爺爺不泡茶（首義店）萬(wàn)圣節(jié)主題包裝思路方案

——萬(wàn)圣節(jié)主題包裝思路推薦方案——HALLOWEEN爺爺不泡茶·首義店HALLOWEEN.萬(wàn)圣節(jié)--以年輕群體狂歡的節(jié)日，實(shí)現(xiàn)與年輕人的有效對(duì)話近年來(lái)，萬(wàn)圣節(jié)在國(guó)內(nèi)興起，有趣好玩的節(jié)日習(xí)俗吸引了不少年輕人節(jié)日聚人流哪里要過(guò)“節(jié)”，哪里就有品牌借勢(shì)此次萬(wàn)圣節(jié)「以年輕群體狂歡的節(jié)日出發(fā)」找準(zhǔn)品牌和“鬼”之間的關(guān)聯(lián)度建立聯(lián)系，把握節(jié)日的氛圍特點(diǎn)，與消費(fèi)者產(chǎn)生情感共鳴「爺爺不泡茶x萬(wàn)圣節(jié)」

深諳年輕圈層文化，打造消費(fèi)新場(chǎng)景-對(duì)此，本次美陳包裝-挖掘爺爺不泡茶品牌自身特色與萬(wàn)圣節(jié)融合的地方，根據(jù)品牌方的特點(diǎn)量身打造萬(wàn)圣節(jié)美陳布置通過(guò)充滿可愛(ài)能量和社交傳播屬性的主題場(chǎng)景打造，讓消費(fèi)者樂(lè)意了解品牌并主動(dòng)傳播賦予產(chǎn)品新的意義，激發(fā)消費(fèi)者的購(gòu)買(mǎi)欲望，增強(qiáng)品牌個(gè)性化和記憶點(diǎn)，也提升消費(fèi)者對(duì)品牌的好感度ONE思路推薦一IdeaRecommendationoneBycreatingthemedscenesfullofcuteenergyandsocialcommunicationattributesconsumersarewillingtounderstandthebrandandactivelyspreadit思路規(guī)劃我們深挖品牌內(nèi)在與萬(wàn)圣節(jié)的關(guān)聯(lián)點(diǎn)，將品牌與節(jié)日傳統(tǒng)元素進(jìn)行融合將創(chuàng)意賦予「南瓜」--作為本次包裝視覺(jué)符號(hào)以年輕群體的視覺(jué)喜好與生活方式出發(fā)將品牌橙與南瓜橙進(jìn)行顏色融合作為主色調(diào)，極致運(yùn)用借用超級(jí)視覺(jué)符號(hào)--強(qiáng)化品牌記憶點(diǎn)WedelvedeeperintotheconnectionbetweenthebrandandHalloween,integratingthebrandwithtraditionalholidayelementsGivecreativityto'pumpkin'-asavisualsymbolforthispackagingStartingfromthevisualpreferencesandlifestyleofyoungpeopleColorfusionofbrandorangeandpumpkinorangeasthemaincolortone,withultimateapplication思路案例思路案例思路案例TWO思路推薦二IdeaRecommendationtwoBycreatingthemedscenesfullofcuteenergyandsocialcommunicationattributesconsumersarewillingtounderstandthebrandandactivelyspreadit思路規(guī)劃「巫師帽」--作為萬(wàn)圣節(jié)必不可少的傳統(tǒng)元素，本身具有傳播打卡點(diǎn)打造武漢萬(wàn)圣節(jié)巨型巫師帽，突出品牌的玩樂(lè)基因?yàn)榫€下門(mén)店帶來(lái)更多流量，也為品牌培養(yǎng)更多年輕消費(fèi)者打造地域巨型巫師帽--建立社交傳播屬性The"WizardHat"-asanessentialtraditionalelementofHalloween,ithasitsowndisseminationandcheck-inpointsCreateaWuhanHalloweengiantwizardhat,highlightingthebrand'splayfulgenesBringingmoretraffictoofflinestoresandcultivatingmoreyoungconsumersforthebrand思路案例思路案例THREE思路推薦三IdeaRecommendationthreeBycreatingthemedscenesfullofcuteenergyandsocialcommunicationattributesconsumersarewillingtounderstandthebrandandactivelyspreadit思路規(guī)劃將萬(wàn)圣節(jié)的南瓜元素與熱氣球進(jìn)行跨界聯(lián)合打造以源源不斷的靈感為品牌注入源源不斷的新鮮活力為所有消費(fèi)者打造別樣的萬(wàn)圣節(jié)場(chǎng)景美陳跨界聯(lián)合，打造別樣萬(wàn)圣氛圍CrossbordercollaborationbetweenHalloweenpumpkinelementsandhotairballoonsInjectingacontinuousstreamoffreshvitalityintothebrandwithcontinuousinspirationCreateauniqueHalloweensceneforallconsumers思路案例思路案例FOUR思路推薦四IdeaRecommendationfourBycreatingthemedscenesfullofcuteenergyandsocialcommunicationattributesconsumersarewillingtounderstandthebrandandactivelyspreadit思路規(guī)劃利用萬(wàn)圣節(jié)節(jié)日各道具，如南瓜、蜘蛛網(wǎng)、鬼樹(shù)、鬼燈等搭建美陳場(chǎng)景整體設(shè)計(jì)融入年輕潮流元素，將萬(wàn)圣節(jié)的儀式感拉到至高點(diǎn)沉浸式氛圍拉滿萬(wàn)圣節(jié)儀式感UsingvariousHalloweenpropssuchaspumpkins,spiderwebs,ghosttrees,andghostlanternstocreatebeautifuldisplayscenesTheoveralldesignincorpor