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商務(wù)英語閱讀3Unit10BusinessEtiquetteLearningObjectivesUnderstandtheimportanceofbusinessetiquettes.Learnthedo’sanddon’tsinbusinesssettings.Understandthereisagapinsocialetiquettesbetweentheoldergenerationandtheyoungergeneration.CONTENTS01.TextA02.
TextB03.ChineseValuesImportanceofBusinessEtiquetteTextAWarmingup1.Whyisetiquetteofvitalimportanceinbusinesscommunication?2.Pleasecitesomeexamplesofgoodmannersandbadmannersonformalbusinessoccasionsfromyourownknowledgeorexperience.3.PleasecommentonthefollowingquotationfromVirginiaCaryHudson—“Etiquetteiswhatyouaredoingandsayingwhenpeoplearelookingandlistening.Whatyouarethinkingisyourbusiness.”WordsandExpressionsdecorumn.Decorumisbehaviorthatpeopleconsidertobecorrect,polite,andrespectable.禮儀;禮貌(TEM8)Iwastreatedwithdecorumandrespectthroughouttheinvestigation.WordsandExpressionsalignv.toorganizeorchangesomethingsothatithastherightrelationshiptosomethingelse.使一致(CET6;TEM8)Thispolicyiscloselyalignedwiththegoalsoftheorganization.WordsandExpressionsindulgev.Ifyouindulgeinsomethingorifyouindulgeyourself,youallowyourselftohaveordosomethingthatyouknowyouwillenjoy.使沉溺;沉溺(CET6;TEM4)Onlyrarelywillsheindulgeinaglassofwine.WordsandExpressionsshunv.Ifyoushunsomeoneorsomething,youdeliberatelyavoidthemorkeepawayfromthem.有意回避(CET6;TEM8)Fromthattimeforwardeverybodyshunnedhim.WordsandExpressionscongenialadj.Acongenialperson,place,orenvironmentispleasant.令人愉快的(TEM8)Heisbackinmorecongenialcompany.WordsandExpressionsrapportn.friendlyagreementandunderstandingbetweenpeople融洽,和睦關(guān)系(TEM8)Hehadandexcellentrapportwithhispatients.WordsandExpressionsconstructiveadj.Aconstructivediscussion,comment,orapproachisusefulandhelpfulratherthannegativeandunhelpful.建設(shè)性的(TEM4)Aftertheirmeeting,bothmendescribedthetalksasfrank,friendlyandconstructive.WordsandExpressionsdemeanorn.Yourdemeanoristhewayyoubehave,whichgivespeopleanimpressionofyourcharacterandfeelings.行為;態(tài)度(TEM8)Ireallylikehercalmandcheerfuldemeanor.WordsandExpressionscuen.anactionoreventthatisasignalforsomethingelsetohappen提示,暗示(CET4;TEM4)Oursuccesswasthecueforothercompaniestopressaheadwithnewinvestment.WordsandExpressionstopbrass
Inthearmyorinotherorganizations,thetopbrassarethepeopleinthehighestpositions.要員ThetopbrassarecominginfromWashingtontoseehowwedothingshere.WordsandExpressionsfacilitatev.Tofacilitateanactionorprocess,especiallyonethatyouwouldliketohappen,meanstomakeiteasierormorelikelytohappen.促進(jìn)(CET4;TEM4)Thenewairportwillfacilitatethedevelopmentoftourism.WordsandExpressionsinclinationn.Aninclinationisafeelingthatmakesyouwanttoactinaparticularway.意向(TEM4)Hehadneitherthetimenortheinclinationtothinkofotherthings.WordsandExpressionsindispensableadj.Someoneorsomethingthatisindispensableissoimportantorusefulthatitisimpossibletomanagewithoutthe.