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CONSULTANCYSERVICES
tcsTnTn
Frompotentialto
performancebydesign
TCSAIforBusinessStudy
KeyFindingsReport
Contents
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Foreword:K.KrithivasanCEO,TCS
HowAIisrede?ningbusiness
ThetransformavepotenalofAIforbusiness
ThecurrentstateofAI
TopchallengesforAIimplementaons
FutureofAI--
TurningAI’spotenalintoperformance
TCSAImethodology
TheTCSapproach
Studydemographics
FOREWORD
ReimagineyourbusinesswithAI
byK.Krithivasan
CEO,TataConsultancyServices
IamdelightedtoreleasethisTCSAIforBusinessStudykey
?ndingsreport,whichshowsthemajorityofseniorexecutivesareoptimisticaboutAI’spotentialimpactontheirbusinessand94%haveactiveplansorhavedeployeditalreadyintheirbusiness–showcasingthefastpenetrationofthistechnologywave.This
reportsharesthisandotheruniqueinsightsabouthow
organizationsaroundtheworldineveryindustryarerespondingtoAI’stransformativepotential.
Thisstudycontainsperspecvesfromnearly1300seniorleadersfrom24countries,makingit
oneofthelargestsurveysofitskind,andconnuingTCS’commitmenttouseourposionof
privilegeofworkingwiththeworld’sleadingcorporaonstounlockthecollecveknowledgeweallhave,andcreateanecosystemofinsightsandlearning.
Thelatestevoluonofar?cialintelligence—withitsgeneraveAIcapabilies—hasthepotenaltohelpcompaniesreimagineenrevaluechains,experiencepervasiveperformance
improvements,andcreatenewwaysofworking.Atthesameme,the?ndingsfromourAIstudy,
aswellasourownexperienceworkingwithlargeorganizaons,showthatmostcompaniesarealsothinkingofhowtobalanceriskwithopportunityastheymoveforwardwiththeirAI
strategy.Interesnglyanoverwhelming81%oftheleaderspolledhaveaskedforamore‘global’setofregulaonsandstandardsonAI.
Rightnow,mostorganizaonsuseAItoassisthumans.Asitmatures,wewillincreasinglyseeAIusedtoaugmenthumanacviesandulmately,transformbusinessesbyelevanghuman
thinkingwiththeabilitytoideatebasedonmachineoutput.Accordingtothestudy,most
execuⅥvesthinkhumancreaⅥvityortheirstrategicthinkingwillbeanessenⅥalcompeⅥⅥve
di?erenⅥatorinthenextthreeto?veyears.AIcanhelpscalethiscreaⅥvitytonew,unprecedentedlevels.
ThestudyalsoshowsthattofullyleveragethelatestwaveofAIandmiⅥgateitsrisk,nearly
three-quartersofcompaniesarealreadyrevampingtheirstrategyoroperaⅥngmodel.It’snotsurprisingthatmanyorganizaonsareyettocreateane?ecvelong-termAIstrategyandKPIs,giventheconnualandrapidpaceofchangeinitsevoluon.
AIiscreanganunprecedentedopportunityfororganizaonsaroundtheworldtocapitalizeontheiruniquecontextualknowledgetoelevateandmaintaineliteperformance.AndatTCSweareproudtobepartoftheAIrevoluon,collaborangwithcompaniestohelptheme?ecvely
createanindustry-led,ecosystem-enabledanddata-fueled“enterprise-wise”foundaonthatbydesign,turnsthepotenalofAIintosustainableperformance.
IamveryproudoftheTCScontributorswhoworkedonthisstudy,ourclientsandpartnerswhocontributedgenerouslywithperspecves,andIhopethisuniqueresearchwilladdtothe
evoluonofourthinking,bringingafresh,data-drivenperspecvetothelargerAIconversaon.
INTRODUCTION
HowAIisrede?ningbusiness
Thelatestwaveofar?cialintelligenceis
notonlyreshapingthelandscapeofsociety,
italsoo?ersnewopportuniestoradicallyreinventthewaywedobusiness.The
emergenceofgeneraveAIcombinedwithtradionalAIcannowelevatehuman
contribuonsinbusinessandempowerorganizaonstogetthemostvaluefromtheiruniquedata.
