創(chuàng)新高職英語基礎(chǔ)教程課件 Unit 7

OperatingBusinessActivitiesUnit7CONTENTSABStart-upEffectiveBusiness

CommunicationA1Lookandsaya)Lookatthefollowingfiguresfromdifferentdepartmentsofthecompany.Talkaboutwhoworksinwhichdepartmentafterthegivenmodel.Matchthetitlesintheboxwithdifferentpersons.salesmanagerSalesDepartmentdistributionmanagerDistributionDepartmentproductionmanagerProductionDepartmentmarketingdirectorMarketingDepartmentBackgroundInformationWhatIsaCompanyorCorporation?Acompanyisabusinessownedbyoneormorepeopleandestablishedforthepurposeofconductingcommercialorindustrialenterprise.Proprietorships,partnershipsandcorporationsarethreetypesofcompanies.Acorporationhasaspecificbusinessstructurethatconsistsofshareholders,officers,directorsandemployees.Theshareholdersofacorporationhavetheresponsibilityofselectingindividualstoserveonthecompany’sboardofdirectors.Acorporation’sboardofdirectorsmakesstrategicdecisionsforthebusiness,allocatesthecompany’sresourcesandsetsthecorporation’spricepershare.Theboardofdirectorsgovernsacorporationandselectstheofficersthatmanagethecompany’sday-to-dayaffairs.Officerpositionsinacorporationincludepresident,secretary,treasurerandvicepresident.Theofficersofacorporationcarryouttheinstructionsprovidedbythecompany’sboardofdirectors.A2Designyourownbusinesscarda)Lookatthefollowingexamplesofbusinesscard.Studythemcarefullywithspecialattentiontotheirformat.A2DesignyourownbusinesscardMoreexamplesWhataretheimportantelementsonabusinesscard?Keyelements:NameAddressWayofcontact(phonenumber,officephonenumber,e-mailaccount)CulturalnoteWhatIsaBusinessBard?Abusinesscardisyourcallingcard,postcard,appointmentreminder,andcontactpieceallprintedononesmallcard.Itisausefulmulti-purposeitem.Itcanbeauniqueadvertisingstrategy,sincebusinesscardscansitonsomeone’sdesk,findaplaceinaRolodex,joinothersofitskindinawallet,andbepostedonabulletinboard.Dozensorevenhundredsofpassersbymayviewyourcard,dependingonwhereitisplaced.Abusinesscardisapromotionaltoolthatshouldnotberushed.Takeyourtimetomapoutthismarketingstrategytomaximizeitsbenefitsforyourbusiness.Whenitisdesigned,businesspeopleoftenconsiderthecolor,thelayoutoftheprint,theinformationarrangement,whichincludesyournameandtitle,thecontactinformationandotherserviceoptions.Onthebackofthecard,youmightdecidetoplaceadditionaldetailsabouttheproductorservicesmaybeadded.Butremembertokeeptheoveralleffectsimpleandreadable.A2Designyourownbusinesscardb)Discusswithyourpartnerhowtodesignabusinesscard.Designyourownbusinesscard.Youmayrefertotheoutlinegivenbelow.A3Watchandlisten:abusinessmeetingA3Watchandlisten:abusinessmeeting1)()TheyhavebroughtthelaunchdateforwardtoJuly15th.2)()ClivethinksDonshouldgotoItaly,EgyptandGermany.3)()InDon’sopinion,Edwardisverycapable.a)Decideifthefollowingstatementsaretrue(T)orfalse(F)accordingtothedialogue.FTFA3Watchandlisten:abusinessmeetingSubject:

newarrangementsfortheBigBossProjectChairperson:

