CIS系統(tǒng)策劃設(shè)計制作

1、CIS系統(tǒng)策劃設(shè)計制作最精湛全面的酒店營銷策劃專家攜進策劃管理頂尖級團隊以行業(yè)發(fā)展創(chuàng)新為己任，多年致力于酒店管理研發(fā)，率先推出酒店業(yè)CIS品牌策劃、ISO酒店導(dǎo)入認證業(yè)務(wù)，并提供運營操作系統(tǒng)制作、酒店培訓(xùn)和酒店營銷活動策劃專業(yè)服務(wù)。以高度的酒店商業(yè)發(fā)展運作思維、前瞻的視野、敏銳的洞察力、嚴(yán)謹?shù)倪壿嬓?、?chuàng)新的策劃和精準(zhǔn)有力的執(zhí)行為您的項目保駕護航。 酒店業(yè)已經(jīng)進入同質(zhì)化競爭時代，如何在市場中脫穎而出？如何使差異化戰(zhàn)略有效地貫徹實施？如何使市場目標(biāo)客源快速了解、認知、認同酒店品牌？如何進行戰(zhàn)略配稱？如何進行產(chǎn)品優(yōu)勢訴求？如何選擇媒體接觸？如何選擇整合營銷推廣戰(zhàn)略及戰(zhàn)術(shù)？如何建立階段性公關(guān)及媒體策略

2、？如何使?fàn)I銷活動真正達到預(yù)期效果？如何穩(wěn)步提升銷售業(yè)績？未來如何發(fā)展做大做強？酒店CIS系統(tǒng)或許能夠幫您找到突破口。但目前多數(shù)酒店并沒有注意到CIS戰(zhàn)略的重要性，行業(yè)內(nèi)真正能做好的公司幾近為零，導(dǎo)致CIS戰(zhàn)略只是流于形式。 酒店會所想做精做強，追求可持續(xù)發(fā)展，CIS差異化識別系統(tǒng)的應(yīng)用，是必不可缺的核心，攜進團隊通過多年的行業(yè)管理銷售積累感悟，并多年致力于酒店業(yè)的CIS系統(tǒng)研究，經(jīng)過多次的項目實施和改進，終于研發(fā)出中國酒店業(yè)首創(chuàng)的CIS系統(tǒng)，形成了一套獨到的、系統(tǒng)的、行之有效的策劃、設(shè)計制作模式，結(jié)合客戶的個性需求，以及項目酒店特有的理念、行為、環(huán)境、企業(yè)聲音、環(huán)境氛圍、形象識別、盈利模式發(fā)展

3、觀，為酒店及高端會所提供一站式的CIS系統(tǒng)解決服務(wù)方案，包括酒店CIS系統(tǒng)和會所CIS系統(tǒng)的規(guī)劃、設(shè)計、導(dǎo)入、實施、培訓(xùn)、考核、改進和持續(xù)顧問。 主要服務(wù)內(nèi)容： AIS聲音識別系統(tǒng)設(shè)計 酒店/會所企業(yè)歌曲（延承企業(yè)文化理念，有準(zhǔn)則性動態(tài)聲音傳播，需要專業(yè)音樂公司制作，乙方協(xié)助甲方審核） ；營業(yè)區(qū)背景音樂（甲方收集客源市場信息，乙方協(xié)助策劃編排）； BIS行為應(yīng)用識別系統(tǒng)設(shè)計 職員道德規(guī)范及培訓(xùn)；遵規(guī)守紀(jì)行為規(guī)范及訓(xùn)練；服務(wù)溝通規(guī)范及訓(xùn)練；禮儀規(guī)范及訓(xùn)練；禮貌言行規(guī)范及訓(xùn)練；儀容儀表規(guī)范及訓(xùn)練；保密管理及規(guī)范； EIS環(huán)境應(yīng)用識別系統(tǒng)設(shè)計 主體外形風(fēng)格；自然綠化環(huán)境；環(huán)境6S標(biāo)準(zhǔn)；清潔及消毒標(biāo)準(zhǔn)

4、；營業(yè)區(qū)、辦公區(qū)及后勤區(qū)形象布置；活動展示布景； MIS理念應(yīng)用識別系統(tǒng)設(shè)計 酒店/會所企業(yè)使命；酒店/會所企業(yè)宗旨；經(jīng)營理念；經(jīng)營方針；管理理念；管理方針；酒店/會所企業(yè)精神；核心價值觀；酒店/會所企業(yè)口號；酒店/會所企業(yè)道德；團隊理念；市場理念；品質(zhì)理念；良性變化理念；發(fā)展理念；生存和競爭機制理念；成功理念；客戶關(guān)系理念；資源理念；理財或成本理念；職能工作理念；創(chuàng)新理念；安全與健康理念；戰(zhàn)略目標(biāo)；組織建設(shè)目標(biāo)；團隊精神；品牌形象；人力資源理念；學(xué)習(xí)理念；人力資源管理與開發(fā)戰(zhàn)略；人力資源管理與開發(fā)定位；人力資源管理原則；用人原則；評核原則；分配原則；執(zhí)行理念；執(zhí)行原則； SIS嗅覺應(yīng)用識別系