Thiscomprehensiveresearchreportfrom
theTCSThoughtLeadershipInstute
revealsaposivesenmentaroundAIfrommostexecuves.Infact,themajoritysaid
theyareopmiscaboutthepotenal
impactofAIontheirbusiness.MostseniorleadersalsobelievethatAIwillconnuetoassistandaugmenthumanacviesinthenextfewyears,notreplacetheminthe
workplace.AndwhilethedailyuseofGenAIbyemployeesisexpectedtoincrease,
humancreavityandstrategicthinkingwill
remainessenalforcompevedi?erenaon.
Aboutthestudy
Inearly2024,theTCSThought
LeadershipInstuteconducteda
comprehensiveglobalsurveyonthestateofAIadoponanditsimpactonbusinessesacrossvariousindustries.
Thestudysurveyednearly1,300CEOsandotherseniorexecuveswithP&Lresponsibility.Thecompaniesspanned12industriesand24countriesaroundtheglobe.Abouthalfthecompanies
haveannualrevenuebetween
US$1billionto$5billionandtheotherhalfhaveoverUS$5billioninrevenue.
Wealsowantedtounderstandwhatthemost?nanciallysuccessfulcompaniesinoursurveyarethinkinganddoing
aroundtheirAIstrategy;where
relevant,wecomparethemtoother
respondentcompanies.ThroughoutthisreportwerefertothesetopperformersasPacese廿erswhileFollowersarethe
lesssuccessfulcompanies.
AdiscoveryfromtheresearchwasthatalthoughcorporateleadersseethevalueofinvesnginAI,mostofthemlackacohesivestrategyorwaystomeasurethesuccessoftheirAI
implementaons—whichmaynotbewhollysurprising,giventheacceleratedpaceofAI’s
connuedevoluon.Yetitwilllikelybechallengingtogetboardroombuy-inforAI
implementaonswithoutsuccessmetrics.Companyleadersrecognize,too,thattofullyleverageallthatAIhastoo?er,theywillneedtomakebigchangestotheirbusiness
models—andtotheirinfrastructure.ManagingacultureofAI-readinessandtalent
developmentalsorankshighfororganizaonalleaders.Thisreportrevealstheseandotherinsightsfromleadersoflargeenterprisesaroundtheworldinnearlyeveryindustry.
ThereportrepresentsacomprehensiveoverviewonthestateofAIforbusinessleaders.Itgivesusverygoodinsightsonwhat'simportantforcorporaonsrightnow,withthedawnofGenAI,likewhatcompaniesarefocusingonforAI,howcompaniesexpectAIwillimpacttheirbusiness,andwhatcompaniesexpect
governmentstodointheglobalregulatorylandscape.ItisamustreadforcompaniescreangastrategyforAI.99
–ClaudionorN.CoelhoJr,PhD/MBA,ChiefAIO?cer,Zscaler,Inc.
04
TCSAIforBusinessStudyKeyFindingsReport
Thestudyinvesgates:
HowareCEOsandotherseniordecisionmakersaroundtheworldrespondingtoAI’stransformavepotenal?
HowaretheymanagingtheirAIstrategy?
Asthepaceofar?cialintelligenceaccelerates,istheirorganizaonAI-ready?
DotheyunderstandthepotenalvalueofAIfortheirbusiness?
Aretheybalancingthoseopportunieswiththerisk?
WilltheymanageAIimplementaonsin-houseorworkwithatechnologypartnertocharttheiruniqueapproachtoAI?
AIcanmakecompaniesmoreproducveandpro?table.Butcanitalsomakethembe廿er?
Theresearchexplores:
Topbusinessobjecves
drivingAIimplementaons
PlanneddireconforAIstrategy
CurrentorganizaonalstateandperceponsaroundAIand
associatedKPIs
HowmuchAIisexpected
toenhanceoverall
businessperformance
Implicaonsforemployeeexperience,skillsandroles
AIDEFINED
Forthisstudy,AIisde?nedasGeneraveAI,aswellasmoreestablishedAItools
suchaspredicveanalycsand
forecasng,personalizaonand
recommendaonengines,robocs,intelligentautomaon,simulaons,machinelearning,andmore.