Clive,

‘Arrangementsforthegroupmembers:KateGetthe

intheStatestogetherassoonaspossible;makesurethattheyunderstand

theBigBossProjectis;Dereck

Visitthe

thatDonsawlastweek;confirmthattheycan

;DonTalktoourUK

;stayat

;co-ordinatethenew

;Clive

Talkto

;reschedule

.b)Watchthevideoagainandcompletethefollowingmeetingminutes.salespeoplecomponentsuppliersmeetthesenewdeadlineslaunchstrategyheadofficeagentstheloanthebankhowimportantthemarketingdirectorA3Watchandlisten:abusinessmeetingCliveisthemarketingdirectorofBiburySystems.Heishavingameetingwithhisgroup,makingnewarrangementsfortheBigBossProject—atoydevelopedbyhiscompany.Clive:WehavedirectcompetitionfromJ.K.Toys.WehavetomakesurethatthesalesandmarketingcampaignforBigBossisthebestwehaveeverdone.Sowearegoingtomakeanextraeffort.WehavebroughtthelaunchdateforwardtoJanuary15th.Itwillbeverytight,butIamsurethatwecanmakethisdeadline.Doyouagree?So,let’sjustoutlinewhatwearegoingtodo.Kate,IthinkyoushouldgetthesalespeopleintheStatestogetherassoonaspossible.Kate:OK,I,llbeonthefirstavailableflight.Clive:YououghttomakesurethattheyunderstandhowimportantthisBigBossProjectis.ScriptA3Watchandlisten:abusinessmeetingKate:ShouldItalktoourUKagentsaswell?Clive:No,IthinkyououghttoleavethattoDon.Kate:OK.Clive:Derek,IthinkyoushouldvisitthecomponentsuppliersthatDonsawlastweek.Confirmthattheycanmeetthesenewdeadlines.It,sessentialthattheydeliverontime,onspecandonprice.Derek:OK.Clive:Don,whatareyourplans?Don:Ihavearrangedtogotoseesomeofouroverseasfranchiseholdersnextweek.A3Watchandlisten:abusinessmeetingClive:Whatcountriesareyougoingto?Don:I’mgoingtoItaly,EgyptandGermany.Clive:Idon’tthinkyoushouldgo,Don.Ithinkyououghttostayatheadoffice.It’sessentialthatyouco-ordinatethenewlaunchstrategy.Don:OK.Idon’twanttocancelthosemeetings.CouldIsendEdward?Clive:Doyouthinkheisreadyforthat?Don:EdwardisverycapableandIthinkalittleinternationalbusinesstravelwillbroadenhishorizons.Clive:Yes,certainly.SendEdward,butyououghttobriefhimverycarefully.Don:Sure.Clive:Good.I’lltalktothebank.I’lltrytorescheduletheloan.Itwon’tbeeasy.A4ReadAfter-readingExercisesSkimmingLanguagePoints(ImportantPhrases)TranslationA4ReadSkimmingSkimthewholetextandanswerthefollowingtwoquestions:Whatarebusinessactivities?Howmanykindsofbusinessactivitiesaretalkedaboutinthetext?Whatarethey?Answer:

Businessactivitiesrefertoallactionsdoneinthecourseofbusiness.Generally,iftheactivityisrequiredforthefunctioningofagivenbusinessenterpriseorcompany,itcanbeconsideredabusinessactivity.Answer:Fourkinds.Theyarepersonalselling,businessmeetings,negotiationandbusinesstrips.A4ReadA4ReadA4ReadA4ReadLanguagePoints(Para.3)...youareusingsalespeopletosellasopposedtosellingbymail...oppose(adj.)inoppositionto;(ofaperson)disagreeingstronglywithsth.andtryingtostopit相反的；強(qiáng)烈反對的asopposedto（表示對比）與……相對，而不是e.g.Thisexercisedevelopssupplenessasopposedtostrength.［拓展］oppose(vt.)反對（計劃、政策等）；抵制；阻撓e.g.Hethrewallthosethatopposedhimintoprison.opposition(n.)反對，反抗；對手，競爭者oppositionforces反對勢力strongoppositionto強(qiáng)烈反對e.g.Liverpoolcouldn'tmatchtheoppositioninthefinalandlost2–0.A4ReadLanguagePoints(Para.3)...thismightbe

youpersonallyasanindividualornot.individual(n.)aperson個人，個體e.g.Welfarepaymentsceaseassoonasanindividualstartsajob.［拓展］individual(adj.)個別的；單獨的e.g.Individualmeansrelatingtoonepersonorthing,ratherthantoalargegroupe.g.Theywaitforthegrouptodecideratherthanmakingindividualdecisions.

