otc藥品終端銷售技巧tt

1、otc 藥品終端銷售技巧 .txt（OTCpharmaceuticalterminalsellingskills.Txt）OTC drug terminal selling skillsOTC pharmaceutical market, the main face is the terminal, market, market management. What is the terminal market? Firstof all, we should understand the concept of terminal: drug sales terminal, is the final

2、product delivered to consumers in thehands of the service.OTCmarket sales,the main face is the terminal,market, marketmanagement. What is the terminal market? First of all, tounderstand the concept of terminal: sales terminal, is thefinalproduct deliveredto consumers in the hands ofthe service.As fa

3、ras serviceis concerned, there are two kinds,one is theservice on the concept;the other is the serviceofthe actualproduct; the former is software, the latter is the hardware,and the two are complementary and indispensable.Terminalmarket,we want to maintainis a largenumber of salesterminals, through

4、various means to promote a large number ofterminalpersonnel,give fullplay to enthusiasm, creativity,to better serve the market consumers. At present thedevelopment of our OTCmarket, the terminalis drugstoreclerk;terminal market, is the pharmacy sales market; maintenance of the terminal market, is th

5、e maintenance of pharmacy sales market; at the end of the day, to maintain good terminal products will have many enthusiastic sales, products will be greater consumption in society the company can profit, people can make money. Therefore, to do a good job in the terminalmarket and do the work of the

6、 drugstore staff is the most important part of the OTC market. Well, how to do the work of the terminal market? This is the key point we will discuss today.From the pointof view of marketing,thatis,the relationshipbetween operation and marketing. We must first establish aconcept: what is marketing,

7、different, according to ourtraditional and successful experience: large "business,sales,"small said "tocreate an atmosphere, to promote sales".Although we are maintaining the terminal market, but itsconcept is very similar,and itsmeans and skillsare similar.We are very familiar w

8、ith Napoleon Hill's success, summed up its essence, combined with our successful marketing case, concrete can be divided into six rules, namely: faith;enthusiasm;pragmaticattitude;cleargoals;planned actions.First, firm confidence. As a person, to do anything, must strengthen confidence, career s

9、uccess has a foundation,without confidence,orconfidence is not firm,it is difficultto do things, even if successis a coincidence.Odds are likelyto be just millions of dollars, and one to ten percent. It'squite predictable,justlikewinning a lottery.To do marketing,we should have firm confidence,

10、broad market, Unlimited Business Opportunities, many consumer groups, lucrative, others can do, I can do, as long as you work hard, never yield in spite of reverses, pushing forward despite repeated frustrations can be successful.Two is full of enthusiasm. Confidence is the foundation, andenthusiasm

11、 is the driving force of success. People have to be passionate, creative, and dare to break the traditional model to succeed. Enthusiasm is the driving force. It motivates us to think, to do, to create, to succeed. At the same time, your passion, especially the young and passionate, will influencean

12、d drivethepeople aroundyou, understand,support, and evenhelp you. Don't put me in the success of the company, not onlyto individualenterprises,forthepurpose ofmaking money, butwithmore enthusiasm in socialservices, service to consumers,thenthe"Welcome" "welcome toourproducts"

13、such as language,from theheartwill speak up, willbe temptingand provocative,rather than dry.Three, a pragmatic approach. This is the only way to success,to do a good job in the market, toobtainsocial, professionaland leadership recognition, pragmatic is very important. Themarket is big, and there ar

14、e many more consumers. You can'toccupy the market withoutthinkingabout itor doing it.A smallmarket, even if there is only one consumer, as long as you do,you willsucceed. This is the relationshipbetween realityandreality,contrastresults.Remember, pragmatic should be fromthe depths of the mind, n

15、ot limited to the pen, oral. The chairman of the board has the best explanation for the implementation: even if only one thing a day, a month, a year will do a lot of things.The above threeprinciples, isto guide usin the marketingofimportant ideas, spiritual laws, with these, will have the right dir

16、ection, in order to say that the ideological integration of our enterprises, our common cause.Four is a clear goal. What is the goal in the market? That's how much sales I've had during this period, and every day, Ihave goals, that's how many boxes I want to sell today. You may have psyc

17、hological concerns: can you make it happen? Don't hesitate, we say you'll sell as much as you want, because youhave the clear goal, and you'll be able to give everything you've got to try.In other words, ifyou boast, brag, you willfightforthepeopleyou change this view so every day, w

18、eekly and monthly, everyyear to arrange a clear goal, and to work hard, this is thedirection, not a loss, all to no mess. The head flies flyingaround. Actually, all the accumulation, is the smallest unitand began to accumulate, only to do quantitative qualitativechange, the market to do anything, on

19、ly need accumulation,accumulated to a certain amount of change it can promote thevalue, that is thefuture of the individual,thisisthetargetfunction.Five, careful planning. There is a saying in the marketingcircles, I wonder if you have heard of "planning is an angel,and details are the devil&qu

