國際營銷選擇題

1、· 問題 1 得 2 分，滿分 2 分第一章 The only difference between the definitions of domestic marketing and international marketing is that marketing activities: 答案 所選答案： 1.   take place in more than one country.正確答案： 1.   take place in more than one country.· 問題 2

2、 得 10 分，滿分 10 分 To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion influences. List the four steps that make up the framework for such an analysis.答案 所選答案： 1.Define the business problem or goal in home-country c

3、ultural traits,habits,or norms. 2.Define the business problem or goal in foreign-country cultural traits,habits,or norms through consultation with natives of the target country. Make no value judgments. 3.Isolate the SRC influence in the problem and examine it carefully to see how it complicates the

4、 problem. 4.Redefine the problem without the SRC influence and solve for the optimum business goal situation.正確答案： 無· 問題 3 得 0 分，滿分 2 分 _ is the conscious effort on the part of the international marketer to anticipate the influences of both the foreign and domestic uncontrollable factors o

5、n a marketing mix and then adjust the marketing mix to minimize the effects. 答案 所選答案： 2.   Standardization正確答案： 3.    Adaptation· 問題 4 得 2 分，滿分 2 分 John refuses to buy Japanese products because he sees them as a way of selling out to nation known for

6、 its aggressive behavior. John is using a self-reference criterion to make his decision.答案 所選答案：  對正確答案：  對· 問題 5 得 2 分，滿分 2 分 Considering the model of the international marketing task displayed in the text, which of the following reasons demonstrates the most important differenc

7、e between the international marketer's task and that of the domestic marketer? 答案 所選答案： 3.   The international marketer must deal with at least two levels of uncontrollable uncertainty instead of one.正確答案： 3.   The international marketer must deal with at least

8、 two levels of uncontrollable uncertainty instead of one.· 問題 6 得 2 分，滿分 2 分 To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that emphasizes the need for ethnocentrism.  答案 所選答案：  錯正確答案：  錯2015年6月18日 星期四 下午12時50分30秒 CST第二章-第四章·

9、; 問題 1 得 2 分，滿分 2 分Underlying the cultural diversity that exists among countries are fundamental differences in cultural values.答案 所選答案：  對正確答案：  對· 問題 2 得 2 分，滿分 2 分If we were to describe a culture as being dynamic, we would recognize that this culture was resistant to change. 答

10、案 所選答案：  錯正確答案：  錯· 問題 3 得 2 分，滿分 2 分The Japanese transition into a more modern and stable securities market has been a smooth one. 答案 所選答案：  錯正確答案：  錯· 問題 4 得 2 分，滿分 2 分The International Monetary Fund (IMF) was created to serve as a watchdog over most interna

11、tional financial transactions between nations. 答案 所選答案：  錯正確答案：  錯· 問題 5 得 2 分，滿分 2 分If a person has cultural sensitivity then the person is attuned to（使協(xié)調(diào)） the nuances of culture so that a new culture can be viewed objectively, evaluated, and appreciated. 答案 所選答案：  對正確

12、答案：  對· 問題 6 得 2 分，滿分 2 分The World Bank provides all of the following to reduce poverty and improve standards of living EXCEPT: 答案 所選答案：    starter governments for a period of five years. 正確答案：   starter governments for a period of five years. · 問題 7

13、 得 2 分，滿分 2 分All of the following are considered to part of the origins of culture EXCEPT: 答案 所選答案：    mathematical models 正確答案：   mathematical models · 問題 8 得 0 分，滿分 2 分An illustration of cultural congruence would be the fact that Apple Computer prints all in

14、structions for setting up their computer products in English and the native language of the country where the product is to be sold.答案 所選答案：  對正確答案：  錯· 問題 9 得 2 分，滿分 2 分 _ is the study of the earth's surface, climate, continents, countries, peoples, industries, and resources

15、.  答案 所選答案：    Geography 正確答案：   Geography · 問題 10 得 2 分，滿分 2 分Brian is attempting to forecast political instability and help management identify and evaluate political events and their potential influence on current and future international business deci

16、sions. Brian is engaged in: 答案 所選答案：    political risk assessment.  正確答案：   political risk assessment.  · 問題 11 得 2 分，滿分 2 分How people think and view the world is important to any cultural study of the international environment. According to a book w

17、ritten by Richard Nisbett, The Geography of Thought, Asians tend to: 答案 所選答案：    see the whole picture and can report details about background and foreground. 正確答案：   see the whole picture and can report details about background and foreground. · 問題 12 得 2 分，滿

18、分 2 分According to Dutch management professor Geert Hofstede, culture is seen as: 答案 所選答案：    "software of the mind." 正確答案：   "software of the mind." · 問題 13 得 2 分，滿分 2 分A good illustration of cultural borrowing is the fact that salsa（沙司,辛香番