Impacttocustomer
engagementandcreang
be廿ercustomerexperiences
Thereportcontainsuniqueinsightsanddireconalinformaonfortopexecuvesseekingtonavigatethroughthehypemoree?ecvelyandleadtheirenterpriseintotherapidlyevolvingEraofAI.
05
TCSAIforBusinessStudyKeyFindingsReport
HIGHLIGHTS
ThetransformativepotentialofAIforbusiness
Fewtechnologyadvancementshavegrippedthepublicimaginaonlikear?cialintelligence.Thestudy?ndingsshowedamajorityofseniorexecuvesancipateAI'sin?uencetobeon
parwith,orevenexceed,thetransformaonbroughtaboutbytheadventoftheinternetandsmartphones.
ThemajorityofexecuvesbelieveAI’simpactontheirbusinessmodelwillbegreateroratleastequaltoearlierdisrupvetechnologies.
54%
believeitsimpactwillbegreaterorequaltotheinternet
59%
saytheimpactofAIonbusinesswillbegreatertoorequaltosmartphones
Q.HowwouldyoucompareAI'spotentialimpactonyourbusinessmodelwiththefollowingtechnologicaldevelopments?
06
GlobalexecuvesarealsoopmiscaboutthepotenalofAItotransformtheirbusiness.
AIholdsthepromiseofreshapingoperaons,creangnewvaluechains,andrede?ningthecustomerexperience.
TheindustriesmostopmiscaboutAI’spotenal:
Banking,Financial
Services&Insurance
Technology
Manufacturing
57%
saytheyareexcitedoropmiscaboutAI’spotenalimpactontheirbusiness
Q.Whichofthefollowingisclosesttohowyou’refeelingaboutAI'spotentialimpactonyourbusiness?
WebelievethatstrategicAIimplementaons,suchasthosemadepossible
withGoogle'sGeminifamilyofmodels,withitspotenalforcomplex
reasoningandmul-modalcapabilies,willdrivebusinessgrowth,innovaon,andproducvitygainsbyaugmennghumancapabilies.
Torealizetheoutcomesofthisin-depthstudybyTCS,byleveragingGoogle
CloudAI'scomprehensivesoluons,enterprisescanimplementinnovave
generaveAItoachievebe廿eragility,responsiveness,andresilience,leadingtoimprovede?ciencyandnewwaysofworking.
Thishasthepotenaltoimprovealmosteveryaspectofday-to-daywork,
tacklingcomplextasksandgenerangmoreinsigh廿ulandinnovaveoutputsatamuchfasterrate.
–Dr.AliArsanjani,Director,AI/MLPartnerEngineering,GoogleCloud
TCSAIforBusinessStudyKeyFindingsReport
07
Successstory#1
Real-worldAIimplementaⅥon:Amaskedinterviewwithalargeenterprise
Drillingdowntowhatcustomerswantandneed
AIcapabiliesenablelargeminingcompanytoexperiencegreaterrevenuefromsubscriponservices,
improveforecastaccuracythrougha20%reduconinerrorrates,andgaingreatercustomersasfacon
Lastyear,a什erChatGPTcamein,peoplewereheadoverheels.Theysaid,'Oh,whatcanwedo
aroundAI?'AndI'mlike,comeon,let'sstartwith
the‘businesswhy.’Ifwedoanything,it'salways
like,'WhyamIdoingthis?WhatbusinessproblemamItryingtosolve?Whatismytopbusiness
challenge?WhatamItryingtodohere?'Soyou
startalwayswithdesignthinkingandallofthat.Ofcourse,youneedanecosystemofallthe
technologiesandpla廿ormsavailableatyour
disposaltoresolvethosebusinesschallenges.Butit'snottheotherwayaroundthatyouhavetargetsaroundAIthat,'Iwanttodotenusecases.'It
doesn'thelp,right?...[Weshould]focusmoreonthegame-changingAIwhereyoutalkabout
innovaon.‘Doyouknowhowyoudi?erenate
[us]fromthecompeon?’That'swherewewanttoinvest.
