全球個人護理電子商務行業(yè)市場前景及投資研究報告-外文版培訓課件2024.7

INDUSTRIES

&

MARKETSPersonal

Care

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

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industrialsector,mobility,andtechnology?

1,000+

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FinTech,Food,or

Robotics?

KPIs,

e.g.,

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etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

PersonalCaremarket

ispartof

the

Beauty&PersonalCaremarket.10sectors190+geographicalentities1,000+markets400+reportsGotoBeauty

PersonalCaremark

etGoto

Beauty

&PersonalFind

out

more

on:Beauty&

Personal

CareCare

market3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2526MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenue11141720212223AverageRevenue

per

UserUsersBrandshareOnline&Offline

SplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

PersonalCare

market

is

a

fast

growing

marketOverview:

SummarySummaryTheeCommerce

Personal

Caremarket

isexperiencing

significantgrowthworldwide.

Asmore

andmore

consumers

turn

toonlineshopping

fortheirpersonal

care

needs,

themarket

isexpandingrapidly.naturaland

organic

productsfrom

different

brands.Incertain

regions,

cultural

preferences

andtraditionscaninfluence

theeCommerce

Personal

Care

market.

For

example,

insome

Asiancountries,

there

isastrong

preference

for

skincareproducts

thatpromote

fairness

and

lightening

oftheskin.

Thishasled

to

theriseof

specificproduct

categories

andbrandsthatcatertothisdemand.

eCommerce

platformsprovide

aconvenient

way

forconsumers

toaccess

theseproducts,especially

forthoseliving

inrural

areaswhere

physical

stores

may

belimited.Oneofthekey

trendsintheeCommerce

Personal

Caremarket

istheriseof

nicheandspecialty

brands.These

brandsoften

offeruniqueand

innovative

productsthatcater

to

specific

customer

needs.

Withthegrowth

ofsocial

media

andinfluencer

marketing,

thesebrandscanabletoreach

awider

audienceandgaintraction

inthemarket.

Customers

are

increasingly

seeking

outthese

nichebrandsfortheirpersonalized

andtailored

approachtopersonal

care.

Anothertrend

inthemarket

is

theincreasing

demand

fornaturalandorganicpersonal

careproducts.

Consumers

are

becoming

more

conscious

of

theingredients

intheproducts

theyuseandareoptingfor

naturalandorganic

alternatives.

Thistrendisdriven

bygrowing

awareness

ofthepotential

healthrisksassociated

withcertain

chemicals

commonly

foundinpersonal

care

products.

eCommerceplatformsprovide

aconvenient

way

forconsumers

toaccess

awide

rangeofThegrowth

oftheeCommerce

Personal

Caremarket

isalso

influenced

bymacroeconomic

factorssuchasincreasing

internet

penetration

andrisingdisposable

incomes.

Asmore

people

gain

access

totheinternet,

the

potentialcustomer

baseforeCommerce

platforms

expands.Additionally,asdisposableincomes

rise,

consumers

havemore

purchasing

power

and

are

willing

tospendon

personal

careproducts.

Thiscombination

offactors

creates

afavorableenvironment

forthegrowth

oftheeCommerce

Personal

Caremarket.6Sources:Market

Insights

2024Personal

Care

is

an

important

part

of

the

Beauty

&

Personal

Care

eCommercemarketOverview:

Market

DefinitionMarket

definitionThePersonal

CareeCommerce

market

isasector

of

onlineretailingthatfocuseson

selling

varioustypesof

personal

care

productsrelated

topersonal

cleansing(e.g.,shower

gels,bath

scrubs),bodycare

(e.g.,deodorants,

shavingcreams),

eyecare

(e.g.,contactlenses,

spectacle

lenses),

hair

care

(e.g.,shampoos,conditioners,

hair

masks,hairstylingproducts,hair

colorants),

oral

care

(e.g.,toothpastes,

manualtoothbrushes,

mouthwashes,

and

floss),

and

skincare

(e.g.,sunscreens,

facecreams,

body

lotions,handcreams).AdditionalInformation:Personal

Carecomprises

revenues,

users,

average

revenue

peruser,andpenetration

rates.

Revenues

arederived

fromannualfilings,nationalstatisticaloffices,

Google-

and

Alibabatrends,and

industryknowledge.