必需的,不可或缺的(CET4;TEM4)Thisbookisindispensabletoanyoneinterestedinspaceexploration.WordsandExpressionsentailv.toinvolvesomethingasanecessarypartorresult使必要;需要(CET6;TEM8)Anewcomputersystementailsalotofre-training.WordsandExpressionsmeticulouslyadv.inawaythatpayscarefulattentiontoeverydetail細(xì)致地;一絲不茍地Theattackwasmeticulouslyplannedandexecuted.WordsandExpressionsconstruev.Ifsomethingisconstruedinaparticularway,itsnatureormeaningisinterpretedinthatway.詮釋(CET6)Whatmayseemhelpfulbehaviortoyoucanbeconstruedasinterferencebyothers.WordsandExpressionsemoticonn.Anemoticonisasymbolusedine-mailtoshowhowsomeoneisfeeling.:-)isanemoticonshowinghappiness.表情符號(用于電子郵件中表示感情)Anemoticonisatextualportrayalofawriter’smoodorfacialexpression.WordsandExpressionsrestraintn.Restraintsarerulesorconditionsthatlimitorrestrictsomeoneorsomething.限制(CET4;TEM4)Thepresidentiscallingforspendingrestraintsinsomeareas.WordsandExpressionssloppyadj.Ifyoudescribesomeone’sworkoractivitiesassloppy,youmeantheyhavebeendoneinacarelessandlazyway.慵懶的;馬虎的Hehaslittlepatienceforsloppyworkfromcolleagues.WordsandExpressionsunkemptadj.Ifyoudescribesomethingorsomeoneasunkempt,youmeanthattheyaredirty,andnottakencareoforkeptneat.不整潔的(TEM8)Hishairwasunkemptandfilthy.WordsandExpressionsslovenlyadj.Slovenlypeoplearecareless,messy,orinefficient.馬馬虎虎的;不修邊幅的;無效率的Youwouldn’texpectanyonesoneatinherpersonalappearancetobeslovenlyinherhousekeeping.WordsandExpressionsperceptionn.Yourperceptionofsomethingisthewaythatyouthinkaboutitortheimpressionyouhaveofit.理解;看法(CET4;TEM8)Heisinterestedinhowourperceptionsofdeathaffectthewaywelive.WordsandExpressionsviolationn.anactionthatbreaksalaw,agreement,principleetc.〔對法律、協(xié)議、原則等的〕違背,違反Anyviolationoftheagreementwastermstocommencefireagain.WordsandExpressionssolidarityn.Ifagroupofpeopleshowsolidarity,theyshowsupportforeachotherorforanothergroup,especiallyinpoliticalorinternationalaffairs.團(tuán)結(jié)一致;相互支持(CET6;TEM4)Supporterswanttomarchtomorrowtoshowsolidaritywiththeirleaders.StructuralAnalysisPara.MainTopicsPara.1Topracticebusinessetiquettetosucceedisextremelyimportant.Para.2Failuretoindulgeinandpracticegoodbusinessetiquettewillputstumblingblocksinthepathtosuccess.Para.3Significanceofbusinessetiquettewithinthebusinesscommunity.Para.4Businessetiquetteincludesthespokenwordandalsotheoveralldemeanorandnon-verbalcues.Para.5-9Thespecificembodimentofbusinessetiquettesinbusinesscommunicationoccasions.NotesonTextAVirginiaCaryHudson(May28,1894–April8,1954)wasaNewYorkTimesbestsellingauthorfromKentucky.VirginiasucceededinpublishingtheessayswiththeMacmillanCompanyasOYeJigsandJuleps!ThebookreachedtheNewYorkTimesBestsellerListfor66weeksandsoldoveramillioncopies.弗吉尼亞·卡里·哈德森是《紐約時(shí)報(bào)》的暢銷作家,她成功地與麥克米倫公司合作出版了她寫的一些文章,書名為《OYeJigsandJuleps!》,這本書連續(xù)66周高居《紐約時(shí)報(bào)》暢銷書排行,銷量超過100萬冊。