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HR’SROLEINUNLOCKING
ORGANIZATIONALGROWTH
EmbracingthetransformativepowerofinnovativeHRcapabilities.
l
OXFORD
ECON0MICS
Introduction
Midsizeorganizationsface
complexthreatsinanincreasinglyunpredictableandcompetitive
environment.
HRexecutiveshaveauniqueperspectiveon
howtheworkforcecancontributetotheoverallsuccessoftheorganization.
Tobetterunderstandtheopportunitiesand
challengesfacingthisimportantsectoroftheglobaleconomy,OxfordEconomicspartneredwithSAPtosurvey2,100midsizebusiness
leadersaroundtheworldandacrossindustries.Thesampleincluded400HRexecutivesand
150ITexecutives—eachofwhichplayan
importantroleinsupportingHRinitiatives.Keyfindingsinclude:
1.ScalabilityistopofmindforHRexecutives,whoseeitasameansofunderpinningthe
financialgoalsoftheirorganizations.
2.CloudadoptersinHRareconsiderably
aheadofnon-adoptersinimplementing
abusiness-widetechnologystrategyand
tacklingworkforceplanningandoptimization.
Howdoyoucompetitive?
plantostay
3.HRstillreliesheavilyonmanual,low-valuetaskstoworkaroundlegacysystems,whichmidsizeorganizationsseektoremedyby
investinginintegratedtechnologysolutions.
competitive,wewill
workforce
creatinganenvironmentworkerscanthriveand
ideas.”
industrialmanufacturingfirmin
“Toremain
implementmoresolutions—
whereour
deliverthebest
—ACFOatanSaudiArabia
MidsizeGrowth:Addressingscalability
andtalentchallenges
Figure1:Whatareyourorganization’stopbusinessobjectivesforthenexttwoyears?
Selectthetop5;top10resultsshown.
HR
Attractnewcustomers
Theprimaryfocusformidsizeorganizationsoverthenexttwoyearsisgrowth.Morethanathirdofmidsizeorganizationssaytheirtopobjectivesareattractingnewcustomers,increasingmarketshare,andimprovingmargins/profitability.
Growingrevenueandimprovingcustomer
45%
experience/retainingexistingcustomersroundofftheirtopfiveobjectives(seeFigure1).
Increasemarketshare
40%
HRmanagersareabitmorefocusedonscalability
thanothers.Scalabilityefforts,however,are
Improvemargins/profitability
complicatedbypressingITinfrastructure
38%
challenges,whichhindercapacityforaround
Growrevenue
38%
Improvecustomerexperience/retainexistingcustomers
36%
Innovatewithnewproducts,services,andbusinessmodels
halfofmidsizeorganizations.HRrespondentsciteaninabilitytoscaleprocessesandsystemstomatchorganicbusinessgrowth(53%),standupnewbusinesses,enternewgeographiesordeploynewbusinessmodels(47%),andadjustorreplanbasedonnewinformationorshiftingpriorities,resultingindelayedordereddeliveryandcustomerdissatisfaction(46%),astheirtopthreechallenges.
35%
Attractandretaintoptalent
Anotherareathatcouldimpactorganizations’abilitytoscalearethechallengesaround
33%
Increaseorganizationalagility
havingtherighttalentinplace.HRleaderscitedthesetalent-relatedrisks:
30%
■Findtherighttalenttomaintainoperations(49%)
Minimizebusiness/compliancerisk
■Retaintalent(42%)
30%
■Reskill/upskilltalenttoadjusttochangingrequirements(41%)
Increaseemployeeproductivity/efficiency
27%
Inagrowingorganization,HR’srolebecomescrucialinareasliketalentmanagement,
workforceplanning,andcompliance.
Topperformersarealreadyinthecloud
Figure2:Whichofthefollowingbenefits
havebeenmostsignificantasaresultofyouradoptionofcloudsolutions?
Selectuptothree;topfiveresponsesshown.
WithITinfrastructuresholdingbackgrowth
possibilities,manymidsizeorganizationsare
movingawayfromlegacy,on-premisessolutionsandshiftingtothecloud.Indeed,cloudsolutionshaveearnedwideracceptancebecausethey
●HR+IT
Improvedouragility
supportenhancedcollaboration,enableinnovationandgrowth,andoffergreaterflexibility.
38%
Optimizedourprocesses
37%
Thevastmajorityofmidsizeorganizations(73%)haveadoptedcloudsolutions.Companiesthatareconsideredtopfinancialperformers-thosewithrevenuegrowthandprofitmarginsgreaterorequalto10%and5%respectively—showan
Improvedourcustomerexperience
evengreateradoptionofthecloud(78%).
