全球體育器材電子商務行業(yè)市場前景及投資研究報告-外文版培訓課件2024.7

INDUSTRIES

&

MARKETSSports

Equipment

eCommerce:market

data

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

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sectors:

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sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

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e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

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etInsightsFind

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on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Sports

Equipment

market

ispartofthe

Toys

&Hobby

market.10sectors190+geographicalentities1,000+markets400+reportsGotoToy

s

Hobbymark

etGoto

Toys

&HobbyFind

out

more

on:Toys&

Hobbymarket3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenue111417202122AverageRevenue

per

UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

Sports

Equipment

eCommerce

is

rapidly

expanding

due

to

rising

incomes,technological

innovations,

and

the

accessibility

of

global

brands

onlineOverview:

SummarySummaryTheSportsEquipmenteCommerce

market

is

experiencing

significant

growthworldwide,

driven

bychanging

customer

preferences

and

theincreasingpopularity

ofonline

shopping.Customers

are

increasingly

turning

toeCommerceplatformstopurchasesportsequipment

duetotheconvenience,

wide

productselection,

and

competitive

pricesoffered

byonlineretailers.personalized

products

thatmeet

theirspecific

needs

and

preferences.

Onlineretailers

are

leveraging

technology

tooffer

customization

options,allowingcustomers

tochoose

thecolor,

size,

anddesignof

theirsportsequipment.Thegrowth

oftheSportsEquipmenteCommerce

market

is

alsoinfluenced

bylocal

special

circumstances

indifferent

regions.

Forexample,

indevelopedcountries,

where

internet

penetration

ishighand

online

shoppingiswell-established,

this

market

is

more

matureandcompetitive.

Incontrast,inemergingeconomies,

theSportsEquipmenteCommerce

market

is

stillevolving,

but

withimmense

potential

forgrowth

dueto

increasing

internet

penetration

andagrowing

middle

classwith

disposable

income.TheSportsEquipmenteCommerce

market

is

witnessing

several

key

trends.Firstly,there

isagrowing

demandfor

fitnessandsportsequipment

as

peoplebecome

more

health-conscious

andprioritize

physicalfitness.

Thistrend

isfueledbytheincreasing

awareness

oftheimportance

of

leadinganactivelifestyle

andtheavailability

ofawide

rangeof

sportsequipment

catering

to

different

sportsandfitnessactivities.

Secondly,there

is

arise

inthepopularity

ofnichesportsandactivities,which

hasled

toacorresponding

increase

indemandforspecializedsportsequipment.

Onlineretailers

are

capitalizingon

this

trend

byoffering

adiverse

rangeof

productstocatertospecificsportsandactivities,suchas

yoga,cycling,and

water

sports.

Thirdly,there

is

agrowing

trend

ofcustomization

intheSportsEquipmenteCommerce

market.

Customers

areincreasingly

looking

forThemarket

isalsodriven

bytrendssuchasthegrowing

demand

forfitnessandspecialized

sports

equipment,aswell

asthe

customization

of

products.

Localspecial

circumstances

and

underlying

macroeconomic

factorsfurthercontributetothegrowth

of

the

market.

Asonlineshoppingcontinues

to

gainpopularity

andtechnology

advances,theSportsEquipmenteCommerce

market

is

expected

tocontinueitsupward

trajectory

inthecoming

years.6Sources:Market

Insights

2024Sports

Equipment

eCommerce

plays

a

pivotal

role

in

the

Toys&

Hobby

marketOverview:

Market

DefinitionMarket

definitionTheeCommerce

SportsEquipment

market

refers

tothe

online

buying

andsellingof

sportsequipment,includingapparel,footwear,

accessories,

andequipment

forvarious

sportsactivitiessuchasfootball,basketball,tennis,golf,and

others.

Thismarket

encompasses

the

digitalplatformsandwebsites

thatfacilitatethepurchaseof

sportsequipment,allowing

customers

to

browse,

compare,

andpurchaseproducts

online.Additionalinformation:eCommerce

SportsEquipmentcomprises

revenues,

users,average

revenue

peruser,

and

penetration

rates.

Revenues

are

derived

fromannualfilings,nationalstatisticaloffices,

Google-

and

Alibaba-Trends,

and

industryknowledge.