(Para.3)...inexchangeforhissecret

recipe.recipe(n.)alistofingredientsandasetofinstructionstellinghowtocooksth.食譜，烹飪配方e.g.Therecipefortheirdrinkisacloselyguardedtradesecret.［運用］arecipebook食譜書arecipeforremainingyoung保持青春的方法

A4ReadLanguagePoints(Para.3)Persistence

iseverythinginbeinganentrepreneur.persistence(n.)continuingtodosomethingdespitedifficulties堅持不懈，毅力e.g.Hispersistencegainedhimvictory.他的毅力使他獲得了勝利。［拓展］persist(vi.)

(somethingundesirable)continuetoexist;(persistindoingsth.)continuedoingsth.eventhoughitisdifficultorotherpeopleareagainstite.g.Contactyourdoctorifthecoughpersists.

A4ReadLanguagePoints(Para.4)...toinvolvethekeyplayers...involve(vt.)togetsb.totakepartinsth.;containasapart使參與；包含involvedoingsth.涉及做某事

involveoneselfin參與，卷入e.g.Hisjobasapublicrelationsdirectorinvolvesspendingalotoftimewithotherpeople.Don’tinvolveyourselfinunnecessarydisputes.［拓展］involvement(n.)參與，卷入e.g.Heencouragesparentalinvolvementintherunningofschool.

A4ReadLanguagePoints(Para.4)They’rewillingtoshowupandreact,but...react(vi.)toshowaresponseorareactiontosth.反應(yīng)，作出反應(yīng)reactto/reactagainst/reactwith對……作出反應(yīng)/反對……/與……發(fā)生反應(yīng)e.g.Adogreactstokindnessbywaggingitstail.Shereactedagainstthemindlessnessandluxuryoftheirlife.Thechemicalreactswithwaterandproducesanewsubstance［拓展］reaction(n.)反應(yīng)，反響e.g.People’sreactiontothefilmhasvariedgreatly.A4ReadLanguagePoints(Para.5)...it’sabsolutelycriticaltoyoursuccess.critical(adj.)extremelyimportant;veryseriousanddangerous極其重要的，關(guān)鍵的；嚴(yán)重的，危險的［運用］criticalsituation/factor緊急情況/關(guān)鍵因素e.g.Environmentalistssayacriticalfactorinthecity’spollutionisitspopulation.［拓展］critically(adv.)苛求地，嚴(yán)重地，危急地，批判性地，重要地，關(guān)鍵地e.g.Itwasacriticallyimportantmomentinhiscareer.A4ReadLanguagePoints(Para.5)Poor

negotiationcancrippleacompanyjustasquicklyaslosingkeycustomers.cripple(vt.)toinjuresb.seriouslythattheycannotmovetheirbodyproperlyagain;damageseriously,preventfromworkingproperly使殘疾，使成為瘸子；嚴(yán)重毀壞，破壞e.g.Howardwantedtobeapopularsinger,butstagefrightcrippledhim.霍華德想成為流行歌手，但因怯場而心生畏懼。［拓展］cripple(n.)apersonwithaphysicaldisabilityoraseriouspermanentinjury瘸子；殘疾人e.g.Itiswrongtomakefunofacripple.A4ReadLanguagePoints(Para.6)...what’stheprimarypurposeofyourtrip.primary(adj.)veryimportant;occurringfirst;elementary非常重要的；最初的；基礎(chǔ)的［運用］primaryaim/education/stage主要目標(biāo)/基礎(chǔ)教育/初級階段e.g.Hedoesn’tthinkyoungpeople’sprimaryaiminlifeistomakemoney.［拓展］primarily(adv.)主要地，首要地，根本上e.g.Theadvertisementisaimedprimarilyatschoolchildren.A4Read

asopposedto與…對照，與…對比；截然相反；完全不同；而不是e.g.Thisisabookaboutbusinessasopposedtobusinesstheory.這是一本關(guān)于商務(wù)實踐而并非理論的書。Howstrangearerealitiesasopposedtoillusion!和幻想相反,現(xiàn)實是多么奇怪啊!

showup露面；出現(xiàn)；出席e.g.Hangthepicturesomewherewhereitwillshowuptoadvantage.