36.5%
HRandITrespondentscitedthesestrategic
Reducedcosts
35.5%
benefits:improvedagility,optimizedprocesses,improvedcustomerexperience,reducedcostsandimprovedemployeeexperience(see
Figure2).Inaddition,asmidsizeorganizations
Improvedouremployeeexperience
35.5%
competeagainstlargerorganizationswithlargerbudgets,thecloudhasenabledthemtoimprovetheirscalabilitywhilekeepingcostsdown.
Howdoyouplantostaycompetitive?
“Weplanonmovingworkloadstothecloudforbetteroperational
management.”
—AdirectreporttotheCTOataConsumerProductscompanyintheNordics
Thebenefitsofcloudadoptionextendtotheorganizations’overallbusinessandtechnologycapabilities;andcloudadoptersreport
beingmuchmoreconfidentintheirabilityto
overcomecompetitiverisks.Cloudadoptersaremorelikelyto:
■Haveabusiness-widetechnologystrategy(57%vs50%ofnon-adopters)
■Feelcomfortablewithemployeeproductivityandengagement(83%vs68%ofnon-
adopters)
■Havelowerstaffturnover(25%vs.15%ofnon-adopters)
■Prioritizeexpandingtheirgeographic
footprint(57%vs45%ofnon-adopters)—whichmayindicatethatcloudisfundamentaltoeffectivescaling.
Howdoyouplantostaycompetitive?
“Optimizingourcloud
infrastructureforscalabilityandcost-efficiencyforbetterdataprotectionandeasyexchangeofinformationinsidethe
organizationsothatweimproveonourproductandservice
qualityanddeliverytime.”
—AChiefTechnologyOfficeratanAustralianprofessionalservicesfirm
Cloudadoptersarealsomorelikelytohaveanopenstandardplatformacrossallsolutions,
makingiteasiertotakeadvantageofthelatestincoreHRandpayrollinnovation.Forexample,morecloudadoptersareplanningtoinvestin:
■Employeeself-service(54%vs.45%ofnon-adopters)
■Chatbotsanddigitalassistants(47%vs.34%ofnon-adopters)
■AI-poweredpersonalization(35%vs.25%ofnon-adopters)
■Mobilecapabilities(30%vs.17%ofnon-adopter)
AddressingWorkforceChallenges
withIntegratedTechnology
Figure3:WhichofthefollowingcoreHR
andpayrollfunctionalitiesareconsidereda
must-havetocompeteandaccelerateyour
organization’sgrowthpathoverthenext2year?
Selectuptothree.
Whenaskedabouttheirtopworkforcechallenges,HRrespondentshighlightedworkforceplanning
(79%),regionalcompliance(69%),andmanagingadispersedworkforce(64%).Manyfacedrelianceonmanualtasksduetolegacysystems(44%)
●HR+IT
andstruggledtoscaleprocessesandsystemstomatchbusinessgrowth(53%).
TimeManagement
49%
Benefitsadministration
Toaddresstheseissues,ITandHRexecutivesconsidercoreHRfunctionsessential,includingtimemanagement,benefitsadministration,
40%
Reportingandanalytics
andmobileaccessibility(seeFigure3).Thesecapabilitieshelptobreakdownsilos,enhanceflexibility,andsupportgrowth.
35%
Acrucialmechanismbehindachieving
Mobileaccessibility
thesecapabilitiesisthecentralizationand
optimizationofdatacollection,analysis,and
32%
Employeeself-service
archivingaswellasinvestmentinanintegratedsolution.Integratingprocessesanddata
company-widecanhelporganizationscreate
31%
positiveemployeeexperiences,toaddress
Globalpayroll
talentattractionandretention,andefficiency,toaddressscalabilitychallenges.
30%
Therespondentsalsoseethevalueof
Visibilityintoallworkers(FTE,contingent)
integratingprocessesanddataacrosstheir
27%
organization.Morethanthree-quartersbelievethatintegrationsupportstheireffortstooffer
Flexibilitytomodifysolutionsbasedonneeds
createinnovativebusinessmodelsatscale,
19%
keepdataaccurateanduptodate,andoffer
consistentemployeeexperiences(seeFigure4).
Embeddedcomplianceandlocalization
18%
NativeERPintegration
10%
However,inpractice,someprogresstowardsthesegoalsmaybeneeded.Only45%of
theHRandITrespondentsseeasingledata
repositoryascrucial,while29%valueaunifiedsolutiontointegratedata,workflowsand
experiences.Inaddition,onlyaroundhalfareusingdatamanagement/analytics(53%)andaworkforcemanagementsolution(51%).So,theymaynotbegettingthefullvaluefromtheirHRtechnology.
Integratedplatformsoffergreatersecurity,
simplicity,andagility.Lookingahead,thereareindicationsthatintegrationandunificationwillbeafocus:31%plantoinvestinaunifiedworkexperience,withsmallermidsizeorganizationsshowingevenmoreinterest(37%).
