跨境電子商務(wù)英語(yǔ)期末試題（第三套）

跨境電子商務(wù)英語(yǔ)試卷第3頁(yè)共4頁(yè)《跨境電子商務(wù)英語(yǔ)》期末試題（第三套）試卷成績(jī)（占課程考核成績(jī)的60%）平時(shí)成績(jī)占40%課程考核成績(jī)專業(yè)：班級(jí)：題號(hào)IIIIIIIVV小計(jì)學(xué)號(hào)：得分姓名：得分I.Decidewhethereachofthefollowingstatementsistrueorfalse.Use“T”forTrueand“F”forFalse.(2'x10)Psychologicalpricingisalsoknownasdiscountpricing.()Amajorfeatureofadvertisingisitsdynamicreal-time.()Amazon(A),isAmericanlargeste-commercenetcompany.()ItisworthwhiletoloweraB2Bfirm’spricesatanycost.()Mobilemarketingishardtoprovidetimeandlocationsensitivecustomerswithpersonalizedinformationthatpromotesgoods,servicesandideas.()Inthecross-bordere-commerce,themorethereachandcustomers,theloweraresalesandrevenue.()Themaindrawbacksofelectronicpaymentsareconcernsoverprivacyandthepossibilityofidentitytheft.()Premiumpricingismosteffectiveinthebeginningofaproduct’slifecycle.()ThefourP’sarethefourbasicelementsofthemarketmix,whichincludesproduct,promotion,priceandplace.()Inahorizontalhub,productsareofferedforaparticularindustry.()得分II.MatchingthefollowingChinesetermswiththecorrespondingEnglish.(2'x10)11.電子支票 () 16.自營(yíng)交易 ()12.資本市場(chǎng) () 17.銷售額 ()13.庫(kù)存管理 () 18.長(zhǎng)途運(yùn)輸 ()14.產(chǎn)品列表 () 19.供貨渠道 ()15.折扣率 () 20.好評(píng)率 ()A) proprietarytrading F) discountrateB) supplychannel G) long-distancetransportationC) salesvolume H) productlistingD) electroniccheck I) capitalmarketE) positiveratio J) inventorymanagement得分III.Fillintheblankswiththewordsfromthebox.(2'x10)designauctionbrainchildexhaustivedecreasecompetitiveadmiresuperiorextremelyguarantee21. Acomparisonofthequalityofourproductswiththatofrivalgoodswillshowyouthatoursisfar_________.22. Graduateshavetofightforjobsinahighly_________market.23. eBaystartedasanonline_________houseinthe1990sforpeopletosellcollectiblesandusedgoodstooneanother.24. EverybodywillbeimpressedbythesplendidculturecreatedbytheGreeknationand_________itverymuch.25. JDWorldwide,whichalsoknownas,isthe_________ofJD.com,thesecondlargeste-commercewebsiteinChina.26. IfaB2Bfirmcannot_________on-timedelivery,ithastoimproveitslogisticalsystems.27. Eachmirrorismadetoorderandcanbe_________toalmostanyshapeorsize.28. Theglovesweredesignedfor_________coldclimate.29. Itisestimatedthatthecombinedshareofdifferentalternativepaymentmethodsinglobale-commercesaleswillrise,leavingtheshareofbankcardsata_________.30. Thisreporthaspresented__________analysesofe-commercedevelopmentinAsiaandPacificregion.得分IV.Answerthefollowingquestions.(5'x4)31.Whatarethetipsfordirecte-mailmarketing?32.PleaseillustratetheapplicationprocessofsubmittingyourbrandforapprovalonYMatou.33.Whatarethetrendsofcross-bordere-commerce?34.Howcancross-bordere-commercesellerimprovetherankingoftheirproductsorstoresinsearchengines?得分V.Translatethefollowingcontentsintotheoppositelanguage.(2'x5,10'x1)(Chinese-English)35.Letmeexplain_____________________________(這款新產(chǎn)品的規(guī)格).36.Thewebsitejust_____________________________(推出了一個(gè)新的項(xiàng)目),wouldyouliketotakealook?37.Whatdoyouseeas_____________________________(這個(gè)行業(yè)的發(fā)展趨勢(shì))?38.Ourproducts_____________________________(受專利保護(hù)).39.Ifyouwouldbeinterestedinexploringthisopportunityanyfurther,please_____________________________(提供以下初始信息).(English-Chinese)Theresultis:Managerscanpredictfutureincreaseintrafficbasedontherelativesizeofmarketingcampaigns.ThefirstthingtodoistocaptureinformationaboutyourWebsiteoperationsandvisitors.StartwiththedatainyourWeblogfile.HereyouwillfindvaluableinformationaboutWebtrafficpatterns.You’llalsobeabletolearnwhatpeoplesearchforoncetheygettoyoursite,aswellasthetimeittakestofindit.(10'x1)_____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________