把這幅畫掛在便于它顯示較好效果的地方.UncleGeorgedidn'tshowupforourweddingbecauseheforgot.我們的婚禮,喬治叔叔沒有來,因為他忘了。

keep…informed(of)使知情；使了解e.g.Keepinformedofupdatedmarketandthelogisticssupplychannel.

了解和掌握物資供應(yīng)渠道和市場行情。ImportantphrasesA4Read

getcaughtupin…卷入，陷入，沉迷于e.g.Howdidthecontractgetcaughtupinalegaldispute?合同怎么會陷入法律糾紛呢?Don'tgettoocaughtupincalculatingexactvalues.不要過分沉迷于計算精確值.

underanycircumstances在任何情況下e.g.Youshouldnotresorttoviolenceunderanycircumstances.在任何情況下你都不應(yīng)訴諸暴力.Hehastoldmeineffectthathewouldnotcancelthetalkunderanycircumstances.他等于對我明說,在任何情況下他都不會取消會談的.

stickto堅持；信守；忠于；粘貼e.g.Weshouldsticktotheprinciplesandbeflexibleaswell.既要有原則性,也要有靈活性.Whenyoustartajob,youmuststicktoit.一旦你開始了一件工作,他就得持之以恒.Thestampdoesn’tsticktotheenvelope.郵票貼不上信封。ImportantphrasesA4Read

accessorizewith…用﹍加以裝飾accessorize

alaid-back

outfit

with

a

colorful,

patterned

scarfbywrapping

itonlyoncearoundyourneck

or

letting

it

hang

loose.

給休閑的外套配上色彩鮮艷、有圖案的圍巾，可以把它繞脖子一圈或松松地掛著。ImportantphrasesA4ReadUsefulexpressionsbusinessactivitiesinthecourseofgetanideaofpersonalsellingsalespeopleasopposedtoinexchangeforsecretrecipeadvertisingmediumskeyplayersshowupkeep…informedbeagooddrawlosecustomersnegotiatingstrategiescommonsenseirongutstreetsmartsunderanycircumstancesfitthatneedcasualclothes商務(wù)活動在……過程中知道，了解人工銷售銷售人員相對，而是與……交換秘制配方廣告媒體重要參與者出現(xiàn)，出席

使了解非常吸引人的東西失去客戶談判策略常識鐵一般的意志善于在城市生活的技巧在任何情況下滿足需要休閑服裝A4ReadReadthetextcarefullyandanswerthefollowing“WH”questions.WhatdoestheexampleofColonelSandersshow?Whatispeople’scommoncomplaintaboutbusinessmeeting?Whatarethekeystoasuccessfulnegotiation?Howtoprepareclothesforbusinesstrips?Reference:

ThestoryofColonelSandersisanexampleofpersonalselling.Itshows“Persistenceiseverythinginbeinganentrepreneur.”(Or:Itshowspersistenceisveryimportantifyouwanttosuccessfulinbusiness.)Reference:

Thecomplaintistoolittlegetsdone.Reference:

Theyareanirongut,homework,streetsmartsandunblinkingdiscipline.Reference:Clothesshouldbepreparedaccordingtotheprimarypurposeofthetrip.Ifit’sprimarilyforformalbusinessmeetings,makesurethatyouhavetheclothesthatfitthatneed,andtrytolimit

thecasualclothes.A4Readasopposedtonegotiationstick﹍toaccessorizewithpersistenceentrepreneur1)Onemorething:rememberto________________agreatbeltaroundyourwaist,itwillmakeyoulooktall.2)Howdoesapoemchangewhenyoureaditoutloud______________itbeingonthepage?3)Theyclosedthedealinsugarafteraweekof_____________.4)Ifyou'rean_____________orsmallbusinessowner,youmightnotmakeanyrealmoneyuntilyousellyourbusiness.5)Wemust__________ourpromise.6)Skillcomesonlywithpractice,patience,and_____________.accessorizewithasopposedtonegotiationentrepreneursticktopersistenceAfter-readingExercisesPersonalsellingiswhereyouare

whetherthismightbeyoupersonallyasanindividualornot.Personalsellingjustmeanssellingfacetofaceasopposedto