Country:
Sweden
Typeofcompany:
Miningmachinesmanufacturer
Role:
HeadofAI&Automaon
Revenue:
USD$10billiontolessthan$20billion
Overview
ThisSwedish?rmhasseensigni?cantbene?tsfromAI,includingpredicveandgeneraveAI.Itregards
AIinakindof“opportunityradar”withfour
quadrants.Inthe?rstquadrant,AIispartoftheproductsandservicesthecompanybuys(for
example,GitHub,Microso什Copilot,other
o?-the-shelfo?erings).Moreandmoreofthesein
thefuturewillbeinfusedwithAI.Itssecond
quadrantiscustomerexperience,whichismorelikelytoincludegeneraveAIsoluons.Thethirdquadrantfocusesoninternale?ciencies,likethesupplychain,usingAIforqualityinspecon,demandforecasng,
andsoon.Thefourthquadrantisthecompevedi?erenator:pungAIintotheproducts.The
companyhasmorethan1,200miningmachinesthat
areconnectedtoAIanduseitforpredicveand
prescripvemaintenance.Thisallowsthecompany
toproacvelyprovideasoluonbeforethe
machinesfailandhelpsprotectworkersdeepinthemines.Whentheyselltheirmachinestomining
companies,theirpredicvemaintenanceoponsisoneofthestrongestusecasesforAI—but,asthisexecuveindicated,therearemanymorebene?ts.
Forexample,withAI-enhanceddemand
forecasng,they’veseena20%improvementin
errorrates.They’vealsofoundhigherrevenueandsalesbymovingfromsellingproductstoo?ering
AI-drivenproduct-servicebundles,whichreducesdownmeando?erscost-savingbene?tsfor
customers.
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TCSAIforBusinessStudyKeyFindingsReport
BusinessobjecⅥves
oReducehighnetworkingcapital(NWC)by
focusingonsalesforecasng,demandplanning,andinventoryplanning
oConvertmachinesalesintoproduct-servicesubscriponrevenues
oUseKPIstofocusonperformance
improvements,minimizedownme,and
increasecustomersasfaconusingaremote
monitoringservice.(Forexample,usepredicveAItoproacvelyimprovemaintenanceof
machinesandsafetyofworkers,andtopreventunnecessarymachinemaintenanceby
customers)
oAIisplayingavitalroleinimproving
producvityandqualityinspeconprocesses,
whichulmatelyenhancestheoverallqualityofproducts.
WithGeneraveAI,customerscanaddressa
substanalporonofissuesindependently,
diminishingtheneedforalargeservice
technicianworkforce.Sas?edcustomersresultinhighersalesandsubscripons,further
boosngrevenue.
oTheintegraonofAIintoERPsisalso
ancipatedtoenhanceinternale?ciencies.
oAIisdi?erenangthecompanyfromitscompetors,prompngstrategic
consideraonsofbuildingversusbuyingAIsoluons.
+
Bene?tsandimplicaⅥonsofAIimplementaⅥons
Transformingthecompanyfromaproductsalesorganizaontoabundledproduct-service
subscriponbusiness.
oPredicvemaintenancehasgeneratedrevenuethroughso什waresubscriponsandincreasingmachinesaleswhileensuringsustainabilitybyopmizingservicingschedules,reducing
downmesandcreangcost-savingsforcustomers.
oMeasurableperformancegainsindemand
forecasng,witha20%reduconinerrorrates,enhancingforecastaccuracy.
oGreaterinnovaonwithintheorganizaon'sspeci?careas,parcularlyinpredicve
maintenance,recondioningplants,andproduconlineautomaon.
Lessonslearned
oLeverageedgecompungfordataaccess
Getbuy-inandtrustofbusinessleadersinAIiniaves
Usecentralfundingtocreatesuccessstories
oEnsureinternaloversightofexternaldatapartnerships
oRecruittoptalent
EstablishcentralizedAIenablementteamsto
navigatedecentralizedorganizaonse?ecvely
oMaintainafocusondigitalupskilling,ethicalconsideraons,andfosteringacommunityofpraccetoensuresuccessfulAIintegraon
whileaddressingevolvingtechnologicalandorganizaonalneeds
TheGeneraveEraisnotonlyaboutdoingmorewithless,butalsogenerangaconablebusinessvalue.WeshouldmeasuretheimpactofAIagainstour
abilitytopredictandpersonalizebeforewelooktoproducvity.