5、統(tǒng)設(shè)計 個性化氣味定制；用品氣味附著；辦公場所氣味附著；營業(yè)場所氣味附著；后勤場所氣味附著；服裝服飾氣味附著；交通工具氣味附著； VIS形象應(yīng)用識別系統(tǒng)設(shè)計 1 基本要素系統(tǒng) 1.1 標(biāo)志、標(biāo)志譯義、標(biāo)志標(biāo)準(zhǔn)色-輔助色、標(biāo)志標(biāo)準(zhǔn)結(jié)構(gòu)圖、標(biāo)準(zhǔn)組合1.2 標(biāo)準(zhǔn)字中英文橫式組合結(jié)構(gòu)圖、標(biāo)準(zhǔn)字中英文豎式組合結(jié)構(gòu)圖、標(biāo)準(zhǔn)字及常用字（中文）、標(biāo)準(zhǔn)字及常用字（英文） 2 應(yīng)用系統(tǒng)（可根據(jù)企業(yè)實際需求增減） 2.1 辦公用品系列：名片、停車證，便箋紙、傳真紙、報銷單，信封，信紙、文件夾，文件袋、表單，聘書，工作證、胸卡、貴賓卡，筆等； 2.2 環(huán)境招牌系列：樓層平面布置圖、樓層導(dǎo)向指示牌，招牌、燈箱，霓虹燈招

6、牌、戶外導(dǎo)向指示牌，懸掛式招牌，歡迎牌、告示牌，訂餐臺、酒水牌，戶外招牌、建筑屋宇招牌等； 2.3 公共標(biāo)識系列：部門牌、各樓層標(biāo)識，停車場、垃圾桶、洗手間，消防栓、通道指示、樓梯指示，指示牌等； 2.4 車體系列：面包車、中巴、大巴、小型運輸車等； 2.5 用品系列：酒水單、菜譜，牙簽套、牙簽盒、筷紙袋、紙巾袋，煙灰缸、火柴盒、杯墊，桌布、餐巾，打包袋，利是封，訂餐卡、消費券等； 2.6 公共廣告類：打火機、請柬、鑰匙串、太陽傘、家用傘、企業(yè)旗、刀旗、吊旗、手提袋等； 2.7 員工制服； 2.8 吉祥物。The hotel industry has entered the competiti

7、ve era of homogenization. How can we stand out in the market? How can we make a differentiation strategy to be effectively implemented? How can we make our target customer understand, acknowledge, identity hotel brand quickly? How can we make strategy gearing? How can we make product advantages appe

8、aling? How can we select media contact? How can we choose integrated marketing strategy and tactics? How can we build periodical public relations and media strategy? How can we make the marketing activities to truly achieve the expected effect? How can we improve sales performance steadily? How can

9、we develop to be bigger and stronger in the future? Hotel CIS system may be able to help you find a breakthrough. But most hotels does not recognize the importance of the CIS strategy, the company who can really do a good job in this industry is essentially none, leading CIS strategy just a mere for

10、mality.For hotels and clubs who want to be stronger, and pursuit sustainable development, the application of CIS differentiated recognition system is an indispensable core. Xiejin has accumulated a lot of experience through many years of industry management and selling, and has concentrated on the C

11、IS system research for hotel industry. After a number of projects to be implemented and improved, the hotel industrys first CIS system is developed, forming a unique, systematic, effective planning, design production mode. At the same time, combining with the customers individual needs, and the hote

12、ls unique concept, behavior, environment, enterprise voice, ambience, image recognition, profit model development concept, Xiejin provides one-stop CIS system solution program for high-end hotels and clubs, bringing it with hotel CIS system and club CIS system planning, design, import, implementatio

13、n, training, evaluation, improvement and continuing consultant.The main services include:-AIS (Audio Identity System Design)Hotel & club songs (To convey and inherit enterprise culture idea, dynamic sound propagation with standards, professional music companies making is needed);Background music for

14、 service areas (Party A collects customer and market information, Party B assists in planning and organizing);-BIS (Behavior Identity System Design)Professional ethics norm and training; Compliance disciplined behavior norm and training; Service communication norms and training; Liturgical norms and

15、 training; Polite words and deeds norms and training; Grooming norms and training; Confidentiality management and specification;-EIS (Environment Identity System Design)The shape of body style; Natural green environment; Environment 6S standards; Cleaning and disinfection standards; The image of the

16、 business area, office and logistics area layout;-MIS (Mind Identity System Design)Hotel & club corporate mission; Enterprise goal; Business philosophy; Operation policy; Management concept; Management guideline; Enterprise spirit; Core values; Enterprises slogan; Business ethics; Team concept; Mark

17、et concept; Quality concept; Benign change concept; Development concept; The concept of survival and competition mechanism; Success concept; Customer relationship concept; Resource concept; Financial management or cost concept; Functional work concept; Innovative concept; Safety and health concept;

18、Strategic objectives; Organization building goals; Teamwork; Brand image; Human resources concept; Learning concept; Human resource management and development strategy; Human resources management and development positioning; Principles of human resource management; Employing principle; Assessment pr

19、inciple; Distribution principle; Implementation concept; Implementation principle.-SIS (Sense of Smell Identity System Design)The smell of personalized customization; Article smells attachment; Office space smells attachment; Business spaces smells attachment; Logistical space smells attachment; Clo

20、thing smells attachment; Transport smells attachment;-VIS (Visual Identity System Design)1. Basic elements of the system1.1 Symbol; Symbol meaning; Standard color - Auxiliary color; Block Diagram; Standard Portfolio;1.2 Standard words horizontal composite structure diagram both in Chinese and Englis

21、h; Standard words vertical composite structure diagram both in Chinese and English; Standard words and common words (Chinese); Standard words and common words (English);2. Application system (It can increase or decrease based on the actual needs from enterprises)2.1 Office supplies series: Business cards, parking permits, notes, paper, fax paper, expense report, envelopes, letterheads, folders, paper bags, forms, letters of appointment, work permits, badges, VIP cards, pens and so on;2.2 Environment sign series：Floor plan; Floors oriented signs; Signs; L