SalesChannelsshow

onlineandofflinerevenue

shares,

aswell

as,desktop

andmobile

salesdistribution.Revenues

includeVAT.Themarket

onlydisplaysB2Crevenues

andusers

forthe

above-mentioned

markets,

hence

C2C,B2B,

and

reCommerce

arenotincluded.

Additionaldefinitionscanbefoundon

each

respective

market

pageExamples

ofsuccessful

eCommerce

Personal

Care

businesses

includeSephora,which

offers

awide

rangeof

high-endbeautyproducts,and

Harry's,

whichspecializes

ingrooming

products

formen.

Additionally,onlinemarketplaces

likeAmazon

andTarget

haveexpandedtheirpersonal

careofferings,

providingconsumers

with

more

optionsforordering

theirfavorite

personal

care

productsonline.Key

players

inthe

market

arecompanies

likeAmazon,JD,Taobao,Tmall,11th,andSephora.7Sources:Market

Insights

2024Personal

Care

accounted

for

56.01%

of

the

Beauty

&

Personal

Care

eCommercemarket

revenue

in

2024Overview:

Key

TakeawaysKeyTakeaways?Revenue

inthePersonal

Care

Market

isprojected

to

reach

US$127.30bn

in2024.?Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

7.96%,

resulting

inaprojected

market

volume

ofUS$186.70bn

by

2029.?InthePersonal

CareMarket,

thenumberof

users

is

expected

toamountto1.6bn

users

by2029.?User

penetration

will

be18.4%

in2024

andisexpected

to

hit21.8%

by2029.?Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$110.50.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:?Haircaresuchas

L'Oreal,

Pantene,and

Garnier?Bathingproductssuchas

Dove,

Olay,andAveeno?Deodorants

suchasDove,

Secret,

and

OldSpice?Oralcare

suchasColgate,

Crest,and

Oral-B?Professional

productsandservices

related

toPersonal

Care?Shaving

products

suchasGillette,

Schick,andHarry's9Sources:Market

Insights

2024CHAPTER

2Market

NumbersPersonal

Care

eCommerce

revenues

are

estimated

to

increase

at

a

CAGR(1)

of10.8%

from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$+10.8%(1)186.65181.0718.3021.68174.3917.6521.0318.8222.20159.8916.1919.31127.2813.02143.8714.5517.40113.5111.15113.7711.68110.3110.9935.8842.3765.495.758.5634.9740.9733.8539.3154.794.946.9331.1436.0015.5525.0895.0528.1032.3614.7122.2414.0422.5114.1021.788.5575.5912.4718.8312.896.689.9210.7628.3914.9516.1024.8424.3239.1225.2040.3420.1635.04202067.38202914.0262.55202765.15202857.25202611.7420.4251.46202545.24202440.57202127.94201924.272018201720222023HairCareOral

CareShower

&BathShavingDeodorants11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

45.8

billion,

the

Americas

is

the

biggest

market

amongselected

regions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.2%(1)66.26+7.4%(1)65.45+8.3%(1)49.1145.8444.7532.96+10.6%(1)+8.0%(1)3.0320292.811.831.91202420292024202420292024202920242029EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

34.3

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+6.2%(1)46.33+7.1%(1)34.3325.05+8.7%(1)15.2317.802024+6.5%(1)+7.1%(1)10.038.356.446.104.57202920242029202420292024202920242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Personal

Care

eCommerceaverage

revenue

per

users

are

estimated

todecrease

from

2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$98.6964.1497.09100908070605040302010092.3291.5690.0690.1660.1488.8259.2788.0758.7687.6158.4685.2956.9384.4255.6881.7554.4478.8352.2759.2840.4356.5838.3355.8655.0737.4641.8726.4237.3122.0820.4737.1623.8837.9524.3637.1623.8636.3023.0136.0523.1736.4623.3934.9922.6633.9922.0823.1622.6821.6721.3421.1320.9823.5119.9919.59202620.00202719.53202819.00202519.09202918.0418.4820242017201820192020202120222023HairCareOral

CareShower

&BathDeodorantsShaving14Sources:Market

Insights

2024Europe

has

the

biggest

market

in

Personal

Care

eCommerceaverage

revenueper

user

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$292.13350300250200150291.02288.22311.22288.89288.68272.37263.27229.46291.73269.99290.79262.31232.68261.81228.82274.45253.65259.11290.59259.70237.17247.83238.33241.75226.80227.54225.88224.41220.59211.87191.5581.25185.49202.25166.9681.07191.95142.18144.3879.31138.4183.47100