–PhilFersht,CEOandChiefAnalyst,HFSResearch
TCSAIforBusinessStudyKeyFindingsReport
09
AndtheyrecognizetheyneedtomakealotofchangestotakeadvantageofAI’scapabiliesandbene?ts.
55%
arecurrentlymakingchangestotheir
businessmodels,therolesoftheir
stakeholders,orchangestotheiro?erings
andhowtheysellthem
17%
arediscussingAlandmakingenterprise-wideplansforit
Q.Haveyougivenanythoughttohowyourcompany'sstrategicdirectionneedstoberevisedduetoAI'spotentialbene?tsorrisksforyourorganizationoryourindustry?
10
YetthestudyrevealsthereisnoconsensusonAIadoponstrategy.
wanttoestablishan
enterprise-wideAIstrategytomaximizeitsbene?tsto
thecompany
28%
wanttoexperimentandtakeriskswithAIto
maximizeitsbene?ts
23%
saytheywanttostaytruetotheirpurposeand
successmodelinexploring
howtheymightleverageAI
25%
wanttowaitandseehow
AIgetsuseintheir
industryandfollowtheleadofothers
23%
Q.Rankthreeareasinorderofimportancetoyourcompany'sleadershipregardingtheuseofAIintheenterprise.
Andnotenoughmetricstomeasuresuccess.
WithoutKPIs,organizaonswillstruggletodemonstrateAI’svalueandgaininternaltraconforitsadopon.
72%
saytheyneedbe廿erKPIstomeasurethesuccessofAIimplementaons
Q.Whichstatementmostcloselymatcheshowyoufeelaboutmeasuringthesuccessofand?nancialreturnonAIimplementations?
Althoughtheappetefororganizaonstobecome“AI-ready”ishigh,thereareplentyofobstaclestogengthere,includingunclearpathsforward,theneedtorevampthe
company’soperangmodel,anddetermininghowtobestmeasurethesuccessofAIimplementaons.
Withtheproliferaonoflargelanguagemodels(LLMs),moreandmore
enterpriseswillopttocreatetheirowncustommodelsastheiruseofthe
technologymatures.GenAIisaboutcreangdataandcontentspeci?ctoourneeds—itisanextensionofourpeople,ourdataandourprocessesandneedstobeadaptedtoenterprisestodrivemaximumvalue.
–PhilFersht,CEOandChiefAnalyst,HFSResearch
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TCSAIforBusinessStudyKeyFindingsReport
Successstory#2
Real-worldAIimplementaⅥon:Amaskedinterviewwithalargeenterprise
Teachingthroughlearning
LifeSciences?rmgainsknowledge-drivenoperaonsandimprovedbo廿omlinefromAIintegraonsanddata-centricstrategies
Country:
US
Typeofcompany:
Biotech/pharma
Role:
HeadofAI/GenAI&NaturalLanguageProcessing
Revenue:
$2billionbusinessunitofa$35billioncompany
Overview
Inbiotech/pharma,itisespeciallynecessarytotakeaconscienousapproachandensuree?ecvenessandaccuracybeforedivinginandblindlyadopngthelatesttechnology.Cauonarytalesof
companiesinotherindustriesfacinglawsuitsduetoAI-drivendecisionsareincreasing.Suchinstances
havemadeexecuvesatthiscompanycircumspectintheirapproachtoGenAItechnologies.
Nevertheless,AIhasalreadyprovenitsworth.Forexample,whenthisparcularbiotech/pharma
Peopleareslltryingtoexperiment.[Butwe
have]toconsiderthetrustaspect,ethics,and
complianceaspect.Andthereisthiswholeaspect:'Shouldwestop,orshouldwejustkeepdoing
something?'SoIthinkalargeporonofthisindustryhaskindofcometogether,sortof
indirectlyaligned,sothatwecanusetechnologieslikeOpenAI,largelanguagemodels,andChatGPTtotakeonsomelow-hanging-fruititems,whichiswhatweareactuallydoingtoday.