Inaddition,thereisapreferenceforanintegratedbuyingapproach.
■37%prefertostartwithcoreHRandaddsolutionsfromthesameprovider
■30%purchaseindividualsolutionsfromthesameprovider
■28%buyasinglebundlefromthesameprovider
Figure4:Towhatextentdoestheintegrationofprocessesanddataacrossyourorganizationhelpyouachievethefollowingbusiness
outcomes?
Toasignificantandmoderateextent
●HR+IT
Deliverreal-timeinsightsonkeyperformanceindicators
Enable,measure,andsupportongoingdigitaltransformation
77%
Offersconsistentemployeeexperiences
78%
Keepdataaccurateanduptodate
80%
Createinnovativebusinessmodelsatscale
83%
74%
Howdoyouplantostaycompetitive?
“OurplanistoworkonenablingourHRdepartmenttobemoredatadrivenandstrategic.”
—ACHROataJapaneseprofessionalservicesfirm
HR,Financeintegrationimprovesdecision-making
Currently,53%usemanagement/analytics,
and51%useworkforcemanagement
software.However,asignificantshareoftherespondentsplanstoimplementtheminthenext12months(35%inHR,40%inFinance).Connectingpeopleandfinancedata
enablespredictiveinsightsthroughanalyticsdashboards,improvingtalentandfinancialdecision-makingincludingthebenefits
outlinedinFigure4.
Thewidespreadadoptionofcloud
withinHR,generatesbenefitsacrosstheorganization.includingfortheFinance
function.Thesebenefitsincludereducingcosts(36%),optimizingprocesses(39%),improvingvisibility(20%),andenhancingautomation(25%).Suchadvantagesalignwiththecommongoalsofreducingcost,risk,andcomplexity.
Asthefinancialsuccessofmidsize
organizationsincreasinglyreliesonHR
decisions,thealignmentbetweenHRandFinancestrengthens.Technologysolutionsserveascatalysts,enablingHRtobetter
supportfinancialresponsibilities,suchasforecasting,planning,andriskreduction.
Over25%ofHRandFinancerespondents
prioritizeminimizingbusinessand
compliancerisk.Inaccuraciesinforecastinghinderscalabilityfor33%ofHRand22%
ofFinancerespondents.HRisaddressingthisbyimplementingtechnologysolutionswhichsupporttheacquisitionofworkforceandfinancedata,leadingtomoreaccuratemodelsandinsights.
Howdoyouplantostaycompetitive?
“Usedataanalyticstomakeinformeddecisions.”
—DirectreporttoChiefHumanResourcesOfficeratahigh-techhardwarecompanyintheUS
Conclusion
2.Leverageasingleintegratedplatformsolution:Adoptingthesetechnologieswillimproveemployeeexperiencesandincreaseproductivity,aswellastackleworkforce
relatedandscalabilitychallenges.
3.IntegrateyourHRandFinance
functions:Greateralignmentofdata
andprocessesamongthesetwofunctionsempowersthemtodrivebusiness-wide
insightsandimproveddecision-making.
Despiteexternaluncertainty,ITandworkforce
challenges,byfocusingontheiremployeesandleveragingdigitaltechnologieseffectively,the
HRandITfunctionswithinmidsizeorganizationsarepresentedwithrealopportunitiesfor
success.Werecommendthefollowingactions:
1.Shifttocloud:Incorporatingcloudenablesthescalabilityrequiredtoremaincompetitiveandgrow—startwithcoreHRasthe
foundationandtakeadvantageofemergingtechnologies,suchasAI.
Byimplementingthesestrategies,midsize
organizationscancreateacompetitiveanddynamicworkforcethatismotivated,skilled,andalignedwiththecompany’sgoals.
AboutSAP
AnestablishedleaderincloudHRtechnology,
SAPgoesbeyondtraditionalhumancapital
managementtoimprovethewayyoumanage,develop,andengagewithemployees.SAP
SuccessFactorssolutionscovercoreHRand
payroll,talentandlearningmanagement,
workforceanalyticsandplanning,employee
experiencemanagement,andsalesperformancemanagementandareusedbymorethan
9,900organizationsand260millionendusersacrosstheglobe.Inadditiontoprovidinga
comprehensiveandglobalsetofHRcapabilities,SAPSuccessFactorssolutionsserveasthe
sourceofpeopledataforallSAPcloud
applications.Thisenablesorganizationsto
operateHR,finance,procurement,andmore
fromasingle,opencloudplatform.
Learnmore
aboutSAPSuccessFactorssolutionshere
.
AboutOxfordEconomics
OxfordEconomicsistheworld’sforemost
independenteconomicadvisoryfirm.Coveringover200countries,over100industrialsectorsand8,000citiesandregions,weprovide
insightsandsolutionsthatenableclientsto
makeintelligentandresponsiblebusiness
decisions
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