英語校本閱讀《咖啡文化》教學(xué)課件劉靚教程文件

初二英語校本閱讀課程中學(xué)生英語閱讀新視野第2冊第四單元《咖啡文化》

首師大二附中劉靚Guessinggame1.Itisakindofdrink.5.Peopledrinkitathomeorinthecafé.3.It’smadefromakindofbeans.6.ThemostfamousistheStarbucks.4.Peopledrinkitwithorwithoutsugarormilk.2.It’sfamousforitsuniqueflavor.coffeeEspresso濃縮咖啡Latte拿鐵

Breve布雷衛(wèi)（半拿鐵）

Cappuccino卡布奇諾

Mocha摩卡

coffeeWhichisyourfavoritekindofcoffee?CoffeeCultureGeneralunderstanding:Matcheachparagraphwithitsmainidea.Paragraph1Paragraph2Paragraph3Paragraph4Paragraph5Introduction

ThebeginningofStarbucks

AgreatchangeofStarbucks

ThegrowthofStarbucks

TheproblemsofStarbucks

changeproblemsbeginninggrowthIntroduction

Readingfordetails:Paragraph1Dopeopleeverywherehavethesamecoffeeculture?2.WhendidthecoffeeculturechangeintheUSA?No.WhenStarbucksspreadacrossthecountry.alloverthecountryspread

Paragraph2WhenandwheredidthefirstStarbuckscoffeeshopopen?2.HowmanyStarbucksstoreswerethereinSeattleby1981?In1971,

indowntownSeattle,Washington,theUSA.Four.Paragraph3&4:FillintheblanksaboutHowardSchultz.

①HeworkedinNewYorkforacompanythatmade________________.②HenoticedthatStarbucksorderedalargenumberofspecial________________,andhewas_________.③Hewentto_________toseewhatStarbucksdid.④In1982,theoriginalownershiredhimas______________________________.⑤In1983,hetraveledto______.BackinUSA,hecreateda______________and________atmosphereforStarbucks.kitchenequipmentcoffeemakerscuriousSeattletheheadofmarketingItalycomfortablecasualParagraph41.HowmanyStarbucksarethereworldwidenow?Morethan16,000.Infact,thelatestnumberismorethan21,000,in65countries.Paragraph51.WhyhavemanyStarbucksclosed?(underlinetheanswer)Therearetworeasons.Insomecases,thereweretoomanycoffeeshopscompetingforbusinessinonesmallarea;inothercases,

insomecountriesthe“feelthesameeverywhere”atmospheredidn’tmatchwiththecoffeeculturethere.Completethemindmap.(Groupwork)BeginningProblemsGrowthAgreatchangeIn1971...In1981...In1982…In1983......WhatisthesecretofStarbucks’success?CriticalReadingcomfortableandcasualatmosphereHowardSchultz’shardwork…CriticalReadingThinkabouthowtogivethecompanyasecondgreatchange?tomatchdifferentculturestomakethemecafes

tosellinstantcoffee&cannedcoffeeinsupermarkets...tocreatsomenewkindsofcoffeeDesignacaféforourschoollocation,openingtime,menu,atmosphere,anadvertisement

Starbucks:WarmCupsForColdDaysHomework

Maxwell:Goodtothelastdrop.Nestle:Thetasteisgreat.ThisIsStarbucksOurphilosophy(哲學(xué))andwayofdoingbusiness

isthesametodayasitwaswhenwestartedin1971.

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