"[Most]ofourusescasestodayare[applicable
acrossour]broadindustry,and50%oftheuse
casesarehandledbythesechattechnologies...
We'removingtherestofourdatatothecloudand
raonalizingitsoitcanbeusedbynewAIcapabilies.
"Oneoftheexamplesiswherewe'rereallytryingtodevelopinterfaces…tointegratealotof
quesonsthatwegetinour[servicemanagement]
environments,whichislikecustomerdesk,
customersupport,callcenter,etc.andforallof
thesewehaveknowledge-basedarcles.So,we
arecompilingalloftheseandprovidinganswerstoouremployeesattheir?ngerpsjustbyprovidinglargelanguagemodels.That'sournumberoneusecaseinmycompanytoday,andIthinktheadoponisbymorethan15,000or20,000users.
companyhasaprojectorproductwith20relateddocumentsa?ectedbyconnuallypublished
governmentupdates,GenAItoolsareableto
quicklyupdatetheenredocumentset.Thesameappliestoinformaonfromthemanyrelated
scien?capplicaonsandpublicaons.Thismeans
theendusers—scien?cpeople,engineers,processpeople,andfactorypeople—aregengthelatest
andmostrelevantgovernmentupdates,whichcanalsohelpsintermsofcostsavings.
TCSAIforBusinessStudyKeyFindingsReport
12
BusinessobjecⅥves
oIntegrateGenAItechnologiesintoeverydaywork?ows,
oHarnessgeneraveAItoensureregulatory
compliance,connuouslyupdangprotocolsinresponsetoevolvinggovernmentalmandates.Thisproacvestanceenhancescoste?ciencyandregulatorydiligence.
oLeverageGenAIforsociallistening,analyzingbrandperceponacrossdiversesocialmedia
oBe廿erdecisionsaroundcost-cungmeasuresandresourcereallocaon,whichshowcasesthestrategicimportanceofAIinshaping
organizaonalpracces.
Datastandardizaonandade?nedsubsetof
datasourceshavestreamlinedoperaons.
Bydisllingusersenmentsintoaconableinsights,thecompanyisabletore?ne
adversingstrategiesandbolsterbrandresonance.
channels.
oCreateKPIs.De?nespeci?cobjecvesedtoimplemenngAI,focusingonenhancing
employeeproducvityandachievingcostsavings.Forexample:
oIncrementallyintegrateatleast50ofthe
4000pla廿ormsatame
oReduceresoluonmestoservicerequests,costsforlicensingdisparatepla廿orms,andredundantwork
oCreatecomprehensiveapproachto
measuringAIimpact,encompassing
corporatemetrics,businessunit-speci?c
analyses,andconsideraonsforworkforceskillsetsandvendormanagement
oUlmately,transformthecompanyasaresultofAIintegraonsanddata-centricstrategieson
operaonsandworkforcedynamics.
Lessonslearned
oPriorizesecurity(inthiscasebyrelyingonhyperscalers'securepla廿orms)
oOvercomeworkforcehesitancytowardAI
Organizeandstandardizedataacrossenterprisepla廿ormsbyaggregangdiversedatasources,ensuringdataqualitytomaximizeAI
e?ecveness
oCreatevariousparametersformeasuring
performanceanddecision-makingimpact,aligningwithbusinessunitsandaddressingduplicaonandfragmentaon
oDe?netechnicalmetricsencompassinguserinteracons,databasequeries,andlicense
usage,tofacilitateinsightsfromsystemusageandtoinformdatabaserestructuring
+
Bene?tsandimplicaⅥonsofAIimplementaⅥons
UsersempoweredtointerfacewithGenAI
technologies,goingbeyondQ&Ainteraconstoencompassin-housemodeltraining.TheuseofaRAG(retrievalaugmentedgeneraon)
pa廿ern,whereinqueriesandresponsesare
coordinatedbetweenasearchengineanda
largelanguagemodel,fostersproducvityandagility.
