如何提升銷(xiāo)售額教學(xué)資料

1、 用附近零售店的銷(xiāo)售數(shù)據(jù)說(shuō)服店主進(jìn)貨 Next door selling 用該地區(qū)的銷(xiāo)售數(shù)據(jù)說(shuō)服零售店進(jìn)貨 Track record of sales in same area 促銷(xiāo)和廣告 Promotion & advertising 銷(xiāo)售競(jìng)爭(zhēng)品牌的零售店 Competitors products already in Increase Range 增加銷(xiāo)售 Incremental sales 有銷(xiāo)售增長(zhǎng)的潛力 Potential for future sales expansion 我們的產(chǎn)品有更多的陳列面 More merchandising space for our products

2、 thus edging out competitors 解決方法解決方法2 POSSIBLE SOLUTIONS (2) F機(jī)會(huì) OPPORTUNITIES 有競(jìng)爭(zhēng)品牌銷(xiāo)售 Selling competitive brands but not ours 同一系列的產(chǎn)品陳列在一個(gè)貨架里 Offer a display stand to house range 有促銷(xiāo)支持 Currently supported by an attractive promotion 有廣告支持 Product being On Air currently 相關(guān)產(chǎn)品銷(xiāo)售很好。例如：如果系列好賣(mài)，可 賣(mài)旋轉(zhuǎn)系列 Re

3、lated products selling well Improve Merchandising 創(chuàng)造顧客認(rèn)知度 Create customer awareness 使產(chǎn)品容易被顧客取拿 Improve accessibility of our products 確保零售店貨量充足。 Ensure retailer is always sufficiently stocked 解決方法解決方法3 POSSIBLE SOLUTIONS (3) F機(jī)會(huì) OPPORTUNITIES 店內(nèi)凌亂 Messy shop 盜竊問(wèn)題 Pilferage problems 陳列貨架等 Display stan

4、ds/ shelves etc. 缺少人手 Short handed 商品破損、嚴(yán)重/退貨 High stock damage/market returns Launch Promotions 增加庫(kù)存 Increase stock depth 增加客戶數(shù)量 Increase number of stockiest 解決方法解決方法4 POSSIBLE SOLUTIONS (4) Minimize Problems & Improve Services 使銷(xiāo)售運(yùn)作更順利 - 運(yùn)輸、財(cái)務(wù)等 Remove bottlenecks to smooth sales operations such as

5、 - logistics, accounting etc. 退貨服務(wù) Market Return service 解決方法解決方法5 POSSIBLE SOLUTIONS (5) F貨架空 Empty shelves F競(jìng)爭(zhēng)品牌斷貨 Competitors out of stock F庫(kù)存積壓 Customer overstocked F競(jìng)爭(zhēng)對(duì)手不經(jīng)常拜訪的零售店 Shop not regularly serviced by competitors Search for opportunities 解決方法解決方法6 POSSIBLE SOLUTIONS (6) F新的宣傳品 New POS F店主/老板易人 New owner/boss F曾經(jīng)銷(xiāo)售過(guò)我們的產(chǎn)品 Previously selling F非傳統(tǒng)零售店 NTO (Non traditional outlets) F擴(kuò)大分銷(xiāo) Expand Distribution F增加產(chǎn)品規(guī)格 Increase Range F改善陳列 Improve Merchandising F舉行促銷(xiāo)活動(dòng) Launch Promotion F盡量減少問(wèn)題，提高服務(wù)質(zhì)量 Minimize Problems & improve Se