湖濱國際2020直播購房節(jié)方案教學(xué)內(nèi)容

1、X i u s h u i f i r s t l i v e h o u s e p u r c h a s e F e s t i v a l 線上購房 鉅惠全城 萬元禮品+紅包 策劃單位：修水湖濱國際(guj)執(zhí)行單位：眾馳傳媒 、修水論壇 20202020修水修水(xi shu)(xi shu)湖濱國際湖濱國際首屆新春直首屆新春直 播購房節(jié)播購房節(jié)第一頁，共20頁。目目 錄錄系統(tǒng)(xtng)集中直播內(nèi)容貳PLEASE WRITE YOUR TEXT 活動(dòng)(hu dng)概括壹PLEASE WRITE YOUR TEXT 系統(tǒng)(xtng)集中直播流程叁PLEASE WRITE YOUR

2、TEXT 抖音直播肆PLEASE WRITE YOUR TEXT 伍活動(dòng)收益及費(fèi)用PLEASE WRITE YOUR TEXT 第二頁，共20頁?；顒?dòng)概括壹PLEASE WRITE YOUR TEXT he Spring Festival is the most important festival in China.People usually decorate the doors and windows with red papercuts.becouse red means good luck.People usually clean house too.becouse they wan

3、t to sweep away bad luck.Children can get some new clothes or presents from their parents and grandparents.On New Years Eve,family always have a big dinner.Everybody are watch TV and talk.In the midnight,there usually fairworks.On New Years Day,people usually put on their new clothes and visit their

4、 femily and friends.They usually say:Happy New Years Day.The Spring Festival finishes at the Lantern Festival after two weeks.People usually eat a kind of rice dumpling called yuanxiao.It can take people good luck all the year round.第三頁，共20頁?；顒?dòng)概括活動(dòng)宗旨( z n g z h )和目標(biāo) 疫情期間，返鄉(xiāng)購房群體并非無需求，因線下銷售渠道（售樓部/地推渠道

5、）關(guān)閉，購房者無法了解湖濱國際的項(xiàng)目信息，更無法與本樓盤取得有效溝通聯(lián)系，湖濱國際開展的首屆直播購房節(jié)，利用A系統(tǒng)集中直播+線上售樓部B抖音號運(yùn)營+直播，打通疫情期間買房賣房供需無障礙宣傳溝通通道，讓購房者在家一站式看房選房；通過直播全面直觀的將項(xiàng)目優(yōu)勢賣點(diǎn)展示給購房者，并在結(jié)合小程序線上售樓部，加載送紅包/送禮/打折/特惠房等營銷形式，直接實(shí)現(xiàn)樓盤與購房者確定購房意向，根據(jù)疫情情況選擇適當(dāng)(shdng)方式及時(shí)間實(shí)現(xiàn)成交。第四頁，共20頁。活動(dòng)概括活動(dòng)( h u d n g )地點(diǎn)、時(shí)間時(shí)間：2020 2.182020 2.28（暫定）地點(diǎn)：湖濱國際售樓中心 +各置業(yè)顧問直播空間主題：202

6、0湖濱國際首屆新春直播購房節(jié)直播形式(xngsh)：系統(tǒng)集中直播+抖音直播客群：修水返鄉(xiāng)置業(yè)者+新春購房者內(nèi)容：紅包派發(fā)、禮品互動(dòng)、項(xiàng)目簡介、置業(yè)政策第五頁，共20頁。系統(tǒng)集中直播內(nèi)容貳PLEASE WRITE YOUR TEXT he Spring Festival is the most important festival in China.People usually decorate the doors and windows with red papercuts.becouse red means good luck.People usually clean house too.b

7、ecouse they want to sweep away bad luck.Children can get some new clothes or presents from their parents and grandparents.On New Years Eve,family always have a big dinner.Everybody are watch TV and talk.In the midnight,there usually fairworks.On New Years Day,people usually put on their new clothes

8、and visit their femily and friends.They usually say:Happy New Years Day.The Spring Festival finishes at the Lantern Festival after two weeks.People usually eat a kind of rice dumpling called yuanxiao.It can take people good luck all the year round.第六頁，共20頁。系統(tǒng)集中直播線上直播( z h b )系統(tǒng)直播內(nèi)容：1、1000元/樓（建議）盤用戶互

9、動(dòng)紅包派發(fā)；2、前50名進(jìn)直播間留言互動(dòng)禮品派發(fā)（留聯(lián)系電話登記或憑前50名發(fā)言截圖待售樓中心開放后領(lǐng)取(ln q)）；3、項(xiàng)目介紹加提問互動(dòng)（首個(gè)回答提問者留聯(lián)系方式或憑發(fā)言截圖待售樓中心開放后領(lǐng)取(ln q)）；4、項(xiàng)目針對線上購房優(yōu)惠信息公布；5、將意向客戶引入修水論壇自定義對應(yīng)的各自樓盤線上售樓部；6、最終本場直播邀請人數(shù)前三名給予獎(jiǎng)品公布（領(lǐng)取(ln q)方式同上）。第七頁，共20頁。系統(tǒng)集中直播線上售樓部線上售樓部內(nèi)容（已完善）：1、本項(xiàng)目簡介；2、本項(xiàng)目效果圖加戶型圖；3、本項(xiàng)目優(yōu)惠信息(xnx)；4、本項(xiàng)目聯(lián)系方式（電話+微信）。第八頁，共20頁。系統(tǒng)集中直播流程叁PLEASE