19、茄醬(通常吃墨西哥或西班牙食物時用)） is now the number one condiment used by Americans with their meals.答案 所選答案：  對正確答案：  對· 問題 14 得 2 分，滿分 2 分Which of the following countries scores highest on the Individualism/Collectivism Index meaning that this country values and rewards individual initiative more

20、 that the others cited? 答案 所選答案：    United States 正確答案：   United States · 問題 15 得 2 分，滿分 2 分The GATT (General Agreement on Tariffs and Trade) was set up as a successor to the WTO (World Trade Organization). 答案 所選答案：  錯正確答案：  錯· 問題 16 得 2 分，

21、滿分 2 分Rituals let people know: 答案 所選答案：    what to expect. 正確答案：   what to expect. · 問題 17 得 2 分，滿分 2 分Marketers have two options when introducing an innovation to a culture. First, they can cause change. What is the other option? 答案 所選答案：    Th

22、ey can wait. 正確答案：   They can wait. · 問題 18 得 2 分，滿分 2 分As Mike Jones has grown up he has learned a great about his culture from his schools, church, mass media, and family. This learning is called: 答案 所選答案：    socialization 正確答案：   socializatio

23、n · 問題 19 得 2 分，滿分 2 分 Good illustrations of elements of culture would be one's family, religion, schools, media, government, and even corporations. 答案 所選答案：  錯正確答案：  錯2015年6月18日 星期四 下午12時53分47秒 CST第五章-第九章問題 1   Given the greater uncertainty and data limitation

24、s associated with foreign markets, two methods of forecasting demand are particularly suitable for international marketers. Which of the following most accurately describes these two methods?答案 purchaser behavior and supplier behaviorexpert opinion and analogymodeling and morphing linear progression

25、 and linear regressionplotting and profiling 2 分   問題 2   All of the following are benefits of global marketing EXCEPT:  答案 transfer of experience and know-how.  financial benefits. economies of scale. international travel benefits.access to the toughest custo

26、mers. 2 分   問題 3   Juliet is concerned with the potential for political harassment when her company enters a new international market. To reduce the risk of political harassment she will consider using _ to enter the market.答案 importingsole-proprietorshipsmultinational corporations

27、60;joint venturesall of the above are equal with respect to political harassment2 分   問題 4   Ramon Garcia is excited about his first visit to the United States. As a representative of a Mexican vegetable producer, Ramon knows that he will have to forget "Mexican time" and be awar

28、e of "American time." As he shifts to "American time," which of the following time models will Mr. Garcia need to understand and follow if he is to be successful during his stay in America? 答案 P-time-polychronic timeB-time-bimodal timeD-time-dual timeM-time-monochronic time.

29、S-time-sequence time.2 分   問題 5   M-time (monochromic time) is more dominate in high-context cultures. 答案 對 錯 2 分   問題 6   The key to adaptation is to try not to be American and to teach your international business colleagues about U.S. management methods. 答案 對 錯 2 分 &#

30、160; 問題 7   The most universal survey research problem in foreign countries is the: 答案 timing problem.religious barrier.social barrier.social barrier.language barrier.2 分   問題 8   In international commercial disputes, jurisdiction is generally determined in any of the following ways E

31、XCEPT:答案 on the basis of the money involved in a contract (who gains the most).on the basis of jurisdiction clauses included in contracts.on the basis of where a contract was entered into.on the basis of where the provisions of the contract were performed.on the basis of legal documents that define

32、the business transaction.2 分   問題 9   The marketing research process should begin with questionnaire construction that matches the abilities of the marketplace to answer the questionnaire.答案 對 錯 2 分   問題 10   To be a success in the marketplace today, the best companies will focus

33、 on country as the primary segmentation variable.  答案 對 錯 2 分   問題 11   To deal with problems in analyzing and interpreting research information in the international marketplace, the marketing researcher must possess three talents: 1) high degree of cultural understanding, 2) tal

34、ent for adapting research methods, and 3) a skeptical attitude in handling transparent data. 答案 對 錯 2 分   問題 12   Which of the following is the simplest and cheapest method to enter a foreign market? 答案  the Internet exportingimporting licensing franchising 2

35、分   問題 13    A good illustration of a product class that is likely to be politically sensitive is one that has an impact on exchange rates.答案 對 錯 2 分   問題 14   Research can be divided into different types based on information needs. All of the areas below fit these different

36、 types EXCEPT: 答案 general information about the country, area, and/or rmation necessary to forecast future marketing requirements by anticipating social, economic, consumer, and industry need trends within specific markets or countries.specific market information used 

37、to make product, promotion, distribution, and price decisions.specific information necessary to attract investors from foreign countries or markets.specific market information used to develop marketing plans. 2 分   問題 15   Which of the following would not