20、ot;". We do everything, the idea, thatis planning, planning. Any idea will be very beautiful andmoving, otherwise it will not attract people, and it will notproducegood results.Therefore,the projectmust be an angel.The plan is different, every day of the plan, do everythingabout the plan,so tha

21、teach consumer to buy theplanmust havedetails,but also see whetherthere is operability.Repair theGreat Wall,builtskyscrapers,good planning,itis a good thing,it willstartfrom scratchplan.Therefore, planmust be careful,this isperfect,otherwise,the reasons and flawscometo naughtappear in a chain on the

22、 details of the plan.Six issolidaction.Actionis critical.The firstfivearewelldone,and ifyou don't do it,you don'tdo it.There isa sayingin the pastmarketingold sayingcalled"copperhead, beak,legs,belly toad rabbit" is that marketing people's actions, notafraid to touch the copper

23、 head and beak nails, not afraid tobeat around the Bush, the rabbitleg isto runaway, towardthegoal, according to the plan, efforts to act. Specific how tomove, the plan has,mainlysolid.Do the marketmost afraidoflazy, lazy all over.The conclusion of the company in the major market in allsuccessful ca

24、ses, the six rules are indispensable,interrelated, therefore, only a small to large, from weak tostrong sales skills today. As the cause of our pharmaceuticalindustry, it will be up to us to set up, practice and succeed.In front of us, we have finished our work and the six laws ofsuccess.Below, letu

25、s give a detailedaccount of the specificapplication skills in our work, that is, means.Modern marketing put forward the concept of 4C, namely: first, what kind of products can be used to adapt to consumption; two, consumers can afford the price; three is the convenience of consumption; four is commu

26、nication. It replaces thetraditional 4P marketing concept that focuses on logistics, payment and so on. As the first two, our company has been in the product development, development of the process has been fully demonstrated, basically done. Moreover, the individual parts are prominent. Our marketi

27、ng personnel, in the specific work, should pay more attention to the convenience ofconsumption and communication of these two points.The first is the convenience of consumption. Divided into two aspects, one is the concept, such as consulting, put forwardsome requirements, such as preferential; the

28、two is practical, such as shopping, delivery and so on, in fact, these work, according to the present situation of our company in the OTC market has been basically solved in telephone counseling and pharmacy, we want to do is to door-to-door delivery, service fast, timely and appropriate.Although th

29、e final discussion, but also one of the mostimportant issues, namely communication. These two simple words, but it contains a lot of connotations, especially for ourprofessional marketing personnel, the significance of extraordinary. In modern society, it plays an important role in many ways.In fact

30、, communication is the process of sharing information, ideas and feelings with others. Here is a discussion of the communication between marketing personnel and consumers.Any kind of product or idea, consumers do not understand thesituation,he willnot blindlybuy, when consumers need, he willbe throu

31、gh certain channels to understand, such as consultexperts, a doctor, had used the products of relatives andfriends,to the drugstore toknow, thisis also the producttheidea in disguiseand consumers or clientsin communication,butalso can be said to be invisible, which is a manifestation ofthe importanc

32、e of communication.Weare in themarketing work, theultimategoal is to sell,thenif you communicate,itmay produce sales?The answer is certain:no. Because thereisan importantbridgebetween communicationand purchase,and thatis trust.Namely: communication,trust,salesIt should be said that the purpose of co

33、mmunication is to build trust, and with trust, we have sales.Trustis mutual,first,the trustofthe product;two,thetrustofthesalespersonand theplaceofoperation.This istheneedtopay attentiontointhestudy,the problemsindistribution.Every drugstore, every salesperson, he has a regular group of clients,This

34、 is produced by trust, and it is long-term, so it is very important to do a good job of the terminal and maintain the interests of the terminal. Because once you have a terminal, you have your customer base, which is a resource and an inexhaustible market resource.Looking back again, the importance

35、of communication is self-evident, then how to communicate well? Everybody, please look at a train of thought:A, select an appropriate entry point;B, find a topic that interests you;C, and gradually import content related to the product;D, the concept of transmission products;E, make the other person

36、 accept your point of view;F and build trust in each other's products;G, don't rush to buy;H, be sure to leave a call and so on.This note is a, how to choose an appropriate starting point,such as the frequent use of emotion into Chinese appellationis a good example, a miss will alienate the

37、distance betweeneach other, an aunt, uncle, grandfather and grandmother willpull intoposition.The cheapestsmilewillmake a bigreturn;the rightbody language will show yourlove and careforothers.Health, is the elderly, very concerned about the issue; childnutrition, considerate and caring for many parents; obesity,is anyone willingto consequences; the energy is inpursuit ofthe goal of successful aging; muscular fitness, is theexpressionof thetwo men, reflectsthe abilityof. A young f