《跨境電商直播（雙語）》課件-2.3跨境電商直播商品選擇

Cross-BorderE-CommerceLiveStreaming(Bilingual)跨境電商直播（雙語）02/LearningscenePrepareacross-borderlivestream跨境直播準備工作2.3.1Developlivestreamingselectionstrategy2.3.2Planthestructureoflivestreamingproducts2.3.3Setthepriceoflivestreamingproducts2.3/Selectproductsforcross-borderlivestreaming跨境電商直播選品Selectproductsforcross-borderlivestreaming跨境電商直播選品2.3.1Developlivestreamingselectionstrategy1Customerexpectations3Hostadvantage5Productquality2Brandtheme4Costdirected6DataguidanceSelectproductsforcross-borderlivestreaming跨境電商直播選品CustomerexpectationsSelectproductsforcross-borderlivestreaming跨境電商直播選品CustomerexpectationsSelectproductsforcross-borderlivestreaming跨境電商直播選品CustomerexpectationsSelectproductsforcross-borderlivestreaming跨境電商直播選品HostadvantageAveragetransactionvaluepercustomer客單價Generallybasedonlowcustomerunitprice,supplementedbymediumcustomerunitprice.Lowunitpricegoodshavepriceadvantages,alargenumberoftargetconsumersandhighconversionrate.BroadentertainmentKOLGenerallybasedontheunitpriceofcustomers,supplementedbylowunitprices.Consumerswithacertainspendingpoweroftenwanttoobtainacertainqualityguarantee.ProfessionalKOLGenerallybasedontheunitpriceofhigh-valuecustomers,supplementedbytheunitpriceofmedium-valuecustomers.Highprofitsandprofessionalism,buttheconversionrateislowandtheconversioncycleislong.ScholarsandexpertsSelectproductsforcross-borderlivestreaming跨境電商直播選品

Torefinethesellingpointsofgoods,firstfillintheadvantagesofgoodsthatareconducivetoproductpromotionandsalesintheother8grids,withoutdeliberatelythinkingabouttherelationshipbetweentheadvantagesoftheseproducts.Expandthecontentofthenine-gridwithdifferentperspectivesordirectionsofthinking.Nine-gridmethod九宮格FunctionParameterTechnologyMaterialProductWarrantyOutlookingHonorPriceAdvantagesAdvantagesAdvantagesAdvantagesProductAdvantagesAdvantagesAdvantagesAdvantagesProductqualitySelectproductsforcross-borderlivestreaming跨境電商直播選品GroupworkByusingthedataanalysistool,findahotsellingproductforyourteamaccordingtoyourcharacteristicsDataguidanceSelectproductsforcross-borderlivestreaming跨境電商直播選品2.3.2PlanthestructureoflivestreamingproductsLargemarketdemand,popularandpopularproducts;Amongsimilarproducts,high-qualityandcost-effectiveproducts;Justneededorseasonalproducts.Abunchofpeoplerushtobuysuchproducts,expecttolose1%,itisrecommendedtosetup1-2piecesperstore.Explosiveproducts爆款Selectproductsforcross-borderlivestreaming跨境電商直播選品2.3.2PlanthestructureoflivestreamingproductsGoodsthatbringalotofclick-throughrates,thepriceofsuchproductscannotbetoohigh,andthegeneralprofitisexpectedtobe0-1%.Drainagemodelsuselowerpricestoattractbuyersintothestore,whichinturnincreasestheexposureofotherprofitablemodels.Itisrecommendedtosetup5piecesperstore,andthedrainagemodelislessprofitablethanprofitablemodels.Drainageproducts引流款Selectproductsforcross-borderlivestreaming跨境電商直播選品2.3.2PlanthestructureoflivestreamingproductsAlthoughthistypeofproducthasasmallflow,ithashighprofits.Suchproductsshouldalsoreserveadiscountspace,whichistocomplywiththediscountactivitieslaunchedbytheplatformduringthebigpromotion,andthediscountspacecanbereservedby5%-20%.Withsuchadiscountspace,itisconvenientfortheprofittocatchupwiththeplatform'strafficpeak.Profitcommodities利潤款Selectproductsforcross-borderlivestreaming跨境電商直播選品GroupworkAnalyseansuccessfulonlineshop’sproductstructureinyourindustryaccordingtothismodelAnalyseonesmallandonelargeshopofflineshopindifferentindustries2.3.2PlanthestructureoflivestreamingproductsSelectproductsforcross-borderlivestreaming跨境電商直播選品2.3.3SetthepriceoflivestreamingproductsThemantissapricingstrategy9.919.9199Non-integerpricesbasedonconsumers'desiretobuyhigh-qualityandinexpensivegoodswhendeterminingthepriceofgoods.Dailynecessitiestohouseholdappliances.$9.9getoneSelectproductsforcross-borderlivestreaming跨境電商直播選品2.3.3SetthepriceoflivestreamingproductsSetthepriceofgiftcombinationHighrelevanceofsupportinggoodsThegiftisveryeasytouseGuaranteethequalityofgiftsCompliancewithcontractualcreditSelectproductsforcross-borderlivestreaming跨境電商直播選品2.3.3SetthepriceoflivestreamingproductsSetpriceladder1for282for503for604for655for65Pricecomparison,highlightingpriceadvantages

TheladderpriceshouldbecomparedwiththeoriginalpricetohighlightthepriceadvantageofgrouppurchaseCreateanactiveshoppingatmosphereWhenintroducingtheladderpriceofgoods,thehostcanspeakalittlefasterandhaveafullvoice,andconveythehugediscountofgoodstoconsumerstostimulatetheirenthusiasmforpurchase.Payattentiontoconsumerquestionsande