38、 be considered to be a step in the traditional marketing research process?答案 Define the research problem and establish research objectives.Analyze, interpret, and summarize the results.Determine the sources of information to fulfill the research objectives.Consider the costs and benefits of the rese

39、arch effort.Pair the research results with all other recent research efforts to determine validity.2 分   問題 16   The United States would be correctly labeled as relationship-oriented culture because it is high-context, respects collectivism, and follows polychronic time. 答案 對 錯 2 分 &#

40、160; 問題 17   When a government seizes an investment of a foreign investor but some reimbursement for the assets is made, the government is following a process called: 答案 confiscation. expropriation. domestication.exchange controls. local-content laws.2 分   問題 18   The p

41、hrase "Buy American" would most closely be associated with which of the following?答案 SocialismJingoismNationalismMercantilismPolarism2 分   問題 19   Which of the following forms of business decision-making characterizes most Asian countries? 答案 independentcontractual dual

42、 consensusdictatorial2 分   問題 20   Multicultural research involves dealing with countries that have different languages, economies, social structures, behavior, and attitude patterns.答案 對 錯 2 分   問題 21   Culture, profoundly affects management style.  答案 對 錯 2 分

43、60; 問題 22   With respect to the international planning process, the marketing plan begins with a situation analysis and culminates in the selection of an entry mode and a specific action program for the market.答案 對 錯 2 分   問題 23   One of the questions used to ensure validity of second

44、ary data in the international market is "for what purposes were the data collected?"答案 對 錯 2 分   問題 24   Mike Jordan's company has just entered into an agreement with a German firm that will create a separate legal entity. This new firm will be allowed to conduct business and

45、 actively compete in the European Union's various markets. A good description of the new company would be a "joint venture." 答案 對 錯 2 分   問題 25   Which of the following would most likely be characterized as being an imperative business custom?答案 establishing friendships&

46、#160;speaking the languageunderstanding the native religions drinking the local drinkshaving a knowledge of trading law2 分   問題 26   Management style includes business culture, management values, and business methods and behavior.  答案 對 錯 2 分   問題 27   Since France

47、 is higher on the Hofstede Power Distance Index (PDI), business executives would find the American business managers' casual attitude toward business affairs to be crude and unsophisticated. 答案 對 錯 2 分   問題 28   All of the following are decisions that the foreign marketer must mak

48、e when entering a foreign market EXCEPT: 答案 allocating effort and resources among countries.in which markets should business be conducted.what should be the level of resource commitment. should the organization have a mission statement or not.what products to develop. 2 分   問題 29 

49、0; Many American companies are increasingly adopting a _ whereas companies in other countries have been slow to change from the more traditional _. 答案 product orientation, marketing orientation strategic approach, short-term approachpromotion orientation, sales orientationmarketing orienta

50、tion, product orientationhigh tech orientation, conventional methods2 分   問題 30   In a high context implicit communication environment who says something, how it is said, and when it is said is very important. Which of the following countries would we find to be "high context implicit

51、" with respect to communication practices? 答案 Switzerland Saudi ArabiaFranceUnited States Germany2 分   問題 31   At the top of the list of political issues concerning foreign businesses is the: 答案 ruling party of a country. the political history of a country.the

52、 voting process of a country. the court system of a country. the stability or instability of prevailing government policies.2 分   問題 32   The big question in global marketing management today is "standardization versus adaptation." 答案 對 錯 2 分   問題 33   _

53、is a key concept in international marketing because it is required on small matters as well as large ones. 答案 Profit perceptionAdaptationStandardizationCorrelationIndividualization2 分   問題 34   Quantitative research provides the marketer with responses that can be presented with preci

54、se estimation.答案 對 錯 2 分   問題 35   All of the following are considered to be economic risks that can be faced by international companies EXCEPT:答案 exchange controls. local-content laws. import restrictions. tax duction costs.2 分   問題 36   All marketing resea

55、rch programs are basically conducted in the same way. 答案 對 錯 2 分   問題 37   Civil or code law was derived from which of the following?答案 English laweconomic law Greek lawPersian lawRoman law2 分   問題 38   It is generally better to collect primary data before turning to seconda

56、ry data because of the increased reliability and validity of primary data. 答案 對 錯 2 分   問題 39   If conciliation is not used to settle a difference in an international business dispute or an agreement cannot be reached, the next step is litigation. 答案 對 錯 2 分    保存并提交 第十章問題 1

57、 1.    Consumer services are distinguished by four unique characteristics-intangibility, inseparability, homogeneity, and longevity.答案 對 錯 2 分   問題 2 1.    The support services component of the product component model contains such items as repair and maintenance and warrant

58、ies.答案 對 錯 2 分   問題 3 1.    One of the core components in the product component model is the product platform.答案 對 錯 2 分   問題 4 1.    Quality can be defined on two dimensions: market-perceived quality and performance quality. 答案 對 錯 2 分   問題 5 1.    Strictly speaking from a market