78.8368.5263.3664.7665.6163.8662.3759.1960.795054.60202149.16202048.10202747.23202845.78202244.89202546.70202646.51202942.1841.33201842.13201940.30202342.02202402017AfricaAsiaAmericasEuropeAustralia&Oceania15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$480.1,

Japan

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$700619.57614.60608.12566.21452.33600500400300519.93480.07408.49444.52381.37505.38494.05448.08404.92478.75453.12475.62459.53395.50470.56449.21454.67398.27456.12472.82430.85402.04429.80385.89428.18340.13323.45383.26379.07327.41376.44316.91284.7158.12353.48290.43300.99313.29315.72317.31295.92278.20271.22265.12200

257.81100

56.06256.39238.0758.47222.9063.1555.05202146.4937.4839.10202441.22202541.04202640.95202739.29202838.0220290201720182019202020222023ChinaUnited

KingdomGermanyUnitedStatesJapan16Sources:Market

Insights

2024Personal

Care

eCommerce

users

are

estimated

to

increase

from2017

to

2029Market

Size:

GlobalUsersforecast

inbillion1.161.21.00.80.60.40.20.01.110.940.771.050.890.990.840.980.920.780.840.570.800.710.600.780.660.630.530.720.720.770.680.550.730.630.690.470.400.400.340.470.370.650.720.530.510.480.460.600.690.340.290.220.220.210.650.550.520.420.410.610.570.320.310.270.260.480.360.340.440.390.290.252017201820192020Shaving202120222023202420252026202720282029Shower

&BathDeodorantsHairCareOral

Care17Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Personal

Care

eCommerce

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inbillion1.061.11.010.951.00.90.80.70.60.50.40.30.20.10.00.880.810.240.740.230.670.600.190.530.460.160.380.140.280.160.250.110.270.160.260.150.180.120.030.010.210.130.040.010.310.290.170.120.150.140.110.030.100.020.010.13

0.090.030.080.010.000.060.010.060.050.010.050.010.040.010.020.000.010.01

0.070.010.0120172018201920202021Australia&Oceania20222023Europe20242025Americas2026Asia202720282029Africa18Sources:Market

Insights

2024With

0.5

billion

users

billion,

China

is

the

biggest

market

amongselectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inbillion0.70.660.620.590.60.50.40.30.20.10.00.550.500.460.080.420.370.080.330.280.070.170.040.200.060.010.240.060.100.020.020.100.080.020.020.020.090.090.090.020.020.070.020.020.020.020.020.020.020.020.020.010.010.020.020.020.010.010.010.010.010.020.010.020.020.010.010.020.020.010.010.020.022017201820192020202120222023202420252026202720282029GermanyJapanUnitedKingdomUnitedStatesChina19Sources:Market

Insights

2024In2024,

Amazon

hadthe

highest

share

in

Personal

Care

eCommerceFurtherMarket

AnalysisBrand

share

in

202420Sources:Market

Insights

2024Inthe

Personal

Care

eCommerce

market,

online

revenue

share

reached

45.0%in

2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%44.00%43.00%43.00%47.00%51.00%55.00%55.00%57.00%58.00%61.00%69.00%73.00%77.00%56.00%202757.00%202857.00%202953.00%202649.00%202545.00%202145.00%202443.00%202242.00%202339.00%202031.00%201927.00%201823.00%2017OfflineRevenue

ShareOnlineRevenue

Share21Sources:Market

Insights

2024Inthe

Personal

Care

eCommerce

market,

mobile

revenue

share

reached

59.0%in

2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%34.00%36.00%39.00%38.00%41.00%43.00%45.00%48.00%52.00%51.00%55.00%59.00%66.00%202864.00%202761.00%202562.00%202659.00%202457.00%202355.00%202252.00%202148.00%201949.00%202045.00%201841.00%2017Desktop

Revenue

ShareMobile

Revenue

Share22Sources:Market

Insights

2024Penetration

rate

for

PersonalCare

eCommerce

is

especial

high

in

Norway

butalso

in

ChinaPenetration

Rate:

Worldwide

ComparisonPersonal

Care

eCommerce

penetration

rate

per

country

in2024

in%1.2.3.4.5.NorwayChina44.0537.9435.5435.3634.21MexicoDenmarkSwedenlowhigh

nodata23Sources:Market

Insights

2024CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFi