網(wǎng)站數(shù)據(jù)分析報告模板

1、市場運營部：袁帥網(wǎng)站數(shù)據(jù)分析報告參考模板網(wǎng)站分析項1、日均、日均pv12、排名前、排名前20的欄目的欄目2、日均ip13、排名前20的入站頁面3、日均訪次（每訪客平均訪次）14、排名前20的單一頁面4、每訪客平均pv15、來源省份5、alexa排名16、瀏覽器版本6、搜索引擎收錄量17、操作系統(tǒng)版本7、訪問來源18、顯示器分辨率8、訪前鏈接網(wǎng)站19、周人氣指數(shù)9、搜索關(guān)鍵詞20、各時段人氣指數(shù)10、各欄目流量分析21、訪問時長的訪問次數(shù)11、排名前20的文章及鏈接12月份月份1月份月份2月份月份3 3月份月份4 4月份月份5 5月份月份日均pv59,418 93,384194302 19361

2、6188351162223增長百分比8.02%57.16%108.07%-0.35%-2.8%-13.87%59,41893,384194302193616188,351162223050,000100,000150,000200,000250,00012月份1月份2月份3月份4月份5月份日均日均pv12月份月份1月份月份2月份月份3 3月份月份4 4月份月份5 5月份月份日均ip18617 38049 83581 9539110139588059增長百分比9.20%104.37%119.67%12.38%6.29%-13.15%ip=訪客數(shù)日均ip12月份月份1月份月份2月份月份3 3月份月

3、份4 4月份月份5 5月份月份日均訪次20,966 41,53890190 10353510981895252增長百分比9.64%98.12%117.13%12.89%6.07%-13.26%日均訪次由于5月初前5天統(tǒng)計系統(tǒng)出問題，沒有數(shù)據(jù)，導(dǎo)致5月份整體數(shù)據(jù)偏低12月份月份1月份月份2月份月份3 3月份月份4 4月份月份5 5月份月份6 6月份月份每訪客訪次1.13 1.09 1.08 1.091.091.081.081.081.08增長百分比0.40% -3.06% -1.16%0.58%0.58%-1.16%-1.16%0%0%每訪客訪次代表用戶回頭率，數(shù)值越大說明用戶回頭率越高，在一定

4、程度上也說明網(wǎng)站內(nèi)容越受用戶歡迎每訪客訪次12月份月份1月份月份2月份月份3 3月份月份4 4月份月份5 5月份月份alexa排名922881778771 89571012810203增長百分比16.70%12.85%5.21%-8.71%-13.40%-0.74%alexa排名搜索引擎收錄量百度百度百分比百分比google百分比百分比2月份62100063400003月份605000-2.64%5670000-11.82%4月份540000-12.04%144000-3837.50%5月份60400010.60%126000-14.29%受google退出中國影響，4月份google收錄量大

5、幅度減少，不過從具體數(shù)據(jù)看，由百度來的流量比上月增加7.14%，說明百度收錄的文章質(zhì)量有所增加、用戶來源比例4月份4月份搜索引擎搜索引擎266919681.02%237970580.59%直接流量直接流量3134169.51%30843910.45%外部網(wǎng)站外部網(wǎng)站1661335.38%1877506.36%其他其他134,6934.09%769422.61%排名前15的來源網(wǎng)站都與4月份相同，只是數(shù)量有所區(qū)別，大旗網(wǎng)和來的流量較上月有很大幅度增加。用戶來源網(wǎng)站4 4月份月份5 5月份月份來源來源訪次訪次來源來源訪次訪次百分比百分比2,426,2,191,836-10.72%直接流量269,1

6、74直接流量264,639-1.71%.hk190,.hk124,440-52.81%64,48,294-32.86%某網(wǎng)站55,699某網(wǎng)站43,800-27.17%30,36,49157.44%28,36,35320.23%22,25,948-17.39%22,19,8503.26%19,17,851-23.51%16,17,668-29.78%16,15,887-4.54%15,13,0580.08%13,9,938-31.28%10,9,841-69.08%用戶來源鏈接4 4月份月份5 5月份月份來源來源數(shù)量數(shù)量來源來源數(shù)量數(shù)量百分比百分比 4月份月份5 5月份月份來源來源訪次訪次來源

7、來源訪次訪次百分比百分比xp23,707excel27,98936.17%本網(wǎng)站23,348本網(wǎng)站20,263-15.22%windows20,800 xp19,129-23.93%excel17,865windows16,008-29.94%win715,275excel函數(shù)15,09937.41%excel函數(shù)公式大全14,007win714,303-6.80%excel函數(shù)9,451函數(shù)12,149下載9,061超級qq農(nóng)場助手3.16下載10,989藍(lán)屏代碼大全7,505藍(lán)屏代碼大全10,56528.96%word7,334word8,56314.35%ghost6,328excel函

8、數(shù)公式大全6,660-110.32%photoshop5,854下載6,585-37.60%性愛小說5,827超級qq農(nóng)場助手3.14下載6,124isch:15,770訪問受限qq空間5,832vista5,674windows75,591各頻道流量內(nèi)容運營情況內(nèi)容運營情況2010年年4月月2010年年5月月pv按內(nèi)容形式劃分按內(nèi)容形式劃分page viewspv/ visitpage viewspv/ visit 所有pv505689 2.39449325 2.22 首頁（？本網(wǎng)站首頁）220485 1.26 190040 1.27 舊版首頁（？）137362 1.62 112458 1.