.Theidealmeetingarejusttoinvolvethekeyplayersthataregoingto___________________,andinvitepeople______________.________________beforeameetingisagoodidea,justasit’sagooddrawtogetpeopletoabusinessmeeting.Poornegotiationcancrippleacompanyjustasquicklyas____________________.Emotion,luckandmagichavenoplaceinasuccessfulnegotiation.Ittakes

.Whenyou’replanningforyourbusinesstrip,theonethingyouwanttothinkaboutis

.Ifyourbusinesstripisprimarilyforformalbusinessmeetings,trytolimitthecasualclothes,and____________________________ofyourtrip.A4ReadusingsalespeoplesellingbymailorthroughadvertisementspresentthetaskspreparedServingsnackslosingkeycustomsanirongut,homework,streetsmartsandunblinkingdisciplinewhat’stheprimarypurposeofyourtripstickmainlytothepurposeAfter-readingExercisesA4Readc)Pairwork:Brainstormwithyourpartnerwhatotherbusinessactivitiesyouknow.Andtelleachotherwhichoneyouareinterestedin.budgetingsalesaccountingmarketinghiringemployeescustomerserviceAfter-readingExercisesA4ReadForreferenceBudgetingEverycompanycreatesabudgetthatdictateshowrevenueisutilizedindailyoperationsandinthepursuitoffuturegrowth.Thebudgetfromthepreviousyeariscomparedtothatyear’sactualresultstocreateaguidelineforcreatingthenextyear’sspendingplan.AccountingAccountingistheprocessofmanagingtheflowofmoneyinandoutofthecompany.Areasthatcomeundertheaccountinggroupareaccountspayable,accountsreceivable,payroll,customercreditaccounts,collectionsandtaxaccounting.

