《新媒體廣告》6.1新媒體廣告英文術(shù)語

6.1新媒體廣告英文術(shù)語theobjectivesthatwearegoingtolookattoday.

10SocialMediatermesAdvertisingforModernBusiness1.10SocialMediatermsasaMUSTKNOWNumber1:AdsManager

AdsManagerisFacebook’stoolforcreating,runningandanalyzingsocialads.ItcanmanageyouradcampaignsonFacebook,Instagram,orAudienceNetwork.Itoffersawidevarietyoffeaturesforadtargeting,budgeting,operatingaswell.1.10SocialMediatermsasaMUSTKNOW

Number2:Algorithmpeopleoftenuse‘a(chǎn)lgorithm’asashorthandfor‘feedalgorithm’,whichisthesetofrulesasocialnetworkusestoautomaticallydecidewhichpostscomefirstinyourfeed.1.10SocialMediatermsasaMUSTKNOWNumber3:ApplicationProgrammingInterfaceAPIAnAPIisasetofbuildingblocksthatprogrammerscanusetodevelopcomputerprograms.Asfarassocialmediaisconcerned,allthemajorsocialnetworkshavetheirownAPIsthatletprogrammerscreatetheirownsoftwarethatworkswiththenetworks.1.10SocialMediatermsasaMUSTKNOWNumber4:BrandAwarenessBrandawarenessisthelevelofhowfamiliarisconsumerswithyourbrand.It’softenconsideredoneofthemaingoalsofsocialmediamarketing.It’salsooneoftheobjectivesyoucanselectforyourFacebookandInstagramadcampaignsinAdsManager.1.10SocialMediatermsasaMUSTKNOWNumber5:CTRClickthroughRateOnsocialmedia,theclickthroughrateisthepercentageofpeoplethatseeyourpostwhoclickonit.Whatcountsasaclickandwhatcountsas‘seeingyourpost’varybysocialnetwork.OnFacebook,CTRisequalto(linkclicks/postimpressions)x100%.1.10SocialMediatermsasaMUSTKNOWNumber6:CPCCostperclickCostperclickisasocialmediaadvertisingmetricthattellsyouhowmuchyou’repayingforeachclickonyouradonaverage.Ifyoursocialmediamarketinggoalistodrivetraffictoalandingpageorapieceofcontent,alowCPCmeansyou’regettingmoretrafficatalowerprice,whileahighCPCmeansyou’repayingalotfortraffic.1.10SocialMediatermsasaMUSTKNOWNumber7:EngagementRateEngagementrateisasocialmediametricthattellsyoumuchapostismotivatingpeopletointeractwithit.It’sdefinedas(numberofpeoplewhoengagedwithyourpost/numberofpeoplewhosawyourpost)x100%.1.10SocialMediatermsasaMUSTKNOWNumber8:KeyPerformanceIndicator(KPI)Akeyperformanceindicator,orKPI,isametricyouusetomeasureyourprogresstowardbusinessgoals.Insocialmediamarketing,KPIsarethemostimportantstatstotrackinordertoseeifyou’remeetingtheobjectivesofyoursocialstrategy.1.10SocialMediatermsasaMUSTKNOWNumber9:PlatformThetermsocialmediaplatformisoftenusedtomeanthesamethingas“socialmedianetwork”or“socialmediachannel”.However,asocialmediaplatformistechnicallythesoftwarebehindasocialnetwork,includingitsAPI,backend,andmarkuplanguage.1.10SocialMediatermsasaMUSTKNOWNumber10:UGCUserGeneratedContentUsergeneratedcontent,orUGC,isfan-createdcontentpromotingabrand.UGCcancomeintheformofvideos,images,posts,audio,reviews,articles,andmore.BrandsoftenreplyonUGCtogetusersengagedwiththeirsocialmediacampaignsandbuildtrustandloyaltywiththeirfollowers.

2.Advertisingfor

Modern

Business

Modernbusinesseshavediversifiedtheirproductionlinesandasresult,theyhavedevelopedmanyproductlines.Socialmediahastheabilitytohandlevariousproductlines,whichotherwisecouldonlybehandledbytraditionalmediaathighcosts.TheabilityofSocialmediatohandlemassadvertisementbyaccommodatingvariedproductsinasingleadvertisementisrevolutionary.

2.Advertisingfor

Modern

Business

Theotherfactorwhichconsumerregardasimportantisthelevelofcustomerserviceextendedbythecompanye.g.personalcontactsthroughpostsandpersonalcommendations.Theincreaseininteractivitybetweentheorganizationandclientsformsanimportantpartoftheadv