10、 WRITE YOUR TEXT he Spring Festival is the most important festival in China.People usually decorate the doors and windows with red papercuts.becouse red means good luck.People usually clean house too.becouse they want to sweep away bad luck.Children can get some new clothes or presents from their pa

11、rents and grandparents.On New Years Eve,family always have a big dinner.Everybody are watch TV and talk.In the midnight,there usually fairworks.On New Years Day,people usually put on their new clothes and visit their femily and friends.They usually say:Happy New Years Day.The Spring Festival finishe

12、s at the Lantern Festival after two weeks.People usually eat a kind of rice dumpling called yuanxiao.It can take people good luck all the year round.第九頁，共20頁。系統(tǒng)集中直播流程籌備( c h u b i )階段1、人員籌備：置業(yè)顧問1-2名 （因疫情期間(qjin)，不建議多人至售樓處） 人員要求：A、溝通表達(dá)能力強(qiáng)；B、形象氣質(zhì)佳上鏡感強(qiáng)；C、對項(xiàng)目及置業(yè)政策 熟知；D、著項(xiàng)目工裝工牌。2、場地籌備：各售樓中心 場地要求：A、衛(wèi)生清潔；B

13、、燈光開啟充足；C、新春氛圍布置；D、案場封閉安靜；E、網(wǎng)絡(luò)暢通。3、資料籌備：項(xiàng)目簡介/互動(dòng)提問問題/置業(yè)政策。4、物料籌備：A、1000元線上紅包 ；B、小份隨手禮50份；C、互動(dòng)禮品若干（根據(jù)提問問題數(shù)量自備）；D、邀請獎(jiǎng)品前三名獎(jiǎng)品。5、完善本樓盤線上售樓中心資料。第十頁，共20頁。系統(tǒng)集中直播流程宣傳( x u n c h u n )階段1、各本項(xiàng)目(xingm)合作的公眾號推文、H5鏈接前三天高密度宣傳推廣；2、要求全體員工微信朋友圈轉(zhuǎn)發(fā)本次活動(dòng)全部推文鏈接；3、每場直播前預(yù)熱邀請好友觀看萬元線上紅包+禮品。 第十一頁，共20頁。系統(tǒng)集中直播流程執(zhí)行( z h x n g )階段1

14、、人員按安排直播時(shí)間節(jié)點(diǎn)提前1小時(shí)到底案場準(zhǔn)備；2、按直播流程進(jìn)行有序直播 拜年新春寄語+抗擊疫情寄語開場互動(dòng)（開場隨手禮+紅包）項(xiàng)目分篇介紹+提問禮品互動(dòng)項(xiàng)目返鄉(xiāng)/新春置業(yè)優(yōu)惠政策介紹導(dǎo)流至修水論壇及本項(xiàng)目已完善的線上售樓部本項(xiàng)目收集意向(yxing)客戶公布邀請前三名給予獎(jiǎng)品；3、及時(shí)回復(fù)在線上售樓中心意向(yxing)客戶留言及互動(dòng)溝通；4、售樓中心開放后，根據(jù)直播留存數(shù)據(jù)兌現(xiàn)禮品。 第十二頁，共20頁。系統(tǒng)集中直播流程直播時(shí)間( s h j i n )安排 時(shí)間（先到先選）直播內(nèi)容2月18日 上午10:30-11:30項(xiàng)目住宅直播2月18日 下午15:00 -16:00項(xiàng)目商業(yè)直播第十

15、三頁，共20頁。抖音直播肆PLEASE WRITE YOUR TEXT he Spring Festival is the most important festival in China.People usually decorate the doors and windows with red papercuts.becouse red means good luck.People usually clean house too.becouse they want to sweep away bad luck.Children can get some new clothes or pre

16、sents from their parents and grandparents.On New Years Eve,family always have a big dinner.Everybody are watch TV and talk.In the midnight,there usually fairworks.On New Years Day,people usually put on their new clothes and visit their femily and friends.They usually say:Happy New Years Day.The Spri

17、ng Festival finishes at the Lantern Festival after two weeks.People usually eat a kind of rice dumpling called yuanxiao.It can take people good luck all the year round.第十四頁，共20頁。抖音直播抖音賬號( z h n h o )運(yùn)營+直播抖音直播內(nèi)容：1、抖音賬號運(yùn)營蓄粉A、抖音賬號的自運(yùn)營；B、制作內(nèi)容為：普及(pj)購房置業(yè)的基礎(chǔ)知識+湖濱國際項(xiàng)目賣點(diǎn)/優(yōu)惠政策；2、抖音直播A、各置業(yè)顧問抖音運(yùn)營+直播培訓(xùn)；B、各置業(yè)顧問

18、抖音直播流程+內(nèi)容設(shè)計(jì)；C、各置業(yè)顧問開通抖音直播功能；D、置業(yè)顧問按公司規(guī)定時(shí)間進(jìn)行直播。3、抖音直播時(shí)間安排： 規(guī)定直播時(shí)間：2月18日起-2月？日 每晚20:00第十五頁，共20頁。活動(dòng)收益及費(fèi)用預(yù)算伍PLEASE WRITE YOUR TEXT he Spring Festival is the most important festival in China.People usually decorate the doors and windows with red papercuts.becouse red means good luck.People usually clean

19、house too.becouse they want to sweep away bad luck.Children can get some new clothes or presents from their parents and grandparents.On New Years Eve,family always have a big dinner.Everybody are watch TV and talk.In the midnight,there usually fairworks.On New Years Day,people usually put on their new clothes and visit their femily and friends.They usually say:Hap