MarketingMarketinghelpstodevelopcompanyandbrandrecognitioninthemarketplaceaswellasdevelopadvertisingpiecesthatthebuyingpublicwouldsee.Themarketinggroupdevelopscomprehensivemarketingplansthatusesalesprojectionstohelpdeterminethebestwaytousecompanyresourcestogainmoreexposurefortheorganizationanditsproducts.A4ReadSalesSalesisthegroupthatmaintainsdirectcontactwiththecustomerbase.Thesalesgroupreachesouttoprospectstohelpexpandthecustomerbasewhilealsomaintainingrelationshipswithexistingclientstosecurerepeatsales.HiringemployeesThehumanresourcesaspectofanorganizationisimportanttomaintainingcurrentoperationsaswellasplanningforfutureexpansion.Acompanyneedstoactivelysearchoutqualifiedcandidateswhosequalificationsmatchcurrentavailablepositions,orwhocanbekeptavailableshouldapersonnelneedarise.CustomerserviceCustomerservicemaintainscorporaterevenuebyresolvingcustomerissuesandpreservingthebuyingrelationship.Thecustomerservicedepartmentiswhothecustomercallswhentheyhaveashipping,productorbillingissue.ForreferenceA4Read談?wù)勆虅?wù)活動商務(wù)活動指的是所有在商務(wù)過程中所進(jìn)行的活動。一般說來，某一特定企業(yè)或公司運作所需要的活動就可以看作是商務(wù)活動。看看下面這些人所談?wù)摰膬?nèi)容，你就可以對一些商務(wù)活動有所了解。威廉.A.科恩人員推銷指的是利用銷售人員來推銷，而不是通過郵件或廣告來推銷。這一商務(wù)活動是運用銷售人員來推銷——也許是你個人親自推銷，也許不是。桑德斯就是這么做的。他去了很多家雞肉飯館，試圖說服用他的秘制配方而給他一定提成。人們說他花了長達(dá)兩年的時間才做成第一筆生意，但他最終還是做成了。毅力對于一位企業(yè)家來說是最重要的。人員銷售指的就是面對面銷售，而不是通過廣告媒體銷售。菲利斯·戴維斯商務(wù)中有太多的會議，常有人抱怨說會議成效太低。太多本不該被邀請參加會議的人被邀請參會。所以理想的會議是只邀請那些會上有任務(wù)要說明的重要人員和那些有準(zhǔn)備的人員。這在今天是一個問題，因為人們不喜歡與會時有備而來。他們只愿意出席會議并在會上做出反應(yīng)，但參加會議要做的事遠(yuǎn)不止這些。會議組織者應(yīng)當(dāng)注意邀請人員，注意讓與會者參與會議事項。他們應(yīng)當(dāng)通過電子郵件不斷告知每一位與會者會后發(fā)生的事情。我常聽到與會者的抱怨之一就是他們不知道會上講了什么，他們來開會，完成了他們的小任務(wù)，但他們不知道這個會到底是怎么回事。因此，要讓與會者對會議有所了解。會前給與會者提供點心是個好主意，這可以將人們的注意力吸引到會議上來。A4Read邁克爾·薩尼貝爾談判是日常生活的一部分，但在商務(wù)中談判對成功是絕對重要的。蹩腳的談判會使公司損失慘重，讓公司很快失去重要的客戶。雖然大部分談判策略看起來都是常識，但人們談判時會陷入情緒化而忽略了本能。情緒、運氣和奇跡在成功的談判中是沒有立足之地的。成功的談判需要鐵一般的意志、精心的準(zhǔn)備、巧妙的技能和堅定不移的行動準(zhǔn)則。這些重要因素會讓你在任何情況下都能施展你的能力，達(dá)成盡可能最佳的協(xié)議。喬爾·威澤當(dāng)你計劃商務(wù)旅行時要考慮的一件事是這次旅行的首要目的是什么。如果首要目的是參加正式的商務(wù)會議，你要確保帶了符合這一場合的衣服。你可以搭配不同的配飾，那就意味著你沒必要帶太多西裝。比如，你可以穿帶鏈扣的襯衣，也可以穿不帶鏈扣的。對女性而言，她們可以穿不同的女式襯衫，或是短裙，也可以配上漂亮的絲巾。如果是為了出席商務(wù)場合，那么你就不用帶太多的休閑衣服。也許你想帶一條牛仔褲、一套球衣，或許你想在酒店房間里穿短褲和T恤，但盡量減少休閑衣服，并且堅守你商務(wù)旅行的目標(biāo)。A5WriteabusinessinvitationA5WriteabusinessinvitationCulturalnoteBusinessrequiresitsownsortofetiquetteinwritingabusinessinvitation,whichdiffersgreatlyfromapersonalinvitation.Thestyleandtoneofabusinessinvitationismuchmoreprofessionalandprecisethanacommoninvitation.Moreover,businessinvitationsmustbedirect,completeandtothepoint.Theproperbusinessinvitationconsistsofafewbasicandnecessaryelements.BasicelementsWhoinvitewho/whoareinvitedEventPlaceTimeWayofcontacttoatinRSVPA5WriteabusinessinvitationYouarefromParamountLtd.,483LincolnStreet.You’dliketoinviteyourbusinesspartnerstotheyear-endpartywhichwillbeheldat8:30p.m.,Saturday,December31st.You’dlikethemtorespondassoonaspossibleat555-5XXX.b)Writeabusinessinvitationaccordingtothegivensituation.A5WriteabusinessinvitationSamplewriting:A6BusinessetiquetteQuizofbusinessetiquetteinUK:Tickthebestanswertothefollowingquestions.??A6BusinessetiquetteQuizofbusinessetiquetteinUK:Tickthebestanswertothefollowingquestions.??A6Businessetiquette??A6BusinessetiquetteA6BusinessetiquetteBusinessEtiquetteAroundtheWorld

