超越顧客滿意的營銷方案

1、學生用書11/22/2021111/22/2021211/22/2021311/22/2021411/22/2021511/22/2021611/22/2021711/22/2021811/22/20219產(chǎn)品價值服務(wù)價值人員價值形象價值貨幣價格時間成本精力成本交易成本總顧客價值總顧客成本顧客讓渡價值11/22/20211011/22/20211111/22/20211211/22/20211311/22/20211411/22/20211511/22/20211611/22/20211711/22/20211811/22/20211911/22/202120猜想顧客預期顧客不合格顧客停止購買

2、或過去的顧客首次購買重復購買客戶合伙人11/22/20212111/22/20212211/22/20212311/22/20212411/22/20212511/22/20212611/22/202127確定企業(yè)使命建立企業(yè)目標設(shè)計營銷戰(zhàn)略營銷戰(zhàn)略的執(zhí)行和控制SWOT分析11/22/20212811/22/20212911/22/20213011/22/20213111/22/202132生產(chǎn)目標銷售目標人力目標研發(fā)目標財務(wù)目標企業(yè)目標11/22/20213311/22/202134大小小大麻煩的業(yè)務(wù)風險的業(yè)務(wù)理想的業(yè)務(wù)成熟的業(yè)務(wù)威脅機 會11/22/20213511/22/20213611

3、/22/20213711/22/20213811/22/20213911/22/20214011/22/20214111/22/20214211/22/20214311/22/20214411/22/20214511/22/20214611/22/20214711/22/20214811/22/20214911/22/20215011/22/20215111/22/20215211/22/20215311/22/20215411/22/20215511/22/20215611/22/20215711/22/20215811/22/20215911/22/20216011/22/20216111/22/20216211/22/20216311/22/202164創(chuàng)新的人早期接受者 早期大眾晚期大眾 落后大眾3%16%34%34%33%11/22/20216511/22/20216611/22/20216711/22/20216811/22/20216911/22/20217011/22/20217111/22/20217211/22/20217311/22/20217411/22/20217511/22/20217611/22/20217711/22/202178謝謝！11/22/202179謝謝 謝謝21.11.228:53:298:538:5321.11.2221.11.