9、62 論壇（？）3666534 1.39 3263453 1.40 博客（？）14290 1.7512798 1.91 音箱頻道（？）24418 2.0420032 2.08 軟件（？）330479 3.09373562 2.85 上網(wǎng)本（？）89331 2.5562955 2.19 數(shù)碼頻道（？）46562 1.7737739 1.78 硬件頻道（？）344104 5.15243240 4.43 學(xué)院頻道（？）634523 1.89604002 1.85 商城（？）54486 3.7722292 3.04訪問排名前20的文章（一） 標(biāo)題標(biāo)題鏈接鏈接訪次訪次訪問量訪問量1任務(wù)欄的窗口預(yù)覽怎么關(guān)

10、不掉http:/bbs.某網(wǎng)站 270,8742首頁http:/www.某網(wǎng)站 189,9063論壇首頁http:/bbs.某網(wǎng)站 107,0194某網(wǎng)站網(wǎng)站首頁http:/www1.某網(wǎng)站 xp藍(lán)屏代碼大全http:/bbs.某網(wǎng)站 4月份月份5 5月份月份欄目網(wǎng)址欄目網(wǎng)址訪次訪次欄目網(wǎng)址欄目網(wǎng)址訪次訪次百分比百分比bbs.某網(wǎng)站 -13.31%www.某網(wǎng)站 -16.45%school.某網(wǎng)站 -12.77%school.某網(wǎng)站 -12.20%www1.某網(wǎng)站 -21.59%www1.某網(wǎng)站 -41.45%soft.某網(wǎng)站 -21.02%netbook.某網(wǎng)站 xp藍(lán)屏代碼大全http:/

11、bbs.某網(wǎng)站 xp藍(lán)屏代碼大全http:/bbs.某網(wǎng)站 4月份月份5 5月份月份省份省份點擊數(shù)點擊數(shù)訪次訪次百分比百分比省份省份點擊數(shù)點擊數(shù)訪次訪次百分比百分比廣東605,193355,1714.95%廣東521,583306,407-15.91%江蘇302,981181,671-0.59%江蘇274,410162,718-11.65%浙江281,907172,9342.04%浙江251,768156,650-10.40%北京272,755162,569-3.10%山東239,833141,388-12.75%山東278,865159,410-0.72%北京238,136141,046-1

12、5.26%河南239,188134,9821.82%河南202,063116,887-15.48%上海179,120117,012-6.95%上海166,004105,940-10.45%湖北180,803107,1681.20%湖北164,65599,221-8.01%福建190,341105,3614.59%四川167,48493,892-9.93%四川190,388103,2133.36%福建169,52492,296-14.16%廣西160,62895,690-2.26%河北135,60678,483-15.78%河北158,49790,8710.18%廣西132,36677,468-

13、23.52%遼寧145,78087,073-6.37%遼寧123,77674,513-16.86%湖南139,85880,8374.40%湖南124,19673,110-10.57%陜西123,34370,6970.31%陜西112,14764,361-9.84%瀏覽器版本ie 6, 57.58%ie 7, 19.96%ie 8, 14.01%firefox, 2.13%其他, 6.32%ie瀏覽器仍然是主流用戶，ie8用戶所占比例并沒有大幅增長，不過每個月都有所提高。瀏覽器版本4月份5月份瀏覽器版本點擊量訪次百分比瀏覽器版本點擊量訪次百分比1ie5,119,2493,000,33391.07

14、%1ie4,572,8492,704,03391.57%63,141,5691,872,62356.84%62,840,3411,700,19957.58%71,177,493668,44020.29%71,010,343589,27419.96%8798,834458,43513.91%8721,103413,81414.01%2firefox132,53473,7522.24%2firefox109,85962,9822.13%3.6.368,49538,9931.18%3.6.366,87438,4001.30%3.5.914,5497,0050.21%3.5.98,9655,8490.