●WithAmericans,thinkpositively,speakplainly,anddropthatcorrosiveBrithumor—itonlyleadstoblankfaces,andpossiblydownrightirritation.●BraziliansconsiderEuropeanpresentationstobeover-cautious,sobebold.Theywillwanttoknowyourvision,supportedbyfacts.●Russianshavenegotiationstylesrangingfromextremepatience—sitingyouout—tostrongconfrontation.Staycalm:patienceisalsoyourstrongestcard.●UnlikemanyWesternorganizations,theChinesearenotobsessedbyachievingshort-termsuccessesthatmaylookimpressive,buthavenotbeenthoughtthrough.●TheBritisharepracticalpeople,anddistrusttoomuchtheoryandphilosophizing.Sofillyourpresentationswithattainableobjectivesandconcretedetails.A6Businessetiquette●TheJapanesearecomfortablewithsilenceforreflection,whichcanunnerveWesterners.Iftheroomfallsquiet,resisttheurgetoburstintospeech.●TheFrenchfeelhappytoexpressdisagreementdirectlyandopenly.Don’tbeputoffbytheGallicBouf,asnortorsniffthatindicatesdissent.●BellafigurainItalymeansthewayyoupresentyourself,sopickyourbestclothingforbothformalandcasualwear.Ifnecessary,buysomethinggoodbeforeyougo.●EfficiencyisimperativetotheGermans;theyseekOrdnung(order)andKlarheit(clarity),andtheyexpectastrongworkethic,reliability&honestyfrompartners.B1ReadandmatchTheabbreviationsinthebasketareshortenedformsofbusinesswordsorphrasesfrequentlyusedinbusinessletters,andthewordsorphrasesinthehotairballoonaretheirfullforms.Pleasematchtheshortenedformswiththeirfullforms.B2ReadLanguagePoints(ImportantPhrases)TranslationAfter-readingExercisesLead-inQuestionsB2ReadLead-inQuestionsWorkinasmallgrouptodiscussthefollowingquestions:Whatdoyoudowithyouroldbooksifyoudon’twantthemanymore?Howaboutoldclothesoroldfurniture?Sellthemtosecond-handbookstores.Sellthemtotherecyclestation.Givethemtostudentsinthelowergrades.Givethemtotheschoollibrary.Givethemtocharityorganizations.Bringthemtotherecyclingstation.Givethemtocharityorganizations.Givethemtorelativeswhoareyounger.Usethemtocleanfurnitureormobthefloor.Bringittosecondarymarket.Sellitthroughafor-saleadvertisement.Changeitintootherfurniture.B2ReadB2ReadB2ReadA1LookandsayB2Read(Para.2)...theyhaveayardsale-oragaragesaleoramovingsale.garage(n.)aplacewhereacargetsrepaired;ahousewhereacariskept汽車修理廠；車庫，停車房e.g.Nancytookhercartoalocalgarageforacheck-up.南希把車開到當(dāng)?shù)氐钠囆蘩韽S檢修。［運用］garagesale現(xiàn)場舊貨拍賣，家庭甩賣，跳蚤市場e.g.Weadvertisedourgaragesaleintheneighborhoodpaper.LanguagePointsB2Read(Para.2)...theideathat...canbeabargaintoanother.bargain(n.)sth.ofgoodvalueformoney,usuallybecauseitissoldatalowerpricethannormal;anagreement,especiallyaformalbusinessagreement,inwhichtwopeopleorgroupsagreewhateachofthemwilldo,pay,orreceive物美價廉的商品；協(xié)議（尤指正式商業(yè)合同）agood/realbargain一筆劃算的交易/真正的便宜貨e.g.Necessitynevermakesagoodbargain.急需難買便宜貨。［拓展］bargain(v.)討價還價，達(dá)成協(xié)議e.g.Inthemarketdealerswerebargainingwithgrowersoverthepriceofcoffee.LanguagePointsB2Read(Para.3)...thatpricecanbenegotiated.negotiate(vt.)talkaboutaproblemorasituationsuchasabusinessarrangementinordertosolvetheproblemorcompletethearrangement談判，協(xié)商negotiateanagreement協(xié)商達(dá)成協(xié)議negotiatewithsb.與某人協(xié)商e.g.Thetwocountriesnegotiatedanagreementtostopthewar.兩國通過談判達(dá)成了停止戰(zhàn)爭的協(xié)議。［拓展］negotiation(n.)談判，協(xié)商e.g.Theissueisstillundernegotiation.LanguagePointsB2Read(Para.4)Thereisanorganizedeventsimilartoayardsale,...similar(adj.)havingthesamefeatures,almostthesame相似的,類似的besimilarto…與……相似e.g.Herjobisbroadlysimilartomine.她的工作和我的大體相似。(Para.5)...Somefleamarketsarecommunityevents.community(n.)allthepeoplewholiveinaparticularareaorplace（同住一地的人所構(gòu)成的）社區(qū)［運用］ localcommunity當(dāng)?shù)厣鐓^(qū)communitywork/life社區(qū)工作/生活e.g.Cooperativeactivityiscriticaltoeffectivecommunitylife.協(xié)作活動對有效開展社區(qū)生活至關(guān)重要。LanguagePointsB2Read(Para.6)...musthaveabusinesspermit...permit(n.)anofficialdocumentwhichsaysthatyoucandosth.許可證［運用］applyforapermit申請許可證e.g.Hehastoapplyforapermit,andwehavetofindhimajob.他必須申請一個許可證，而我們必須給他找一份工作。［拓展］permit(vt.)允許，準(zhǔn)許e.g.Permitmetooffermysincerecongratulations.謹(jǐn)致衷心祝賀。LanguagePointsB2Read(Para.6)Onlyafewkindsofitemsarerestricted.restrict(vt.)toputalimitonsth.orsb.ortheiractionsormovements限制，限定（某事、人或其行為活動）restrictthefreedom/restricttheactivities/restrict…to…限制自由/限制活動/限制于……e.g.Studentsarerestrictedtocampusafter10o’clockatnight.［拓展］restriction(n.)限制，束縛e.g.Theparkisopentothepublicwithoutrestriction.LanguagePointsB2Read(Para.7)Theseareimportantsocialgatherings.gathering(n.)thesocialactofgettingtogether集會，聚會socialgathering社交聚會familygathering家庭聚會e.g.TheMid-autumnDayisanoccasionforfamilygathering.中秋節(jié)是家庭聚會的時刻。［拓展］gather(v.)tocometogether,orbringpeopletogether,inoneplacetoformagroup聚集；集合；召集e.g.Thecloudsaregatheringtogetherandit'sgoingtorain.云在聚集，天要下雨了。Acrowdsoongathered.很快就聚集起了一群人。LanguagePointsB2Read