Signi?cantimprovementsinresponsemesandme-to-resoluon,deliveringtangiblebene?tsfromAIimplementaon.
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TCSAIforBusinessStudyKeyFindingsReport
ThecurrentstateofAI
WhenwelookedhoworganizaonsareusingAIrightnow,theresearchshowed:
MostorganizaonshaveAIimplementaonsinprocessorcompleted.
59%
ofcorporatefunconshaveAI
implementaonsin-processor
completed
34%
ofdepartmentsareplanningAIimplementaons
Q.WhatisthestateofimplementationforAI-enabledoperationsinthefollowingareasofyourcompany?
CorporatefunconswiththemostcompletedAIprojects:
Finance/comptroller
HR
Markeng
Ineveryindustry,organizaonshaveeither
iniatedorcompletedtheimplementaonofAIsoluonsacrosseverymajordepartmentandC-suitefuncon.Infact,everyexecuvewesurveyedcouldciteatleastoneAIprojectatleastcurrentlyintheplanningstages,andforonly5%ofcompanieswereallAIprojectssllintheplanningstages.
Overall,execuvesreportedanaverage
compleonrateof26%acrossprojectsin13majordepartments,withthe
?nance/comptrollero?cehavingthemostcompletedAIimplementaons(29%).
MarkengandHRareclosebehind?nanceintheircompleonrates(at28%each).
Astherateofchangeacceleratesandbusinesschallengesbecomemore
nuanced,organizaonsmustcreatemoreintelligentoutcomesusingAIand
moree?ecvelyuseproprietarydata.Smallandlargelanguagemodelswillbe
cricaltounlockingnewsourcesofdi?erenaonforenterprises.Organizaonsthatunderstandthiswillbecomemoreagile,creave,producve,andresilient.
–TarunChopra,VP,ProductManagement,DataandAI,IBM
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AveragecompleonratesforAIprojectsacrosscorporatefunconsanddepartments:
30%
23%
26%
OverallPacese廿ersFollowers
ThehighpercentagesofcompanieswithAIprojectsinvariousstagesof
implementaonindicatethatAIisno
longerafuturiscconceptbutarealityformostorganizaons.BusinessesareacvelyexploringanddeployingAIsoluonsto
enhancee?ciency,producvity,and
decision-makingacrosstheiroperaons.
Industrieswiththe
highestcompleonratesforAIprojects:
LifeSciences
Communicaons,Media&InformaonServices
Banking,Financial
Services&Insurance
LeadersexpectAItohelpaugment,accelerate,advise,andautomatetheir
businesses.Moreimportantly,thesuccessfuladoptersunderstandwhyitissoimportanttohaveasounddatastrategybydesigninordertoprepareforanageofAI.99
–R“Ray”Wang,PrincipalAnalystandCEO,ConstellationResearch,Inc.
15
TCSAIforBusinessStudyKeyFindingsReport
YetveryfewcompaniesarefullyleveragingAIasatransformavefactorfortheirbusiness.
WhilemanyorganizaonsareinvariousstagesofAIimplementaon,thetransformave
powerofAIasacorebusinessdriverremainslargelyuntapped.Only4%ofthetotalsurveyedhaveleveragedAItosuchanextentthatitdi?erenatesandtransformstheirbusiness
operaons;24%haven’tmovedbeyondtheinialexploratoryphase.Amere15%saytheiremployeesandoperaonsareusingAItodeliverhighervaluethantheycouldwithoutAI.
Only
4%
areleveragingAIasadi?erenang
factorthatistransformingtheirbusiness
15%
saytheyareusingAItorapidlydelivermuchhighervalueresults
27%
areusingAItomakeincrementalimprovementstotheirproducvity
29%
arecleaninguptheirdataandmovingittothecloud
Q.Lookingatyourorganizationoverall,whichmostcloselydescribesyourcompany'scurrentrelationshiptoAI?
ThedatasuggeststhatwhileAIadoponisbecomingwidespread,mostcompaniesaresllintheearlytoearly-middlestagesoftheirAIjourney.Manymoreorganizaonsarefocu
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