DiscussionAccordingtoyourownknowledgeandexperience,whataretheotherfactorsthatseemofvitalimportanceinbusinesscommunicationapartfrombusinessetiquettes?ExercisesI.ReadingComprehension:1-5CBDDDII.VocabularyA.1-5ABCBB6-10CDADAB.1.congenialto2.isindispensableto3.aspurtof4.alignedwith5.indulgein6.bepunctualfor7.keep…aside8.violationof9.besuperiorto10.beconstruedasIII.Cloze:1-5 DGJCK6-10MFHBNExercisesIV.PutthefollowingsentencesintoChinese.1.商務(wù)禮儀很容易被發(fā)現(xiàn),不論是當(dāng)它出現(xiàn)還是缺失的時(shí)候。2.商務(wù)禮儀像是連接人們之間的粘合劑,能夠讓其在充滿壓力的工作和市場環(huán)境中感到快樂。3.倘若不能沉溺或踐行好的商務(wù)禮儀,將會不可避免地在通往成功的道路上放置絆腳石。4.它有助于我們從同事中獲得線索,以產(chǎn)生此種與他人需求和期望相匹配的行為。5.當(dāng)我們通過虛擬通訊渠道與他人交流時(shí),商務(wù)禮儀還包括保持專業(yè)水準(zhǔn)和恰當(dāng)?shù)男袨?。ExercisesV.DiscussionHerearesomepointstostimulatediscussion.1.Socialmedia,emailandon-linechatsetc..2.Forinstance,startingeatinganddrinkingbeforeotherormakingloudslurpingandchewingnoisesarecommonlyconsideredbadmannersinbusinesslunchesordinners.WhyBusinessEtiquetteMattersTextBWordsandExpressionsnavigatev.tofindtherightwaytodealwithadifficultorcomplicatedsituation找到正確方法(對付困難復(fù)雜的情況)(TEM4)Wenexthadtonavigateacomplexnetworkofcommittees.WordsandExpressionsposhadj.(BrE,sometimesdisapproving)typicaloforusedbypeoplewhobelongtoahighsocialclass上流社會的;上等人的Theypayfortheirchildrentogotoaposhschool.WordsandExpressionsviolatev.(formal)togoagainstorrefusetoobeyalaw,anagreement,etc.違反,違犯,違背(法律、協(xié)議等)(CET4;TEM4)Theywenttoprisonbecausetheyviolatedthelaw.WordsandExpressionsbuddingadj.beginningtodeveloporbecomesuccessful開始發(fā)展的;嶄露頭角的Theforumisnowopentoallbuddingentrepreneurs.WordsandExpressionsplethoran.[sing.](formal)anamountthatisgreaterthanisneededorcanbeused過多;過量;過剩Aplethoraofnewoperatorswillbeallowedtoenterthemarket.WordsandExpressionsparamountadj.moreimportantthananythingelse至為重要的;首要的(CET6;TEM8)Thismatterisofparamountimportance.WordsandExpressionsperceivev.tounderstandorthinkofsomebody/somethinginaparticularway將……理解為;將……視為;認(rèn)為(CET4;TEM4)Thisdiscoverywasperceivedasamajorbreakthrough.WordsandExpressionsconcentratev.togiveallyourattentiontosomethingandnotthinkaboutanythingelse集中(注意力);聚精會神(CET4;TEM4)Ican’tconcentratewithallthatnoisegoingon.WordsandExpressionsacquaintv.(formal)tomakesomebody/yourselffamiliarwithorawareofsomething使熟悉;使了解(CET4;TEM4)Employeesshouldbefullyacquaintedwithemergencyprocedures.WordsandExpressionscardinaladj.[onlybeforenoun](formal)mostimportant;havingotherthingsbasedonit最重要的;基本的(CET6;TEM4)Asasalesman,yourcardinalruleistodoeverythingyoucantosatisfyacustomer.WordsandExpressionsgnawv.tokeepbitingsomethingorchewingithard,sothatitgraduallydisappears咬;啃;嚙(TEM4)Ratshadgnawedthroughthecable.WordsandExpressionschivalrousadj.