fillup填補(bǔ)；裝滿；填上；填滿e.g.Ifillupthetankwithgasolineaboutonceaweek.大約每個星期我加滿一箱汽油。Filluptheformaccordingtotheinstructions.按照說明將表填好。

throwaway扔掉；丟棄e.g.Whatawastetothrowitaway!扔掉它多浪費！Theythrewawayanexcellentchance.他們錯過了一個絕好的機(jī)會。

bebasedon…以……為依據(jù)；基于……e.g.Actionshouldbebasedonsolidfacts.行動應(yīng)有確鑿的事實為依據(jù)。

intheopenair在空地上；在戶外e.g.Heisnowtakingawalkintheopenair.他正在戶外散步。

Thefilmwillbeshownintheopenairtonight.今晚電影在露天演。

ImportantPhrasesB2ReadUsefulExpressionsyardsalesfleamarketmakeadecisionaboutfillupwithobjectshandmadesignsdirectpeopletothesalebeabargaincookingequipmentputapriceonanobjectcommunityevents庭院銷售跳蚤市場對……作決定裝滿了物品手工做的標(biāo)牌帶人們?nèi)ベu場劃算/便宜的東西烹調(diào)用具給物品標(biāo)價社區(qū)活動intheopenairprofessionaldealersabusinesspermitlocalgovernmentearnextramoneymaterialpossessionssocialgatheringshelptheenvironment在空地上專業(yè)賣家/交易員營業(yè)許可證當(dāng)?shù)卣~外掙些錢物質(zhì)財富社交聚會有利于環(huán)保B2ReadAfter-readingExercisesFTFTFthethingstheydonotuseanymorewastefulanobjectthatisuseless,brokenoruglytoonepersoncanbeabargintoanotherataschoolorinaparkintheopenaironweekendsfood,animalsandgunsB2ReadAfter-readingExercisesReadthelastparagraphcarefully.Thenw