64888.78867.13800.58479.25434.43Jan2023Feb2023Mar2023Apr2023Mai2023Jun2023Jul2023Aug2023Sep2023Oct2023Nov2023Dec202325Description:In2023,OctoberwasthemostpopularmonthtovisitSouthKorea,witharound1.2millionincomingvisitorsinthatmonth.Overalltherewereabout11millioninboundtouristsintotalthatyear.Duetothecoronavirus(COVID-19)outbreakin2020,theoverallnumberofinboundvisitorsdroppedsharply,asthereweretravellimitationsandrisksworldwide.Therehassincebeensomerecoverywithintheindustry.

ReadmoreNote(s):SouthKorea;2023Source(s):KoreaTourismOrganizationDurationofstaywhenvisitingSouthKoreain2023DurationofvisitSouthKorea2023Percentageofvisitors1-3days4-7days17.5%52.6%8-10days11-30days31-60days61-90days10.9%13.4%3.3%2.4%26Description:AccordingtoasurveyconducedamonginternationalvisitorstoSouthKoreathroughout2023,around53percentoftouristsstayedbetweenfourandsevendays.Othercommontraveldurationswereonetothreedaysaswellas11to30days,at18percentand13percentrespectively.Thatyear,theaveragestayofinternationalvisitorsinSouthKoreawas7.8days.ReadmoreNote(s):SouthKorea;everymonthin2023;16,196respondents;15yearsandolder;amongpeoplewhovisitedforupto90daysSource(s):KCTI;MCST(SouthKorea)NumberofvisitorarrivalstoSouthKoreain2023,byagegroup(in1,000s)NumberofvisitorstoSouthKorea2023,byagegroupVisitorsinthousands05001,0001,5002,0002,5003,0000-20years21-30years31-40years41-50years51-60years60+years1,141.272,789.772,267.761,617.051,349.711,110.5827/statistics/968312/south-korea-number-visitor-arrivals-by-age-groupIn2023,around2.8millionvisitorstoSouthKoreawereagedbetween21and30yearsold.Thatyear,thecountryrecordedabout11millioninboundvisitors.Whilethisfigureisstillafarcryfrompre-COVID-19times,therehasbeensomerecovery.

ReadmoreNote(s):SouthKorea;2023Source(s):KoreaTourismOrganizationShareoftouristsvisitingforK-popandhallyu/KoreanWaveexperiencesSouthKoreain2023,byoriginTouristsvisitingforhallyu/KoreanWaveexperiencesSouthKoreain2023,byoriginShareofrespondents10%0%5%15%20%25%JapanPhilippinesMainlandChinaHongKongIndia21.5%21.1%20%20%13.9%13.7%13.4%MalaysiaTaiwanThailandUnitedKingdomAustralia12.1%11.9%11.1%IndonesiaSingaporeRussia11.1%11%11%28Description:AccordingtoasurveyconductedinSouthKoreathroughout2023,around22percentofJapanesetouristsstatedthattheyvisitedthecountryforK-popandotherhallyu-relatedexperiences."Hallyu"translatestoKoreanWaveanddescribesthepopularityofSouthKoreanculturalproductsoutsideitscountryborders.ReadmoreNote(s):Worldwide,SouthKorea;everymonthin2023;16,196respondents;15yearsandolder;visitingforlessthan90days,transferringpassengers,soldiers,aswellascrewexcluded,unlessthepurposeoftravelwastourismSource(s):KCTI;MCST(SouthKorea)CHAPTER

05DomestictourismDistributionoftimeusedtotraveldomesticallywhileusingaccommodationsinSouthKoreain2023TraveltimeperiodusingdomesticlodgingsSouthKorea20230.6%54.3%0.5%0.4%0.3%25.5%0.2%0.1%0%12.3%7.8%WeekendtripTravelingduringtheweekHolidaysPublicholidays30Description:AccordingtoasurveyconductedinSouthKoreathroughout2023,around54percentofrespondentsstatedthattheyusedtravelaccommodationsduringweekendtripswhentravelingdomestically.Oneinfoursharedthattheybookedlodgingswhentravelingduringtheworkweek.ReadmoreNote(s):SouthKorea;everymonthin2023;51,600respondents;15yearsandolder;amongpeoplewhousedaccommodationswhiletravelingSource(s):KoreaTourismOrganization;KSTATResearch;MCST(SouthKorea)TotalamountofstaysinaccommodationswhentravelingdomesticallyinSouthKoreain2023,bytypeofaccommodation(inmillions)AmountofstaysinlodgingsduringdomestictravelSouthKorea2023,bytypeAmountofstaysinmillions0510152025303540455049.8655StayingwithfriendsorfamilyPensions44.39HotelsCondos/resorts29.1121.86Motels/inns6.32Camping4.38AccommodationsinrecreationalforestparksBedandbreakfast3.032.441.63GuesthousesTraditionalaccommodations(hanok)Other1.531.5Youthhostels1.210.98Trainingcenters/dorms31Description:AccordingtoasurveyconductedinSouthKoreathroughout2023,themostpopulartypeofaccommodationduringdomestictravelthatyearwasstayingwithfriendsorfamily,witharound49.9millionovernightstaysrecorded.Otherpopularchoicesincludedpensionsandhotels,withabout44.4millionand29.1millionstaysrecordedrespectively.ReadmoreNote(s):SouthKorea;everymonthin2023;51,600respondents;15yearsandolder;amongpeoplewhousedaccommodationswhiletravelingSource(s):KoreaTourismOrganization;KSTATResearch;MCST(SouthKorea)DistributionofaccommodationsusedduringdomestictravelinSouthKoreain2023,byprovinceShareofaccommodationsusedduringdomestictravelSouthKorea2023,byprovinceShareofrespondents10%0%5%15%20%25%GangwonGyeongnamJeonnamGyeongbukJeju21%10.5%10%10%9.7%ChungnamGyeonggiJeonbukBusan8.9%7.9%6.4%6.2%ChungbukSeoul4.4%2.7%2.1%1.7%IncheonDaegu32Description:AccordingtoasurveyconductedinSouthKoreathroughout2023,around21percentofrespondentsstatedthattheyusedaccommodationswhentravelingtoGangwon(GangwonProvince).Gyeongnam(SouthGyeongsangProvince),Jeonnam(SouthJeollaProvince),andGyeongbuk(NorthGyeongsangProvince)werealsoamongthemostpopulardomesticdestinationsfortravelaccommodations,with10to10.5percenteach.

ReadmoreNote(s):SouthKorea;everymonthin2023;51,600respondents;15yearsandolder;amongpeoplewhousedaccommodationswhiletravelingSource(s):KoreaTourismOrganization;KSTATResearch;MCST(SouthKorea)LeadingchannelsusedtoresearchaccommodationsfordomestictravelinSouthKoreaasofMarch2024ChannelsusedtosearchforaccommodationsfortravelwithinSouthKorea2024Shareofrespondents0%5%10%15%20%25%30%35%RecommendedbyacquaintancesBlogs31.1%22.4%21.1%Travelwebsite/appsTravelpackagepurchasechannelsCommunities/cafésSocialmedia15.4%13.7%12.2%YouTube9.9%8.7%OfficialwebsiteofthedestinationTVbroadcasts3.6%33Descripti