15、20%3.6.210,9506,1990.19%3.6.412,7545,7890.20%3.69,5785,3340.16%3.64,3642,6640.09%3.5.84,7192,3580.07%3.0.192,3021,5910.05%3網(wǎng)絡(luò)蜘蛛105,48864,5251.96%3網(wǎng)絡(luò)蜘蛛82,05250,5231.71%4未記錄94,51353,8461.63%4未記錄69,86839,7471.35%5google chrome76,88236,3871.10%5google chrome85,45539,1961.33%6nokia46,55527,4140.83%6nokia

16、39,73422,0560.75%7opera40,73119,5100.59%7opera38,75617,8230.60%8safari14,3287,2900.22%8safari15,6347,7720.26%9ie mobile8,1524,2710.13%9ie mobile6,1463,3110.11%10untrusted3,5201,9270.06%10untrusted2,1061,2570.04%操作系統(tǒng)版本windows xp, 80.78%windows 7, 10.53%windows vista, 3.06%其他, 5.63%windows xp、vista市場份

17、額持續(xù)下降，win7市場份額上升; 操作系統(tǒng)版本4 4月份月份5 5月份月份操作系統(tǒng)操作系統(tǒng)訪問量訪問量訪次訪次百分比百分比操作系統(tǒng)操作系統(tǒng)訪問量訪問量訪次訪次百分比百分比windowsxp4,495,5902,652,97680.53%xp4,011,8552,385,38880.78%windows7555,349284,4308.63%windows7517,866269,5199.13%vista171,395108,8173.30%vista136,37087,8222.97%網(wǎng)絡(luò)蜘蛛105,48864,5251.96%網(wǎng)絡(luò)蜘蛛82,05250,5231.71%未記錄94,51353

18、,8461.63%win7 64 bit73,75441,2031.40%win764bit65,47237,4861.14%未記錄69,86839,7471.35%未知60,90435,3451.07%未知51,16728,2970.96%windows200348,88929,7570.90%windows200341,70525,2670.86%windows200014,3578,5330.26%windows200013,0237,3400.25%linux14,2055,7310.17%linux9,6885,9200.20%windowsmobile8,2874,3450.13%

19、windowsmobile6,2283,3690.11%macintosh4,8773,1740.10%macintosh4,2792,8610.10%vista64bit6,5102,1600.07%vista64bit7,3672,7210.09%iphone1,6101,0650.03%iphone1,2949030.03%windows981,2437050.02%win2003 64 bit7925900.02%sunos1,1766650.02%windows989355560.02%windows200364bit8756590.02%sunos7844520.02%google

20、android2731720.01%googleandroid2531850.01%blackberry2761290.00%blackberry2601330.00%windowsnt26240.00%windowsnt52200.00%顯示器分辨率1024x768, 34.90%1440 x900, 15.72%1280 x800, 15.63%1366x768, 8.13%1280 x1024, 6.66%1680 x1050, 3.43%分辨率寬度普遍在1024以上，網(wǎng)站目前960寬度可以適合絕大多數(shù)用戶瀏覽器顯示器分辨率4 4月份月份5 5月份月份分辨率分辨率訪問量訪問量訪次訪次百分

21、比百分比分辨率分辨率訪問量訪問量訪次訪次百分比百分比1024x7681,972,0541,145,37835.49%1024x7681,008,9671,739,09134.90%1280 x800849,626510,51015.82%1440 x900454,346781,63415.72%1440 x900864,545495,70615.36%1280 x800451,964737,63415.63%1366x768438,167241,3957.48%1366x768235,057414,8728.13%1280 x1024357,132217,4326.74%1280 x10241

22、92,513320,7286.66%1680 x1050191,126109,9353.41%1680 x105099,253168,4473.43%0 x0159,56591,4392.83%1152x86469,261111,2072.40%1152x864131,23977,3592.40%0 x066,236117,2592.29%1280 x768117,68770,1882.17%1280 x76865,355107,4752.26%1920 x108070,91443,6111.35%1920 x108041,23072,6041.43%1280 x96065,32439,300

23、1.22%1600 x90036,44362,5451.26%1600 x90063,61537,5431.16%1280 x96035,86958,7951.24%1280 x72049,30330,0860.93%1360 x76827,37845,7070.95%1360 x76848,58029,0520.90%1280 x72027,14544,4790.94%800 x60045,87027,4490.85%800 x60026,46545,2750.92%1024x60038,37422,8820.71%1024x60020,49632,9170.71%未知屏幕分辨率22,67615,8450.49%未知屏幕分辨率14,01019,5030.48%1400 x105014,3339,6460.30%1400 x10508,60412,6640.30%1920 x120010,8637,3120.23%1920 x12006,0679,1700.21%1024x6408,1064,9960.15%1024x6404,3957,7670.15%周人氣指數(shù)比周人氣指數(shù)周人氣指數(shù)：一周中某一天的訪問次數(shù)。4月份周四訪問量最高，周日訪問量最低；5月份周六最高，周二最低各時段氣指數(shù)比020,00040,00060,00080,000100,000120,000140,