(ofmen)polite,kindandbehavingwithhonour,especiallytowardswomen(尤指對女人)彬彬有禮的,殷勤的,體貼的Inpublichewasalwayschivalrousandwouldhelpheronwithhercoat.WordsandExpressionsdemeaningadj.puttingsomebodyinapositionthatdoesnotgivethemtherespectthattheyshouldhavedecorum降低身份的;失去尊嚴(yán)的Hefounditdemeaningtoworkforhisformeremployee.WordsandExpressionsubiquitousadj.seemingtobeeverywhereorinseveralplacesatthesametime;verycommon似乎無所不在的;十分普遍的(TEM8)Sheisoneofthewealthiest,mostubiquitousmediapersonalitiesaround.WordsandExpressionsdauntingadj.frighteninginawaythatmakesyoufeellessconfident望而生畏;令人生畏;使人氣餒的;令人怯步的Startinganewjobcanbeadauntingprospect.WordsandExpressionsliterallyadv.inaliteralway按字面;字面上(CET4;TEM8)Theword“volk”translatesliterallyas“folk”.WordsandExpressionshindrancen.apersonorthingthatmakesitmoredifficultfortodosomethingorforsomethingtohappen造成妨礙的人(或事物)(TEM4)Thehighpriceisamajorhindrancetopotentialbuyers.WordsandExpressionsforgev.toputalotofeffortintomakingsomethingsuccessfulorstrongsothatitwilllast艱苦干成;努力加強(qiáng)(CET4;TEM4)HespokehighlyofChina’scontributiontotheworldeconomicrecovery,callingonthetwosidestoforgeacooperativerelation.WordsandExpressionscubiclen.Acubicleisanareainanofficethatisseparatedfromtherestoftheroombythinwalls.(辦公室內(nèi)的)格子間I’mnotthekindofpersontositinacubiclebehindadesk.我不是那種能在格子間辦公桌后坐得住的人。WordsandExpressionssnubn.anactionoracommentthatisdeliberatelyrudeinordertoshowsomebodythatyoudonotlikeorrespectthem冷落;怠慢的言辭(或行為)(TEM8)HerrefusaltoattendthedinnerisbeingseenasadeliberatesnubtothePresident.StructuralAnalysisPara.MainTopicsPara.1-5Backgroundinformationofbusinessetiquettes.Para.6-12Importanceofmentor-menteerelationshipforyoungprofessionals.Para.13-18Importanceoffirstimpressionforyoungprofessionals.Para.19-25Importanceofdiningmanners.Para.26-28Importanceofphoneetiquette.Para.29Conclusionofimportanceofbusinessetiquettes.NotesonTextB1.MiKaylaMilburnisafreelancecontributorwhowritesrelatable,accurateandresolutecontent.米凱拉·米爾本是一位自由撰稿人,她撰寫了相關(guān)、準(zhǔn)確和果斷的內(nèi)容。NotesonTextB2.Digitalnativeisatermusedtodescribeapersonwhohasgrownupinthedigitalage,ratherthanhavingacquiredfamiliaritywithdigitalsystemsasanadult,asadigitalimmigrant.ThetermwascoinedbyMarkPrenskyin2001.Itdescribesthegenerationofpeoplewhogrewupintheeraofubiquitoustechnology,includingcomputersandtheinternet.數(shù)字原住民用于描述在數(shù)字時(shí)代長大的人,而不是成年后熟悉數(shù)字系統(tǒng)的人。這個(gè)詞是馬克·普倫斯基在2001年創(chuàng)造的,它描述了在無處不在的技術(shù)時(shí)代長大的一代人,包括計(jì)算機(jī)和互聯(lián)網(wǎng)。DiscussionAccordingtoyourownknowledgeandexperience,doyouthinktherearedifferencesbetweenappropriatebusinessetiquettesfromtheperspectiveofdigitalnativesandnon-digitalnatives?ExercisesI.Discussion:
Itisgenerallyacknowledgedthatthedigitalnatives/millennialscan’tlivewithoutsmartphones.Howshouldtheyusetheirsmartphonesinbusinesssettings?Theyshouldkeepphoneusetoaminimumor,preferably,notusingitatall.Sincethereisagapingenerationalsocialetiquette,atleastwhenitco
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