SalesChannelsshow

online

and

offlinerevenue

shares,

aswell

as,desktop

andmobilesales

distribution.Revenues

are

includingVAT.

Themarket

only

displaysB2Crevenues

andusers

forthe

above-mentioned

markets;

hence

C2C,B2B,

andreCommerce

arenot

included.Themarket

consistsoutof

several

parts,namely:

Exercise

Equipment,FishingEquipment,Golf

Equipment,OutdoorEquipment,Racket

SportsEquipment,TeamSportsEquipment,

Water

SportsEquipment,WinterSportsEquipment.Formoreinformation

onthedefinitions,please

visittherespective

market

page.7Sources:Market

Insights

2024Sports

Equipment

accounted

for41.24%

of

the

Toys

&

Hobby

eCommercemarket

revenue

in

2024Overview:

Key

TakeawaysKeyTakeaways?Revenue

intheSportsEquipment

Market

isprojected

to

reach

US$47.74bn

in2024.?Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

8.08%,

resulting

inaprojected

market

volume

ofUS$70.39bn

by2029.?IntheSportsEquipmentMarket,

thenumberof

usersis

expected

toamountto1,275.0m

users

by2029.?User

penetration

will

be14.0%

in2024

andisexpected

to

hit17.4%

by2029.?Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$54.27.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:?Indoorandoutdoor

sportsequipment?Gymand

exercise

equipment?Offlinerevenues,

suchassalesinphysical

sporting

goodsstores?Protective

gearandothersports

accessories9Sources:Market

Insights

2024CHAPTER

2Market

NumbersSports

Equipment

eCommerce

revenues

are

estimated

to

increase

at

a

CAGR(1)of

20.5%

from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$70.3867.3315.0863.6714.25+10.4%(1)59.4113.2515.7654.6012.1147.7410.637.648.5444.769.937.358.2043.619.6842.419.497.007.796.587.3137.778.266.116.737.325.395.866.489.2428.816.345.238.904.934.845.238.4626.045.704.204.707.945.746.015.506.0321.554.783.033.513.98

7.732.542.622.984.302.783.153.605.4114.4413.765.728.5012.975.0612.0711.099.639.7520248.928.9320218.728.755.965.995.4013.20202714.0414.76202912.26202611.2420257.828.634.332017201820192020202220232028Exercise

EquipmentGolf

EquipmentOutdoorEquipmentFishingEquipmentWinter

SportsEquipmentOther11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

28.1

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+8.1%(1)41.4728.07+7.7%(1)17.51+8.5%(1)12.089.90+6.3%(1)+10.3%(1)6.570.560.760.4620240.7520242029202420292024

2029Americas202420292029EuropeAfricaAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

22.2

billion,

China

is

the

biggestmarket

among

selectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+8.4%(1)33.2122.212024+7.4%(1)14.019.82+9.2%(1)+6.4%(1)+6.6%(1)2.381.771.531.301.310.95202920242029202420292024202920242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Sports

Equipment

eCommerce

average

revenue

per

users

are

estimated

todecrease

from

2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$94.72100908070605040302010094.3793.3790.5489.37

92.7969.8386.6879.7379.2673.2071.4272.9971.0072.7470.5493.2468.1573.3571.7792.3071.4866.7267.9073.4071.9970.1768.8985.4260.4665.6960.2155.5255.6755.5055.0854.0154.4653.0756.8644.2538.5156.1341.5955.8043.3535.0956.5643.9236.9151.2039.8949.9237.1231.9843.3533.3643.7632.0345.0833.5644.9033.6444.5133.6143.9733.5142.4731.0835.0732.4528.7628.6428.3928.0927.7726.9327.51201720182019202020212022202320242025202620272028Other2029Exercise

EquipmentGolf

EquipmentOutdoorEquipmentRacket

SportsEquipmentFishingEquipment14Sources:Market

Insights

2024Australia

&

Oceania

has

the

biggest

market

in

Sports

Equipment

eCommerceaverage

revenue

per

user

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$10090.1487.6773.2681.2884.5877.77908070605040302010082.7277.3974.9965.6976.5481.1271.8061.6652.2880.5876.0668.6061.1479.5272.3961.5770.2264.9473.0882.5867.4157.7169.3959.5968.5957.9771.2070.8461.0360.3948.8560.4759.0264.2352.5152.9254.6052.9359.3725.7755.1647.27

