電大廣告法規(guī)與管理03任務(wù)30小抄

1、專業(yè)好文檔 電大廣告法規(guī)與管理03任務(wù)_0030一、填空題（共 5 道試題，共 15 分。）1. 發(fā)布印刷品廣告，不得妨礙 公共秩序 、 社會生活 及人民生活。2. 廣告管理施行細則規(guī)定，無證照或超越經(jīng)營范圍經(jīng)營廣告業(yè)務(wù)的，取締其非法經(jīng)營活動，沒收 非法所得 ，處 5000 元以下罰款。3. 廣告審查主管機關(guān)對廣告內(nèi)容審查的程序，主要包括 申請 、 審查 、審查決定 等三個階段。4. 廣告監(jiān)管法律調(diào)整 廣告經(jīng)營關(guān)系 ， 廣告宣傳關(guān)系 ， 廣告監(jiān)督管理關(guān)系 三種廣告關(guān)系。5. 廣義的廣告管理主要包括五個方面，即 廣告主的廣告管理 ， 廣告行業(yè)自我管理 ， 廣告經(jīng)營者對廣告的經(jīng)營管理 ， 國家對廣

2、告的管理 ， 社會對廣告的監(jiān)督 。二、名詞解釋（共 5 道試題，共 25 分。）廣告業(yè)務(wù)檔案答:廣告業(yè)務(wù)檔案是許經(jīng)營者在承辦廣告業(yè)務(wù)中形成的,供保存?zhèn)洳榈膹V告文字圖像證明文件審查記錄及其有關(guān)的各種原始記錄.2. 廣告監(jiān)督管理答:廣告監(jiān)督管理簡稱廣告監(jiān)督,是政府廣告監(jiān)督管理機關(guān)依據(jù)法律法規(guī)行使國家授予的職權(quán),對廣告活動全過程進行監(jiān)督檢查控制和指導(dǎo)的工作.3. 廣告代理制答:廣告代理制是指在廣告經(jīng)營活動中，廣告主委托廣告公司進行廣告策劃和實施，廣告媒介通過廣告公司承攬廣告業(yè)務(wù)，廣告公司處于核心地位的經(jīng)營體制。 4. 臨時性廣告經(jīng)營答:臨時性廣告經(jīng)營是指某項活動的主辦單位，面向社會籌集資金，并在活動

3、中為出資者提供廣告服務(wù)的經(jīng)營行為。5. 行政處罰答:行政處罰是工商行政管理機關(guān)對違反廣告管理法規(guī)的廣告市場主體，依照行政程序和權(quán)限所給予的行政制裁。3、 簡答題（共 3 道試題，共 30 分。）內(nèi)資專業(yè)性廣告經(jīng)營企業(yè)應(yīng)當具備的條件答：內(nèi)資專業(yè)性廣告經(jīng)營企業(yè)除應(yīng)當具備中華人民共和國公司法等企業(yè)注冊登記法規(guī)所規(guī)定的條件外，還應(yīng)當具備相應(yīng)的廣告經(jīng)營資質(zhì)條件： 1、有與廣告經(jīng)營范圍相適應(yīng)的經(jīng)營管理人員、策劃設(shè)計人員、制作人員、市場調(diào)查人員（以上人員均須取得廣告專業(yè)技術(shù)崗位資格證書）、財會人員，其中專業(yè)人員應(yīng)當具有大專以上學(xué)歷的，不少于從業(yè)人數(shù)的2/3。 2、有與廣告設(shè)計、制作、代理業(yè)務(wù)相適應(yīng)的資金、設(shè)

4、備和經(jīng)營場所。注冊資本不少于50萬元人民幣，經(jīng)營場所不少于100平方米。 3、有與廣告經(jīng)營范圍相適應(yīng)的經(jīng)營機構(gòu)及廣告經(jīng)營管理制度。 有2名以上取得廣告審查員證的專職廣告審查人員中外合資、合作廣告企業(yè)應(yīng)當具備的條件？答:根據(jù)關(guān)于設(shè)立外商投資廣告企業(yè)的若干規(guī)定，設(shè)立外商投資廣告企業(yè)， 除符合 有關(guān)法律、法規(guī)及內(nèi)資廣告公司一般資質(zhì)條件外，還應(yīng)具備以下條件：1、合營各方必須是具有一定規(guī)模的以經(jīng)營廣告業(yè)務(wù)為主的企業(yè)法人.從經(jīng)營時間上, 廣 告企業(yè)一般應(yīng)成立一年以上。2、能夠引進國際先進的廣告制作技術(shù)和設(shè)備。3、具有市場調(diào)查、廣告策劃和廣告效果測定等能力。4、能夠在廣告策劃、創(chuàng)意、設(shè)計、制作和經(jīng)營管理等方