54.7554.1553.1552.0151.5435.8545.6028.8227.8119.7916.5715.4014.93202514.2313.6913.27202812.912029201720182019202020212022Europe2023Americas202420262027AfricaAsiaAustralia&Oceania15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$404.4,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$152.7916014012010080148.4490.26143.4388.42137.6384.76130.8781.95118.37107.7286.11103.14100.65102.86112.36120.65123.6180.41120.07102.19102.1899.84110.7294.8690.0981.5680.5274.7482.8583.7072.7369.2783.7385.1584.4377.8582.8676.97109.3975.2072.5281.6878.2271.9274.2175.2267.6373.6769.2974.90101.6195.6681.3580.3570.7065.3871.2568.466068.1066.46201966.1966.6964.9267.8240200201720182020Germany202120222023

2024UnitedKingdom20252026202720282029ChinaJapanUnitedStates16Sources:Market

Insights

2024Sports

Equipment

eCommerce

users

are

estimated

to

increase

from

2017

to2029Market

Size:

GlobalUsersforecast

inbillion0.80.720.600.680.70.60.50.40.30.20.10.00.640.540.590.490.570.540.450.450.190.490.420.400.390.250.210.340.290.330.170.170.150.290.150.240.130.310.21

0.210.200.200.060.290.270.110.080.260.180.090.060.140.130.230.070.210.200.09

0.110.180.190.19

0.190.170.160.110.100.150.150.050.050.080.090.080.120.12

0.110.180.200.070.180.130.150.1720260.140.060.052018Winter

SportsEquipment20172019202020212022202320242025OutdoorEquipment202720282029FishingEquipmentTeam

SportsEquipmentExercise

EquipmentOther17Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Sports

Equipment

eCommerce

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inbillion0.800.760.80.70.60.50.40.30.20.10.00.710.650.2120260.590.200.530.480.180.410.160.150.090.350.150.240.160.290.220.230.240.120.190.120.140.050.010.150.050.010.100.190.130.150.060.010.060.130.100.030.010.110.030.010.080.020.060.010.090.020.070.070.010.000.040.010.040.010.010.000.010.000.000.00201720182019202020212022202320242025Americas202720282029Australia&OceaniaAfricaEuropeAsia18Sources:Market

Insights

2024With

0.3

billion

users

billion,

China

is

the

biggest

market

amongselectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inbillion0.500.470.090.440.450.400.350.300.250.200.150.100.050.000.410.380.350.080.310.290.080.250.070.210.070.100.050.010.180.060.150.060.080.020.020.010.090.030.090.090.030.120.020.020.020.020.020.020.020.020.020.020.010.010.010.010.010.010.010.010.020.010.020.010.010.010.010.010.020.020.020.020.01

0.050.010.012017201820192020202120222023UnitedKingdom202420252026202720282029GermanyJapanUnitedStatesChina19Sources:Market

Insights

2024Inthe

Sports

Equipment

eCommerce

market,

online

revenue

share

reached28.0%

in

2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%67.00%70.00%71.00%70.00%69.00%69.00%69.00%69.00%72.00%74.00%77.00%79.00%82.00%33.00%202130.00%202029.00%202230.00%202531.00%202631.00%202731.00%202831.00%202928.00%202426.00%202323.00%201921.00%201818.00%2017OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Sports

Equipment

eCommerce

market,

mobile

revenue

share

reached67.0%

in

2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%27.55%29.00%28.00%31.00%33.00%67.00%35.00%38.00%40.00%45.00%44.00%50.00%72.45%202871.00%202672.00%202769.00%202565.00%202362.00%202260.00%202155.00%201956.00%202050.00%20182024Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

for

Sports

Equipment

is

especial

high

in

Norway

but

also

inChinaPenetration

Rate:

Worldwide

ComparisonSports

Equipmentpenetration

rate

percountry

in2024

in%1.2.3.4.5.Norway30.1026.1826.0926.0425.80ChinaUnitedKingdomDenmarkMexicolowhigh

nodata22Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.?

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology?

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics?

KPIs,

e.g.,

revenue,marketshares,prices,andvolume?

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads?

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more