5、面培訓(xùn)中國職員。5、注冊資本不低于30萬美元，且外方投資比例不高于中方。國際商會廣告自律準則的一般標準是什么？答:答：（）公平； （）誠實； （）比較，對比廣告不得產(chǎn)生誤導(dǎo)作用，對比廣告的內(nèi)容應(yīng)以具體事實為基礎(chǔ)，不得以不正當?shù)氖侄芜x擇對比點； （）證明； （）貶低； （）保護人身權(quán)； （）信譽宣傳； （）模仿；4、 案例分析題（共 1 道試題，共 30 分。）某圖片社和某畫報出版社簽訂合同，約定共同出版國際采購一書，該圖片社在未取得臨時性廣告經(jīng)營許可證情況下，從事廣告經(jīng)營活動，在國際采購一書中發(fā)布了大量廣告，現(xiàn)該書已出版發(fā)行，當事人共收取廣告費666888元，支付印刷費400600元，交稅60

6、000元。有廣告樣刊、合同、價格表、征稿通知、廣告收費發(fā)票、當事人陳述、檢查和詢問筆錄為證。請分析：1、本案例中存在幾種違法行為？有幾個責任者，主次責任應(yīng)如何劃分？2、應(yīng)依據(jù)哪部法律和法規(guī)進行處罰？非法所得如何確定？如何對違法行為的責任者進行處罰？提示：答題框內(nèi)不能輸入超過2000個字符。如果超過2000字符，請使用附件上傳功能。答:1本安有兩個責任人,某圖片社負責主要責任,某畫報出版社負次要責任. 2當事人違反了的規(guī)定,已構(gòu)成超越經(jīng)營范圍經(jīng)營廣告業(yè)務(wù)的行為. 非法所得為當事人所收取的廣告費減去所付印刷費和稅金共計206000元. 工商行政管理機關(guān)可以對責任人作如下處罰: (1)責令停止非法經(jīng)

7、營活動; (2)沒收非法所得2060000元 (3)罰款5000元以下.winger tuivasa-sheck, who scored two tries in the kiwis 20-18 semi-final win over england, has been passed fit after a lower-leg injury, while slater has been named at full-back but is still recovering from a knee injury aggravated against usa.both sides boast 100

8、% records heading into the encounter but australia have not conceded a try since josh charnleys effort in their first pool match against england on the opening day.aussie winger jarryd hayne is the competitions top try scorer with nine, closely followed by tuivasa-sheck with eight.but it is recently

9、 named rugby league international federation player of the year sonny bill williams who has attracted the most interest in the tournament so far.the kiwi - with a tournament high 17 offloads - has the chance of becoming the first player to win the world cup in both rugby league and rugby union after

10、 triumphing with the all blacks in 2011.id give every award back in a heartbeat just to get across the line this weekend, said williams.the (lack of) air up there watch mcayman islands-based webb, the head of fifas anti-racism taskforce, is in london for the football associations 150th anniversary c

11、elebrations and will attend citys premier league match at chelsea on sunday.i am going to be at the match tomorrow and i have asked to meet yaya toure, he told bbc sport.for me its about how he felt and i would like to speak to him first to find out what his experience was.uefa hasopened disciplinar

12、y proceedings against cskafor the racist behaviour of their fans duringcitys 2-1 win.michel platini, president of european footballs governing body, has also ordered an immediate investigation into the referees actions.cska said they were surprised and disappointed by toures complaint. in a statemen

13、t the russian side added: we found no racist insults from fans of cska. baumgartner the disappointing news: mission aborted.the supersonic descent could happen as early as sunda.the weather plays an important role in this mission. starting at the ground, conditions have to be very calm - winds less

14、than 2 mph, with no precipitation or humidity and limited cloud cover. the balloon, with capsule attached, will move through the lower level of the atmosphere (the troposphere) where our day-to-day weather lives. it will climb higher than the tip of mount everest (5.5 miles/8.85 kilometers), driftin

15、g even higher than the cruising altitude of commercial airliners (5.6 miles/9.17 kilometers) and into the stratosphere. as he crosses the boundary layer (called the tropopause),e can expect a lot of turbulence.the balloon will slowly drift to the edge of space at 120,000 feet ( then, i would assume,

16、 he will slowly step out onto something resembling an olympic diving platform.they blew it in 2008 when they got caught cold in the final and they will not make the same mistake against the kiwis in manchester.five years ago they cruised through to the final and so far history has repeated itself he

17、re - the last try they conceded was scored by englands josh charnley in the opening game of the tournament.that could be classed as a weakness, a team under-cooked - but i have been impressed by the kangaroos focus in their games since then.they have been concentrating on the sort of stuff that wins

18、 you tough, even contests - strong defence, especially on their own goal-line, completing sets and a good kick-chase. theyve been great at all the unglamorous stuff that often goes unnoticed in the stands but not by your team-mates.it is as though their entire tournament has been preparation for the final.in johnathan thurston, cooper cronk, cameron smith and either billy slater or greg inglis at full-back they have a spine that is unmatched in rugby league. they have played in so many high-pressure games - a pricele